Brand Management Report: Analyzing Hult School's Brand in Milano

This report, addressed to the board of education, analyzes the brand management strategies for Hult School in Milano. It begins with a PESTLE analysis, examining political, economic, social, technological, legal, and environmental factors impacting the school. The report then delves into nation branding, exploring how people, investment, tourism, foreign policies, and culture affect the school's image. It highlights key insights and makes recommendations for the school's success, focusing on student admissions, quality assurance, higher education reforms, research, and student engagement. The report emphasizes the importance of adapting to the changing dynamics of the marketplace and leveraging student feedback to enhance the quality of education, ultimately aiming to improve the school's reputation and competitiveness. Finally, it provides a conclusion summarizing the main points and offering a call to action for the school to take adequate actions to improve its brand management.

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22-January-2020
To: The board of education
Through: Chief executive officer
From: Mitchell Starc
Subject: Opening the school in Milano
PESTLE analysis
The PESTLE analysis is known as the tool that provides the prompts to management, workers,
and governors to involve within the analysis of environment that impact planning, management
decision, and future finance. It enables to carry out a more comprehensive analysis. The school
in Milano receives public funding. Government partially subsidizes the education cost for end
students. The public funding amount is designated to education as the point of contention.
Government is gradually cutting the budget of education which can lead to a critical problem for
the Schools in the future. The government has taken the initiative to privatized schools. It creates
the risk for school in Milano to deliver policies or moved away from the local priorities. It
changes the skills that needed to become a teacher. It has changed curriculum for opening the
school in Milano through the short lead times that require self-managing and financing. Funding
decisions of local and central government may influence the school finances closure and plans of
fund raising. It affects the parents’ capabilities to raise the amount regarding optional activities.
Economic factors which affects the school in Milano are interest rates, cost of providing sources
like workers (support & teaching), basics (paper/books), and technology keys laptops (Urde,
Baumgarth, & Merrilees, 2013).
Factors that affect the school in Milano are the main worker which has moved on to the more
upper academies. Social factors that can affect the school in Milano are national trends like local
population changes (decreasing/increasing numbers), and decline in the birth rate. The
appearance of parents has increased that allow more freedom for parents to choose the upcoming
establishments. In today’s time information are available to workers anywhere around the globe
through the internet. Staffs in Milano are not enough trained or hold access to modify habits and
expect info to be made obtainable. Changes in equipment are required regularly due to the new

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technology. New computer viruses can affect the operations of the school. The regular changes
within the standards are necessary and the selection of wrong technology at the time of change
may influence the school operations in Milano. New legislation can generate the risk of non-
compliance through the law and generate new administrative burdens. The new highway outline
near the school can make new threats for pupils (Santos-Vijande, et al., 2013).
Nation brand
Most of the schools in Milano are segmented within different dimensions. Following are the key
insights:
 People
National branding starts from the nation itself. People in Milano identify the best and understand
the importance of education more effectively. This helps to present and show the image outside
the nation with the most representative features like culture, behavior, and many other aspects
(Rauschnabel, et al., 2016).
 Investment
The financial dimensions of school in Milano are worried regarding the benefits that each nation
receives from the external investors. For this, they required to be more attractive and offer the
best quality in services and products (Ogunsiji, 2012).
 Tourism
Tourism is the most visible for the school in Milano and known as the key marketing tool at the
national level to invite the more visitors in nation with the quality education. Tourism
dimensions within the nation represent that it is the fourth biggest industry of export in the globe
(Kemp, Childers, & Williams, 2012). This nation consolidates position at fifth place in arrivals
and sixth place in earnings that represent more than 50 million people. It will help the school in
Milano to attract the more students around the globe with the quality education.
 Foreign and domestic policies

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The educational leaders within the Milano send and give an image to the external world through
the unparalleled level of education. Values are judged around the globe and task of the
politicians and diplomats is to take the responsibility of education at higher level in Milano. The
prior success and characteristics are relied on the attempt to measure and rank the Milano
reputation as a whole and not focusing on the particular dimension of education (Kalandides, et
al., 2013).
 Culture
Culture presents the essence and main meaning of Milano regarding level of education. This is
known as the one dimension that requires as a main key in time to carry the images, values, and
story of the nation throughout the education history. This presents the perpetuation and change at
a similar time in education in Milano (Jung, & Soo, 2012).
Recommendations
Each year diverse, forward-thinking, and driven graduate-level students pick Hult as the school
of choice. Students come to Hult with very big dreams around the entire corner of the globe. The
committee of admission selects the individual with the strong Hult DNA to join master
programs. The individual that considers a business degree is required to have a good deal
regarding the thought of professional and personal benefits that gained from the program. This is
accepted within the competitive course and requires to be conveying about the benefits that bring
within the classroom. It creates a positive impact beyond the classroom and fit within the chosen
program (Gensler, et al., 2013).
Hult to get success in Milano is required to demonstrate itself to the student to meet requirement
of entry in program with the accurate course. The general requirement of admission varies and
applicant with the graduation level is needed to have a bachelor's degree and relevant experience
(Gatti, Caruana, & Snehota, 2012). The organization should introduce mutual recognition
regarding the qualifications. In Milano, it should implement the system regarding quality
assurance and strengthen the relevant and quality learning of teaching and learning. The
organization should reform the policies of higher education to overcome from the obstacles to
make a higher education area. Reform will be the key for the organization to build the necessary
trust for effective learning mobility, cooperation and mutual regarding study periods, and cross-

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border academic cooperation. Increasing the teaching and learning quality with the relevance
should be the main mission for the Hult. The organization through the launch of an effective
program will get more support to grow the mobility within the higher education system with the
divergent degree structure and different academic traditions (Ertimur, & Coskuner-Balli, 2015).
Hult by reforming the higher education system will become more capable to outline the
requirement for better support and enable the vulnerable and underrepresented groups to access
higher education.
The research will be the crucial and important thing for the Hult to improve reputation. Hult with
the prospective will become more capable to strengthen the insights. It will become more
capable through refining the brand message and differentiate itself from competitors. This will
become a more reputable institution in every field through the effective educational channel with
unique qualities and extensive research by the use of key data. Hult should focus more on the
student to get the opinion to improve the quality of education. The survey will help to get the
attribute for the Meta-analysis and represent the easy and effective way to collect the opinion of
the student and facilitate the improvement of institution reputation. It is important to priorities
the academic offerings and experience. Institution by keeping the curricula updated will get
enough support within the changing dynamics and marketplace within the higher education. This
is important to consider the growing impact of globalization. This organization should bring new
academic subjects and accommodate nontraditional students and the older population of the
student (Buil, Martínez, & De Chernatony, 2013). Successful management of positioning and
reputation will help the Hult to manage the changes in Milano.
It should use the strategy to include and improve engagement levels. The sense of belonging is
known as important and vital for students. It will be important for Hult in Milano to not neglect
the necessity of developing a relationship with administrators and staff. Support of teachers is
monolithic that will help to develop professionalism, supervisory and instructional support. The
promotion of academic research and studies on socio-economic development should be the
agenda for Hult to take the education programs to the doorstep of the backward regions by the
establishment of many satellite campuses and efforts. It will help to provide the professional
education with the subsidized structure of fee for the benefit of the poor people within the rural
area. Hult should establish a good academic ambiance and culture of work within the teaching

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faculty. It will increase the involvement of extension and sports activities to increase the
performance of students. Good scope and proactive management will help to expand the
facilities of infrastructure. Hult through the research and evaluation will become more capable to
increase the teaching-learning process, extension services, and guide the research (Becerra, &
Badrinarayanan, 2013).
Conclusion
In the limelight of the discussion, it can be concluded that Milano is a great place for educational
activities. It focuses on to promote the educational facilities within the wider section. This will
support to increase the learning performance of students within higher education. The learning
with the pro-social role will increase the activities of welfare through the more focus on future
researches. Hult with the basis of inputs like facilities, infrastructure, teaching faculty, facilities,
research outputs, and revenue generation will focus more to take adequate actions. Accreditation
with the regulatory arrangement will help to clear the consequences.
References
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