Human-Computer Interaction: Website Design Analysis Report

This report delves into the realm of Human-Computer Interaction (HCI), examining the core principles and their practical application in website design. The report begins by establishing the significance of HCI, emphasizing the importance of user-centered design in creating effective and intuitive interfaces. It then explores key concepts such as equitable use, flexibility, simplicity, perceptible information, tolerance for error, low physical effort, and appropriate use of size and space. These principles are applied to the analysis of two contrasting websites: Amazon and MGBD Parts and Services. The analysis of Amazon highlights its adherence to universal design principles, resulting in a user-friendly experience. Conversely, the evaluation of MGBD Parts and Services reveals shortcomings in its design, illustrating the consequences of neglecting HCI best practices. Through this comparative analysis, the report underscores the importance of integrating HCI principles to enhance user experience and ensure the usability of digital interfaces.

Running head: HUMAN-COMPUTER INTERACTION
HUMAN-COMPUTER INTERACTION
Name of the Student:
Name of the University:
Name of the Author:

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HUMAN-COMPUTER INTERACTION
Table of Contents
Week 1:............................................................................................................................................2
Week 2:............................................................................................................................................3
Week 3:............................................................................................................................................4
References........................................................................................................................................5

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Week 1:
Relevance of the assignment brief:
The article is regarding the human computer interaction and it has discussed the different
aspects of this kind of interaction in a broader way. The article is relevant for understanding the
initial requirements of the graphical design. The main objective of the graphical design is to
make the communication between the users and the virtual world (LOWGREN, 2019). From the
graphical design, the users can understand the functionalities of different units in the systems and
these can help them to operate the system. In this context, evaluating gamut of the transformation
of the human computer interaction is important as it will also indicate the necessary of changing
the graphical design with the implementation of the advanced technology.
Depth analysis and argumentation:
In order to understand the interactive graphical design, there are five characteristic that we
have to be concerned about. These five characteristics are-
 The main aim of the interaction design is to fulfil the requirements of the users: This
reflects that the graphical design is to be done in such a way that it can make the users
understand about handling the system (Gaines & Monk, 2015). As for example, while
operating the radio, different buttons can be used. Most of the people can control a simple
radio functioning. However, radio with other additional functionalities may become
problematic for most of the users (Preece, Rogers & Sharp,2015). In this case, the
graphical representation of the functionalities for each button can be done on the radio
system so that the users can handle the system.

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 Design involves changing the situation by design or shaping things: The change in the
problem or the functionalities can be indicated through the interactive design in modified
system.
 Design involves exploring the future scopes: The graphical design is a way to express the
situation (Issa & Isaias,2015). However, with the changing mentality of the people the
idea of expression through then design has also changed.
 Designing is framing the problem and in parallel finding the solutions: The main
objective of the design is to highlight the problem the users are facing and providing the
interactive design for solving the problem of the user.
 Design involves technical and ethical aspects of the respective company. It is a concern
for the organizations that all the designs made by them are unique and are not influenced
by others work.
Week 2:
Relevance of the assignment brief:
The article is about the design and the user experience. The graphical design is
implemented to enhance the user experience of using the product of the system. In this context,
understanding the relation between the design and its effects on the user experience is important.
Depth analysis and argument:
Graphic design plays an important role for the communication with users through
websites. In this context, I can present one web page of website and can evaluate the
effectiveness of this website on the basis of 7 principals of universal graphical design.

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Amazon website view
(Source: https://www.amazon.in/)
Equitable use: The amazon website is equitable and the marketing of the product is
reachable to diverse group of people. Apart from that the design of this website seems
interesting to the users.
Flexibility: The design of the website is flexible as there are options for the users to
choose different ways for selecting same article. Like the user can select the item directly
from the pictures given or they can use drop down button on the above for the customized
search.

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Simple: The design of the website is simple. The above design of the website can be
handled by any novice people as the instructions are simple to be understood.
Perceptible information: The Amazon website provides all the information to all the
users equally. The consumers can choose the product based on the sorted result. The
conditions for the sort is provided by the consumer.
Tolerance for errors: The website is robust and gives quick response. Apart from
that the optimization of the website is done in a proper way. So, we can say that the
tolerance of error is less for this website.
Low physical effort: The designs and the instructions are written clearly so that the
users of the website can easily understand the instructions and product description.
Appropriate use of size and space: The spacing of the letters are done in a proper
way for the website. It can be said that the graphical design of Amazon website is user
friendly.
Week 3:
Relevance of the assignment brief:
The user computer interaction plays an important role in understanding the use of the
graphical designs for the software and users interactions. The changes in the design phases has
been made as the use of the automation is stated with the functioning of the computer (Grudin,
2017).
Depth analysis and argument:

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Website of MGBD Parts and Services
(Source: http://www.roverp6parts.com/)
In order to understand the human- computer interaction through graphical design, I have
presented the example of another website. The flexibility of the website can be discussed
through 7 principals of design.
Equitable use: The website is not equitable as the main pafe of this website does not
gives any clue to the users. We can only understand that this website deals with cars.
However, the type of operation in not clear.
Flexibility: The website is not flexible. There is no drop box or categorization so that
the users can choose from the options. Instead the users have to type for the item in the
serach box.
Simple: The design is not simple. The webpage is not clear for any novice people.
Perceptible information: The website page is not presentable and it does not gives a
view about the business related to cars and the usability of the website.

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Tolerance for errors: The server of the website is not in good condition as the
webpage seems unavailable now and then.
Low physical effort: The graphical presentation is not in a higher level. Apart from
that the instructions in the website are half written and not clear.
Appropriate use of size and space: Appropriate font size is not used in the website.
Apart from that the coordination of the objects are not done in a proper way. From the
discussion it can be said the graphical representation of the website is not suitable for
human-computer interaction.

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References
CARROLL, J. (2019). Human Computer Interaction - brief intro. Retrieved from
https://www.interaction-design.org/literature/book/the-encyclopedia-of-human-computer-
interaction-2nd-ed/human-computer-interaction-brief-intro
Gaines, B. R., & Monk, A. F. (2015). Cognitive Ergonomics: Understanding, Learning, and
Designing Human-Computer Interaction. Academic Press.
Grudin, J. (2017). From tool to partner: The evolution of human-computer interaction. Synthesis
Lectures on Human-Centered Interaction, 10(1), i-183.
HASSENZAHL, M. (2019). User Experience and Experience Design. Retrieved from
https://www.interaction-design.org/literature/book/the-encyclopedia-of-human-computer-
interaction-2nd-ed/user-experience-and-experience-design#
Issa, T., & Isaias, P. (2015). Usability and human computer interaction (HCI). In Sustainable
design (pp. 19-36). Springer, London.
LOWGREN, J. (2019). Human Computer Interaction - Brief Intro _ the Encyclopedia of Human-
Computer Interaction, 2nd Ed | Human–Computer Interaction | Usability. Retrieved from
https://www.scribd.com/document/398195463/Human-Computer-Interaction-Brief-Intro-
the-Encyclopedia-of-Human-Computer-Interaction-2nd-Ed
Preece, J., Rogers, Y., & Sharp, H. (2015). Interaction design: beyond human-computer
interaction. John Wiley & Sons.

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