Human Factors in Design: Binglee Website Usability Testing Report

This report presents a usability study of the Binglee website, an e-commerce platform. The study investigates human-computer interaction aspects, focusing on how users interact with the website's features and design. The methodology involves user testing with ten participants, who were tasked with specific scenarios, including navigating the homepage, browsing products, adding items to a shopping cart, and interacting with the live chat. Data collection includes observations of user behavior and questionnaires to gather feedback on user experience, ease of navigation, content clarity, and overall satisfaction. The report provides detailed findings, including statistical analysis of user responses, and offers recommendations for improving the website's usability based on the collected data.

Human computer interaction
Binglee Website interactive system
Nicky
Abstract
User testing of an interactive system

.INTRODUCTION
The human factors in design of the systems has been very critical and understanding the way a
website is designed. The main concept that arose in understanding the topic is that we get to
convince others of what we have learnt from the study. We have to understand where the
designers have done good job in designing the website and even making changes where there are
needed. The focus here is based on the process of the design. Special effort has been made to
depict human factors design as it actually occurs.
Binglee Website
In understanding the meaning of an interactive system then we have to look in the perspective of
what the other authors have seen it to be. Interactive system is kind of an application allowing
users in different locations to function with in different varieties. Binglee is an online website
that is used for selling products such as the microwaves, fridge’s and freezers, ovens and
cooking’s, wearable technology, smart phone, coffee machines, dishwashers, sinks and taps, TVs
and many others. How we interact with the system will be determined by the capabilities of the
usability features. Some of these factors to be put in to consideration when doing the evaluation
are such as the visibility and clarity of the interactive system, look and feel of the graphical
interfaces of Binglee, the way the users navigate from one webpage to the other and the way the
contents and images have been aligned.
In the research the focus is mainly on the human interaction usability test that will be performed
on Binglee site (Jakob, 1999). Binglee has allowed its customers to view a product or products
where they can select the product by viewing all the details and if it suits them then they can it to
the shopping cart. The report will aim at analyzing the website of Binglee where we will observe
the way the way participants will interact with the systems and afterwards have them fill a
questionnaire to help in capturing the exact results after the evaluation (JannaDupree, 2014).
There will be a room to where we can give our findings and offer recommendations with
reference to what has been given out by the participants using the interaction results and the
questionnaire results. The following is an outline of the expected research in this Human factors
in system design in testing the usability features.

Explain and understand the type of the organization with a website that we need to do an
analysis on and evaluate the usability features where in this case we have chosen Binglee
Website.
Secondly is determining the use case diagram of Binglee, where each and every user is
supposed to interact with each use case and help us in rating the design of website.
The methodology to be used for the evaluation of the usability features of Binglee
Website.
Fourth is illustrations on the results from the evaluation of the tasks performed by the
users with reference to the stated use cases in the use case diagram of Binglee website.
Description of the findings clearly showing the statics of the results in a chart or a graph
so that we know where Binglee is in terms of site quality.
Giving recommendations depending on the interaction and answers from the
questionnaire.
Giving a conclusion which will be like summarizing all of what we would have learnt.
Use case of Binglee.
Binglee is a wholesale and retail international distributor of home appliances gadgets globally.
The company have been known to distribute over 10 million products in a day globally
(Explorable, 2017). Binglee has retails and wholesales all over the world which acts as the
branches for the main company. For Binglee to increase its sales then they have to foster their
markets products where they use their website in reaching to their target audience (Lucidchart,
2017). The websites products are classified in to each and every category. Binglee has allowed
its customers to view its products even before they are logged in to the system and they will only
be asked to login when they have selected their products and added the cart then in need to make
payment after they have made an order (UserLytics, 2017). The following use case diagram will
show how the user or the participant interacts with the system.
Select Country
Login
Signup
Select Item
Add to Shopping Cut

Figure 1 Binglee Use case
As seen on the Use case, customers will interact with Binglee application in many ways before
one is said to have completed the purchase process over the website. Nevertheless, the reason for
this report is doing an evaluation test of the usability features in terms of the functionalities and
the way we navigate in different webpages (Binglee, 2018). The main idea to be understood by
all the participant taking place in the performance of the systems by indicating how the
application is easy in interacting with, the way the Graphical user interface is consistent and how
visible and clear the website content has been aligned and if they matches with the real world
items descriptions and prices.
Evaluation Methodology
The usability test evaluation will follow methods where we will create four scenarios that will
help the users who are selected in analyzing the functionalities and the usability features of
Binglee (APCRC, 2017). 10 user were selected in doing a face to face interaction in dealing
with all the five tasks in each and every scenario where each was given 15 minutes to do all the
allocated tasks. All the functionality features in all the tasks were to be observed by the
researcher when the users were interacting with the system (Nielsen, 2015). The four scenarios
Select Payment
Option
Make an Order
Logout

were mainly: Interacting with the homepage of Binglee and indicate what we can understand
about the website, Viewing the products and navigating across different products in different
categories, Adding products to the shopping cart and checking if the price matches with that of
the real world or it is high lastly is interacting with the live chat of Binglee website. It was noted
that each and every user was supposed to perform one task at a time.
The procedure for carrying the user test will be done using the scenarios from one to four.
i. User accessing the Binglee websites and understanding what it entails in terms of the
content.
ii. Viewing of products and navigating across different products provided by Binglee
Website.
iii. Selecting products after clearly understanding the content description and adding
them to the shopping cart where we state that each and every user should add at least
five products in the cart and check if their total price matches with your calculations.
iv. Interaction with the Live Chat interface and rate the response time the customer
service support of Binglee takes to respond to each user.
v. All users were required to fill a questionnaire that was based on the experience they
had with Binglee Website interaction.
Scenario One
In this case we were supposed to visit the homepage of binglee where our main idea was to see
and view the structure of Binglee website. In this case we are supposed to know what Binglee
deals with and what are the categories of what they offer and how the links navigates across the
website from homepage to when making an order or chatting live with the customer services of
Binglee.
Scenario Two
The scenario two major task is to view all the products in the website in all the categories. After
viewing then we can be able to understand where the TVs are categorized, where the home
appliances are, the Smartphones links are and much more where each and every product that we
need is located. The idea here was to test the way the users will interact with the system and
much more when navigating across different products in different webpages.

Scenario Three
In this scenario the idea was to select any five items on the website and add them to shopping
cart. In adding these products to the website cart then we can be able to add all the product prices
and do a comparison with what we have in the real world in terms of price and availability.
Scenario Four
In this one is lapping up with the performance of the system where we check if the live chat
interface is interactive and testing whether the responsiveness of the live chat is very fast in
terms of offering its customer service support.
Considering the above activities if they are successfully done by all the users then they were
required to fill the questionnaire which had questions related to what they had done with the
website of Binglee. The main aim of the questionnaire was to get all the views that were general
to the user application to the E-commerce website of Binglee. All users were also advised to rate
the process they had undergone when interacting with the website. The rating was out of 5 from
very satisfying not satisfying at all. The methods of evaluation that were preferred as they
provided an interaction that is directly and much more touched all the users in that when we
observed how they interacted brought about the idea of how genuine their feeling was toward the
interaction.
Evaluation of results
There were a number of key issues that were observed based on the four scenarios and the
recordings from the questionnaire. The tasks started at the same time where all 10 users each
had his or her machine with an internet connection .the above results were observed and recorded
from the two major activities that is interaction and the filling of the questionnaire.
Scenario one and two aim was to test how easy it is to understand how the we can navigate
across the webpages easily without asking for help. When performing such activitiues we
reported that amny were able to interact with the system and moving from one link or page to the
other it seemed not to be difficult for any of the ten participants. The figure bellows shows the
processes.

Figure 2Homepage of Binglee
Users Design and alignment of
contents (out of 5)
Necessity of the
Process (out of
5)
Ease of
navigation
(out of 5)
Clarity of
content
(5)
Visibility
of the
Content(5)
Response Rate
1 3 3 4 5 4 2
2 2 4 5 5 4 3
3 2 2 5 4 4 2
4 2 4 4 5 4 3
5 1 3 5 5 4 2
6 4 2 3 5 4 3
7 4 5 4 5 4 2
8 3 4 5 5 4 3
9 5 3 5 4 4 3
10 2 4 4 5 4 3
As seen in the table it will be right to say that like all the participants have about 4 out 10 are not
contented that the website homepage design and its content is not appealing at all. It is seen that

not all agreed to give 5 out of 5 for the necessity of the process. When checking on the ease of
navigation we realized that the interaction was easy to navigate across all the other webpages.
Figure 3Viewing products and selecting them
The viewing and selecting was easy to many and the way they navigated across different
products in different webpages seemed very easy and straight to the point in all manners. The
aim of this scenario on viewing and selecting the products of our choice was testing how easy it
is when navigating across the webpages when we using the main menu bar and to finding out
whether all content that have been navigated shows some relevance and also checking the design
consistency webpages that has been visited by the user. All users said that this task was well
structured and each rated it 5 out of 5 points as they expressed their satisfaction with the scenario
interaction.
The main aim of scenario three is to test if the users can be able to find and select a product in a
category within the website, we can view all the products and add all the selected products to the
cart ready for one to successful completing an order. In this scenario 8 out of the 10 users who
were selected made it possible in adding more than five products to the shopping cart while the
two needed some help. Although the majority were able to complete the process of adding at
least five items many faced the same challenge when it came to adding the microwaves as the

specified size was not easy to track in the features given. Many users had forgotten the exact size
they were told to select and they were prompted to clicking the Add to the cart button.
Even though the challenge was encountered all the participants did not find it an issue and
acknowledged it as part of the process in ordering for the right product. The figure below shows
how the users added products to the shopping cart.
Figure 4 Products added to the shopping cart
As seen from above screenshot we can deduct that Binglee website is a very interactive website
offering services closer to the customer.
Last scenario results was testing on the rate of response in the website and how effective the live
chat interface was. When we were checking on this neither of the selected users was able to
connect with customer service support as shown below.

Figure 5 Live Chat interface
The error that all the users faced was that “Sorry, we aren’t online at the moment. Please leave a
message and your details so we can get back to you”. In this case all the members said that the
website in terms of response they hard very poor customer service support. They gave 3 out of 5
in terms of how effective the system was and 2 out of 5 when interacting with the live chat in
terms of the response.
Overall results.
As seen from the above scenarios we can deduct that it is very much okay to say that all the
selected users were able to perform all the indicated tasks. Binglee Website interactions
observations results obtained indicated above 70% were fully satisfied and this can be translated

that 7 out of the 10 did the work without any help while three of them needed some help. 30%
needed some help when interacting with system in some part which translates to three users. The
overall usability test result can be expressed in the below graph.
1 2 3 4 5 6 7 8 9 10
0
1
2
3
4
5
Design and alignment of contents (out of 5)
Ease of navigation (out of 5)
Visibility of the Content(5)
Overall results of Binglee Website
Design and alignment of contents (out of 5) Necessity of the Process (out of 5)
Ease of navigation (out of 5) Clarity of content (5)
Visibility of the Content(5) Response Rate o
Figure 6 Graph of overall results.
Findings.
As seen from the results above we can say that the website of Binglee has an average rating of
the usability features. We will explain in to details of the usability features one by one as
explained here below.
Consistency
At the look of the overall design of above interface and how the components of the web have
been aligned we can say that the users of the Binglee website were not fully satisfied as the
average rating of interaction was about 3 out of 5 overall. The two points lacked due to the low
response when they asked for customer service support.
Information Visibility and clarity
the content of all webpages were noted to be very relevant and the undersatnding was very easy.
The font and color of the textual alignment was visible and matched with the compoanies

product. The content was visible and matched with the expectations of the users (NIELSEN,
2013).
Ease of use and functionalities
The findings on the use of the functionalties was well expalined in all the four scenarios. In this
case we were testing on how easy it was when navigating across the different webpages of the
website (point, 2018). The main idea behind this made it possible to analyse and conclude that
even the computer illiterate cam navigate easily across the website of Binglee (Binglee, 2018).
Recommendations
The following are some of the recommendations that were made during the interaction with
Binglee Website in all manners.
There is need on the improvement of the live chat interface so that it becomes fast in responding
and very effective in all times everywhere.Much use of figures and images with no detailed
description. We need to add the content for description.The modes of payment in Binglee
website should be clear and should offer a variety of them.The content of the webpage should be
aligned and use the use of slide sorters.
Conclusion
In conclusion we have to know that for system to be interactive in good way or quality
interactive system it will be how it is easy to use the its functions and navigate across its
webpages all over the website (www.nngroup.com, 2014). The website content should be
appealing to the users and most of it all have all the information or content that is relevant to
what Binglee deals with. In understanding the easiest ways we can select and view a product
will be based on adding of features such the search engines, filtering features or the sort contents
in helping to locate the product very easily in the category. After a good analysis of the usability
feature test as shown in the study above we can say the ease of navigation, visibility and clarity
of the content, interaction with the functionalities of the website have an average rating with
respect to information used and gathered from the interaction and the questioannire. For making
it to have a quality website Binglee will need to use the recommendations acknowledged by the
researcher.

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Appendix 1 Questionnaire
Binglee Website
Name ----------------------------
Job ID ---------------------------- Department ------------------------
Please answer all questions
1. Besides the indicated tasks and scenarios how many other task were you able to achieve and
managed to perform successfully?
2. Which tasks did you find hard to perform and why?
3. If you were to give an illustration of Binglee Website how will you describe the overall design
of this system?
4. Was there anything that did not fit to be here in this system? If yes highlight them below/.
5. On your own opinion do you think this website of Binglee will need some improvements? If yes
which changes do you think should be made here?
6. During interaction with Binglee website how did you find the ease of navigation across
different web pages of Binglee website?
1. Very Easy 2) Easy 3) slightly difficult c) Difficult
7. Was the information contained in this application relevant and clear to the user?
a) Yes b) No
8. Using a range from 1 to 5 5 (1 being very poor and 5 being Satisfactory) how would you rate
this system in general?
i) Very Satisfactory
ii) Satisfactory
iii) Average
iv) Poor
v) Very poor
9. Will you visit this website again when you want to buy their products or will you just prefer to
visit their branches?
10. What are some of the features that made it possible for you to perform the tasks easily?