Research Paper: Human-Computer Interaction in Web Ads and Healthcare

This research paper delves into the field of Human-Computer Interaction (HCI), exploring two key areas: the impact of online web advertisements and the utilization of virtual humans in healthcare. The first topic investigates how the visual design of web advertisements influences consumer purchase intentions, examining gender-based differences in response to visual cues. It also touches upon the role of 3D environments in online shopping and their effect on cognitive absorption. The second topic focuses on the use of virtual humans (VHs) in clinical interviews, particularly their ability to increase patients' willingness to disclose information. The research highlights how VHs, when designed as supportive interaction partners, can improve screening processes by creating a safer environment for patients. The paper also mentions the SimSensei system, an automatic framework for creating face-to-face interactions in healthcare, showcasing the potential of virtual humans in overcoming barriers to patient information gathering. Both topics are supported by research questions and relevant references.

Running head: RESEARCH PAPER
Human computer Interaction
Name of the Student
Name of the University

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RESEARCH PAPER
Author’s Note
Table of Contents
Topic 1: Online web advertisements or animated web advertisements...........................................2
Topic 2: Healthcare..........................................................................................................................3
References........................................................................................................................................4

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Topic 1: Online web advertisements or animated web advertisements
With the growth of web advertisement as a huge industry, it is quite important to understand
its importance as well as effectiveness [1]. The investigation on the effects of web advertisement
visual design is considered to be significant for the enhancing the purchase intention among the
consumers. On the other hand, the result of structural equation modeling helps in indicating that
generally web advertising helps in influencing the purchase of the consumers with the help of
advertisement attitudes. Furthermore, it is analyzed that role of gender helps in suggesting that
web advertising visual cues creates direct impact on the intention of purchasing for male but not
for the groups of female. The online retailers generally seek for attracting customers with the
help of electronic storefront design [3]. Proper findings help in suggesting that shopping websites
that utilized 3D environment are generally associated with lower cognitive absorption as well as
perceived ease of use. In addition to this, it is also identified that the effect of website
dimensionality on the cognitive absorption is mainly moderated by proper user experience. Thus,
it is analyzed that understanding the role of visual dimension is very much important in forming
proper online purchase intentions among the consumers.
The research question is:
 What is the difference between the influence of WAVD on male and female in making
purchasing decisions?

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Topic 2: Healthcare (Utilization of Virtual Human in different clinical
interviews)
The main focus is to explore the utilization of virtual humans in different clinical
interviews. When VHs (Virtual Humans) is designed as proper supporting as well as safe
interaction partners, it generally helps in improving screening by enhancing the willingness to
disclose information [2]. In context to healthcare, it is found that the patients oftenly answer
honestly. On the other hand, in context to different health-screening interviews, it is identified
that participants generally interacts with different VH interviewer and were generally led to
consider that VH can be controlled either by automation or humans as compared to the
individuals who mainly believed that they are generally interacting with computers that is
reported to less fearful as well as the fear of self disclosure decreases [4]. In addition to this, it is
identified that computer interaction assists in lowering depression management as well as
displayed sadness. For example, SimSensi system is one of the automatic frameworks that can
be used in healthcare for creating face to face interaction with the users. The system was
designed as well as developed by utilizing proper modular approach that helps in analyzing as
well as capturing user state for interactional purpose as well as behavioral understanding. Thus, it
can be analyzed that virtual humans system can be helpful in overcoming important barrier in
order to obtain proper information about the patients.
The research question is:
 How virtual humans are helpful in increasing the willingness of the patients to disclose
important information?

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References
[1] Lucas, G.M., Gratch, J., King, A. and Morency, L.P. It’s only a computer: Virtual humans
increase willingness to disclose. Computers in Human Behavior, 37, pp.94-100, 2014.
[2] Morency, L.P., Stratou, G., DeVault, D., Hartholt, A., Lhommet, M., Lucas, G.M., Morbini,
F., Georgila, K., Scherer, S., Gratch, J. and Marsella, S. March. SimSensei Demonstration: A
Perceptive Virtual Human Interviewer for Healthcare Applications. In AAAI (pp. 4307-4308),
2015.
[3] Shaouf, A., Lu, K. and Li, X. The effect of web advertising visual design on online purchase
intention: An examination across gender. Computers in Human Behavior, 60, pp.622-634, 2016.
[4] Visinescu, L.L., Sidorova, A., Jones, M.C. and Prybutok, V.R.The influence of website
dimensionality on customer experiences, perceptions and behavioral intentions: An exploration
of 2D vs. 3D web design. Information & Management, 52(1), pp.1-17, 2015.