Comparative Analysis of Human Computer Interaction Report

This report provides an analysis of Human Computer Interaction (HCI) principles applied to website design, comparing two websites: Decibullz and BCF. The report begins with an introduction to the websites, detailing their features and target audiences. It then discusses the main features of each website, focusing on aspects such as navigation, visual hierarchy, and user experience. The core of the report examines HCI design principles, including clarity, user-centered design, simplicity, consistency, and visual hierarchy, and how effectively these principles are implemented on both websites. The report highlights specific examples from each website to illustrate these principles. Finally, the report offers recommendations for improving both websites based on the analysis of HCI principles and concludes with a summary of the findings, emphasizing the strengths and weaknesses of each site in terms of HCI.

Running Head: HUMAN COMPUTER INTERACTION 1
HUMAN COMPUTER INTERACTION

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Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................4
Main features...................................................................................................................................4
HCI DESIGN PRICIPLES..............................................................................................................5
Recommendation.............................................................................................................................6
Conclusion.......................................................................................................................................6
References........................................................................................................................................8

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Introduction
Decibullz is of the coolest website which deals in the selling of different range of the hearing
products and attributes like headphones as well as custom molded earphones. The significant
territories secured by the site are wellness, shooting spots, assembling and music. It isn't kept to
just earphones and its sub classes, different embellishments are likewise accessible. Nowadays'
headphones are all around normally utilized at pretty much every spot and this site is the sheer
case of high devotion headphones. The fundamental shade of the site is white and dark and is
very easy to explore. The quotation structured over the site mirrors its thrilled experience and
reflection. The site is additionally connected with other regular online life sites, for example,
Facebook, Instagram, Twitter. Alongside different sites the close by areas are likewise
referenced from where the headphones can be acquired quiet.
If at all one would like to surf and have quality based products the website one can look for is
BCF. Are you an adventure-lover? Do you get amused while performing an adventure? Then you
are at the very right place. BCF is a website that offers its customers with a wide range of the
accessories in relation to Camping, Boating, Fishing, water sports. BCF has stocked all the

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boating assets including the outfits needed, the motors to keep the boat running, the fuels and oil
needed for the maintenance of the Boats. The color of the water is the color of the website, and
the positioning of all the brands below the main bar is what keeps its website attractive and
sound (BCF, 2018). For all the folks who like to camp, BCF has everything they need starting
from Bedding, Tents, Camp Furniture, Cooking utensils, and Gazebos. BCF has all the brands
such as Weber, Wanderer, and Engel. Fishing is one of the most attractive adventures to perform
and BCF makes sure you have the best one.
It has stored Fishing tools such as Spinning rod, Spinning reel, Round Crab Pot to make you a
good fisherman and leave fishing one of your best experience. BCF stocks all the lucrative
brands such as Coleman, Oztrail, Engel, Evakool, Waeco, Shimano, Daiwa and much more so
that you can count on the quality of the product. The online store has many gadgets which will
help you to make your experience profound (Hart, 2015).

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Discussion
Main features
The main features of Decibullz website is its keep it simple and stupid policy, whereby the
customers can make use of easy navigation and accessibility. The visual hierarchy is also one of
the reasons that can define the attractiveness of the earphones. The samples are also provided so
that the customers can get an idea of how it will feel when they will use the product. The easy
colors lets the users do not fall in any difficulty. The fonts are easily readable, further the easy
shape system defines the heat, shape, re-moldable custom ear phones. The simplicity of the
website and the bigger icons and the shapes of the icons also reveal the story of the website. The
support given on the portal to the customer for updating the queries is also one of the facilities
provided to the customers. This way the customers can get on time solutions and the problems
can be solved quickly (Decibullz, 2017). The best feature of the Decibullz that can attract the
customers is the free shipping information right in the center of the website that can clearly
express and the ability to feature the perfect fit of the ear plugs.

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BCF is all about its colorful and lively experience. Further there are several payment modes
determined on the website such as through VISA, Master Card, Pay Pal, ZIP etc. all in all the
accessibility is well, as the user can move from one corner to another corner, the navigation is
easy and smooth. The best feature of the website is its top most icon of find a store which allows
the facility to go to a nearby store to purchase the equipment. The fonts of the website are
readable and it has a strong visual hierarchy.
The main features of the BCF website is designed by the Quality Web Content, clear user-
friendly navigation, webpage speed. The categories are divided into Boating, Camping, Fishing,
Watersports, 4WD & Caravan, Clothing and Footwear and all this are available according to the
brands segmentation. The section of the sale is kept on one of the corner to attract the customers.
Apart from all this many other ideas are also facilitated by the website to draw the attention of
the user (Gómez-Durán, et al 2016).
HCI DESIGN PRICIPLES
The HCI design principles are a set of the principles that is defined for the websites and
determined the web user interface principles. The principles are listed below which are to be
followed by every website (Mockplus, 2017).

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 Clarity
 User centered Design
 KISS (Keep it simple and stupid)
 Consistency
 Strong visual Hierarchy
The site must be clear and the client focused structure must be basically available by the clients.
The strategy of the keep it basic and inept additionally implies that the clients can control the site
in the most straightforward way. The rule of the clarity and transaparency additionally implies
the passing on of the data on the unmistakable premise to the clients. Under the guideline of
KISS, it is the most crucial web UI plan standard. Customers reliably feel most incredible when
they can control something (BCF, 2018).
Client's propensities and capacities have an immense distinction, they aren't website specialists,
and they cannot completely comprehend the structure standards and activities of the web you
have planned, what you do is to diminish the weight on clients, keep tasks straightforward and
inept. Visual chain of command is the key guideline of web UI plan and it very well may be

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accomplished when there is a reasonable survey request to the visual components on a screen,
which you ought to have the ability to recognize the essential and optional data and this has
clearly driven by Decibullz website (Aziz and Kamaludin, 2018).
In this scenario both the websites have some of the features such as the Decibullz website defines
the principle of clarity and the KISS, whereas the principle of the consistency and strong visual
is defined by the BCF website. The extent to which these principles are being followed can be
observed from the website visuals (Chang, 2018).
Recommendation
The sub categories can be invaded in the major categories. On the other hand the website like
Decibullz can be improved by keeping the contents more attractive and making the navigation
smooth. The web interface of the Decibullz is smooth and sound. The optimization of the page
can be one of the solutions for the BCF, use the white space more, the segmented information
can be delivered in the form of the bullet points and the well-designed headlines can be written
to give more attention to the website. The consistency is important and useful tool for keeping
the website more accurate and suitable.
Conclusion
From the overall analysis it can be concluded that the overall in terms of the clarity and
simplicity the Decibullz takes a lead, whereas in terms of the strong visual hierarchy the BCF is
on the upfront. In order to improve the present position the BCF must make use of the lighter
colours and the portal shall be made clear and concise (Khan, 2017). The images can let the

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customer have a visual experience and create more elegant view. The value proposition can be
added well and the security measures shall be taken at the back end of the website.

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References
Aziz, N.S. and Kamaludin, A., 2018. Measuring Website Usability Construct as Second Order
Construct in Website Usability Model. Advanced Science Letters, 24(10), pp.7727-7731.
BCF, (2018) Overview [Online] Available from https://www.bcf.com.au/ [Accessed on 6th
September 2019]
Chang, J.R., 2018. Body Conjunction= Wavering Between Actual and Virtual Spaces. A+ BE|
Architecture and the Built Environment, (1), pp.105-142.
Decibullz, (2017) Overview [Online] Available from https://www.decibullz.com/ [Accessed on
6th September 2019]
Gómez-Durán, E.L., Ferran-Ballús, B., Jansà, L.T., Martin-Fumadó, C. and Arimany-Manso, J.,
2016. Accesibility to informed consent documents in medical scientific societies. Spanish
Journal of Legal Medicine, 42(2), pp.67-71.
Hart, J., 2015. Investigating User Experience and User Engagement for Design (Doctoral
dissertation, The University of Manchester (United Kingdom)).
Hsieh, T.L., Lo, H.H., Hu, H.H. and Chang, C.C., 2015. The effect of information design on
cognitive processing of website navigation. Human Factors and Ergonomics in Manufacturing
& Service Industries, 25(5), pp.548-558.
Khan, H.R., 2017. Website navigation path analysis. U.S. Patent Application 14/932,903.

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Mockplus, (2017) How to Define Web User Interface Design Principle [Online] Available from
https://www.mockplus.com/blog/post/web-user-interface-design-principle [Accessed on 6th
September 2019]