COIS 12036 Assignment: Human Computer Interaction Report

This report provides a comprehensive evaluation of the Immigration Museum website, focusing on its human-computer interaction (HCI) aspects and user interface design. The report begins with an introduction to the museum and its website, followed by an identification of the website's key features, including content, user-friendliness, design, and web page speed. The report then delves into a detailed discussion of the website's positive and negative aspects, analyzing its usability, navigation, user interface, and content and graphics. The report also presents reviews of the website from different users, offering insights into their experiences and perceptions. Based on the analysis, the report offers a series of recommendations for improving the website's design, usability, and overall user experience, including suggestions for simplicity, visual appearance, consistency, and credibility. The report concludes with a summary of the findings and a reflection on the website's strengths and weaknesses within the context of HCI principles.

Running head: COIS 12036 HUMAN COMPUTER INTERACTION
COIS 12036 HUMAN COMPUTER INTERACTION
Name of the Student
Name of the University
Author Note:

1COIS 12036 HUMAN COMPUTER INTERACTION
Table of Contents
Introduction..........................................................................................................................2
Discussion............................................................................................................................2
Identify the nominated website........................................................................................2
Main features of the website............................................................................................3
Positive and Negative aspect of website..........................................................................5
Review of nominated website..........................................................................................7
Recommendation.................................................................................................................8
Conclusion...........................................................................................................................9
References..........................................................................................................................10

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Introduction
The following report is all about evaluation of website named Immigration museum. In
the year 1998, the museum was opened in Melbourne old custom house. It has guiding principles
which are completely based on the immigration experience or history of Australians. Museum
aims to provide facilities and activities which is inclusive of discovery center and community
gallery, public and educational programs (Kaur, Kaur and Kaur 2016). It is merely inclusive of
community festivals and many communities engaging activities. Museum aims to collaborate
naturally with different linguistic services which are needed for exploring and providing
immigration experiences (Pee, Jiang and Klein 2018). The website of this museum has been
designed in a perfect way that has its picture on the homepage.
The report provides an identification has been done about nominated website which has
an overview and description. The following report deals with the identification and elaboration
of important website features. Both the pro and cons aspect of the website has been discussed in
details.
Discussion
Identify the nominated website
The website of immigration museum comprises of search bar and hamburger icon. On
clicking on the hamburger icon, user can find four major categories that are visiting, what's on,
learning and Join & support. Under the visiting section, user can find five option that is ticketed,
getting here, access, the autism-friendly museum and venue hire (Nagpal et al. 2015). Under the
whats on section, user can find three main option that is whats on today, special events and

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exhibition. Under the learning section, user can find option like school visit information,
resources and school programs, learning profession, program outreach, tools and online
resources and MV teacher network (Rehman 2018). Under the last section that is Join & support,
the user will have five major option like revitalizing immigration museum, making a donation,
membership, becoming a volunteer and lastly becoming a corporate partner. In the last section of
the website, there are certain links about various aspect like About Us and Contact Us option.
Fig 1: Homepage of Immigration museum website
(Source: Immigration Museum, 2019)
Main features of the website
The main features of immigration museum website are discussed below like
Best Web Content: It is one of the main reason for which the people make use of search
engine and browse websites. In this, people merely search for the required information. People

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look for required information on a daily basis so that it can be delivered in fast and reliable way.
Considering the entertain, superior content the mere focus is frequently visited a website. It
merely comes into the picture for search engine optimization which is a part of website
marketing strategy. The museum website comes up content which is inclusive of vital
information and has different forms which are pertinent to business (Venkatesh, Hoehle and
Aljafari 2017). The website has published the best practices for search engine optimization that
highlights relevant content is provided on the webpages. This is one the key aspect which makes
the website popular among different user.
User-friendly Website: This particular website has a certain number of user-friendly
navigation which provides the visitor so that quick information can be provided. All the
important links are easy to find which is inclusive of easy to-understand labels (Hasbullah et al.
2016). If there is huge amount of content, search box will make it faster to reach some specific
page on the website.
Simple Web design: Bells and whistles is a nice concept but in most cases, they are rare
to find which can find the value to the website design. Immigration website aims to provide a
free newsletter to their visitor by taking their username and password details. To keep the
website much simple without making to look like Google case (Iqbal and Warraich 2016). There
is balanced distribution between content and graphics which is required for contrasting colours.
Webpage speed: People aim to lose their patience as much quick rate at the time of
visiting a website. If the website loading is more, then visitor will leave the website before it
completely renders. Graphics and content of the website becomes useless if the website hamper
its ability to deliver its content (Kaur, N. and Aggarwal, 2015). There are many factor which

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affect the website speed like server speed, website traffic. The immigration museum aims to
reduce the different controlling aspects by reducing the website.
Search engine optimization: A well designed website like immigration museum comes
up with various kind of visitor and one of the most suitable methods is SEO (Nagpal et al. 2015).
It merely focuses on the insertion of different keyword for different website content.
Web compatibility: Browser variety and platform can be considered to be as a view web
design which can be challenging to developers. This immigration museum has been developed
by developers who can encounter to be handling such factors (Pant 2015). Immigration museum
can easily render on different screen resolution, browser with an increase in popularity on
different devices.
Fig 2: Different links on Immigration museum website
(Source: Immigration Museum, 2019)
Positive and Negative aspect of website

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Usability is a well-known term based on user-experience that refers to the ease of access
and use of a website. Interaction design aims to put huge number of challenges to some of the
traditional graphic designer. Some of the positive aspect of this website are
Design of the website is goal-oriented: One of the major aspect of interaction design is
that it is goal-oriented. Interaction designer need to understand the method of building customer
insight into their design (Nilashi et al. 2016). There is a list of UX processes which is the starting
point for best design response like
 User personas
 User scenario
 User experience maps.
Navigation Usability: The website of immigration museum aims to provide the best kind
of navigation option to its user. Each and every visitor of this website aims to enjoy a pleasant
and seamless experience without facing any issues.
User Interface: Customer experience is one of the vital factors like the look and design
of the website matter a lot. The design of this museum website has been done as per the target
audience. In addition, it is important to support different kind of website design which is
supported by various devices.
Content and Graphics: A website owner needs to put balance in between content and
graphics of the given website (Iqbal and Warraich 2016). This museum website has been
developed for providing clear content which can split into various web pages in a proper logic.
There are negative aspects of this website like

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No “Logo-Website” Connection: This immigration museum website does not have a
logo for attracting different customers. For creating a brand value in the market, this museum
needs to set up some logo.
Inconsistency: Website developers of immigration museum need to have the same
banner so that it can provide the visual effect like the landing page. They should make use of
same photos, colours and fonts (Miraz, Ali and Excell 2017). In addition, there is a need for
following branding guidelines which will help in building cover and profile image.
Spacing fails: The biggest issue of design principle is all about understanding the spacing
and mastering of whitespace. This particular museum website has designed picture which is
scared all the place that makes it dodgy and hard to scan.
Default Photoshop effect: Most of the amateur design overdo its design by analyzing
CSS3 and Photoshop effect (Arthana, Pradnyana and Dantes 2019). The trend of flat design has
come into picture as it has now become easier to carry out design of website.

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Fig 3: Different Option on Immigration museum website
(Source: Immigration Museum, 2019)
Review of nominated website
Patrick G, 27 years’ old who is a resident of mountain view united states has reviewed
this website as average. He is an engineer by profession. The website provides the best way of
learning about a different culture and Australian people. The website focus on various aspects
like world event and history. It mainly comprises of huge amount multimedia content that is
inclusive of photos, games and home activities The site aims to offer a huge number of online
and offline activities. In addition, the user can access a certain number of content which is
inclusive of photo, project or even common theme.
Andrew, 32 years old guy resident of Sydney Australia has completely reviewed this
website. Andrew is a teacher by profession states that this website aims to resource national
subjects with different topics on history. The content of this website is marked well each item
has as a video, article and another related item. The website aims to provide a huge amount of
content which has an array of activities. The site aims to provide high quality products which is
minute long. They are considered to be perfect for attending spans, user view photos that are
shared by the user.
Recommendation
There is list of recommendation for this website like

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Simplicity: The overall look and feel of this website need to be improved as it is an
important aspect. Most of the visitor aims to evaluate how much slick is the website. Developers
of this website need to remove any kind of unnecessary elements.
Visual appearance: The visual hierarchy aims to arrange and organize different website
elements so that the visitor of this museum website are attract to important element first.
Considering the optimizing usability of usability and UX, the mere goal of a visitor is to
complete the desired action.
Consistency: For the keeping, the site navigation consistent, the overall look and feel of
this museum website needs to be consistent in all the pages. Different aspects like background,
color, typeface is required to be consistent in nature. This particular aspect will have impact on
overall usability and UX.
Credibility: By using web design convention, various design elements and strategies of
visitors are required to be familiar. It will merely provide this museum website much more
credible. One of the best ways of enhancing the website credibility is to be clear and honest in
nature about various product and services.
Conclusion
The above pages help us in concluding the fact that this report is all about evaluation of
nominated website of immigration museum Victoria. The homepage of this website comprises of
the image of this museum building. The next section of the section of the website comprises
features and storylines. Immigration Museum aims to engage a range of individual, families and
communities. The organization aim to have its collection and exhibitions. In this particular way,
the Museum aims to present any personal stories and voices. Museum has the latest exhibition

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which highlights the complexity of personal identity. In addition, it highlights how this diversity
provides information about Australian society along with highlighting the past experience either
belonging and non-belonging. An identification has been done with respect to the pro and con
aspect of this website. In addition, the report highlights pro and con aspects of the website by
analyzing its usability. The last section of the report deals with a list of recommendation about
how the website can be improved.

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References
Anon, 2019. Immigration Museum. [online] Immigration Museum. Available at:
<https://museumsvictoria.com.au/immigrationmuseum/> [Accessed 7 Sep. 2019].
Arthana, I.K.R., Pradnyana, I.M.A. and Dantes, G.R., 2019, February. Usability testing on
website wadaya based on ISO 9241-11. In Journal of Physics: Conference Series (Vol. 1165,
No. 1, p. 012012). IOP Publishing.
Hasbullah, N.A., Osman, A., Abdullah, S., Salahuddin, S.N., Ramlee, N.F. and Soha, H.M.,
2016. The relationship of attitude, subjective norm and website usability on consumer intention
to purchase online: An evidence of Malaysian youth. Procedia Economics and Finance, 35,
pp.493-502.
Iqbal, M. and Warraich, N.F., 2016. Usability evaluation of an academic library website: A case
of the University of the Punjab. Pakistan Journal of Information Management & Libraries
(PJIM&L), 13.
Kaur, N. and Aggarwal, H., 2015. Web log analysis for identifying the number of visitors and
their behavior to enhance the accessibility and usability of website. International Journal of
Computer Applications, 110(4), pp.25-30.
Kaur, S., Kaur, K. and Kaur, P., 2016, March. Analysis of website usability evaluation methods.
In 2016 3rd International Conference on Computing for Sustainable Global Development
(INDIACom) (pp. 1043-1046). IEEE.
Miraz, M.H., Ali, M. and Excell, P., 2017. Multilingual website usability analysis based on an
International user survey. arXiv preprint arXiv:1708.05085.

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Nagpal, R., Mehrotra, D., Bhatia, P.K. and Bhatia, A., 2015. FAHP approach to rank educational
websites on usability. International Journal of Computing and Digital Systems, 4(04).
Nagpal, R., Mehrotra, D., Bhatia, P.K. and Sharma, A., 2015. Rank university websites using
fuzzy AHP and fuzzy TOPSIS approach on usability. International journal of information
engineering and electronic business, 7(1), p.29.
Nilashi, M., Jannach, D., bin Ibrahim, O., Esfahani, M.D. and Ahmadi, H., 2016.
Recommendation quality, transparency, and website quality for trust-building in
recommendation agents. Electronic Commerce Research and Applications, 19, pp.70-84.
Pant, A., 2015. Usability evaluation of an academic library website: Experience with the Central
Science Library, University of Delhi. The electronic library, 33(5), pp.896-915.
Pee, L.G., Jiang, J. and Klein, G., 2018. Signaling effect of website usability on repurchase
intention. International Journal of Information Management, 39, pp.228-241.
Rehman, A., 2018. Cultural usability in E-commerce website design: using objective
characteristics. Journal of Applied and Emerging Sciences, 7(2), pp.pp183-189.
Venkatesh, V., Hoehle, H. and Aljafari, R., 2017. A usability study of the obamacare website:
Evaluation and recommendations. Government information quarterly, 34(2), pp.199-210.