Human Resource Report on ABC Company's Mission, Vision, Values

This report focuses on the re-launch strategy of the ABC Company, aiming to enhance employee retention and increase revenue. It begins with an executive summary and table of contents, followed by an introduction to the retail industry in the UK and the company's background. The core of the report details the development of new mission, vision, values, and behavior frameworks, directly linked to the organizational culture. The proposed vision statement aims to position ABC Company as the top retailer, focusing on both consumer and employee satisfaction. The mission statement emphasizes improving people's lives by saving them money. The report also outlines the values and behaviors framework, emphasizing employee policies, ethical characteristics, and accountability. It explores organizational behavior strategies, including employee motivation, job satisfaction, and decentralized leadership. Finally, the report examines the flat organizational structure of ABC Company, highlighting its advantages in decision-making and cost reduction. The conclusion emphasizes the importance of these strategies in ensuring employee retention and revenue growth.

Running head: HUMAN RESOURCE ASSIGNMENT
Human Resource Assignment
Name of the Student
Name of the University
Author note

1HUMAN RESOURCE ASSIGNMENT
Executive Summary
The purpose of the report is to develop new mission, vision, values and behavior
framework of the ABC organization. It also contains the advantages of the newly implemented
organizational structure. Finally, it has been concluded that these new strategies will not only
ensure employee retention of the company, but this strategy does have the potentiality to enhance
the number of employees in the organisation. All this together will ensure an effective increment
of revenue of the ABC organization.

2HUMAN RESOURCE ASSIGNMENT
Table of Contents
Introduction:....................................................................................................................................3
Discussion:.......................................................................................................................................4
Vision of ABC Company.............................................................................................................4
Mission of ABC Company..........................................................................................................5
Values and behaviors framework of the ABC Company............................................................7
Organizational behavior of ABC Company................................................................................8
Organizational structure of ABC Company..............................................................................10
Conclusion.....................................................................................................................................11
Reference list:................................................................................................................................12

3HUMAN RESOURCE ASSIGNMENT
Introduction:
The retail industry is a crucial part of the economy of UK. According to the UK report,
2016, the retail organizations of UK generate 358 billion dollars of retail sale every year. Apart
from this, retail industry is the largest private sector employer of UK. In 2018, there are
approximately 290,315 mortar retail outlets in UK (Foss, Lyngsie and Zahra 2013). In this
report, the re-launch strategy of ABC Company has been developed in order to enhance the
number of employees as well as overall yearly revenue of the company. ABC Company was
established in 2008, and now the company has 150 employees. Therefore, it can be clearly
understood that the company requires a more effective strategy to enhance the number of
employees along with the yearly revenue. Therefore, this report consists of the new vision,
mission, behavior and values framework of the company which are directly associated with the
organizational culture.
Figure 1: Design process of an Organization
Vision Statement
Mission statement
Operating principles
and values

4HUMAN RESOURCE ASSIGNMENT
Source (Lee, Park and Koo 2015)
Discussion:
Vision of ABC Company
The vision statement of an organization provides the consumers with the knowledge of
the organization’s culture and strategy. Apart from describing the purpose of the organization,
vision statement of an organization includes the organizational values of company (David, David
and David 2014). Considering the fact that ABC Company is suffering from issues associated
with employee retention which in turn is imposing a negative impact on the overall revenue of
the company, according to the CEO of the company, the vision statement of the company needs
to be modified. The current vision statement of the company is ‘To provide an ideal market for
the consumers’. However, considering the fact that the company is re-launching its marketing
strategies, the chief goal of the company is to achieve the top position of the retail industry, the
new vision of the company is ‘To be the best retailer in the minds and hearts of the
consumers as well as the employees.’ The new vision statement of the company also points out
that in order to fulfill the goal of achieving the top position in both UK as well as global market,
the company needs to own the mind and heart of the individuals that matters the most for the
business that is, employees and consumers. The ABC Company is looking forward to
realistically influence the hearts of the consumers on the basis of financial advantages. While
employees can be satisfied by providing reasonable leave facilities as well as quality
remuneration, the strategy of the company to satisfy the consumers is by providing products in a
low price which in turn will allow them to save money.

5HUMAN RESOURCE ASSIGNMENT
Figure 1: Current and proposed vision statements of ABC Company
Source (Created by author)
Mission of ABC Company
The mission statement of an organization can be defined as the organization’s statement
of purpose (Lee, Olson and Trimi 2012). Considering the fact that the chief targets of a mission
statement are the shareholders, supervisors and employees of the organization, the chief purpose
of the mission statement is to act as a guide for the company’s decision making.
The current mission statement of the company is ‘Creating a better tomorrow’. The chief
targets of the mission statement are both the consumers as well as the employees of the
organization. However, ABC Company’s proposed mission statement is ‘Ensuring a better life
of people by saving their money’. From the new mission statement of the ABC Organization, it
can be clearly understood that the chief target of the retail organization is to attract more and
more consumers by selling products at a cheaper price compared to the market price. This
Current vision statement of ABC
Company
‘To provide an ideal market for the
consumers’
Proposed vision statement of ABC
Company
‘To be the best retailer in the minds and
hearts of the consumers as well as the
employees’

6HUMAN RESOURCE ASSIGNMENT
strategy will also ensure increment in the consumer loyalty of the ABC Company. Increment in
consumer loyalty will also ensure increment in the brand equity of the Company. Therefore, it
can be understood that both the vision as well as the mission statement of the ABC company is
pointing out to a prolonged positive impact on the company.
Figure 2: Current and proposed mission statements of ABC Company
Source (Created by author)
Values and behaviors framework of the ABC Company
The organizational value of a company can be defined as the core principles or ethics the
organization always abide by at any situation and circumstances (Friesen et al. 2014). A clearly
articulated and strong organization value not only inspires the employees to give the organization
their best effort but also plays a crucial role in building a positive work culture in the
organization. The new values and behavior framework of ABC Organization includes:
 Providing a solid foundation for the employee policies in order to fill up the gaps
where the policies were silent.
Current Mission Statement of
ABC Company
‘Creating a better tomorrow’
Proposed mission statement of
ABC Company
‘Ensuring a better life of people
by saving their money’

7HUMAN RESOURCE ASSIGNMENT
 Providing proper guidance to the behavior of the employees along with
implementing both operational and strategic decisions.
 Improving the company’s ethical characteristics in order to maintain the positive
culture of ABC Company.
 Demonstrating accountability as well as integrity to the external stake holders of
the company (Hill, Jones and Schilling 2014).
 Reducing the risk of inappropriate behavior along with setting the organization
apart from the competitors in the global market.
 Strengthening the employment value proposition.
Figure 3: Relationship between culture and strategy
Source (Lee, Park and Koo 2015)

8HUMAN RESOURCE ASSIGNMENT
Organizational behavior of ABC Company
Organizational behavior of a Company may be defined as the study of different way in which
individuals interact in a group. The organizational behavior of the ABC Company is highly
dependent on the culture of the company. The Human Resource Professionals has the best
understanding of how the culture of this organization can facilitate or hinder the productivity of
the organization (David, David and David 2014). In order to enhance organizational behavior of
the ABC Company, the following strategies were adopted by the CEO of the company:
 A series of tests and friendly conversations were arranged in order to identify whether the
employees are fit to provide a better workplace experience to his/her fellow employees.
Along with that, these methods should also enhance the knowledge of the employers
about how to motivate a particular employee.
 In order to ensure the job satisfaction of the employees, the organization should
implement several strategies including rewarding system, satisfactory working conditions
along with good supervision.
 The leadership provided by the management of the mentioned organization should be
decentralized, intrinsic and decision oriented.
 Authority, power and politics should be operated interdependently in the Company. Both
the employers as well as the employees should have clear understanding of the rule and
ethics of the organization.

9HUMAN RESOURCE ASSIGNMENT
Figure 4: Culture and Behavior of ABC Company
Source (Created by author)
Organizational structure of ABC Company
Figure 5: Organizational table of ABC company
Source (Created by the Author)
The four basic features of the newly implemented organisational sturucture of ABC
company includes span of control, centralization, fomalization and determentalization (Bahill
and Madni 2017). Considering the fact that the organisational structure of ABC Company is not
CEO
Marketing Producti
on
Human
Resource
Informatio
n
Custome
r
Service
Values
Customs
Beliefs Attitude

10HUMAN RESOURCE ASSIGNMENT
multilayered, the organisation is much relaxed. Flat organizational structure of ABC company
not only ensure speedy and effective decision making but also ensures highly minimized
delegations. Apart from this, the communication between the employees are found to be better
compared to the communation between the employees in a multilayered organisation (Blok et al.
2015). Therefore, flat organisational structure of ABC Company, enhances the level of
responsibility of the employees. Besides that, this structure of organisation encourages an easier
decision making process among the employees. Another crucial advantage of flat organizational
structure of ABC Company involves elemination of the salaries of the middle managerial post
which in turn ensures reduction of the budget cost of the ABC Organisation.
Conclusion
From the above report, it can be clearly understood that in order to enhance employee
retaintion as well as to increase the number of employees, relaunch of the vision, mission, values
and behaviours framework of the ABC Company is highly crucial. While the new mission and
the vision statement ensures more effective strategies to enhance consumer loyalty as well as
brand equity of the company, the implement of new organisational values and behaviour
strategies ensure a highly work friendly environment. This will not only ensure employee
retention of the company, but this strategy does have the potentiality to enhance the number of
employees in the organisation. All this together will ensure an effective increment of revenue of
the ABC organization.

11HUMAN RESOURCE ASSIGNMENT
Reference list:
Bahill, A.T. and Madni, A.M., 2017. Discovering system requirements. In Tradeoff Decisions in
System Design (pp. 373-457). Springer, Cham.
Blok, V., Wesselink, R., Studynka, O. and Kemp, R., 2015. Encouraging sustainability in the
workplace: a survey on the pro-environmental behaviour of university employees. Journal of
cleaner production, 106, pp.55-67.
David, M.E., David, F.R. and David, F.R., 2014. Mission statement theory and practice: a
content analysis and new direction. International Journal of Business, Marketing, & Decision
Science, 7(1).
Foss, N.J., Lyngsie, J. and Zahra, S.A., 2013. The role of external knowledge sources and
organizational design in the process of opportunity exploitation. Strategic Management
Journal, 34(12), pp.1453-1471.
Friesen, J.P., Kay, A.C., Eibach, R.P. and Galinsky, A.D., 2014. Seeking structure in social
organization: Compensatory control and the psychological advantages of hierarchy. Journal of
Personality and Social Psychology, 106(4), p.590.
Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic management: theory: an integrated
approach. Cengage Learning, pp.238-312
Lee, E.S., Park, T.Y. and Koo, B., 2015. Identifying organizational identification as a basis for
attitudes and behaviors: A meta-analytic review. Psychological bulletin, 141(5), p.1049.

12HUMAN RESOURCE ASSIGNMENT
Lee, S.M., Olson, D.L. and Trimi, S., 2012. Co-innovation: convergenomics, collaboration, and
co-creation for organizational values. Management Decision, 50(5), pp.817-831.