Analysis of HRM Strategies at ASDA: A Comprehensive Report

This report provides a comprehensive analysis of Human Resource Management (HRM) practices within ASDA, a British supermarket chain. It explores the purpose and functions of HRM, emphasizing its role in workforce planning and resourcing. The report delves into the importance of HRM in acquiring and retaining talented employees, comparing the strengths and weaknesses of internal and external recruitment approaches. It examines the benefits of various HRM practices, such as providing a safe working environment, training and development, and performance evaluations, for both employees and the employer. Furthermore, the report assesses the effectiveness of these practices in enhancing organizational profitability and productivity, including the management of conflict and the promotion of a healthy working culture. Finally, the report highlights the significance of employee relations and employment legislation, including its impact on HR decision-making and the application of HR practices in the workplace, offering a detailed overview of ASDA's HRM strategies.

UNIT-3 HUMAN
RESOURCES
MANAGEMENT

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................1
PART 1 ...........................................................................................................................................1
Purpose, function and applicable to workforce planning and resourcing of ASDA..............1
Importance of HRM in retaining and acquiring talented employees.....................................2
Strength and weaknesses of various approaches of recruitment and selection......................2
Benefits of different HRM practices to employees and employer.........................................4
Effectiveness of HRM practices in relation to enhancing overall organisation profitability and
productivity.............................................................................................................................5
PART- 2...........................................................................................................................................6
Importance of employees relationship and its influence on HRM decision-making.............6
Key elements of employment legislation and its impact on HR decision-making.................7
Application of HR practice related to work...........................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Human resource management can be stated as management function in which manager is
highly concerned with hiring, selecting, recruiting and motivating employees to work hard so
that company can gain and retained its market share. Moreover, HR manager is responsible for
resolving disputes arising among employees by understanding several problems faced by them
thus coordinating them to work as team for achievement of end goals. This report is based on
ASDA which is an British supermarket chain operating in retail industry of United Kingdom that
was founded on 19 February 1949. Mission and vision of ASDA is “ To be Britain best-value
retailers exceeding customer's need always” and its purpose is “ to make products and services
more affordable for everyone”. The report has highlighted points related to purpose of HR key
roles and responsibilities, its function and importance in hiring talented employees. Also include
points related to several approaches of recruitment and selection, benefits of HRM practices for
both employees and employer. At last contain detailed regarding key elements of employment
legislation and its impact on HRM decision-making.
PART 1
Purpose, function and applicable to workforce planning and resourcing of ASDA
Human resources management of ADSA plays important purpose in organisation by
recruiting right individuals at right place so that various task can be completed simultaneously
and end objectives of company can bet meet. Furthermore, it coordinates diverse individuals to
work in an team rather than individuals that helps firm in retaining maximum market share.
Thereby the main purpose of HR is to manage effectively communication, motivation and
leadership among people so that they are ready to put their best for benefits of organization
(Itani, House and Lane, 2017). There are various function that are performed by HR manager of
ASDA in content of workforce planning and resourcing which can be illustrated as follows:
Staffing needs: It is the first and foremost function performed by HR manager of company as it
understand or estimate type and number of employees required by organisation to complete
particular task. Thereby manager of ASDA by taking interview or conducting preliminary
screening find talented employees that can be recruited for specific post so that better outcome
can be achieved.
Compensation: Another function accomplish by manager is deciding appropriate compensation
needs to be provided to specific individual so that it can be motivated to make the best use of its
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existing capabilities and skills. Therefore, ASDA manager has set accurate compensation or
wages need to be provided to employees that contributed in retaining and having talented
individual in the firm (Hasan, Islam and Chowdhury, 2020).
Labour relationship: It is can be stated that HR manager of company also perform function
related to building strong relationship with employees. Likewise ASDA manager by deciding
appropriate roles and responsibilities which needs to be performed by employees, resolving
conflict and dispute when arise is able to develop better relationship and enhance overall
profitability of company.
Importance of HRM in retaining and acquiring talented employees
From the above study, it can be illustrated that HR plays important role in retaining and
acquiring talented employees in the firm. Such as manager by taking various test, interview or
effectively scrutinizing each individual find right or talented employee can be hired within
organizations. Moreover, the manager by focusing on providing safe and secure working
environment to employees is able to motivated highly talented to work for growth and expansion
of business (Rothenberg, Hull and Tang, 2017). So, all these several steps and functions
undertaken by ASDA manager has helped company in enjoying maximum benefits.
Strength and weaknesses of various approaches of recruitment and selection
Recruitment is an positive process that include various activities such as attracting,
engaging and on-boarding talented employees in the organization. In another words, it is an
process that involves identification and retention of potential individual for filling up of vacant
position and promote smooth operation of business in external environment (Renkema,
Meijerink and Bondarouk, 2017). There are two common method or approaches that are used by
HR manager to recruit talented employees which can be illustrated as follows:
Internal recruitment: It is method in which HR manager of company focus on recruitment of
individual through internal sources that is by promoting employees to higher level. So, that they
can make effective use of their capabilities and skills in order to complete task in most effective
manner.
Strength Weaknesses
 One of the advantage of making use of
internal recruitment is it reduce overall
time to hire talented employees. As
 On the other hand there are some of
the disadvantages of internal
recruitment create conflict among
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ASD manager by promoting employees
to higher level can easily promote
smooth operation of business and
delivery of services to customer's.
 Another advantages is that it saves
money of company as it does not have
to incurred expense related to
advertisement for specific post in the
firm (Saks and Gruman, 2017).
employees. As most of the individual
wants to grow and develop within
organization.
 Moreover, it can be stated that it limit
pool of application as HR manager of
ASDA is planning to hire employees
form internal source only.
External method: It is another approach which is used by manager to recruit and select talented
employees within organisation through different medium such as print, web advertisement,
social media and recruitment agencies. ASDA manager in order to promote employees make use
of social media platform as well as web advertisement that helps in getting highly skilled
employees in the company.
Strength Weaknesses
 ASDA can have employees that have
more innovative and creative skills or
fresh skills related to the way particular
task can be completed. Thus, it gives
opportunities to company to have
qualified, experienced and effective
employees in the firm.
 Through external recruitment ASDA is
able to bring new ideas and energy in
the firm. Thereby motivating
employees to effectively adapt changes
so that company can retained its market
positioning.
 The biggest limitation of external
approach used by HR manager is that it
involves more time and cost to hire
talented employees.
 Moreover, it can be stated that
company needs to incurred cost in
order to provide training to employees
so that it can easily complete the task
(Ueki, 2017).
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Selection: On the other hand, it can be illustrated that selection is negative process which
involves scrutinizing of employees from pool of candidate to have talented and more skilled
employees. Therefore, several methods that are used by manager of ASDA to select right
individual is online screening, short-listing, interview, ability and aptitude test and many more.
So, strength and weaknesses of selection approach used by manager can be explained as follows:
Online screening: With development of technology, ASDA HR manager has planned to make
use of online screening method to select person. In it HR get application form through email,
scrutinizing the candidate on basis of qualification and experience thus contribute in saving time
and effort of HR (Mamatov and et.al., 2018). But weaknesses is that HR must have better
command on digital technology to select individual through online process.
Interview: This is also one of the approach used by ASDA manager as it has conducted
interview of candidate by asking them specific questions. So, on the basis of answer given by
individual manager take right decision to recruit or not.
Strength Weaknesses
Selection method contribute in identifying
best possible human resources that can work
hard for growth and success of company.
On the other hand, lot of time and efforts need
to be invested by manager to select right
candidates for benefits of organization.
Benefits of different HRM practices to employees and employer
Human resource manager of ASDA by making use of various practices to motivate,
enhance performance and productivity of employees is able to provide maximum benefits to
both of them. There are different practices which has been used by manager to increase overall
capabilities and skills of existing employees so that company can enjoy maximum market share
and profitability (Moshonas, 2018). So, various HR practices that yield benefits to both
employee as well as employers of ASDA can be explained as follows:
Ensure safe, healthy working environment: The first practices that is performed by HR
manager is providing safe, healthy and workplace to several individual that are working in
organisation. Thereby HR manager of ASDA by taking steps to provide more open, friendly and
safe environment to employees is able to motivate to give their best so that company can enjoy
huge market share. Provident fund and insurances policies are also some of the method that
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contributed in ensuring safety of individual thereby increasing company productivity and brand
image.
Providing training and development: Another practices that has been performed by HR
manager of ASDA is providing training and development to employees about the way particular
task can be completed. Thus, it benefits employees of company as they are able to get
confidences about the way particular task can be completed so that end objectives can be
achieved. At the same time it benefits company as trained and developed employees contribute
more to growth and expansion of business (Maduravoyal, 2018).
Evaluation of performance: HR manager of ASDA has also adapted practice of evaluating of
performance of each individual that helps it in understanding actual performance and the way it
can be improved so that maximum profit can be enjoyed by company. Thus, evaluation helps
employees to know their actual capabilities and put more efforts to enhance them so that they
can get higher success in professional career. On the other hand it benefits employers as it helps
in increasing employees performance and achievement of company goals.
Effectiveness of HRM practices in relation to enhancing overall organisation profitability and
productivity
There are more HRM practices which has been promoted by manager so that company
can attract more and more customers and enjoy higher revenue, market share in future
circumstance. It by managing conflict, recruiting and retaining highly talented employees and
ensure healthy organization culture contribute in growth and expansion of ASDA in retail
industry of United Kingdom. Such as:
Management of conflict: ASDA HR manager in its practices has put its best efforts to manage
conflicts that arise between two or various individuals so that they are coordinate and motivated
to work together as team for achievement of common goals. Thus, HR manager by reducing
amount of conflict and confusion is able to influence employees to put their time in delivering
services rather than fighting with others (Kavanagh and Johnson, 2020). Thereby increase
overall outcome or production and satisfying needs of large number of individuals that are
residing in society.
Recruitment and retention of employee's: It can be illustrated that HR manager by recruiting
and retaining employees that have more capabilities, skills, knowledge and experience is able to
contribute company in retaining competitive advantages. Moreover, new employees enhance
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competition in the firm thereby motivating existing employees to improve their overall
performance to get higher promotion or more success in future circumstance.
Healthy working culture: Organization culture also plays an important role in motivating
employees to work on their performance and productivity so that more benefits can be enjoyed
by company. ASDA manager by promoting healthy and positive working culture is able to make
optimum utilization of available capabilities and skills of talented employees. Thereby it can be
interpreted that healthy working culture practices adopted by HR manager of ASDA has yield in
increasing productivity and performance of company.
PART- 2
Importance of employees relationship and its influence on HRM decision-making
HR manager by focusing on building and retaining strong employee's relationship in
ASDA is able to provide more benefits to organisation. Every individual within firm has certain
relationship with its fellow ones that contribute in satisfying its social needs to some extend.
People like to share their feeling, ideas and opinion to others thereby manager by promoting
open communication has helped in developing strong relationship and growth of organization.
There are various reasons which clearly state why employee's relationship for ASDA such as it
leads in more engagement, satisfaction, more productivity of employees and creation of strong
brand image of company (Rigby and Ryan, 2018). Likewise: Strong relationship between
employees contribute in motivating diverse individuals to work together so that best outcome
can be achieved in minimum time frame. Coordinate employees are more ready to put efforts to
enhance productivity of company or provide better services to customer's for benefits of
organisation in longer run. Effectiveness of employees relationship and engagement in context
of flexible organisation, work practices and employer of choice can be stated as follows:
Flexible organisation: It is type of firm that is ready to accept change that are happening in
external environment to retained its market share and delivered the best value to customer's.
ASDA manager continuously analysis various opportunities and threat in environment in order
to make use of them or cope with threat so that company can grow and sustain for more time
frame (Hou, Hu and Butt, 2017). Therefore, strong relationship among employee's has
contributed in motivating employees to adapt change rather than resisting so that it can maintain
its market share.
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Flexible working practice: It is type of working environment in which employers are given
flexibility to complete the task in whatever time they preferred. Such as there are various work
shifts in ASDA so employees have flexible working time to select in order to work and
contribute in higher growth and success of organization. Thus, it has provided more ease and
comfort to employees to complete the task in most effectively manner.
Employer of choice: It is company that provide healthy work culture and environment to
employees or more emphasized on well-being of individual. Thereby such type of organisation
normally fit each employee's as it helps in satisfying their needs in the best possible manner.
ASDA employers has ensured that all needs of employees are satisfied and their problem are
resolved in limited time frame thus it helps in building strong relationship with employees and
achievement of company goals (Maduravoyal, 2018).
Key elements of employment legislation and its impact on HR decision-making
The employment laws refers to relation that company manager is having with its
employees, the employees have different right that represent the workers, company and the
union of the trade. The employment laws show how the staff should behave at the work place.
These laws are complex affair for ASDA. The company is following different type of
employment laws so that employees are satisfied at workplace and behave properly.
Employment Right Act, 1996: ASDA is following employment right law as this involves
different type of subject that employees have when they work in company or any other
organization. Redundancy, unfair dismissal and many more are the different type of issues that
can arise. Manager is using these laws to manage the human resource and the employees as well.
The human resource management is influenced by these act as human resource make sure that
all the employees in the ASDA are treated equally. The employees are able to get their
employment right and able to protect themselves from different unfair practises. Human
resource make aware its employee about the health and safety matter.
National minimum wages Act, 1998: This law is for providing the minimum wages that has to
be allotted to the employees who are working of ASDA. The provisions of these laws constantly
change as per the time so the company should have updated knowledge of this act. As per this
law, the human resource management uses to provide the salary keep in mind about this law so
that every employee get favourable wages.
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Employment relations act 1999: This act includes different rights at work that are trade union,
industrial action, recognition and de-recognition. With the help of this company can grab
competitive advantage. The human resource have to fix certain rights for trade union, right of
negotiation that help ASDA to retain its employees interest in the company.
Workplace discrimination laws: This law is for the discrimination that most employees face in
their organization. Company is following workplace discrimination laws for that employees get
satisfied and work more effectively. The ASDA HRM is checking the rights that are offered to
employees who are working for the company. All the workers are treated in a common direction
with equal opportunities.
Application of HR practice related to work
HR manager in its practices is planning to hire marketing manager that will be
responsible for planning activities the way company will promote products and services to
customer's so that company can enjoy maximum sales volume and profitability (Rigby and
Ryan, 2018). The various documents that are prepared by HR manager of ASDA related to
recruitment and selection can be explained as:
Job Description
Job Title: Marketing manager in ASDA
Job Location: Leeds, United Kingdom
Job Summary: Marketing manager is an individual that is responsible for creating and
implementing effective marketing strategies that could be used by organization to attract
maximum number of customer's. Moreover, it will be responsible for building and maintaining
strong brand image so that company can earn more profitability and sales volume.
Reporting to: The Marketing manager needs to report to head of marketing department about
sales and actual customer's.
Working Condition: Friendly and healthy work culture will be provided to manager so that it
can devote more time to complete the task.
Job Duties:
 Building awareness regarding the brand
 Coordinating the strategies of various department
 Promoting the brand
Machine to be used: Digital technology
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Job Specification
Qualification: MBA in marketing, bachelor degree.
Experience: 2-3 years of experienced will be required.
Training: Appropriate training will be provided
Skills
 Communication Skill
 Creative Skill
 Decision-making skill
 Good teamwork skill
Responsibilities
 Creating marketing strategy for growth.
 Building strong brand image
 Generating awareness among people about new product launch.
 Enhancing customers experience.
Emotional characteristics
 Self-aware
 Inspired
 Socially skilled
Job Offer Letter
Dear John Johnson,
This letter is to inform you that you are being appointed as marketing manager of Asda starting
from 20 feb 2021. From management side, I would happy to welcome you in our organization
wishing you all the best for the job.
Please refer the provided document to know more about the advantages, working hours with
timing and other detail of employment. Don't hesitate if there is any question directly contact to
HR department.
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Wishing your success in your role welcome to ASDA
Evaluation of process and rationale for conducting appropriate HR practices: It can
be evaluated that the HR manager of ASDA has used better way of recruitment and selection of
employee's. As they created a good job description accordingly to need than they have post that
job vacancy on its website so that they can select good candidate from the applicants who are
interested in this. Company has organized interview so that they can select best in them (Hou,
Hu and Butt, 2017).
CONCLUSION
This file concludes that the human resource management is management of people that
are working for the organization the recruiting, motivating, controlling activities are done by HR
manager. The ASDA is an organization that is regularly making afford to make its products at
reasonable prices. The human resource is having different role and duty to manage the people of
ASDA so that they can enhance the productivity. Recruitment and selection have various
approaches which is undertaken by HR manger for smooth function.
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