Human Resource Management Report: Blackmores Company and HRM Theories

This report provides a comprehensive overview of Human Resource Management (HRM) practices, focusing on the Australian natural health company, Blackmores. The report begins with an introduction to HRM, defining its core functions and objectives. It then presents an overview of Blackmores, detailing its history, market position, and product range. The report explores various HRM practices adopted by Blackmores, such as creating a safe and healthy workplace, implementing reward systems, and fostering a positive company culture. Furthermore, it delves into HRM theory, specifically the application of Maslow's Hierarchy of Needs to motivate employees within Blackmores. The report analyzes how Blackmores addresses physiological needs, safety and security, belongingness and love, esteem, and self-actualization to enhance employee engagement and productivity. Finally, the report concludes with a discussion of Blackmores' company analysis, emphasizing the company's focus on sustainability and employee well-being. The report highlights the importance of HRM in maximizing company profitability and ensuring employee satisfaction. The report uses several references to support its claims and analysis.

Human resource
management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK ..............................................................................................................................................1
Overview......................................................................................................................................1
Human Resource Management Theory.......................................................................................2
Company analysis........................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES ...............................................................................................................................4

INTRODUCTION
Human Resource Management involves carrying out work analyses, planning staff
requirements, hiring the correct individuals for the business, visualizing and teaching, controlling
salaries and wages, offering advantages and rewards, assessing efficiency, resolving problems,
and interacting for all staff throughout all levels (Human Resource Management, 2019). The
basic organizational objective is to take action which will aid to increase the efficiency of the
company by giving an employee the right atmosphere to work and maintain high employee
retention rates. To better understand the importance of human resources Blackmores company
has been selected.
In this project report, overview and HRM practice adopted by the company is explained,
motivation human resource management theory has been discussed and area analysis of the
respective company is elaborated.
TASK
Overview
Blackmores is a leading natural health company of Australia that provide variety of high
quality of vitamins, minerals, herbal and nutritional medical product and provides a large support
in keeping community and environment (Blackmores, 2019). The company was founded in 1930
by Maurice Blackmore by opening the first health supplement shop in Australia in Brisbane,
Queensland. The current market capitalization of Blackmores is $2 billion covering around 17
markets across the Asia Pacific region with almost 843 valuable employees working in
producing the best health product. The company has several product ranges such as Arthritis,
joint, bone, and muscle, eye health, heart and circulation, stress relief, nails, hair and skin, infant
nutrition, etc. PAW by Blackmores is an innovative range of natural pet healthcare products,
developed by vets and inspired by nature.
There have been different HR practice implement within a company which supports in
better functioning and achieving desired goals. Such as:
 Safe, Healthy And Happy Workplace:HR manager create a safe, healthy and happy
working atmosphere for employee due to which they put maximum effort.
 Rewards: Worker is awarded with maximum rewards and prizes based on their work
capacity.
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In Blackmores, the Culture is depended on the heritage of individuals, commodity and,
most crucially, enthusiasm (Arnaboldi, Lapsley and Steccolini, 2015). It is a culture constructed
on and strengthened by its values, moulded into every character of a company. Managers use to
motivate employees, to provide and sustain a workplace that guarantees all workers' health and
security. The manager believes in a natural, comprehensive approach to health and directly help
our workers to attain a feeling of personal excellently-being and a healthier lifestyle. The
company has flexible diversity as they believe it has a positive influence on employee
engagement. Manager uses to determine and value the differences within skills of individual,
experiences, perspective, attributes and style which help to complete work in the desired manner.
Human Resource Management Theory
Managers of human resources undertake important tasks to support company activities.
Their primary job is to motivate staff effectively to fulfil the economic objectives of a company
while preserving its values. Motivation is defined as “the intention of achieving a goal, leading to
goal-directed behaviour as an individual needs to perform a job in a meaningful manner. In the
context of Blackmore, Maslow Hierarchy of need theory have been adopted by HR manager
which help to encourage employee (Beer, Boselie and Brewster, 2015). The theory condenses
need into five fundamental classifications. In this hierarchical structure, Maslow commanded
these needs, starting with the basic psychological requirements and going to continue through
security, belonging and love, esteem and self-actualization. These stages are elaborated
underneath:
 Physiological need: It involves the most fundamental survival needs for people like
water, air and food. Maslow noted that if these criteria are not met, an employee is not
able to perform work well in any situation. So the manager of respective firm use to
provide these needs to all worker.
 Safety and security: HR manager of Blackmores use to give essential safety and security
needs which involves personal security, financial security, safety mesh against accidents,
illnesses that can reduce the productivity of the company (Smith, 2016).
 Belongingness and love: This is related to love and belongingness, as an individual
requires love and attention while working within a company. Managers of respective
firms use to treat each employee and worker pleasantly without giving any work pressure
so they do not feel nervous, socially isolated.
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 Esteem: Esteem implies that others must value, respect and appreciate each individual.
People need to feel admired, like being helpful and needed in the entire company. So
human resource manager use to gives essential training to each employee to respect one
another and coordinate in different situation which support to attain the desired objective.
 Self Actualization: This need represents the willingness of an employee to develop and
grow to its maximum potential (Kay and Alder, 2017). HR manager gives equal chance
and opportunity to each worker which makes them put everything to accomplish a
challenging position.
Company analysis
In recent times with the growing need of the world, Blackmores is focusing to provide the
best medical product and services for human beings and pet animals. Manager have made
different action plans as they believe that action is effective to describe the functioning and
position of Blackmores in competitive world. Some of these are as follows:
How to live a sustainable life:
Management of the company believes that human with very few clear tweaks may be
able to deliver large advantage to its health and environment they live. They have to follow the
basic step such as:
 Reduce waste
 Get energy smart
 Shop mindfully
 Eat locally
Fire up fitness level:
They believe that an individual must take its health and fitness training to the next level
which helps them to ream fit for a longer period. They must follow these steps:
 Set goals & monitor results
 Eat for energy
 Recovery & motivation
 Interval training
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CONCLUSION
In the conclusion of this report, it has been stated that the human resource manager has to
play an important part within the company by selecting the most suitable and skilled worker in a
respective position. This result in maximizing profitability for the company as a skilled employee
take each work inappropriate manner and motivate other worker to complete the respective task.
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REFERENCES
Books and Journals:
Arnaboldi, M., Lapsley, I. and Steccolini, I., 2015. Performance management in the public
sector: The ultimate challenge. Financial Accountability & Management. 31(1). pp.1-
22.
Beer, M., Boselie, P. and Brewster, C., 2015. Back to the future: Implications for the field of
HRM of the multistakeholder perspective proposed 30 years ago. Human Resource
Management. 54(3). pp.427-438.
Kay, R. and Alder, J., 2017. Coastal planning and management. CRC Press.
Smith, A., 2016. Experiential learning. Edward Elgar Publishing Limited.
Online
Human Resource management. 2019. [Online] Available Through:
<https://searchhrsoftware.techtarget.com/definition/human-resource-management-
HRM>.
Blackmores. 2019 [Online] Available Through:
<https://www.blackmores.com.au/about-us>.
Motivation. 2019. [Online] Available
Through:<https://2012books.lardbucket.org/books/management-principles-v1.1/s18-00-
motivating-employees.html>.
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