Human Resource Management in Britannia Hotels - HND Hospitality

This report provides an analysis of Human Resource Management (HRM) within the context of Britannia Hotels, a prominent organization in the UK hospitality industry. It examines the roles and purposes of HRM in the hotel chain, emphasizing its importance in strategic management, recruitment, employee benefits, and performance monitoring. The report further delves into HRM objectives such as enhancing service quality, building employee commitment, and developing soft skills. It recommends strategies for aligning HRM with both short-term business priorities and long-term organizational goals. The assessment includes a plan for human resources based on supply and demand in the hospitality sector, along with an evaluation of the current state of employment relations in the industry, particularly in the post-Brexit environment. Finally, the report discusses the impact of employment laws on HRM practices within Britannia Hotels, highlighting policies related to equal pay and equal opportunities.

HUMAN RESOURCE
MANAGEMENT FOR
SERVICE INDUSTRIES

Task 1 (LO1 and LO2)
1.1 Analysis of the roles and purposes of HRM in
Britannia Hotels
Background
 In recent times the number of organizations in the
hospitality industry in the UK has increased in number.
As per reports, the trends of UK hospitality are as
follows:
 Despite the stronger economy of rest of the world, Brexit
has affected the economy of UK (Pwc.co.uk, 2018).
 There is evidence of lacklustre of UK’s economic growth
with real incomes of people getting squeezed (Bolton et
al. 2018).
 Even though inbound travels have reduced but London
has seen a spike in supplies of London and so parts of UK
are enjoying higher performances in the hotel industry
(Pwc.co.uk, 2018).

1.1 Analysis of the roles and purposes of
HRM in Britannia Hotels (Contd..)
Importance of HRM in the hospitality industry
 HRM plays an important role in the strategic
management of the teams in an organization
 According to the views of Ahmad and Allen
(2015), it monitors the process of recruitment
and coordinating employees’ benefits and their
need for training in any case
 HRM develop strategies to effectively manage
human resources and monitor the quality of
employees’ work

1.1 Analysis of the roles and purposes of
HRM in Britannia Hotels (Contd..)
Importance of HRM in Britannia Hotels
 In Britannia Hotels, the HRM specifically looks after
the performance of their existing workforce in order
to meet the needs of customers.
 It monitors recruitment as well as selection process
to choose staffs who match desired attitudes and
skills which the organization demands.
 It assesses the soft skills of employees and keeps a
track of their personality traits to check whether if
they are able to deal with customer appropriately.
 It handles all the issues and conflicts among the
employees to provide smooth operation management

1.1 Analysis of the roles and purposes of
HRM in Britannia Hotels (Contd..)
M1 HRM objectives in achieving organizational
goals
 The HRM objectives of Britannia Hotels are as
follows:
 To provide a better quality of services as per the
customer needs
 To build commitment of employees using human
resource theories
 To emphasize the development of soft skills of
human resources

1.1 Analysis of the roles and purposes of
HRM in Britannia Hotels (Contd..)
D1 Recommended strategies or policies
 Consider business priorities on a short-term basis
 Develop HRM strategies for short terms targets
apart from the long-term strategies
 Develop HRM strategies for long-term targets on
the basis of organizational goals and mission

1.2 Justification of plan of human
resources based on supplies and the
demands in hospitality industry
HRM plan
 Identify organisational objectives
 Forecast demands for each objective
 Align demands with supplies
 Select programs for management of human resources
 Assess the feasibility of selected programs

2.1 Assessment of current state in employment
relations in hospitality industry
 Post-Brexit, there has been slower growth in
hospitality and most specifically in hotel
industry.
 Lower GDP rate that is 1.5% in the year 2018,
chances of employment in this sector has
degraded (Buckley, 2017).
 1% of employment has been dropping every
year which is worse than the situation during
recession till 2009 (Layton, 2018).

2.2 Effect of employment laws on HRM in
Britannia hotels
 Britannia practices policies of equal pay for all of its
staffs irrespective of their gender, culture or ethnicity.
 It provides equal opportunities to all the staffs and
equally treats each employee who helps to maintain
diversity in its workforce (Al Hrou. and Mohamed,
2014).
 These practices are at par with the employment Act
2002 and employment laws for the hotels in the UK.
 The act of Employee Rights (1969) defined that every
employee works under an employment contract and
needs to work on a mutual obligation (Gannon et al.
2015).

Reference List
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 Al Hrou, S.A. and Mohamed, B., (2014). Human Resource Management Practice Tourism and Hotel Industry. In SHS Web of
Conferences (Vol. 12, p. 01076). EDP Sciences. Available at:
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22/10/2018]
 https://onlinelibrary.wiley.com/doi/abs/10.1111/1748-8583.12051. [Accessed 20/10/2018]
 Bolton, S.C., Laaser, K., McGuire, D. and Duncan, A., (2018). A neglected pool of labour? Frontline service work and hotel recruitment in
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 Britanniahotels.com (2018) A History of Britannia Hotels About Us Available at: https://www.britanniahotels.com/about-us. [Accessed
21/10/2018]
 Buckley, J. (2017) BRITANNIA HOTELS JUDGED WORST IN UK Available at:
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[Accessed 22/10/2018]
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area=Journals&id=BULA2018020. [Accessed 25/10/2018]
 Gannon, J.M., Roper, A. and Doherty, L., 2015. Strategic human resource management: Insights from the international hotel
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 Layton,J. (2018) Worst hotel in Britain? Birmingham Britannia compared to 'Fawlty Towers' Available at:
https://www.birminghammail.co.uk/whats-on/whats-on-news/worst-hotel-britain-birmingham-britannia-15390166. [Accessed 21/10/2018]
 Pwc.co.uk (2018) UK hotels forecast 2018 As good as it gets? Available at: https://www.pwc.co.uk/industries/hospitality-leisure/insights/uk-
hotels-forecast-2018.html. [Accessed 21/10/2018]