Analysis of Human Resource Practices at Carsales: A Report

This report provides an analysis of the human resource practices implemented by Carsales, an Australian online automotive marketplace. It examines various aspects, including strategies to improve the performance of the labor force, such as the 'People Promise' initiative, scholarship programs...Read More

Running head: HUMAN RESOURCE PRACTICES
Human Resource Practices
Name of the Student:
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Executive Summary
This report discusses about challenges and practises undertaken by Carsales in terms of
managing human resources as well as their performance.

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Table of Contents
Executive Summary...................................................................................................................1
Table of Contents.......................................................................................................................2
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Conclusion..................................................................................................................................7
Reference List (2).......................................................................................................................9

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Introduction
Carsales is a company situated in Australia that provides online marketing of various
automotive cars, motorcycles and also specializes in marine classified businesses services. It
was given recognition by one of the companies known as Forbes in a financial year 2017 for
its innovation as well as growth in production. The company has achieved recognition for its
successful projects on Artificial Intelligence and it has been able to expand its platform into
various new markets for automobile industry. The current report discusses on practices
towards Human Resources with respect to the company Carsales. The Annual Reports are
taken into account to determine performance of labour force in the organization and those
data are being researched to identify improvement of the organization towards achieving
cultural values. Recent information have been studied to justify constant improvement, the
organization is trying to make towards engagement of employees.
Discussion
 Ways in which Carsales is trying to improve the performance of labour-force
within the organization
Carsales experienced user sessions of approximately 459.4 million on different sites run by it
all over the world in the particular year 2018. There were approximately 31,271 customers
who dealt on business associated with cars and automobiles on 30th June, last year 2018. The
company acquired large amount of profits as it was able to sold 861,449 number of cars
throughout the world to a large number of customers (Carsales.com , 2019). Carsales enjoys a
branded image at a rate of approximately 154% as it is site that is mostly referred to for
buying as well as well as selling of automobiles by most of the customers other than most
other retail companies (Bal and De Lange, 2015).
Performance related initiative

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Human resources of Carsales are basically act as pillars of success and they are source of
motivation behind their innovation as well as delivery. Carsales utilize an effective tool
known as ‘People Promise’ that usually consist of six different categories that they
implement in order to empower human resources that would help them to achieve level of
potentiality and develop themselves both professionally as well as personally. An initiative
has been taken up by the Company towards providing program sessions that would work
towards mentoring new employees in the organization. CEO of the Company Cameron
Mclntyre as well as founders Greg Roebuck as well as Wal Piscotta have started scholarship
programs for younger employees who want to pursue their studies towards undertaking
Artificial Intelligence programs. The Company also has taken a move towards organizing
various training sessions that would help the employees of the Company to get equipped to
more knowledge as well as skills (Albrecht et al. 2015).
Measurement of success
Carsales puts a focus on establishing balance as well as fair representation of most of its
employees in the process of workforce that incorporates levels associated with board of
management. It facilitates a working environment where human labour receives value as well
as appraisals for good work and they are allowed various opportunities to diversify their
knowledge as well as skills. These people feel encouraged and they work harder to give
quality production in the market. The company has been able to achieve quality profit of
$184.8 million in last year 2018 and earned a gross revenue at $444.0 million that rose at a
rate of 12% in the market (Carsales.com, 2019).
 Ways in which Carsales is trying to facilitate cultural values and intercultural
communication in organization

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Initiative undertaken towards development of culture
Carsales took an initiative towards spreading Enjoyment, Recognition as well as respect,
Integrity, Communication among various cultures as well as Honesty (EnRICH) among its
employees who belong to different cultures and traditions from various parts of the world. A
Diverse as well as Inclusion Council has been set up that is directed by Board of team
members to support sense of pride within this diversified community, fosters understanding
and sharing of rational ideas among themselves that would provide greater motivation in a
working environment (Sheehan, Garavan and Carbery, 2014). The word diversity within
workplace encompasses diversity in terms of disability, gender, age-group, ethnicity as well
as values towards culture that is usually motivated by Carsales in workplace. This is because
a rich culture within an organization facilitates innovation, active form of employee
engagement as well as it also shows improvement towards work performance that in turn
drives rapid success within business environment. It supports Annual rewards towards
LGBTI community and it sponsors various programs in association with them through
platform of social media.
Prevalence of culture within Carsales
There are different types of cultures prevalent within the organization that are Clan-oriented
culture, Adhocracy oriented culture, and Market oriented culture as well as Hierarchy
oriented culture. Among these four different working cultures a mix-make of Clan as well as
Adhocracy oriented culture usually prevalent within the Company Carsales. This is because
this specific type of culture generally fosters wide variety in cultural traditions and they all
resemble a group of family members who have a soul focus on mentoring, nurturing
individuals with utmost care and support and they have an urge towards doing things in
groups that would help to achieve best results. They also support culture due to Adhocracy

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that helps in focusing on protection of digital assets in relation to customers. They love to
take risks that they usually receive in terms of cyber threat and they also love to maintain a
competitive attitude towards working environment (Werner, 2014). Recent data associated
with protection and regulation of General data (GDPR) with respect to protection of
European customers have been designed to take into account of issues associated with
marketing environment that would greatly affect its presence in the global level, jurisdictions
as well as businesses.
 Improvement of Carsales towards employee engagement
Initiative towards employment management
Carsales Company takes an initiative towards management of employees by utilizing most of
the capital resources that would enable the organization to serve its requirements. The
Company utilizes a report on Transparency that would guide the employees in taking
constructive decisions whether they think that allocated resources act as appropriate or not.
The Company also provides a panel of customers that allows the employees to raise voices
against any decision, inculcate hand-meetings, and they get an opportunity to explain positive
impact of products on their business. Like this the Company tries to inculcate values and
motivation within employees to work hard so that they can achieve their goals as well as
objectives. The Company even provides opportunities to employees so that they can align
their product decisions with the level of productivity within market place.
Likelihood of employee management towards success
Engagement of employees help in increasing level of passion as well as commitment among
the members in the organization and they work hard to achieve their goal as well as
objectives. Tan Cao, one of the famous software engineer who works on AI technologies says
that Carsales constantly harness techniques towards innovation and encourage innovation

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attitude among employees in the workplace. Workers strive hard to achieve best desired
outcome and they encourage greater communication among various levels that help them to
gain knowledge on technology standards.
Assessment of choices and Human Resource Practises providing an opportunity towards
group-work within class component
A group-work usually fosters wide variety of ideas within workplace as it helps to inculcate
values, sense of diverse culture and constant guidance and support helps to provide
opportunity to human resources within the organization. Through joint programs and sessions
it helps employees to connect among themselves, exchange tactics and ideas to find solutions
to challenging tasks that might affect the organization in workplace. Acknowledgement
among the employees, understanding between them great a great source of value among
themselves through which they can achieve individual goals and objectives. The Company
fosters motivation and necessary skills that would help the employees to encourage ideas that
they can implement in various other fields of communication.
Conclusion
Therefore from the above discussion it can be concluded that through proper implementation
of human resources as well as proper management of capital can help the companies like
Carsales to achieve good quality production in the market towards achieving good
technologies towards innovation. This would not only help to prove a challenging working
environment for employees in the workplace however it would also provide motivation to
other companies to compete with Carsales in terms of production as well as quality sales in
the marketplace. Through rising profits and economic standards it helps the Company to
achieve a great source of income through professional as well as theoretical skills that would
help in turn to generate greater standards in terms of revenue in the organization as well as in

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raising income and per capita production. Through rich management of human resources,
constant motivation and support would help the company to achieve the name of a brand
name in retail industries of car business. Therefore it can be concluded from the fact that
through encouraging new technologies in the workplace the Company would increase
employment opportunities, involve skilled labour force and help to achieve driving means of
culture and communication. For this constant support and guidance from the government and
economic market would help to improve standards.

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Reference List (2)
Albrecht, S.L., Bakker, A.B., Gruman, J.A., Macey, W.H. and Saks, A.M., 2015. Employee
engagement, human resource management practices and competitive advantage: An
integrated approach. Journal of Organizational Effectiveness: People and
Performance, 2(1), pp.7-35.
Bal, P.M. and De Lange, A.H., 2015. From flexibility human resource management to
employee engagement and perceived job performance across the lifespan: A
multisample study. Journal of Occupational and Organizational Psychology, 88(1),
pp.126-154.
Sheehan, M., Garavan, T.N. and Carbery, R., 2014. Innovation and human resource
development (HRD). European Journal of Training and Development, 38(1/2), pp.2-
14.
Werner, J.M., 2014. Human resource development≠ human resource management: So what is
it?. Human Resource Development Quarterly, 25(2), pp.127-139.
Carsales.com (2019). [online] Available at: https://www.carsales.com.au/info/aboutus/
[Accessed 14 Aug. 2019].