DPB50123 HRM Case Study 1: Job Analysis, Specification, and Methods

This case study, prepared by students, examines key concepts within Human Resource Management (HRM). It begins by outlining the importance of job analysis, highlighting its role in updating processes and understanding job duties. The study then delves into various job analysis methods, including interviews, observations, questionnaires, and the use of journals and records, providing insights into their advantages and disadvantages. Finally, the case study presents a detailed job specification for a Digital Marketing Manager, outlining the required qualifications and responsibilities associated with the role. This includes the required skills, experience, and the duties of a Digital Marketing Manager.

DPB50123
HUMAN RESOURCE MANAGEMENT
Case Study 1
NO NAMA MAXTRIX NO
1. AZRI BIN MD SUKOR 06DPR20F1014
2. FAIRUZ AYUNI BINTI A.
KARIM
06DPR20F1044
3. MAGESWARAN GOPAL 06DPR20F1023
LECTURER:
1.A job analysis can help a company update important processes and information, for example, the
salary information based on the responsibilities. A job analysis can also help management
understand the duties of each position reporting to them.
2.Interviews method: involves interviewing employees to learn about their working styles,
challenges they have encountered, the skills and tactics they use to do their jobs, and their doubts

and fears about their careers.Observation method: A job analyst observes an employee and records
all his performed and non-performed task, fulfilled and un-fulfilled responsibilities and duties,
methods, ways and skills used by him or her to perform various duties and his or her mental or
emotional ability to handle challenges and risks. However, it seems one of the easiest methods to
analyze a specific job but truth is that it is the most difficult one.
Observation method:A job analyst observes an employee and keeps track of all tasks completed and
uncompleted, responsibilities and duties carried out and uncompleted, techniques, approaches, and
skills used by the employee to carry out various duties, as well as the employee's mental or
emotional capacity to handle risks and challenges. However, despite the fact that it appears to be
one of the simplest approaches, it is actually the most challenging.
Questionnaire method: Managers and staff are given a survey tool to complete. The areas listed
below are frequently covered by the average job questionnaire. The primary benefit of the
questionnaire approach is the cost-effectiveness and speedy collection of data on a large number of
jobs. The questionnaire approach, however, makes the assumption that individuals are able to
accurately assess and present information related to their jobs. Employee opinions of their
employment and even levels of literacy can differ. Due of these factors, the questionnaire method is
typically used in conjunction with interviews and observations to further elucidate and validate the
information.
Journals and records method: Written by the workers themselves, job analyses can be prepared with
their help. Current employees are asked to complete journals and workload details as part of this
strategy. The staff, however, might find this method uncomfortable, and it might be challenging to
examine. To learn more about the position, consult existing materials including the job description,
instruction manuals, and specification sheets. However, it needs to be examined to make sure the
material is still pertinent and the job hasn't changed.
3. JOB SPECIFICATION
Digital Marketing Manager Requirements:
Bachelor’s degree in marketing or relevant field.
A minimum of 5 years’ experience in a digital marketing or advertising position.
In-depth knowledge of various social media platforms, best practices, and website analytics.
Solid understanding of HTML, CSS, and JavaScript is required.
Highly creative with excellent analytical abilities.
Outstanding communication and interpersonal skills.
Up to date on the latest trends and technologies in digital marketing.
Digital Marketing Manager Responsibilities:
Designing and overseeing all aspects of our digital marketing department including our marketing
database, email, and display advertising campaigns.
Developing and monitoring campaign budgets.
Planning and managing our social media platforms.

Preparing accurate reports on our marketing campaign’s overall performance.
Coordinating with advertising and media experts to improve marketing results.
Identifying the latest trends and technologies affecting our industry.
Evaluating important metrics that affect our website traffic, service quotas, and target audience.
Working with your team to brainstorm new and innovative growth strategies.
Overseeing and managing all contests, giveaways, and other digital projects.