Human Resource Development in Action: ALDI Training Report

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This report provides a comprehensive analysis of a Human Resource Development (HRD) training program designed for ALDI. It begins by exploring various learning styles, including Activists, Pragmatists, Theorists, and Reflectors, and discusses their relevance to employee training. The report then delves into the significance of the learning curve and learning transfer within ALDI's context, emphasizing the importance of knowledge sharing. Furthermore, it examines the application of different learning theories, such as Honey & Mumford, Myer Briggs, and Kolb’s theory, in the development of effective training events. The analysis extends to assessing staff learning requirements across different departments within ALDI, outlining specific training needs for administrative, consumer service, and operations divisions. The report also evaluates the merits and drawbacks of various training methods, including coaching, performance appraisal, and workshops. A systematic approach to planning a training event for ALDI is presented, detailing program objectives, design criteria, and implementation steps. Finally, the report includes the preparation of an evaluation form to analyze employee learning outcomes, examines the responses received, and reviews the overall effectiveness of the training program.
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Running head: HUMAN RESOURCE DEVELOPMENT
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Human Resource Development in Action
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Contents
Introduction................................................................................................................................2
1.0 Task......................................................................................................................................3
1.1 Comparison of Different Learning Styles........................................................................3
1.2 Understanding Learning Curve and Significance of Learning Transfer in ALDI...........4
1.3 Importance of Learning Theories and Styles Regarding Development of Learning
Event......................................................................................................................................5
2.0 Task......................................................................................................................................6
2.1 Analysing Staff’s Learning Requirements at Different Levels........................................6
2.2 Merits and Drawbacks of Different Learning Styles.......................................................6
2.3 Using Systematic Approach for Planning a Training Event for ALDI............................7
3.0 Task......................................................................................................................................9
3.1 Preparing Evaluation Form for Analysing Employees’ Learning Outcome....................9
3.2 Examination of the Response from Evaluation Form....................................................11
3.3 Reviewing the Effectiveness of Training Program and Evaluation Form.....................12
4.0 Task....................................................................................................................................14
Conclusion................................................................................................................................18
References................................................................................................................................19
List of Figures
Figure 1: Learning Curve...........................................................................................................5
Figure 2: Five-tier Approach....................................................................................................10
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Introduction
Human resource management (HRM) is defined as a business function that focuses on
managing and supervising the human capital in an organisation. The human resource
department of an enterprise is responsible for managing the requirement of human capital in
an organisation by performing various activities such as recruitment, selection, training,
compensation, job designing, the setting of goals, motivating and many others. Human
resource development has defined the framework established by a corporation which helps
employees in developing their skills, knowledge, and ability that result in increasing their
productive performance. The human resource department fills the gap between employees
skills and job requirement by providing them appropriate training which assists in the
achievement of corporation’s objectives. This report will plan a training and development
workshop for “ALDI” which assist them in providing appropriate training to their employees.
ALDI was founded in 1946 after the takeover of Essen by Karl and Theo Albrecht. The firm
operates in more than 18 countries and provides its services through more than ten thousand
stores. The ALDI group is divided into two separate businesses which include ALDI Sud and
ALDI Nord. The company is known for offering low prices products throughout its chain
which attracts more than 760,000 customers each year. The corporation generated revenue of
£7.705 billion in 2015 financial year, and it reported a growth of 12 percent in sales
(Atherton, 2016). The enterprise has more than 160,000 employees working across its stores
worldwide. The corporation is continuously growing which require them to improve the
productivity of their employees. This report will focus on designing a training and
development model for ALDI in order to increase the performance of its employees. Further,
the report will analyse the failure or success of the training event.
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Part 1
1.0 Task
1.1 Comparison of Different Learning Styles
ALDI is required to adopt a learning style based on their employees’ skills requirements. The
company should analyse the requirement of its employees before implementing a suitable
learning style model. Following are different learning styles which are provided by Honey &
Mumford that can be adopted by ALDI.
Learning Styles Concept
Activists This style focuses on involving employees in
new experiences by continuously changing
activities. The employees are move from one
experience to another within a short period. In
rapidly changing situations, employees face
new challenges and responsibilities each time
which makes them competent for adverse
market situations (Scott, 2010).
Pragmatists These employees are practical in nature, and
they focus on capturing new opportunities.
They prefer challenging situations and make
decisions based on their confidence and
experiences. The employees are easily
adopted as per changing market situations,
challenging environments, and tasks
(Wilkinson, Boohan, and Stevenson, 2014).
Theorists The theorist employees follow a specific
learning style by prioritising tasks and
theories before making any decisions. These
employees are strictly rational and analytical
while performing any business tasks. Their
decisions are based on rational findings rather
than personal experiences (Wichadee, 2011).
Reflectors These employees did not take actions or
search for new opportunities, instead, they sit
back and analyse the situation by collecting
the data. Their employees did not engage in
conversations rather they listen and evaluate
the data and findings. There are effective
decision makers, but they lack the ability of
efficiency which increases the time taken for
decisions (Hamade and Artail, 2010).
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ALDI can adopt these learning styles to provide appropriate training to their employees based
on their characteristics which assist in increasing their productive performance. Along with
individual learning styles, the corporation should also implement policies for organisational
learning style which support and enhance employees’ performance.
1.2 Understanding Learning Curve and Significance of Learning Transfer in
ALDI
Learning curve provides information about a person’s rate of growth while attaining new
knowledge or skill. The graph shows continuous improvement of employees that is acquired
based on new experiences (Anzanello and Fogliatto, 2011). Employees learning new skill or
task by experiences and learning curve assist them in increasing the focus on the specific task
that increases the effectiveness of the training and improves employees’ productivity.
Employees’ learning curve is affected by the speed of their learning ability and the
experience that they collect from the process. The companies can use learning curve to
achieve their organisational goals. The information collected by the corporation from the
employees’ learning curve can be utilising in developing a learning program which focuses
on fulfilling the employees’ skills requirements. In case of ALDI, there are various issues that
are necessary to be addressed by the employees that are caused due to rapidly changing
market conditions and business trends.
There are various factors which influences an employee’s learning curve such skills required
to perform a job, qualification, changing marketing requirements, experience, technology and
many others. These factors negatively affect the learning curve of an employee, and they also
negatively affect managerial, technical and business skills of a corporation (Plaza,
Ngwenyama, and Rohlf, 2010). ALDI can provide continues assessment to address these
issues and enhance their employees’ productivity. The knowledge provided to the employees
is crucial in a business setting. In order to positively influencing the learning curve, sharing
of required knowledge, skills and tactics are necessary. Learning transfer is a key part which
assist employees in learning new skills and knowledge that has a positive impact on
employees’ learning curve. Learning transfer assists employees in gaining the skills from
trainers or other employees that assist them in improving their own performance. Effective
learning transfer skills enable employees to learn in one context and implement such learning
in another situation which improves their leadership skills. Therefore, ALDI should focus on
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sharing the necessary knowledge and skills rather than transferring them through
communication channels.
Figure 1: Learning Curve
(Source: Handy Millennial, 2017)
1.3 Importance of Learning Theories and Styles Regarding Development of
Learning Event
Learning about rapidly changing marketing trends can assist ALDI in changing it strategies
efficiently. The corporation can implement various learning theories that can assist in
improving employees’ performance such as Honey & Mumford, Myer Briggs and Kolb’s
theory (Gold et al., 2013). It is the responsibility of human resource department to decide
which theory they will apply in the corporations, and they made this decision based on the
fact that how quickly they want to upgrade employees’ skills based on changing market
trends. Therefore, ALDI’s HR department should analyse the capabilities and expectations of
their employees in order to decide which learning theory they want to adopt in the
organisation. Before implementing a learning theory, the HR executives of ALDI should
analyse and examine different theories. Effective learning event has a substantial impact on
the achievement of organisational goals by improving the productive performance of
employees (Akella, 2010). Therefore, HR department should clearly analyse the capability
requirements before implementing an effective learning theory.
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2.0 Task
2.1 Analysing Staff’s Learning Requirements at Different Levels
ALDI operates its functions from different departments, and all of them have separate
training requirements. Following are primary departments in ALDI and their training
requirements.
Administrative Division Consumer Service Division Operations Division
Managerial staff has learning
requirement for skill, team
building, decision making
capability and team works.
The managers have to
improve their skills which
assist them in increasing the
efficiency of business
operations. The employees
are required both on-job and
off-job training which assist
them in encouraging
employees to increase their
productive performance
(ALDI, 2018a).
Appropriate training is
required for employees, so
they are able to manage the
customers’ queue effectively.
Effective training will assist
employees in minimising the
waiting time span of
customers. With effective
training, employees will be
able to provide expert
solutions to consumers which
improve their shopping
experience (ALDI Careers,
2018a).
The operation level
employees require training
which assists them in
effectively managing
employees’ performance by
reviewing their work. ALDI
can provide training to its
operations managers that
assist them in reducing the
cost of operations and
increasing its efficiency
which adds value to the
products.
2.2 Merits and Drawbacks of Different Learning Styles
Training Methods Advantages Disadvantages
Coaching Method Effective training enables
employees to assess the gap
between their skills and
required knowledge which
help them increase their
performance (Kochanowski,
Seifert and Yukl, 2010).
After assessing their gaps,
employees may get
discouraged by lack of
competence (Passmore,
2010).
Performance Appraisal
Method
In this process, trainers
assess the performance of
employees and provide the
appropriate training in order
to fill the gap in their
The report of trainer can be
biased based on his/her
preference which did not
provide an accurate picture
of the employees’ skills. The
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competencies and increasing
their performance. The
training provided to
employees is based on their
competencies which assist
them in increasing their
productivity (Aggarwal and
Thakur, 2013).
managers have to ensure that
trainers are correctly
assessing employees’
performance and their results
are not based on favouritism
(Obisi, 2011).
Workshops Training
Method
Workshops can provide
appropriate training to
employees that assist them in
increasing their productive
performance (Basarab and
Root, 2012).
Setting up a workshop can be
considerably high based on
learning material. The
corporation might not receive
the desired result after setting
up the workshop which also
increases their expenses
(Dirani, 2012).
2.3 Using Systematic Approach for Planning a Training Event for ALDI
ALDI has implemented effective programs for managing the performance of their employees.
The HR department maintains a positive relationship with employees and promotes their
personal development. Following are the objectives of training and development program in
ALDI:
Assessing gaps in employees skills and knowledge
Analysing different learning methods
Formulating appropriate training method based on employees’ learning requirements
Implementing the development program across the organisation
Measuring the impact of the program on performance of employees
Making appropriate changes to increase employees’ productivity
Following is the design of training program which includes different sessions that will be
conducted in the process.
Design of Training Programs Criteria
Employee Option Program This program focus on providing different
training options to employees based on their
requirements which assist in increasing their
skills, knowledge and leadership
competencies.
Expert Program This program provides professional training
to employees that result in increasing their
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skills. The program improves workers’ skills
such as managerial, operational, and customer
support management which increases their
productivity.
Personal Development Program ALDI can implement a personal development
program for employees that include different
levels of training in order to increase personal
skills of workers in a period of one year.
Both on-job and off-job training will be given to employees in order to increase their skills
and knowledge. The training and development program is implemented based on the
requirement of employees which result in increasing their productive performance. Following
is the table for implementation of a training program which assists in systematically
evaluating the entire process.
Steps in Implementation of Training Program Method
Assessing the Problems (Period- 1 day) The first part of the training program is
determining gaps in employees’ skills and
knowledge. The program will also include
new employees and interns since it results in
establishing a positive working environment.
Q&A Session (Period- 2 day) Trainers can use this program to assess the
opinion of employees about the training
workshop and gain knowledge about their
issues relating to the organisational
environment. This session also allows
employees to gain appropriate knowledge
about company’s training program and
resolving their quarries. Trainers can provide
solutions to employees for their problems
which establish a positive relationship
between them.
Analysing the Program Finding and
evaluation (Period- 2 days)
This program will analyse the information
collected by trainers from previous two
programs, and they focus on evaluating such
data.
Providing Solution (Period- 2 weeks) Trainers provide the appropriate solutions to
employees in order to address their problems.
Examination of the Problems (Period- 5
days)
Trainers further examine the solution
provided by them for the issues of employees.
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Solution Offering by Establishing a Q&A
Session (Period- 3 days)
The HR executives provide appropriate
solutions to employees by conducting a Q&A
session which assists employees in
understanding the problems.
3.0 Task
3.1 Preparing Evaluation Form for Analysing Employees’ Learning Outcome
Following evaluation form will be filled by 60 employees who participated in company’s
training program.
Training Evaluation Form
Trainer’s Name:
Topic or session:
Criteria Strongly
Agree
4
Agree
3
Disagree
2
Training material was helpful
Training was relevant as per my needs
Duration of training period was sufficient
Training content was well organised
Questions were encouraged
Trainer’s instructions were understandable and
clear
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Training fulfil my expectations
Trainer’s skills and presentation was effective
The HR department of ALDI is required to analyse the result of the training workshop to
evaluate its impact on employees’ performance. The evaluation assists HR executive in
determining whether the training workshop succeed or failed in improving employees’
performance. Evaluation is a key part of the training process which ascertains its impact on
employees’ performance and company’s profitability. Effective evaluation assist HR
department in formulating appropriate policies that focuses on increasing employees’
productivity. The data collected from the evaluation also assist in formulation of training and
development policies in the future which reduces the risks and increase the efficiency of the
process. The ALDI can implement a five-tiered approach for evaluating the training
workshop. The steps taken by HR department include requirement analysis, accountability
measure, progress determining, collection of feedback and evaluation of program’s impact
(Gret-Regamey et al., 2015).
Figure 2: Five-tier Approach
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Needs Assessment
Accountability
Program Clarification
Progress
Program Impact
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HUMAN RESOURCE DEVELOPMENT
In case of ALDI, the five-tiered approach suitable since HR executive can use it to collect
feedback from trainers and employees which provide them different perspectives on the
overall process. The feedback assists HR executives in understanding the opinion of trainers
regarding employees’ performance and vice versa. The HR department should evaluate the
impact of training and development program on management and employees to analyse it
progress and examine how it has increased company’s efficiency. The HR department should
also consider the response of customers to understand how training program has improved
their shopping experience.
3.2 Examination of the Response from Evaluation Form
During the evaluation process, both quantitative and qualitative processes were used in order
to collect employees’ feedback. The trainers evaluate the training event by collecting the
feedback from employees, managers, and customers. Different opinions assist trainers in
assessing the effectiveness of the training program.
Employees’ Response
In the training process, the feedback and data were collected from more than 60 employees
who participated in the process. The trainers analysed the feedback of employees which was
mostly positive, and they were satisfied by the training program that resulted in improving
their knowledge and skills. The process dissatisfied a small number of employees but the
majority was satisfied since it improved their overall performance. Positive response showed
that the training and development program was a success which results in increasing
employees’ productive performance and improving overall company’s efficiency.
Customers’ Response
In order to evaluate the training program, trainers analysed the response of customers who
visited stores after complication of the training session. Trainers also conducted a survey on
social media sites such as Facebook, Twitter, and Instagram to collect the feedback from
customers. The response of customers was positive, and they were satisfied by the
performance of trained employees. Customers provided that overall service of the
corporations has improved after the implementation of the training program. Satisfied
customers increase the number of loyal consumers which result in increasing company’s
profitability.
Managers’ Response
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Trainers also evaluated the response of management which was positive. The managers find
it easier to supervise the employees after completion of the training program since it resulted
in increasing their skills. The managers also reported an improvement in employee
engagement in business decision-making process after completion of training. Trainers
provided that managers are satisfied because employees are more familiar with company’s
policies and environment.
3.3 Reviewing the Effectiveness of Training Program and Evaluation Form
ALDI can implement different policies for examining the success of evaluation form and
training program such as CITO model, ROI model, and KirkPatrick model. For ALDI,
KirkPatrick model is more suitable than others. This model provides four levels of training
evaluation that assist trainers in measuring the efficiency of their training program
(Panchenko, 2013). The four models include different levels including result, reaction,
learning, and behaviour. The model focuses on analysing the training practices conducted by
the trainers during a training program. The reaction allows trainers to understand how well
employees are able to understand the training program and how they are attaining the
information (Grohmann and Kauffeld, 2013). The learning curve of employees focuses on
measuring the improvement in their skills and knowledge after the completion of training
program. The behaviour of employees during a training process is analysed by trainers to
understand whether they are positively responding to the learning activities and how it has
influenced their attitude after the training (AlYahya and Norsiah, 2013).
In case of ALDI, the reaction of employees was reported positive since they are satisfied by
the trainer’s abilities and method of operating. The feedback from employees proves that they
were able to understand the policies of the program clearly and it positively influenced their
skills and knowledge. The learning curve of ALDI’s employees showed a positive growth
since they were able to increase their performance after the training program. The behaviour
of employees was positive during the training sessions which assisted in the smooth
completion of the training process. Finally, as per the response collected by the customers
and managers, the learning program showed a positive outcome. The customers were
satisfied by the employees’ performance after the training session, and they submitted
positive feedback. Managers also reported an increase in employees’ engagement and
performance after the completion of training program. The employees were able to easily
understand company’s policies and perform their task with higher efficiency. Therefore, it
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can be concluded that the training program in ALDI was a success which results in positively
influencing employees, managers, and customers.
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Part 2
4.0 Task
The Future of Skills and Lifelong Learning in the UK
ALDI is a multinational corporation which operates in more than 18 countries. The company
has significant operations in the United Kingdom since it is one of the most popular retaining
chains in the country. In the United Kingdom, the government has introduced various
programs and initiatives that provide appropriate training to employees in order to develop
their skills and providing them lifelong learning support (Gov.UK, 2017). The programs
mainly focus on improving digital skills of people that increases their employability. The
government collaborates with companies that require digitally educated employees and
provide them trained individuals (Aspin et al., 2012). The government also funds training and
development programs for corporations such as ALDI, Tesco PLC, and ASDA. These
corporations did not implement training and development programs for employees due to
lack of capital. ALDI has shown substantial growth in UK’s retailing marketing, and it also
provides employment to a large number of people. Therefore, the government of UK takes
actions for improving the employees’ development of large corporations by providing them
financial support (Ahlgren and Engel, 2011). The government also focuses on providing
lifelong learning facilities to people that assist them in addressing the issues of rapidly
changing market conditions by remaining employed.
The government of UK plays a significant role in proving lifelong learning facilities to
ALDI’s employees since it assists in increasing nation’s economy. The government has to
invest a large number of resource in improving the lifelong skills and knowledge of people by
funding various training and development programs of organisations (Taylor and Cranton,
2012). In recent years, employees are considered as a crucial asset for corporations that assist
in improving company’s performance and profitability. Effectively working employees can
improve a company’s performance which has a positive impact on country’s economy
(Titmus, 2014). Therefore, the government should monitor the training and development
programs of corporations and also provide appropriate support to improve their employees’
skills and knowledge. Upgraded and efficient skills of employees are necessary for modern
enterprise since it provides them a competitive advantage and allows them to transform their
operations as per rapidly changing marketing requirements. The government’s investment in
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training and development program assists in increasing competition between companies
which supports nation’s economy (Hoyrup et al., 2012). Therefore, the government plays a
crucial role regarding development and funding of training and lifelong learning programs.
A person’s ability to effectively perform a specific task proves his/her competence. In the
1960s, competency movement was introduced by David McClelland which focused on
improving employees’ qualities and skills, so they are able to produce quality products and
transform as per changing market requirements (Chouhan and Srivastava, 2014). In public
and private sector, companies focus on improving their employees’ knowledge and skills
since it assists them providing high-quality products and easily transform their operations as
per rapidly changing market requirements. Highly qualified and talented employees provide a
competitive advantage to corporations because it is easier for them to transform their business
structure and operations as per the changing market and customers’ requirements (Tripathi
and Agrawal, 2014). Therefore, continued or lifelong learning programs are implemented by
public and private corporations since it assists them improving the competency of the
employees that result in proving them a competitive advantage.
The private sector corporations provide different learning and development options to their
employees that focus on improving their competencies. For example, PwC
(PricewaterhouseCoopers) is a UK based private company which offer its services
worldwide. The company operates in the professional service industry, and it provides
different services to its clients relating to research and consultancy (PwC, 2018c). The
company requires highly talented and qualified employees with specific cognitive and
analytical skills. The firm focuses on proving appropriate training to its employees in order to
ensure that their skills are updated as per changing market requirements which provides the
company a competitive advantage. The company takes personal responsibility for developing
employees who dedicatedly work for more than five years in the organisation (PwC, 2018a).
PwC’s Professional Development Program (PDP) also focuses on improving employees skills
by strategically aligning their development with company’s objectives (PwC, 2018b).
Public corporations also implement training and development programs for enhancing their
employees’ competency and skills. For example, BBC (British Broadcasting Corporation)
offers different training programs to its employees in key areas such as journalism,
technology, and production through “BBC Academy” which result in increasing their
efficiency and skills. The managers at BBC provide professional assistance to workers which
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result in increasing their effectiveness (BBC, 2018a). Effective training assists BBC’s
employees in providing high-quality services as per changing marketing conditions which
provide corporation a competitive advantage (BBC, 2018b). Therefore, both private and
public firms are focusing on implementing effective training and development programs for
their employees to increase their competency which helps them maintain a competitive
position in the industry.
Contemporary training initiatives implemented by the government of UK assist corporations
in providing appropriate training to their employees which result in increasing nation’s
economy since the company operates with higher profitability. The government has
implemented “Adult education” programs that assist working adults in gaining education that
assist in their personal development. The Workers’ Education Association (WEA) is funded
by the government which provides its services to employees of different organisations
including ALDI (Soulsby, 2018). Many initiatives of UK government assists ALDI in
improving their employees’ competency which results in increasing company’s market share
and increases their contribution to the country’ economy. The government initiatives assist in
establishing lifelong training programs for ALDI’s employees. The government evaluates
company’s organisational structure and working environment to assess its shortcomings and
deficiencies that can be resolved by the implementation of an appropriate training program.
The government develops small and effective training sessions for improving the competency
of employees that address various organisational issues (Fitzgerald and Hardy, 2010).
ALDI provide in-store and educational training to its employees that include various
programs such as store management, retail assistance, assistance store managers, graduate
training, area manager training and others (ALDI Careers, 2018b). The ALDI Centre for
Education (ACE) conduct formal performance review each year that encourage employees to
increase their lifelong education and skills (ALDI, 2018d). Due to their effective training
programs, ALDI has increased its customers based on satisfying their requirements. With the
assistance of lifelong training initiatives by the government of UK, ALDI is able to increase
its market share in the international retailing markets, and it is able to provide high-quality
service to more than 760,000 customers each year. ALDI South Group is responsible for
providing in-depth practical training to company’s future leaders and managers which assist
in increasing company’s efficiency (ALDI, 2018c).
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As per ALDI’s corporate responsibility model, the company established more than 700
external training courses for its employees in 2015 (ALDI, 2018b). The firm also focuses on
hiring fresh graduates and young people to provide them better learning facility and
experience. The lifelong training initiatives play a significant role in ALDI’s growth in both
UK and international markets. Due to training programs of the government, the company is
able to provide a positive working environment to its employees that encourage them to
improve their performance. High productive employees assist ALDI in transforming their
operational structure based on rapidly changing market requirements that provide corporation
a competitive advantage and sustain their development.
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Conclusion
In conclusion, HR department can use different learning styles to increase the productive
performance of employees which provides a competitive advantage to the company.
Organisations adopt a learning style based on their employees’ development requirements.
The learning curve of employees assist HR department in assessing their employees skills
requirements and developing an appropriate training method. In order to develop a learning
program, ALDI is required to analyse the problems of different divisions and formulate a
plan to address such issues. Evaluation of a learning program is a crucial step which assists
HR department in determining the impact of training and development program. The
evaluation can be conducted by collecting feedback from employees, management, and
customers. In case of ALDI, the corporation’s training and development program was
successful and employees provided a positive feedback which resulted in increasing their
productivity. In the United Kingdom, the government has introduced different lifelong
learning initiatives that focus on improving the competency of employees. Both public and
private corporations implement training and development program for their employees to
increase their competency. The efforts of the government are beneficial for ALDI since it
increases their employees’ skills and knowledge which provide a competitive advantage and
sustain their future growth.
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