Melita Case Study: Analyzing HRD Impact on Sales and Productivity

This report presents a case study analysis of Melita, a telecommunications company, focusing on the impact of human resource development (HRD) on sales and overall business performance. The study investigates the relationship between HRD initiatives and sales opportunities, exploring how HRD enhances productivity and contributes to the company's success. The report examines the significance of HRD, the ways it influences sales, and the managerial skills involved. Data analysis is conducted using various themes, including the importance of HRD, ways to increase sales, and the impact of HRD on organizational sales. The conclusion highlights the need for continuous improvement within the organization through quality product and service delivery. The report includes references to relevant research, emphasizing the importance of HRD in business development. The research uses quantitative methods to analyze data and provide conclusions regarding Melita’s business strategy.

“To analyse importance of human resource development
in enhancing sales and success of the company. The case
study of Melita”
Research Project

Table Of ContentTable Of Content
Introduction
Research objectives
Data analysis
References

Introduction
Research project is an important aspect to examine the whole
performance of the company. With the help of this, company can
attain suitable results in systematic manner. Mainly, it is a
scientific investigation which undertake by the firm for attaining
positive outcomes. Present report is based on Melita, is
telecommunication company which provide cable television,
mobile telephones to customers..

Research objectives
• To determine the importance of human resource
development for Melita.
• To analyse the relationship between human resource
development and sales opportunities for organization.
• To evaluate the ways by which human resource development
increase productivity of the company.

Data analysis
THEME 1:Importance of human resource development on enhancing
sales
Q1) What is significance of human resource
development on enhancing sales of Melita company?
Frequency
Build workforce culture 11
Develop Capabilities 9

THEME 2
THEME 2: Different ways through which development of human
resource help in increasing sales
Q2) What are different ways through which
development of human resource help in
increasing sales and profit?
Frequency
Motivate employees 8
Develop positive working environment 12

THEME 3:
THEME 3: Managerial skills remain relatively consistent
Q3) Which managerial skills remain relatively
consistent its importance in all level of
management?
Frequency
Conceptual 14
Technical 6

THEME 4:
THEME 4: Human resource development helpful in
increasing sales
Q4) Is Human resource development helpful in
increasing sales and productivity of business?
Frequency
Yes 15
No 5

THEME 5
THEME 5: Main impact of human resource development on
organisational sales
Q5) What are main impact of human resource
development on organisational sales?
Frequency
Enhance productivity 12
Produce quality products 8

THEME 6
THEME 6: Ways used by Melita organisation to develop
human resource
Q6) What are ways used by Melita organisation
to develop human resource?
Frequency
Provide training 13
Conduct motivational programmes 7

CONCLUSION
From the above mentioned report, it can be concluded that
researcher needs to measure their performance level of the
company by delivering quality products and services. For this,
company needs to use different type of tools for making
continuous improvement within the organization.

References
 Allen, M.R., Ericksen, J. and Collins, C.J., 2013. Human
resource management, employee exchange relationships,
and performance in small businesses. Human Resource
Management. 52(2). pp.153-173.
 Camps, J. and Luna‐Arocas, R., 2012. A matter of learning:
How human resources affect organizational
performance.British Journal of Management. 23(1). pp.1-
21.