Detailed Human Resource Management Analysis: Hooker Furniture

This report presents a comprehensive analysis of Hooker Furniture Corporation's human resource management practices. It begins with a brief overview of the company's history and its operations in Vietnam. The core of the report focuses on various aspects of HR, including compensation and benefits, job openings and descriptions, training programs, and the company culture. It highlights the company's compensation structure, the available job positions, and the training initiatives undertaken. Furthermore, the report examines the company's culture, emphasizing its commitment to environmental stewardship and community involvement. The analysis also addresses the specific HR challenges faced by Hooker Furniture in Vietnam, such as employee retention and compliance with local regulations. The report concludes with a summary of the key findings and a list of references used. The document underscores Hooker Furniture's investment in employee development, while also acknowledging certain weaknesses, such as high labor force attrition and the need for better alignment between organizational culture and business goals.

ASSESSMENT
Full Name: Phạm Ngọc Tâm Đan - BCU0207
Lữ Tâm Hoàng - BCU0316
Phạm Vũ Xuân Mi - BCU0224
Nguyễn Thị Thuỳ Trang - BCU0245
Nguyễn Lâm Ngân Ý - BCU0349
Lecturer’s Name: Mr.James
Module: Human Resource Management
Submission Date: 07/01/2021
TABLE OF CONTENT
I. Introduction
1. Company History
2. Company Specifics in Viet Nam
II. Human Resources Analysis
1. Company’s Compensation and Benefits
2. Job Opening and Job Descriptions
3. Training
4. Company Culture
5. HR Challenges
III. Summary
IV. Reference List

I. Introduction
1. Company History
Hooker Furniture founded by the Hooker family in 1924, Hooker Furniture Corp is a
designer, marketer, manufacturer and importer of case goods, leather furniture and
fabric-upholstered furniture for the residential, hospitality and contract markets.It is
ranked among the nation's largest publicly traded furniture sources, based on 2016
shipments to U.S. retailers. Hooker Furniture’s corporate offices and upholstery
manufacturing facilities are located in Virginia and North Carolina, with showrooms in
High Point, N.C., and Ho Chi Minh City, Vietnam. The company operates eight
distribution centers in North Carolina, Virginia, California and Vietnam.
2. Company Specifics in Viet Nam
Representative office in HCM was established on October 28, 2018. There are 4
years of operation in the field of mainly business support services. Address at
Ground Floor Block A and Block C, An Khang Building, An Phu Ward, District 2.
Hooker business is in furniture and distribution. The products include: high-class
furniture, office furniture, furniture design and construction, wholesale furniture
supply, building furniture.
II. Human Resources Analysis
1. Company’s Compensation and Benefits
As research for Hooker Furniture Corp, the average base salary of which in the
United States range from $186,560 to $290,980 with the average base salary of
$231,820. With reference to the total cash compensation, which includes bonus, and
annual incentives, can vary anywhere from $217,030 to $399,150 with the average
total cash compensation of $291,150. As a result, the average total salary of Hooker
Furniture company is relatively low compared to those of other companies.
With regards to the benefits of the company, in general, their employees will gain
many opportunities in both short and long term. In more details, there are some
following main benefits. First, at Hooker Furniture, employees can choose the
coverage that best fits their needs, from comprehensive health and life insurance
plans, to work/ life programs. For example, there are Medical, Dental, Vision
Insurance- with a generous Company subsidy and Life and Disability Insurance. In

addition, for those loyal employees who have worked for the company in a long term
process, we offer training development opportunities, extra paid holiday and
vacation, a retirement plan 401(k), etc,... Therefore, in comparison with other
companies in this field, Hooker Furniture Corporation offers a range of better
remuneration schemes than other companies in the same field (Hooker Furniture) .
2. Job Opening and Job Descriptions
At this time, Hooker Furniture Corporation has multiple job positions available
including Assembly Sander, Bundler, Make ready line up support, Brass Nail,
Finishing repair, Senior Design Engineer, Class A CDL Struck Driver, Assembly,
Production Associate (Fabric Cutting Department), Entry Level Picker, Mechanical
Assembly Production Associate, Production Associate (Pillow Area) and Upholster.
Overall, Hooker Furniture has been lovingly crafting fine upholstered seating in the
U.S. as well as all around the world for over 80 years and they are looking for a
quality assembly sander to join the team. These requirements include understanding
the job duties will vary with each day and be willing to assist in other departments as
requested. Following that, employees are willing to stand up to 9 hours per day and
pick up to 35 lbs. as needed for working purposes. Last but not least, employees
need to interact with sales representatives as well as other departments and remain
positive attitude and clear communication skills.
Followed by, there is only one job available in Martinsville, VA, which is Customer
Care Consultant. There are things the employee should do when applying to
Customer Care Consultant such as responding to customers quickly and skillfully
both for negative or positive customer situations. Besides, Customer Care
Consultant have to reply to email to arrange and distribute fax and mail. In
addition,they need support other members in the team and expedit service needs
when time permits
3. Training
Hooker Furniture is endorsing a training program for retailers through The
Kaleidoscope Partnership, which teaches customer-focused, collaborative and
relationship-building selling skills to store salespeople.

`The program helps sales staff build relationships and enables the consumer to
articulate her vision, with a goal of increasing average sales tickets and improving
close ratios, margins and customer loyalty.
Hooker Furniture retail partners provide a superior shopping experience for their
consumers that is more educational, inspirational and engaging.
Kim Shaver, Hooker’s vice president of marketing communications, said the
company will work with retailers on an individual basis to help support the cost of
Kaleidoscope training using co-op funds accrued by the desalers.
Carothers will address Hooker’s sales representatives and management at the High
Point market as one of six panelists at a symposium with the theme, “Delivering a
Breakthrough Customer Experience through Your Sales Consultants (Anonymous,
2016).
4. Company Culture
One of the nation's top publicly traded furniture companies, Hooker is listed on
NASDAQ's prestigious Global Select Market and has consistently been a furniture
industry performance leader in profitability, sales and cash flow. The company’s goal
is to become one of the nation’s premier importers and manufacturers of furniture.
Therefore, they always focus on making stylish, beautiful and well-made furniture
that absolutely meet the aesthetic needs of customers.
Moreover, on behalf of future generations, Hooker Furniture is committed to
environmental stewardship through sustainable business practices that help
preserve the earth's beauty and resources.
In addition, Hooker is known as an active, contributing corporate citizen in the
Virginia and North Carolina communities. The company is a leading contributor to
charitable organizations such as the United Way, education and the arts, and the
employees provide service to these organizations through volunteerism and board
memberships. The Hooker Educational Foundation has awarded more than one
million dollars in scholarships to over 300 children of company employees since its
inception in the 1990's.

5. HR Challenges
Over the past decades, Vietnam has encountered significant development. A rapidly
booming economy is leading to economic changes as well as the structures of
society. An increasing number of Vietnameses are now hired in services and
manufacturing sectors, Hooker Furniture is no exception. With the continuous
economic integration of Vietnam into the world economy, the pace of this change has
shown no sign of stopping.
Compliance is a very important issue that must be taken into account at every stage
of the recruitment process. With the rise of laws and regulations focusing on diversity
in Vietnam. Therefore, Hooker Furniture had to drastically change its recruitment and
personnel policies to keep up with and meet Vietnam's strict compliance standards
(Hooker Furniture, 2020).
In the current context, a big challenge for Hooker Furniture is to retain its talented
and valuable employees. Vietnamese tend to change their jobs after 1-2 years. For
example, many employees, after learning the furniture crafting profession, they
usually quit their job and start their own furniture factory. For another reason that
they want to experience many different jobs to find their favorite job, so after about
1-2 years of work they will change their job to a new job, which leads to a big
problem for Hooker Furniture , which is the shortage of skilled workers. When key
workers move to retirement, Hooker Furniture can have difficulty replacing positions
on the production floor. And besides, there are not many highly skilled staff in
Vietnam. Therefore, in the recruitment and training process, Hooker Furniture has to
spend a large amount of money to train new employees.
III. Summary
In short, Hooker Furniture Corporation is investing huge resources in training and
developing its employees through training courses to create a highly skilled
workforce for sustainable company development. Besides, hooker furniture has
several weaknesses. First, Hooker Furniture has a high rate of labor force attrition
compared to other organizations in the same industry. Also, they have to spend more
than its competitors on staff training and development. Secondly, Organizational
culture also becomes a major internal weakness when it doesn't align with business

goals. For example, the main strategic goal of the business organization has chosen
is to bring innovative and new products to market. But there is a risk aversion
prevalent in organizational culture that discourages employees from thinking
creatively so that they can not finish their project well. Last but not least, Hooker
Furniture should apply new technology, creating opportunities for change and
development in new markets.
IV. Reference List
Anonymous. Hooker offers a new retailer training program. Available at:
https://www.furnituretoday.com/business-news/hooker-offers-new-retailer-training-pr
ogram/?fbclid=IwAR2H1W5BUWpP-JpfycwHHjfh75RHrxzAqKq-M59AJsPlhngX9
blgfA-YuWk ( Accessed: October 30, 2016)
Hooker Furniture. CAREERS. Available at:
https://www.hookerfurniture.com/careers.inc.
Salary. HOOKER FURNITURE CORP CHRO Salary in the United States. Available
at:https://www.salary.com/research/salary/employer/hooker-furniture-corp/chro-salary
(Accessed: 2020)
Hooker Furniture. HOOKER FURNITURE CORPORATION CODE OF BUSINESS
CONDUCT AND ETHICS. Available at:
https://investors.hookerfurniture.com/static-files/e99d831d-9d01-4246-9186-ebd3d41
8e1cf. (Accessed: November 20, 2020)