HRM in Hospitality: Job Descriptions, Selection Process & Training

This report provides an overview of Human Resource Management (HRM) practices within the hospitality industry, with a focus on Crowne Plaza Hotel. It details the importance of HRM in managing employees, creating effective policies, and monitoring activities. The report includes a detailed job description and person specification for a Marketing Manager role, highlighting essential qualifications and desired experience. It compares the selection processes of Crowne Plaza Hotel and Hilton Hotel, outlining steps such as preliminary interviews, application reviews, selection tests, employment interviews, and pre-employment screening. Furthermore, the report emphasizes the contribution of training and development activities to improve employee competencies and organizational performance, discussing on-the-job and off-the-job training methods and their benefits, such as improved performance and motivation. The conclusion reinforces the idea that HRM is crucial for the development and growth of an organization, contributing to a better market reputation.

Human Resource
Management

Table Of Content
 Introduction
 Person specification and Job description
 Selection process of various service industries businesses
 Contribution of training and development activities to
effective operation
 Conclusion
 References

Introduction
In each organisation, the main focus of human resource
department is managing workers, preparing policies or
strategies and monitoring the activities. In hospitality
industry, HRM plays a necessary role because it needs
capable or better employees which can deal with
consumers in a better manner.

Person specification and Job description
Job Description- It is a
necessary document of an
organisation under which
roles and responsibilities of
persons are mentions
regarding a specific job. It
is narrative in satire and
usually prepared after
conducting job analysis.

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Job Description
Organisation: Crowne Plaza Hotel
Division: Marketing Department
Job Title: Marketing Manager
Job Location: London
Working hours : 9 hours
Job Summary
For London Branch, Crowne Plaza Hotel is looking for the marketing manager. It is necessary that candidate should
have better knowledge and capabilities regarding managing or doing all marketing related activities and work on
enhancing sales.
Role
Managing the budgets in a better manner
Preparing strategy of consumer service.
Managing the consumer service
Approving images regarding promotion of products
Review of marketing process

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Job Specification- It refers to statement of characteristics of
staff members and also qualifications which are needed
for satisfactory performance of tasks and duties which are
compromising particular function or job. It is known as
the employee specification.

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JOB SPECIFICATION
Company: Crowne Plaza Hotel
Job Title : Marketing Manager
Qualification: MBA (in Marketing)
Essential Criteria:
Knowledge about all marketing concepts.
Manage and control all necessary functions of marketing.
Should deal with employees fairly.
Should have ability to deal with all problems or risks in a better
manner.
Desirable criteria:
Minimum 5 years of experience.
Better communicator.
Should have conceptual and practical knowledge.

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Experience
 Should possess 5 years’ experience of marketing
Aster Engineering, London
2013-2018
Declaration:
Here, I declared that all information which given is correct and it is
better of my own knowledge.
Date: 9th March
Place:

Selection process of various service
industries businesses
Selection refers to a procedure of selecting capable or
qualified candidates for specific job position. It is an
effective process to match candidates with the jobs and
also company. Right selection of employees is necessary
so that they can perform better. If company will hire the
wrong employee then it can expensive. Process of
selection of every company is different from each other.

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There is a comparison of selection process among the
Crowne Plaza Hotel and Hilton Hotel. The selection
process of Crowne Plaza hotel is given below:
Preliminary interview- It is screening interview and under
this some individuals are eliminated which do not meet to
the more eligibility needed through company.

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In this interviewer check the academic details, family
background, skills of candidates.
Review of Applicants- After preliminary interview, there is
a need to fill application form in proper format. On
application form some details are mentioned and these are
qualification, age, experience and some others.

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Selection tests- In context to check skills and mental ability
of candidate, there are some interviews conducted such as
aptitude tests, intelligence, personality and some other
tests.
Employment Interviews- After conducting the selection
tests, there is an interaction among current candidate and
also interviewer.

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Under this, an interviewer asks some questions from
candidate about it.
Pre-Employment Screening- Under this, company do
investigate about the background of persons and also
verify accuracy of candidate.

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Selection Decision- After the pre- employment screening,
employer take the decision to select candidate who can
perform the job in a better manner.
Physical Examination- It is a final examination through
which firm knows about the mental and physical abilities
to perform job. Medical examination done at ending stage
of process of selection.

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Training- Human Resource Manager of this company tells
about their duties which they need to be perform. In
addition to this, manager provides training about the work
Interview- In this, interviewer asked some personal
questions from candidate and motives its communication
skills as well as knowledge.

Contribution of training and development
activities
Training and development is an
important process for
improving competencies of
staff members and
performance level of an
organisation.

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It is essential for each company to give better training to
staff members which are hired at workplace. In Crowne
Plaza hotel, seniors provide training to employees so that
they can work in an effective or better manner. There are
different kinds of training are given:

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New employees learn many things from senior. Some
components of this training method are role playing, class
room lectures and many others.
Off- the- job training- Under this company appoint
external trainer top provide training to employees.
Methods of this training are seminars, conferences and
many others.

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There are some reasons of providing training given below
as above:
Improving performance- If the training will better provided
to employees, then they will perform in better manner or
their performance level will be enhanced.

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Motivation- IT is one of the
main reason of training.
From training, motivation
level of workers enhanced
and from this, they will
retain at workplace for
long period of time.

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Along with this, there are some other reasons behind proving
training to employees. Crowne Plaza hotel provides the on-
the – job training to its employees in a better manner and
also tell them about the roles and responsibilities.

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Training is beneficial for the employees as well as business
firm. It is helpful in increasing profit level of company in
better way. It is the duty of manager to understand
employees about the importance of training.

CONCLUSION
It has been concluded from the above given assignment that
HRM is helpful in enhancing development and growth of
an organisation. All functions which are performed
through department of human resource helps in making
better reputation at market.

References
Baum, T., 2015. Human resources in tourism: Still waiting
for change?–A 2015 reprise. Tourism Management. 50.
pp.204-212.
Bentley, T. A. and et. al., 2012. Perceptions of workplace
bullying in the New Zealand travel industry: Prevalence
and management strategies. Tourism Management.
33(2). pp.351-360.

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