Exploring HRM Issues & Strategies in Hospitality: A Savoy Hotel Case

This report examines key issues in Human Resource Management within the hospitality industry, using the Savoy Hotel as a case study. It explores contemporary challenges such as globalization, workforce diversity, and the use of technology, and their implications for HR practices. The report includes a job description and person specification for a marketing executive role, along with an analysis of performance management processes aimed at reducing staff turnover and identifying training needs. Furthermore, it critically evaluates existing HR policies and practices, providing recommendations for improvement. The analysis emphasizes the importance of adapting HR strategies to meet the evolving demands of the hospitality sector, ensuring a skilled and motivated workforce.

Issues in Human
Resource
Management within
Hospitality Industry

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
Research and select three articles on the contemporary issues (Emerging trends)
associated with Human Resource Management in the Hospitality Industry and produce
your reflection.......................................................................................................................4
TASK 2............................................................................................................................................6
Design and develop a job description and a person specification from the range of
management positions within your selected hospitality organisation....................................6
TASK 3..........................................................................................................................................11
Process of Performance Management within your selected hospitality organisation to
assist organisation to minimise staff turnover, identify training needs and enhance
promotions...........................................................................................................................11
TASK 4..........................................................................................................................................14
Critically analysing and revising two existing Human Resources practices and policies.
..............................................................................................................................................14
Conclusion.....................................................................................................................................16
REFERENCES..............................................................................................................................18

INTRODUCTION
The human resource department of the company is considered as one of the most important
areas and the manager of the HR department is responsible for hiring the talented workforce for
the organisation (Khdour, 2021). The aim of this report is to analyse the different types of duties
which are performed by the HR management. The following report is based on the Savoy hotel
which is deluxe hotel and was opened in 1889 by Carte's family. The respective hotel
accommodates various types of quality services to their guest as this the main aim of the
company. The following report is going to discussed about the different types of contemporary
issues which is related to the HR management and the process of the performance management
which assist the respective company in reducing the staff turnover. This report also covers the
job description and a person specification for the chosen industry. Afterword’s, this report also
critically analyses the HR policies and practices in relation to the chosen organisation.
TASK 1
Research and select three articles on the contemporary issues (Emerging trends) associated
with Human Resource Management in the Hospitality Industry and produce your
reflection.
The hospitality industry is being considered as the most growing industry in the marketplace
and this industry contributes a huge sum of share towards the GDP. This emerging industry
provides excellent quality of services to their customers in the market. As employees is
considered as the back bone of the organisation that is why the role of the human resource
department is very important role within the firm (Haldorai, Kim and Garcia, 2022). Emerging
trends in the hospitality industry assist the HR department of the company in becoming more
productive within workplace. Following are the different types of contemporary issues and the
emerging trends which is associated with the HR department of the company in the hospitality
industry has been discussed below: -
 Globalization and its implications: -due to the rise in the globalization, different types
organisation is getting chance to expand their business all across the globe and this act as
an advantage for the all the individual who are playing in the market. If the human
resource department of the company wants to work in a very effective manner, then it is
very important for them to transform their thinking with the new emerging trends. They

had to coordinate with the company management which result in increasing their
revenues. As the hospitality industry is being considered as the service industry so HR
department play a very major role in this. It is very important for the manager of the HR
department to ensure the mix of employees and develop the different skills within them
so that they can easily handle the given projects and visitors. In the Intercontinental
Hotel, the human resource manager of the hotel ensures that whether the workers of the
firm are working in productive manner or not. It is very important for the HR department
of the company to develop the different types of mechanisms; this not only assist the
management in increasing their revenues but also help them in maintaining a competitive
position in the competitive market (Santhanam and et. al., 2021). Along with this, the HR
manager also responsible for developing and giving effective training to their employees
so that they become more productive. The HR manager not only motivates their
employees but also appraise them for their excellent work on continuous basis so that
they work hard and carry out the give task with utmost productivity. It is very crucial for
the HR manager to analyse the globalization and its changing trends and work with them
in order to generate more revenues in the market. To carry out all the activities effectively
and all the operation in smooth manner the manage have to work hard.
 Workforce Diversity: - this is being considered as the new and the emerging trend
which assist the organisation in performing their functions in a very effective manner.
Most of the employees are hire by the Human resource department of the company that is
why this department plays a very vital role for the Intercontinental Hotel. The talented
and skilful employees of the firm provide excellent quality of services to their guest. All
the strategies which are made by the management of the organisation is totally related
with the diversity of the workforce that is why employees are being considered as the
most important part of the company (Mahmoud, Al-Mkhadmeh and Alananzeh, 2021).
The manager of the HR department has to focus on increasing the revenue in the market
and for this they have to hire talented workforce within the company. On the other hand,
manager of the Intercontinental hotel has to coordinate with the different department of
the company so that they can hire the talent according to their need and requirement. It is
very important for the manager of the HR area to possess the different types of skills like
problem solving skills, coordination, communication skill and many more so that they

can carry out all the operations in a very proper manner in the hospitality industry. The
adaptability skill of the manager must be good because this assist them in adapting the
changes due to which they are able to create diversity within the workplace. With the new
emerging trends, they have to improves their abilities so that they can work effective in
the hospitality sector (Shoaib and et. al., 2021)..
 Use of technology: - the advancement in the technology is being considered as the most
beneficial and crucial emerging trend in the hospitality sector. It is very important for the
HR manager to change their view point on the new technological trends. New recruiting
methods must be adopted by the them so that they can effectively hire the excellent talent
for the firm. Business environment is very dynamic in nature and this is all because of
diversified need of customers. These technological trends assist the organisation in
working according to the preferences of the consumer (Yoopetch, Nimsai and
Kongarchapatara, 2021). The management of the Intercontinental Hotel attract its
customer towards their services with the help of new tactics and strategies. The first and
foremost objective of the respective hotel is to generate more and more revenues and this
can only be achieved by changing the way of thinking to carry out the duties by the HR
department. Different types of methods have to be identified by the manager of the HR
department to solve the workplace conflicts. Along with this, different online platform
can be utilized by the manager in order to recruit the talented workforce within the
company and the management of the Intercontinental Hotel also provide their services
online. The human resource department perform their different responsibilities in more
effective manner by using new technologies. If the training and development programme
are developed by the manager by utilizing new technologies then they can become more
productive within the workplace.
TASK 2
Design and develop a job description and a person specification from the range of management
positions within your selected hospitality organisation.
Job description:

Job description is basically a written document which not only gives the information
regarding the job but also give the information regarding the role and responsibilities. Scope,
duties, tasks, responsibilities and the condition of working is described under the job description.
The details of the skills as well as the qualification is specially mentioned in the job description
which have to be possessed by an individual to perform the job role (Farrukh and et. al., 2021). It
comprises of all the information that an employee needed to apply for the position and meet the
needs of the job. At the time of recruitment, the job description is used in order to inform the
applicants that what is the requirement of the job profile or what skills or qualification is needed.
A job description plays a very important role for the candidate as this display whether the job is
relevant to the applicant or not.
Intercontinental Hotel
Job title Marketing Executive
Purpose of the job The aim of the employees is to increase the profits of the
company by developing different types of sales and
development strategies according to the needs and wants of
the consumer. Effective marketing campaigns have to be
developed by the marketing executive of the firm in order
promote the goods and services (Kuhn, Meijerink and
Keegan, 2021). The executive must be creative and analytical
and have an experience of commercial and administrative
work so that all the responsibilities cab be fulfil. Along with
this, marketing executive have to coordinate with the
different department like research and development,
production, sales and distribution and many more.
Location London, England
Responsibilities and duties  Develops the effective marketing campaigns and look
over them.
 Conduct the research in order to identify the
customers for the brand.

 Effectively handle the promotional activities of the
organisation.
 Regularly distribute and compile the financial data.
 Overlooking the company websites and record the
data.
 Effectively coordinates in the events of the
organisation for the launching of the new product.
 Continuously monitor the performance of firm.
Educational Qualifications
 A degree of MBA in marketing and finance would be
accepted
 A degree of undergraduate in any sector from a well-
recognised university.
 Secondary education from with more then 50%
marks.
Required skills  Good team wok skill
 Must possess effective interpersonal and
communication skill.
 Adaptability skill to adapt the change easily
 Strong observing and planning skills for the firm.
 Must be creative and possess the problem-solving
skill.
 Basic IT skills and presentation skills
Person specification:
The person specification is basically the description of all the skill, knowledge and many
more which must be possess by an individual to perform the job. Form the job description the

specification of the person has been taken and these specifications must fulfil all the requirement
of the hiring process (Mingotto, Montaguti and Tamma, 2021). The specifications of the persons
are utilized in many phases like in short-listing of the applicants or in the personal interview. For
the recruitment process, the person specification act as an important tool as it assists in
communicating all the qualification and experience which an individual has and find a desirable
candidate.
The person specification assists the job seekers in evaluating themselves whether they are
suitable for the job role or not.
Basis Necessities or essential Desirable
Educational qualification  MBA from the well-
recognised university.
 Fluent in English
communication.
 Degree of marketing
and finance.
 Good knowledge as
well as understanding
of the international
trade.
Experience  An experience of at least 1
year in the similar field.
 Good experience in
maintain the public
relation.
 Experience of using
the PowerPoint for
making the attractive
presentation and use
of MS Excel.
 Good experience in
the field of export,
import, logistics and
data analysing.
Knowledge and
competencies
 Have a knowledge of
content management
systems.
 Constant Contact with
 Knowledge of export
processes in marketing
and finance

clients and relations
 Possess the google
analytical skill.
 Effectively develop the
social media marketing
campaigns and ensure its
effective working.
 Focus on the different
digital platform.
 Familiar with the local
areas of London.
Physical or sensory  Good observing skill to
effectively see the details.
 Effectively work form
outside the boundaries of
the company and also after
the working hour for
maintaining the relation
and sales
Communication Skills  Effective communicate the
services to the clients and
also represent to the
customers.
 Effectively develop the
plan and have the ability
to influence other.
 Effectively communicate
and write the English with
less grammatical errors.
 Excellent interpersonal
 Excellent in making
attractive PPT by
using MS office.
 Have an experience of
working with content
creators and the
customer interaction
jobs.

skill for maintaining the
relation.
 Excellent level of mental
ability skill.
 Have an experience of
developing the attractive
presentation for the small
and large group of people.
TASK 3
Process of Performance Management within your selected hospitality organisation to assist
organisation to minimise staff turnover, identify training needs and enhance
promotions.
Performance management may be defined as that process which assist in evaluating all
the activities that are carried out by the management of the company in order to achieve the set
goals. Individual and organisation are the two most important components of the performance
management (Yang, Kim and Kim, 2021). This is basically an ongoing process which comprises
of effective communication between the workers and the managers of the firm in order to
identify their performance. In context to the Intercontinental Hotel the manager of the company
measures the firm performance on regular basis. This not only assist them in taking the necessary
actions on time but also help them in controlling the negative aspects like threat and risk. When
the manager of the firm continuously tracks the performance of their employees then the
employee always feels encouraged and motivated. This helps them in growth and success of the
company. The process of performance management in relation to the Intercontinental Hotel has
been discussed below: -
 Planning: in this stage all the goals of the firm has been communicate to the employees
in order to effectively achieve them. The goals of the firm is shown in the job description
so that they can attract those employees who have the ability to attain these objectives.
When the employees are hire by the human resource manager of the Intercontinental