An Examination of HR Problems and Solutions: Huntsman Hotel

This report provides a comprehensive analysis of the human resource (HR) issues faced by Huntsman Hotel Plc, a UK-based hospitality business. The study identifies key challenges such as high staff turnover, low morale, ineffective recruitment, and a lack of motivational strategies. It explores the competitive landscape, highlighting the impact of competitors like Travelodge and Premier Inn. The report delves into the existing HR practices, finding them inadequate in addressing employee needs. It then recommends changes, including implementing a formal wage structure, introducing a feedback system, fostering a positive work environment, and improving recruitment processes. The report emphasizes the importance of motivational theories, particularly the cognitive evaluation theory, and suggests incorporating intrinsic and extrinsic factors to boost employee engagement. The wider implications of these changes on employees, such as increased job satisfaction and loyalty, are also discussed, concluding that these changes are vital for the hotel's success in a competitive market. The report underscores the need for Huntsman Hotel to prioritize its human resources to achieve its business objectives.

MANAGING
HUMAN RESOURCE

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN HR ISSUES IN THE CASE STUDY..................................................................................1
RECOMMENDATION TO CHANGES TO THE PRACTICES OF DEVELOPING HUMAN
RESOURCES..................................................................................................................................3
WIDER IMPLICATIONS FOR EMPLOYEES IN LIGHT OF CHANGES.................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Managing human resource within the workplace plays most important role and large
number of ways are undertaken by businesses with the motive to deal with issues faced by
employees within company. Further, in every type of organization employees face some
challenges such as decline in level of motivation, low morale etc. Therefore, to deal with all such
issues organization has to focus on development of various plans (Kearns, 2010). Moreover,
management of human resource is linked with organizational performance where proper
management provides growth opportunities to business and vice versa. For conducting the entire
research organization chosen is Huntsman hotel Plc where business owns more than 60 hotels
throughout UK. At present organization is facing issues in relation with managing human
resource which involves high turnover among staff, low morale etc. The entire report focuses on
the HR issues faced by company, practices of developing human resources etc.
MAIN HR ISSUES IN THE CASE STUDY
On the basis of entire case it has been found that Huntsman hotel is facing large number
of HR issues which is affecting organizational productivity. Further, the level of competition in
the entire industry is rising at faster pace and this has adversely affected business. The main
competitors of organization are Travelodge, Premier Inn and Ibis. All these companies are
offering same type of services in the market. Due to competition there has been shortage of
managerial staff which is leading to difficulty in staffing. In short adequate amount of human
resource is not present within Hunstman hotel and due to this reason overall operations of
company is not carried out properly. Organization is not able to manage its human resource in
proper manner which has lead to high staff turnover (Lane and Kangulec, 2010).
Other common issues which are being faced by company is high frustration level among
staff members, low morale and motivation level. Business is not at all able to manage its human
resource in proper manner which has directly lead to decline in efficiency of the company in
every possible manner. Apart from this, wage structure of organization is also not formal and no
such benefits are being delivered to the employees for the amount of work done by them.
Recruitment along with selection process of organization is ineffective where proper medium is
not undertaken by company for hiring employees within the workplace. All the key challenges
linked with human resource have adversely affected organization where company is not able to
perform better in the market and it has adversely affected business in long term (Laroche and
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Rutherford, 2007). Overall profitability along with market share of the organization has been
influenced due to presence of HR issues. The ways employed for managing people are required
to be changed as employees within Hunstman hotel does not prefer to take part in the business
affairs and this has adversely affected organization. All the objectives which business wants to
accomplish are not at all focused as human resource challenges are present within the enterprise.
Staff member efficiency is declining and this has adversely affected business.
At present the range of ways being employed by Hunstman hotel are not at all effective
where organization is not able to understand the real requirement of the employees. Further, no
such motivational tools and techniques are employed for effective management of workforce.
Apart from this, the systems and procedures employed by organization for dealing with human
resource are also inappropriate which has become one of the main reasons behind decline in
performance of organization in the market (Machado, 2014). The entire case study directly
highlights the weakness of company in managing its human resource where they are not able to
carry out assigned duties and responsibilities in proper manner. It is necessarily required for
Hunstman hotel to manage all the HR issues in proper manner as it is acting as hurdle in
accomplishing the major goals of the entity. Moreover, adequate amount of managerial staff is
not present within the company to cover up all the staff members and this is unfavorable for
organization. Organization is not able to implement all the expansion plans due to presence of
HR issues and it is leading to rise in level of internal conflicts in between the employees of the
company.
For effective management of human resource business has not employed motivational
tools which are important. In order to understand about the concept of motivation in better
manner theory of motivation cognitive evaluation theory is regarded to be most effective. This
theory relies on intrinsic and extrinsic factors. Intrinsic factor takes into consideration
achievement, competence etc. Motivation from all these factors comes from the actual
performance (Cognitive Evaluation Theory., 2016). On the other hand extrinsic factor involves
pay, promotion etc that directly come’s from the person’s environment and in turn it is controlled
by others. Therefore, it is necessary for Huntsman hotel to consider the range of factors through
which motivation level of staff members can be enhanced easily. At present the main issue faced
is linked with lack of motivation and morale among employees. By taking benefit of this
motivational theory it is possible for Hunstman hotel to deal with the range of HR issues and in
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turn overall performance of organization can be well maintained with the help of this. Company
is required to focus on extrinsic factors where pay, promotion and providing positive
environment to the staff members can be really beneficial. From the entire case it has been
highlighted that reward and other form of plans are not prepared by company for management of
workforce (Maley, 2011). Therefore, with the help of motivational tools staff members can be
encouraged in every possible manner. Promotion is regarded as one of the most effective way
through which employees can be assigned higher roles and responsibilities. Further, through this
staff members prefer to apply higher efforts in the business operations and this in turn acts as
development tool for the entire business. Undertaking this tool for dealing with the range of HR
challenges can surely benefit Hunstman hotel and in turn top management can focus on desired
objectives.
RECOMMENDATION TO CHANGES TO THE PRACTICES OF
DEVELOPING HUMAN RESOURCES
In order to operate efficiently and carry out all the operations smoothly it is necessary for
Hunstman hotel to bring changes in its human resource practices so as to gain favorable results.
Further, the case associated with organization is representing that company is not efficient in
dealing with the human resource and this is leading to decline in efficiency of the business. Apart
from this, it is recommended to Hunstman hotel to indulge into practices of developing human
resource plan with the help of which employees can be managed in better manner. This can
surely lead to favorable results for company in terms of higher job satisfaction etc (Mathis and
Jackson, 2008). Organization does not uses motivation tools due to which employees are not
managed in proper manner. Organization does not rely on reward and other form of techniques
through which its staff members can be managed in proper manner. Moreover, there is a need to
introduce some unique plan with the help of which monetary benefits can be delivered to the
employees.
Another type of recommendation is linked with introduction of new feedback system
where Hunstman hotel can take feedback from its staff member and through this it will become
easy to know about the ways of managing human resource. No doubt view and attitude of every
individual differs from one another and due to this reason considering perception of every
individual is must (Matiza, 2013). This can support in knowing the overall importance of staff
members within the workplace. Feedback system can enhance confidence and trust of employees
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towards the organization where favorable benefits can be accomplished easily and in proper
manner. Further, it is also possible for Hunstman hotel to deliver proper compensation to the
staff members along with allowance which can act as effective source of motivation. Issue linked
with favouritism along with discrimination has also adversely affected the human resource
practices of organization where majority of the staff members perceive that company is not
working in favor of them. So, it is recommended to organization to develop positive environment
within the workplace where it can be easily ensured to staff members that they are treated
equally and company focuses on their personal growth (Price, 2011). Formal wage structure
within the company is also acting as the major hurdle and due to this reason development of
proper structure is must. Business is required to develop specific criteria where wages can be
provided to the staff members on the basis of work done by them. This will be a kind of benefit
for the entire organization where Hunstman hotel can focus on its expansion activities and in turn
staff members will provide full support. Apart from this, recruitment along with selection
process of organization is ineffective where enterprise is not able to hire knowledgeable and
skilled workforce. Therefore, modification is needed in the hiring process of company and this
can assist in dealing with the issue of high staff turnover where majority of the employees are
leaving job. This situation can be easily handled by company if recruitment process is modified
and in turn operations can be carried out with the efficient employees which are really beneficial
for the company (Prince, 2011).
Business is required to focus more on appreciation techniques where employees can be
appreciated for the work done by them and this will be a kind of motivation for the staff
members. So, all these recommendations can be easily taken by Hunstman hotel for obtaining
large number of benefits. Further, adoption of these suggestions contains some risk where it may
be possible that proper plan may not be developed for conducting operations. Moreover, in case
if business introduces some new plan which is linked with monetary benefit then in such case
overall cost associated with the business can increase and this can reduce level of profit margin
(Busch, 2012). On the other hand, reward of all these recommendations are highly favorable
where all the HR issues can be tackled easily in terms of higher employee motivation, morale,
job satisfaction etc. So, it will be beneficial for enterprise in every possible manner and can allow
enterprise in gaining competitive edge where all the issues can be tackled easily.
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WIDER IMPLICATIONS FOR EMPLOYEES IN LIGHT OF CHANGES
The changes which have been recommended can have positive impact on staff members
working in Hunstman hotel. Further, it will develop positive environment within the company
where employees will prefer to take part in the business affairs. In case if all the employees are
delivered monetary benefits as per their expectations then in such case their contribution in the
business affairs is maximum (Fershee, 2010). Employees working within company are not at all
satisfied in terms of wage structure, recruitment and selection, reward system etc. Therefore it
needs to be changed necessarily so as to deliver large number of benefits to the employees. No
such support is being provided by the company to its staff members and the way in which
company manages its human resource is also unfavorable. All the suggested activities can build
trust and confidence towards company where majority of the employees will be loyal towards
business and in turn organization can easily gain competitive advantage with the help of this. No
doubt such suggestions will bring major changes in the company but without its implementation
it is not possible for enterprise to manage its human resource.
On the other hand it will be beneficial for company also where top managers can easily
manage employees within the enterprise and they can determine the key areas where corrective
actions are not taken for management of human resource (Fredman, 2011). Times to time new
policies are required to be framed in the field of human resource so that customers of the
enterprise can be served easily. Further, it is well known fact that when staff members are not
satisfied with the business affairs then their participation in the affairs of organization is
minimum and this leads to decline in performance of organization in the market. Further, HR
related issues are acting as challenge in expansion activities of the enterprise and by considering
the overall suggestions expansion of hotel in different areas can be carried out in proper manner.
This will act as development tool for the entire business and overall profitability level can be
enhanced easily.
Implementation of all the suggestions can support in dealing with the issue of high staff
turnover where employees will not prefer to leave job and they can be retained within the
workplace for longer period of time (Gates, 2010). Use of motivational along with other type of
tools within the workplace can be favorable for business in terms of employee satisfaction where
contribution of employees in the business affairs will be maximum. Further, with the help of
workforce planning it is possible for organization to plan how many staff members are required
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to carry out business operations and their inadequacy is not present. Ignoring expectations and
real requirement of the staff members can be unfavorable for organization and in turn issues have
to be faced while serving customers.
All the recommendations provided will develop internal strength of the staff members
where they will prefer to take advice on business affairs so that organizational productivity level
can be maintained through this (Thornton, 2010). Apart from this, time to time new systems have
to be employed for managing human resource so that business efficiency can be well maintained
with the help of this. It can support to deal with the situation of inadequacy of staff members
where business enterprise is not required to focus on other areas for fulfilling demand for
efficient workforce. At present employees are not delivered favorable working environment and
due to this reason they does not prefer to work for longer period of time within the organization.
All the suggestion provided can surely assist in knowing the importance of employees within the
enterprise and how they are contributing in the success of business. In short, employees will
support Hunstman hotel for long term and they will apply larger efforts in carrying out business
operations (Watson, 2011). Therefore, with the help of this it can be clearly stated that
undertaking all the suggestions can have positive impact on the employees where they can be
managed in proper manner as per their actual needs and expectations.
CONCLUSION
The entire study being carried out has supported in knowing about the HR issues being
faced by Hunstman hotel and this has adversely affected business operations. Further, the
internal operations along with structure of organization are not at all effective for dealing with
human resource. No such motivation along with other type of tools has been undertaken by
business so that employees can work efficiently. Apart from this, the suggestions provided to the
business can be favorable for entity where employing motivational tools such as reward and
delivering monetary benefit can assist in gaining trust and confidence of employees. Moreover,
employees will prefer to take part in the business affairs and in turn long term benefits can be
obtained.
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REFERENCES
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Watson, S.D., 2011. Section 1557 of the Affordable Care Act: Civil Rights, Health Reform,
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Cognitive Evaluation Theory., 2016. [Online]. Accessed through <
http://changingminds.org/explanations/theories/cognitive_evaluation.htm>. [Accessed on 8th
Nov 2016].
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