Human Resource Management in McDonald's: Roles, Training, and Planning

This report delves into the realm of Human Resource Management (HRM) as it applies to McDonald's, a prominent player in the service industry. The report commences by outlining the fundamental roles and purposes of HRM within McDonald's, encompassing human resource planning, recruitment and selection processes, employee compensation strategies, and the significance of training and development initiatives. It then explores the critical aspect of human resource planning, emphasizing the importance of aligning staffing with the organization's goals. The report further examines the contributions of training and development activities, highlighting their impact on employee knowledge, future advantages, the generation of new ideologies, and overall employee satisfaction. The report concludes by underscoring the pivotal role of HRM in achieving organizational effectiveness and employee satisfaction within McDonald's. References to relevant academic sources are included.

Human Resources
Management for
Service Industry

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Role and Purpose of Human Resources Management (HRM) in McDonald's......................3
Human Resource Plan............................................................................................................4
TASK 2............................................................................................................................................5
Covered on PPT......................................................................................................................5
TASK 3 ...........................................................................................................................................5
Covered in PPT.......................................................................................................................5
TASK 4............................................................................................................................................6
Contribution of training and development activities performed by McDonald's...................6
CONCLUSION ...............................................................................................................................6
REFERENCES ...............................................................................................................................8

INTRODUCTION
Human Resource Management (HRM) is a process by which organisations manage its
human resource or manpower according to the needs of given organisations. Human resource
management has four main functions, first is planning where human resource needs of company
are planned. Next is selecting and recruitment of staff which is done by various methods like
interviews, written tests. Then comes training and development function in which several
orientation program are made available to employees for better understanding of company. The
last function is retention of staff which is done by providing several benefits and perks to
personnels on different basis. All these different functions and other related human resources
management activities are discussed in context with McDonald's(Guest, 2017).
McDonald's is an American multinational organisation of fast food restaurants, founded
in 1940. The company was founded by Richard and Maurice McDonald's, it is headquartered in
California, Unites States. McDonald's has operates worldwide serving various food products like
hamburgers, french fries, salads, desserts and soft drinks. McDonald's have huge customer base
as it serves in many different locations resulting in high employee base because of its widely
spread operations. Therefore, human resources management is an important process for effective
working of operations of McDonald's.
TASK 1
Role and Purpose of Human Resources Management (HRM) in McDonald's
HRM process is undertaken by companies to maximize the efficiency of staff and
profitability of organisation(Chelladurai and Kerwin, 2018). HRM system has different roles and
purposes and they vary according to industry and businesses. Roles and purposes of HRM are
discussed in context of McDonald's which are as follows:
1. Human resource planning- HRM department first and foremost role is to plan the
human resource needs of organisation. Human resource managers of McDonald's has this
task to evaluate and identify the required staff needs of company. This planning of
humane resource is dependent on the size and nature of organisations. In case of
McDonald's these plans will be dependent on the several locations it is having its
operations and according to the environment of those areas.

2. Recruitment and Selection- The success of organisations is dependent on its staff and
manpower, specially in service sector industry. Therefore, their selection and recruitment
is very crucial task which is performed by human resource management of companies.
McDonald's managers of human resource also has this role of selecting and recruiting
best employees for organisation. These staff should be recruited in relation with the
identified needs of company and expertise they hold(Brewster and Söderström, 2017).
3. Employee compensations- Another very important role of human resource management
department is to retain recruited staff and experts in company. It is also an essential role
which every human resource managers of all organisation perform. Retention of
employees can be done by various methods and one of those methods is effective
compensations schemes and perks given by company to staff. These compensations
schemes will motivate personnels and help in getting quality service from experts or
employees. Also, it will reduce employee turnover ratio of McDonald's helping in
retaining more manpower and experts within organisation(Fu and et. al., 2017).
4. Training and development- This role of providing training to employees and
developing more skills and expertise is another essential role of HRM. Human resource
department job is to provide training secessions and workshops for staff due the regular
changing environment and to be competitive in marketplace. These training programs are
developed to make sure that personnels hold all required knowledge and expertise. These
workshops are important for companies to be effective and attain its predetermined
objectives.
Human Resource Plan
Human Resource Planning is very crucial and essential role which human resource
managers has to perform. Planning for human resources is done on the basis of needs identified
by human resource department and in accordance with the goals of McDonald's. Purpose of
making human resource plan is to provide right kind of employees for the task it is required for,
with effective mixture of expertise and working experience. Human resource plans are made for
providing right person for the right job and at required time for effective functioning of company
and for attaining predetermined objectives of McDonald's.
Demand and supply of efficient staff plays a vital role in making proper human resources
plans for organisations. McDonald's is working in service sector and its operations are spread

globally which is why demand and supply criteria are to looked upon. Demand and supply
forecasting of skilled staff is very critical analysis and it involves both internal and external
sources. Demand refers to the skilled persons needed by McDonald's according to their business
function as they are expanding continuously with automatically raises the demand. Supply of
human resource are related to the existing employees and skills they hold in accordance with the
changes in marketplace and occurrence new developments.
McDonald's is facing problems in retaining and recruiting expertise in organisation which
is where demand and supply of staff affects. For employee retention McDonald's can take
various steps like:
1. Human resource department of McDonald's can introduce new and effective training and
development secessions which will help employees to develop new skills. These training
sessions will motivate them and satisfy their needs(Noe and et al., 2017).
2. They can also provide some perks to staff on the basis of their performance, this way it
will encourage them to develop healthy competition in organisation. It will also ensure
that all personnels are working with full potential and give quality services to customers
of McDonald's.
By these ways they can manage the supply factor of company in relation with human resource.
For handling the recruiting issues human resource team can perform some activities:
1. HRM team can go through all vacancies in organisation and then make effective plans of
selection and recruiting.
2. Human resource managers can also perform some analysis or various scenarios and trend
in marketplace and then take any related actions(Analoui, 2017).

TASK 2
Covered on PPT
TASK 3
Covered in PPT
TASK 4
Contribution of training and development activities performed by McDonald's
Training and development activities are the most important for the human resource
management as it helps in developing and satisfying the needs of customers. These activites
helps improve customer satisfaction because by them employees efficiencies are increased and
they perform their duties with utmost potential and abilities. They have huge contribution in
effective and efficient working of operations in McDonald's also. These contributions are as
follows:
1. Updated knowledge of employees- The very important role of training and development
programs is that to keep the knowledge and skills of personnel updated and in accordance
with the changing environment. These trainings helps and ensure that all the tasks are
being done with the use of current tools, knowledge and skills.
2. Future advantages- Both training and development activities gives benefits, training is
conducted by keeping in mind short term objective. On the other hand development
workshops are conducted with longer term view. These will enhance the abilities of
personnel and also stay with them forever benefiting them for longer duration.
3. New ideologies- Training and development workshops helps McDonald's and employee
both to learn new ideologies and methodologies to do work. These ideologies will
enhance their skills, helps them to innovate and think out of the box. All these factors will
then help McDonald's to attain competitive edge and perform better from other
competition present in market like Burger King.
4. Provides satisfaction- Job satisfaction and motivation level of employees of McDonald's
will also boost up. As development programs are for future approaches and their benefits
stays with candidates for longer term this will motivate staff to learn new thing and fresh

ways of performing certain tasks. Also, their satisfaction levels will rise and they will
provide good quality services to the customer of McDonald's(Maglio and et. al., 2018).
CONCLUSION
The above report is containing different ideologies and concepts of Human Resource
Management. HRM is a very effective and essential process of every organisation, it is method
by which companies manage its human resource or manpower. This is adopted by entities for
gaining effective results and help in achieving staff satisfaction which will indirectly help in
attaining predetermined business objectives. HRM process has different function, roles and
purposes which are discussed properly in above sections. Some of its roles are human resources
planning, selection and conducting training programs. Comparison of selection processes of two
unique industries is shown for understanding its need and usefulness in organisations. Therefore,
it is concluded that Human Resource Management is a very crucial, effective and necessary
activity which every company performs.

REFERENCES
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