Icon College, BTEC HND Business: Unit 3 HRM Report Analysis

This report provides an in-depth analysis of Human Resource Management (HRM) within the context of Virgin Mobile UK. It begins by defining the purpose and functions of HRM, emphasizing its role in organizational success. The report then explores recruitment and selection approaches, comparing internal and external recruitment, and examining various selection methods. The benefits of diverse HRM practices, such as learning and development, and flexible working options, are discussed for both employers and employees. Furthermore, the importance of employee relations and the impact of employment legislation on decision-making are evaluated. The report concludes by applying HRM practices within a work-related organization, providing a comprehensive overview of effective HRM strategies. This report covers the key functions and purposes of HRM, various recruitment methods, HRM practices, and its benefits for employers and employees and the legislations that should be followed by an organization.

Unit 3 Human
Resource Management
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Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Explantation of purpose and the functions of HRM..............................................................3
P2. Description of the strengths and weaknesses of several recruitment and selection
approaches...................................................................................................................................6
TASK 2............................................................................................................................................7
P3. Benefits of various HRM practices for both the employer and employees...........................7
P4 Effectiveness of different HRM practices that raises organisational productivity.................9
Task 3...............................................................................................................................................9
P5 Importance of employee relation influencing HRM Decision making..................................9
P6 Employment legislations and its impacts on decision making.............................................10
Task 4.............................................................................................................................................11
P7 Application of HRM practices in work related organisation................................................11
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15
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INTRODUCTION
In a business organisation HR department and managers are playing crucial role
who identity the needs of people as there is vacant position and fill the post that helps to
get completion of task. This is important function in organisation which is deciding goals
and share with employees who are working in organisation so they can perform well
and helps to attain the business goals (Webb, 2017). Now a days it become compulsory
for organisation to have HR who perform various functions and getting the work
complete. This can help to increase the business performance and employees feel
good. To understand the importance of HR and its role Virgin Mobile UK has been
selected that is mobile phone service provider company operating telecommunication
service in UK. This organisation is running business successfully by hiring the people
and get completion of task. This report covers topics functions and purposes of HRM,
recruitment methods, HRM practices and its benefits for employers and employees.
Apart from this, legislations that should be follow by organisation are covered in report.
TASK 1
P1. Explantation of purpose and the functions of HRM
HRM refers to the procedure of hiring, choosing, managing and controlling the
employee and business of the firm. It help in formulating plans and polices as per the
requirement of effective running of the firm and maintaining a health and friendly
working environment (Sadgrove, 2016).
Purpose of HRM
 Set aims and objectives for the growth of the company.
 Monitoring human resources and organising recruitment and selection process.
 Organising training and motivational sessions and programs for the employees of
the firm.
 Developing policies and regulations for the effective running of the organisation.
 Managing, controlling and resolving the issues and conflicts which are generated
within the business concern of the firm.
 Organising performance appraisal process to monitor the workers performance
on the basis of half yearly and annually.
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Scope of HRM
Personal aspect- It is affiliated with human resource planning, hiring, choosing,
placing, promoting, training and remunerating etc. HRM influence and create impact on
characteristics of the working people in different manners.
Industrial relations aspect- This covers organized administration relations,
conjunct consultation, agglomerate negotiation, resentment and corrective process,
agreement of conflict etc (Schwalbe, 2015).
Welfare aspect- It deals with temporary conditions and conveniences such as
canteens, rest and lunch rooms, housing, transportation, medical help, health and
safety etc. It help Virgin Mobile organisation in providing services to the people who are
working in the firm and making contribution in its success (Brewer and Brewer, 2010)..
Functions of HRM
Operative function- This HRM function consist recruitment, training and
development, compensation & welfare, professional evolution, performance appraisal
and insure legal abidance in the company. These activities and actions are considered
in the operations by the company on daily basis (Mok, Shen and Yang, 2015).
Recruitment- It is the process of hiring and sorting the candidates for filling the
vacant position of the company. In Virgin Mobile, it is the important function because
with the help of it the management of the company can organised hiring process and
select skilled and qualified applicants for the vacant posts in the organisation.
Training and development- It is another essential function of HRM which is
effective for making improvement in the skills and knowledge of the workers of the. In
Virgin Mobile, the administration can utilise it to develop the competencies of the
employees so that they can make their contribution appropriately in operating the
activities and operations of the organisation.
Performance appraisal- It is a tool and technique which help in monitoring the
performance of the workers. With the help of it Virgin Mobile can monitor the
performance of its human resources by organising the process of appraisal on the basis
of quarterly, half yearly and annually. If the employee perform good then the firm can
rewarded them though, bonus, extra leaves, promotion and others.
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Compensation- Each and every company set its aims and objectives which are
achieved the employees of the company through their job duties and responsibilities. In
respective firm, if the workers of the company attain its establish objectives in set period
of time then the management of the company offer them compensation in term of
incentives, flexible working option, sick leaves etc (Rondeau and Wagar, 2016).
Managerial functions-This function of HRM consist planning, organising, directing and
controlling manpower of the company to control both personal and organisational
objective with the purpose of meeting and fulfilling. It concentrates on short to midterm
strategical judgement and usable tasks.
Planning- It indicate to the process of formulating strategies regarding hiring,
selecting and operating the organisational functions. In Virgin Mobile, the management
of the company develop plans regarding the qualification, skills and abilities of the
candidates which are hired by the firm. They can formulate strategies to operate the
business in competitive market to gain advantages and benefits.
Organising- It refers to those actions and operations which will take place in
forthcoming. In respective organisation, the management allocated task and work
according to the skills and capabilities of human resource (Piehler, Hanisch and
Burmann, 2015).
Directing- It indicates to providing guidance and leading the employees
regarding their work when they are working in team or individually. In Virgin Mobile, the
administration of this firm can direct the employees when they are worked in a team to
attain common objective. So that the aim of the task can be achieved in appropriate
manner.
Controlling- It related with the determination and evaluation of the performance
of the employees that they attain the aim of their assigned work properly or not. It also
affiliated with the action of employee turnover to make control on it. If the level of it high
then HR manger take decision regarding it (Stewart and Brown, 2019).
Advisory function- It consist advising the top administration and divisional heads on
HRM related problems.
Departmental head advice- HR manager of the company is responsible to
provide suggestion and share their ideas to head of various divisions of the firm. In
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Virgin Mobile, the administration can provide suggestion to finance department to
formulate cash flow statement and budget properly.
Top management advice- HR manager have deep information about HR
department and they are reliable to provide suggestions to top administration regarding
using new technologies, formulating new polices and appraisals process etc.
P2. Description of the strengths and weaknesses of several recruitment and selection
approaches
Recruitment and selection procedure is the most important component which
help in operating new and established business of a company. It help in picking up a
right and qualified person who assist in in the business to take it to new high
(Beaumont, 1993).
Recruitment- It refers to the process of hiring and short listing the skilled,
qualified and knowledgeable candidates with the purpose of running and operating the
business of the company. In Virgin Mobile, it can be a positive process which help in
getting attention of many applicant for the vacant positions of the company. There are
two approaches of recruitment they are as following:
Approaches of recruitment
Internal recruitment- It indicates to the activity in which organisations hire
employee within the firm. In Virgin Mobile, the management of the company can use
different method such as transfer, promoting employees to upper post etc.
Strengths Weaknesses
It is effective to understand the work and
working process of several division and
making maximization in the experience
and knowledge.
It generate barrier to enter new skills and
knowledge within the firm and minimize
the chances of innovation (Mayrhofer and
Brewster, 2017).
External recruitment- It refers to the process when the organisation recruit
applicants from the outside of the firm (Direnzo, Greenhaus and Weer, 2015). In Virgin
Mobile, the administration of the company can use different method to getting attention
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of the people regarding vacant posts of the firm. They can provide job advertisement,
job description, social media and web advertisement etc.
Strengths Weaknesses
It provide a way to enter the new talent
skills to the firm and wide range and field
of job demand.
Within this, it is hard to search a skilled
and suitable candidate for the vacant post
of the company.
Selection- It refers to the process of choosing and selecting skilled,
knowledgable, qualified person who assist in making contribution for the growth,
development and success of the firm. In Virgin Mobile, it can be the placement of the
right person at the right job.
Approaches of selection
Testing- It indicates to a criteria to select an individual as per the requirement of
the company. It can be used by respective firm to monitor the necessary decision
making, critical analysis and problems solving etc. skills and abilities of an individual. It
consider ability test, aptitude test etc.
Strengths Weaknesses
It is cost saving method and highly job
oriented. All the test are equal and same
to each person so it is easy to select
qualified individual.
Due to technological problem, sometimes
it is hard to get appropriate results (Clark,
2018) .
Interview- It refers to the process of making face to face interaction with the candidates
so that the HR manager can collect appropriate information about the candidates and
monitor their communication skills and others.
Strengths Weaknesses
It provide correct and reliable information
about the interviewee about qualification,
background and others.
Cause of network issues during the time of
telephonic and Skype interview, the
interviewer might not chose right
applicant.
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TASK 2
P3. Benefits of various HRM practices for both the employer and employees
In human resource management, HRM practices refer to the ideas, plan of
actions and system of rules which influence employee's activities, cognition and
presentation. There are various kinds of HRM practices which are beneficial for
employees and employer of Virgin Mobile so of them are defined as below:
Learning, development and training practices- In Virgin Mobile, it is the one
most important HRM practice which is used by the firm to make improvement in the
skills and abilities of the workers (Bennett and et. al., 2017). So that they can learn
about various new things such as technologies, policies, rules and legislations etc.
Benefits to employer Benefits to employee
Learning, training and development is the
crucial aspects that has various types of
benefits to firm as well as many
stakeholders that are related with
company. Virgin Mobile, usages on the
job method in order to improve their staff
skills. The benefits that is related with this
particular method to employer in about
accomplishment of operational procedures
of its various services that aids to develop
trust among clients. Moreover, also helpful
in optimum usages of resources.
Learning, training and development is the
concepts that is essential in firm as it will
assists employees to become familiar with
various work procedures of company. The
main advantage which can accumulated
through staff of respective firm by using
the training method such as on the job
within Virgin Mobile. It is regarding its
development of existent knowledge and
skills that ultimately assists into
improvement of its professional as well as
personal career.
Flexible working options- It is another important HRM which is important for the
respective firm because by utilizing it, the management of the company can providing
flexible work option to the employees of the organisation. With the help of it, they can do
their work in the situation of absenteeism and they can can do it with the help of work
from home.
Benefits to employer Benefits to employee
 This helps to increase the  Employees are feeling motivated
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organisational performance by
giving option of flexible working to
their employees.
 Employer have opportunity to retain
their staff for long term and manage
the organisational performance.
 The manager of Virgin Mobile are
increasing profitability by working
flexible.
and high performer organisation
that increases profitability.
 The staff of organisation working
properly and certain time by
providing better communication
services.
 This provide an opportunity to
employees by delivering right
services and products.
Employee performance management and monitoring- It is essential HRM
practice which is helpful to measure the performance of employees. In Virgin Mobile,
the administration of the firm can utilize it to monitor the performance of the employees
who are making their participation in operating and running the business of the
company. The management of this company can conduct appraisal process to analyse
the workers performance. This procedure can be organised quarterly, half yearly and
annually.
Payment and reward management- Within this HRM practice, the management
of Virgin Mobile can rewarded employees according to their performance so that they
can feel motivated and do the work by using their all efforts and effectiveness to achieve
organisational objectives (Mok, Shen and Yang, 2015).
Learning, development and training practices benefits for employees and
employers
Employees Employers
 With the help of this HRM practice
workers can make improvement in
their skills and knowledge.
 With the assistance of it, they can
make development in their personal
 With the help of this HRM practice,
they get skilled and knowledgable
employees who help them to attain
the objective of their task.
 If the workforce are knowledgeable
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and professional life and gain
options of career growth in future.
 It is beneficial to the employees
because it will increased morale,
job satisfaction, employee retention
and make improvement in work
behaviour.
then they help in increasing the
profit and productivity of the
company.
 It is beneficial to the employers
because it will help in improving
communication kills, less
absenteeism, feeling of
belongingness and making better
employee and employ relations.
P4 Effectiveness of different HRM practices that raises organisational productivity
In competitive business environment, different types of organisation are working
who are offering different opportunities to employees to show their talent and getting the
task complete. This increases business performance and productivity by accepting
challenges and working accordingly (Beare, Caldwell and Millikan, 2018). For instance,
Virgin Mobile is telecommunication mobile that is providing the various benefits to
employees so they can work in challenging situation and maintain the high
performance. An organisation should uses HRM Practices which are important to
manage the organisational performance and productivity by performing well. The
management of chosen organisation are using training and development practices that
attracts employees and increase their learning in order to perform well by accepting the
challenges. This practices increase the morale and satisfaction level of employees that
supports to work ahead and enhance the organisational productivity. By getting training,
workers get expert and feel confident to work.
Flexible working option is another practices that should be use by companies in
order to increase their organisational productivity. This allows employees to work in
flexible hours and receive the payment which motivate them and retain for long period
of time. The manager of Virgin Mobile UK, are taking the benefits of such practices that
motivate them and organise all activities. All management are required to fill the needs
of workers and uses new skills so they can perform well by using new technology
(Barnes, Bonalle and Saunders, III Holdings 1 LLC, 2015).
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Payment and reward management – Employees are more important for
organisation who contributes in organisational objectives make a clear judgement. It is
crucial for management to provide a right payment and rewards by analysing
employee’s performance that motivate employees and increase their interest to work
more so they can get rewards. In context to Virgin Mobile UK, HR manager is evaluating
employees performance by assigning them task and check their performance that helps
to increase the organisational productivity.
Task 3
P5 Importance of employee relation influencing HRM Decision making
Employee relations – For organisation it needs to have good relations so each
task can be complete and maintain the performance. In other words, employee relation
is the process of maintaining good relations between employer and employees that
helps to perform well and increases organisational productivity. All workers who are
working in Virgin Mobile UK are working collectively by concentrating on goals. The
management of such organisation allocate role and responsibilities between employees
that helps to work in good way and increase the profitability. The importance of
employee relation that influences HRM decisions making that are as defined:
Improve productivity – If there is a healthy and efficacious relation between
employer and employees they can share new ideas and ways to accept the challenges
that helps to perform well. For example, In Virgin Mobile UK, employer and employee is
having good relation who bring new technology 4G, 5G by sharing ideas and
information that accomplish task and improve the business performance.
Reduce the conflicts – Having good relations and proper guidance there is lack
of chances of conflicts in organisation. It is important to have clear communication so
conflicts that arises in business be reduced. The employer and employee are both
focusing on conflicts reduction by performing well and solving the issues (Bakker and
Demerouti, 2017).
Retaining the loyal workers – The benefits of employees relation is retaining of
employees in organisation for long period of time. This helps to manage and motivating
the workers who are working and give them opportunities to show their talent. For
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example, Virgin Mobile is retaining technical, marketing, operation and sales
department employees who are performing well and give their contribution to attain the
business goals.
Competitive advantages - Motivation and performance appraisal are possible
through only employer and employees relation because they get ready to accept the
challenges and perform well which helps to maintain the good performance. Virgin
Mobile UK is getting competitive benefits by performing well and maintaining good
relations (Pieper, ed., 2012).
P6 Employment legislations and its impacts on decision making
Employees Legislation – This refers as rules and laws which are governed by
government and labour authorities for welfare of employees who are working in the
organisation. Establishment who are running the business needs to follow all Legislation
so a business can perform well and increase the effectiveness. Different Legislations
are followed by Virgin Mobile UK that are defined:
Anti-Discrimination act, 2010- This act states the discrimination between people
in context to disability, culture, religious and sex that can create the conflicts between
employees and maintain the good performance. Virgin Mobile UK is following the act
and treat all as equal which helps to perform well and affects the HRM decision
makings. Such legislation are important for business organisation as it provide equal
opportunities and increase their motivation level (Aguinis, Edwards and Bradley, 2017).
Data protection act, 1998 – This legislation symbolize that data of employees as
their name, address, qualification, working and other personal information should be
protect that can help to work confidently. The data and information should be stored in
computers or in unionised paper material system that can help to work accordingly. In
Virgin Mobile UK, data protection is provided to employees that reduce the risk of
leaking information (Aycan and et.al., 2000).
Health and safety law, 1974: This legislation is established through the UK
government for assuring the safety, welfare as well as health of staff into Virgin Mobile
UK work environment. The main objective of this legislation is to assure that firm get to
know its roles in doing as well as supporting health and safety at work area. This
develops manager responsible to provide friendly or secure surroundings to their
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employees in which they performs without any types of health as well as life risk. This
particular laws have huge effects upon the decision making of the HR. As they has to
comply the instructions of this regulation before formulating any plans and policies
related to work environment. Virgin Mobile UK have to follow this laws as employees
are more productive or encouraged when it feel safe at work area.
Fair Payment act – According to this legislation all the employer of organisation
should be provide fair wages and payment to their employees. This can help to motivate
the employees and get completion of task in certain period of time. The manager of
Virgin Mobile UK is following this act and give the fair treatment to all employees without
doing any discrimination which motivates employees and retain the in organisation for
long period of time. This attracts them and get attainment of organisational objectives.
Task 4
P7 Application of HRM practices in work related organisation
HRM practices are those practices which are uses by organisation to recruit the
people and get completion of task. HR management of organisation are analysing
vacancy and recruit the employees for fill the vacant post by knowing roles and
responsibilities that needs to perform (Bartel, 2004) (Ramamoorthy and Carroll, 1998).
In Virgin Mobile UK, there is vacancy of Marketing manager so job description and
person specification is prepared by HR management that is defined below:
Job description of Marketing Manager can be following:
Job Title Team Leader
Job Purpose To raise the Virgin Mobile image and
profile by development of its online
presence.
Supporting overall objectives and perform
specific functions by involving recruitment
and increasing selling activities.
To communicate their achievement to
internal and external audience.
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Able to manage team and attracts
audience.
To maintain good relationship between
employer and customers.
Job Duties Creation and updation of digital marketing
strategies that can support the
organisation to attain the business goals.
Review of new technology and new
marketing planning for developing
organisational productivity.
Incremental in sale by increasing number
of customers.
Leading the development of company
strategies, websites, driving online
trafficking.
Providing better quality of products and
services.
Skills and Qualification Past experience of team leadership
Knowledge about products and legislation
policies
Good leadership skill
Capable to build healthy and strong
relationship with staff
Written and oral skill
Attractive personality
Motivation skills
Personal specification for Marketing manager in Virgin Mobile UK can be following
Knowledge of Marketing knowledge and expectation of
employees regarding products.
Work in a team and facing all problems.
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Can understand current requirement of
organisation.
Able to conduct the market analysis.
Brand knowledge and products
information.
Experience Have worked as marketing person in
organisation at least 1 year.
Other working experience that can help to
increase the organisational productivity.
Academic requirements Marketing skills and qualification
Training in marketing activities that can
help to attracts the employees.
Leading creation of potential customers.
A C.V, is received for marketing manager profile that is defined below:
Name
Address
Rony Lone
C Block, Oldham, London
Email: [e-mail]
Highlights Development of organisation.
Marketing skills.
Leadership and communication skills.
Experience 2 year experience in Tesco organisation as a
marketing assistant
Won the debate competition in 2016.
Having coordination and marketing knowledge
Education Under graduation from oxford university.
Masters in Marketing.
Any other course in marketing.
Acknowledgement All the provided information are in my knowledge
and ensuring to perform a job role properly.
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Selection of candidate
Dear Rony lane
Address: ABC
Date : 21/07/2020
Dear candidate,
Congratulation, our organisation is cluster to give this opportunity to you for the purpose
of performing role of Team leader. We hopes that you will show your talent and skills to
get together all staff in attaining the organisational objectives collectively. Your joining
date is 1 August 2020 and your salary package will be started from 600000 per annum.
Kindly confirm us your joining date and maqke sure that you will perform your
responsibilities by motivating all employees effectively.
Thanks & regards
Human resource department
Virgin communication
Rationale and process require
For organisation it is important to prepare all documents in relation to job profile that
helps to attract the vacant people who wants to get job and show their talent by
performing roles effectively. In Virgin mobile there is vacancy of team leader who can
control team and all member for the purpose of performing roles efficiently. The
manager of such organisation identify vacancy and uses different process such as
providing information regarding vacancy, recruiting candidate, selection of person,
joining them and getting the work done in certain period which helps to manage the
organisational performance effectively.
CONCLUSION
From the above report it can be concluded that HRM is main department which is
uses to recruits, organising, directing and controlling the employees who are working in
organisation. This is required in all organisation as it helps to resource the candidates
and placing them different places which can help to increase the business performance.
It is playing may functions and complete the purpose by hiring best employees.
Employee relation is the another process which is uses by organisation in order to
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maintain the good relations between employer and employees. This helps to increase
the organisational productivity that covers different objectives and make right business
decisions. job descriptions and person specification is prepared by management in
order to recruit and select the best employees who can perform well and helps to
increase the organisational productivity.
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