ALDI HRM: Recruitment, Practices, and Employee Relations

This report examines human resource management (HRM) practices within ALDI, focusing on recruitment, selection, training, and employee relations. The report analyzes the purpose and function of HRM, exploring various approaches to recruitment and selection, including their strengths and weaknesses. It highlights the benefits of diverse HRM practices, such as employee retention, positive behavior reinforcement, and improved performance management, while evaluating their effectiveness in increasing revenue and output. The influence of employee relations on HRM decision-making is also discussed, along with key elements of employment legislation impacting HRM. The report emphasizes the importance of a positive work environment, effective communication, and employee development in driving organizational success within ALDI. The report concludes by summarizing the key findings and recommendations for optimizing HRM strategies.

HUMAN RESOURCE MANAGEMENT

CONTENTS
INTRODUCTION .....................................................................................................................................3
TASK – 1.................................................................................................................................................3
P1 Explaining the purpose and function of Human resource management.......................................3
P2 Approaches to recruitment and selection and their strength and weakness ...............................4
TASK – 2.................................................................................................................................................5
P3 Explaining the benefits of varied HRM practices within ALDI ......................................................5
P4 Evaluating the effectiveness of HRM practices in increasing revenue & output ..........................6
TASK – 3.................................................................................................................................................7
P5 How employee relation influence the HRM decision making process..........................................7
P6 Determining the key elements of Employment legislation that influence HRM decision-making 9
CONCLUSION ........................................................................................................................................9
REFERENCES ........................................................................................................................................11

INTRODUCTION
Articulating in relation with the human resource management, it is quite crucial for
the firm as it focuses on functions such as recruitment, selection, training and development
and performance management in order to provide an aid to the firm in achieving its pre-
determined objectives. HRM is the key area of the organization that guides the employees so
that goals are attained effectively (Price, 2007). As a trainee Human resource manager at
Aldi, the main role is to manage the human resource activities at newly opened branch of the
firm at Wembley Central. Further, the role is to make arrangement for induction and refresher
training where the role and main purpose of HRM in Aldi will be discussed. Further, the
study will also pay attention of the state of employment relations and pieces of employment
legislations within the company.
TASK – 1
P1 Explaining the purpose and function of Human resource management
HRM’s main purpose is to utilize the resources being present in the firm effectively so
that overall objectives are fulfilled. If the employees within the firm are contended with the
culture and practices of the management than effective work performance can be achieved.
Pertaining to this, the main purpose of human resource management in Aldi is to properly
manage this valuable asset by arranging passable training and learning events. It also has a
significant contribution in the HR planning of the company (Chan and Kuok, 2012). In the
UK market, the firm has many stores and for their new opening in Wembley Central they will
requires efficient workers to carry out daily operations. There is a need of making
improvement in the existing and new staff members so that they carry out their tasks
resourcefully. Some of the functions being performed by HRM in ALDI are being defined
below:
 Recruitment and selection – This function helps in procuring right human
asset within the firm at right time and place. Since the firm has opened a new
store that are looking forward for those people who have expertise in
communication skills. The openings related to the new store is being
advertised on in-store board, job center as well as in newspaper. With these
advertisement tools in place, the firm will have pool of candidates for the
required job positions (Schuller, 2000).
 Compensation and benefits – Compensation and benefit are the main reason of
hard work being put in by the employees in their company. ALDI offers good
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packages to their workers and they too have timely bonus and other reward
system linked to their performance.
 Human Resource Planning – Workforce planning is one of the crucial aspects
of HRM in Aldi. With the management of staff members is held effectively.
As per the requirement of the job, skills and capabilities needed for carrying
out the job tasks should be decided beforehand so as to have right employee at
right time and place. There is high rate of attrition within this industry in UK
and thus, workforce planning is essential for better functioning (Zellars and
Fiorito, 2009).
P2 Approaches to recruitment and selection and their strength and weakness
Recruitment and selection helps ALDI in meeting out the current as well as future
needs of the human resources. Further, it also engage in carrying out job analysis, job
description and workforce planning. With these functions, pool of efficient candidates are
being attracted and the HR managers have range of options to choose the best among them.
The company makes use of varied approaches for recruitment and selection such as job
centres, word of mouth, online websites etc. The candidates are selected through interviews
and several aptitude tests. Training is being offered to the chosen applicants according to
their job duties (Aldi careers, 2018). Strengths and weaknesses of approaches to recruitment
and selection are being defined underneath:
Methods Strengths Weaknesses
Word of mouth
It is the least expensive method
and simple as well. One of the
best benefit of word of mouth is
good people will refer good
applicants and therefore, it
increases the chances of
recruitment of competent people
with the firm.
Selecting employees through
word of mouth sometimes
alienates the other members, as
they hang in together and show
less concentration towards work
Job centers
Seeking help from the job
centers, vacancies within the
firm can be filled up speedily.
Further, qualified and
appropriate applicants can be
selected (Aldi, 2018).
Situations might take place
wherein job centers become
incentivized because of any
factor and consider their own
interest rather than right
placement.
With this method, large number However, there are some cases
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Online websites
of applications can be received
for the required job position.
Further, it also saves time of the
firm as the process takes place
speedily.
wherein online websites fails in
offering right candidate for the
job position in terms of
qualification, abilities and skills
(Wright, McMahan and
McWilliams, 2004).
TASK – 2
P3 Explaining the benefits of varied HRM practices within ALDI
Human resource management and its practices offers numerous benefits both at the
employer and employees ends. The particular subject is more focussed towards controlling
the operations and making improvements in the functional areas of the company. Then
human resource management of ALDI includes various activities such as training and
development, recruitment and selection, planning for dismissal, performance management
etc. Some of the benefits of HRM practices both to the employer and employee are as
follows:
 Retention of the existing employees – Aldi too have effective reward and
compensation system concerning the interest of all the employees, employee
engagement, training and development events etc. Therefore, with the presence of
all such factors they gain loyalty from the existing workers as well (Rose and
Kumar, 2006).
 Reinforcing of positive behavior – with the help of effective HR practices in place,
ALDI is able to develop positive as well as friendly working environment for their
employees. All individuals work as a collective team and employs their best
efforts to achieve the desired aims and objectives of the company.
 Better performance management system – The motivation of the workers can be
increased by offering better performance management system in place. At Aldi,
employees with extraordinary performance level are being recognized and
rewarded. They naturally boosts the employee’s morale and they even work hard
more for achieving more heights. Development of good and healthy relations –
With the HRM practices in place, Aldi can create good and healthy relations amid
the workers and employers. The performance appraisal system effectively tracks
the work level of the workers and satisfies them by offering all required means
(Huselid, 2005).
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 Building flexible workplace for breaking monotony – Aldi offer flexible working
environment to their employees which is one of the vital features of its HRM
practices. The work place of the workers are being altered from time to time in
order to make them feel as if they are working in a new area or company. With
this, the monotony of the employee can be ruined (Jackson and Schuler, 2005).
P4 Evaluating the effectiveness of HRM practices in increasing revenue & output
Unquestionably, the revenue and output of ALDI has been affected and increased by
the implementation of effective human resource management practices within the firm. From
various outlooks it can be noticed considerably that the organizational profits as well as
productivity has been increased and these are being defined in the paragraph underneath:
 Innovative working environment – The human resource team of the firm is making
significant efforts in the development of such an environment that fosters
innovation and creativity and in turn helps in motivating the employees for better
work performance. With this efforts, the employees engage themselves in
productive work and carry out task with best of their potential. This helps Aldi in
achieving more profits and higher productivity level (Datta, Guthrie and Wright,
2005).
 Improving employees through non-monetary factor – The human resource
management practices also places emphasis on development of non-monetary
factors policies such as arrangement for training and development, challenging
jobs, timely feedbacks, recognitions and appreciation and growth opportunities.
All these significantly help in increasing the excitement, motivation, positivity and
energy within the employees. Rewards drive performance – It is a human tendency that when one knows that
this particular action will going to reap out various benefits and rewards, he or she
will employ best of his or her capabilities to achieve the same. Aldi provides their
employees numerous rewards, recognition and benefits according to their level of
work achieved that helps the employees to feel motivated (Becker and Gerhart,
2006).
 Effective mode of communication – Each and every details related to the work is
transferred to the sub-ordinates effectively and cautiously. Operational level is
being communicated with all minute details that helps them in carrying out their
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work activities flawlessly. Through this, they meet out their deadlines and in turn
help ALDI in attaining financial gains.
 Effective direction setting and execution – The revenue as well as productivity
level of ALDI has been increased a lot due to the presence of efficient managers
and leaders within the firm. The leaders and managers of the firm are quite
competent enough in controlling, directing, managing and defining the
accountabilities of the employees.
 Appraising the skills of workers to sustain productivity – The retail market of UK
is being characterized by fierce competition level these days, due to changing
trends as well as increasing level of globalization. These situations can better be
managed by updating the skill and abilities of the existing workers with these
changing scenarios (Davidson, McPhail and Barry, 2012). The HRM function of
ALDI engage in determining the developmental needs of their workers according
to the recent times and make necessary arrangement for the same. This in turn
helps the firm to achieve higher productivity and profits with the augmented
human capabilities.
TASK – 3
P5 How employee relation influence the HRM decision making process
Speaking in regards with the employee relation, it is being regarded as an important
aspects of the organization as it supports in development of positive environment within the
company. With this in place, employees carry out their work activities with best of their
abilities and successfully attains the overall objectives of the organization. In ALDI also,
relationship between the workers and employer is quite good. They work as a collective team
and proves the notion true to that no human being can live in isolation and need someone to
care and share. At Aldi, many a time situations may arise which demands interaction with
others to come towards conclusion or solution (Becker and Gerhart, 2006). Therefore, it can
be well-attributed that to make workers feel comfortable and to accomplish the pre-
determined goals, employee relation is the main essence. The importance of employee
relation in influencing the decision making process of management of ALDI is being
elaborated in the subsequent paragraph:
 Discouragement of conflicts – Because of healthy and cordial relations between
the management, employer and staff of ALDI, the chances of conflicts and fights
is quite minimum. The employees within the firm trust each other and take
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opinions of their peer group to take crucial decisions which helps in increasing the
productivity level and decisions are made faster and easier.
 Improved level of Communication – In effective decision making process,
communication plays a vital role. Further, for the purpose of accomplishing the
job accountabilities, it is essential to have efficient communication system in
place. If proper and minute details are being passed on to the employees, they can
carry out their job better. They will have a clear direction that helps them to lead
towards the right outcome (Henri, 2004.).
 Ensuring equality – It is vital on the part of Aldi to make sure that their employees
are not discriminated in any manner. In this regards, the firm is offering adequate
growth and developmental opportunities to their workers at regular interval
according to their work level. This policy of the firm helps in ensuring that there is
no biasness within the firm in terms of payment and equality (Mittal, 2007).
 Easy work by sharing with others – Since, the employees and management of the
Aldi shares healthy relationship with each other, each and every level of the
company is being characterized as a collective group. In addition to this, no
individual within the firm is loaded with extreme level of work, as people
understands each other and share other’s piece of work to manage one’s burden.
 Effective training and development programs – At Aldi the motivation level of the
employees is being enhanced by seeking help from training and development
programs. At regular period of time learning events related to different areas is
being arranged for the staff members of the firm that simply boost up their
motivation level and enhances this skills. They also become capable of taking
better decisions for their firm.
 Loyalty of the employees – Other than the above, the firm is also engaged towards
providing conductive, pleasant and supportive working environment to their staff
members in order to make them feel relaxed and satisfied with the conditions
(Dolcos and Daley, 2009). In such an atmosphere employees sense like working
more and even carry out challenging work duties in a finger count.
P6 Determining the key elements of Employment legislation that influence HRM decision-
making
For the purpose of having successful operation and peaceful working environment, it
is vital for the firm to takes into consideration all the necessary employment legislations and
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pieces of laws being established by the government concerning their respective industries.
The government of UK has also established various laws pertaining to the retail industry
which needs to be abide by ALDI. The firm carry out different functions such as
compensation, recruitment and selection, training and development and many more. For
successful operation of all these above defined functions, some laws and regulations needs to
be adhered strictly (Acquaah, 2004). Furthermore, these employment legislations also
influence the decision making process of human resource management at ALDI and
explanation of these is being done below: Workplace equality – This is being considered as one of the most vital legislation for
any organization. There should be no discrimination of employees in terms of their
religion, gender, age, sex, race, caste and religion. Equal opportunities should be
offered to all (Working for ALDI, 2011). Defining the positions – Further, roles, accountabilities, job positions and work duties
should be made clear with the applicants at their time of interview. The candidate has
a right to know every aspects of his employment before joining the same. Work timings – The government of UK has also made laws pertaining to the time of
work, hours of work, rest intervals, holidays etc. All these aspects should be
considered by the human resource manager of ALDI while making employment
contract with the workers.
 Proper compensation and benefits – This is also being regarded as one of the most
vital aspects of employment legislations. It is the duty of the human resource
managers of Aldi to decide the benefits and compensation to be offered to their
employees as per the specified limits being mentioned in laws (Gilley, Eggland and
Gilley, 2002).
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P7 Illustrate the application of HRM practices in a worl related context, using specific
examples.
Job Description
Job Titkle : Customer service manager
Report To: Relationship Manager
Job Overview : The responsiblity and authority of customer service is to anwering the
product and services questions and their querries. On the other side, the person also
responsible for opening the customer accounts.
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Roles/Responsiblities
 Managing customer querries.
 Maintatined the customer data.
 Service questions.
 Maintaince of customer service.
 Take Feedbacks from customers
Qualification
 Certification in specific field.
 Eduction level
 Acquire good marks in class
Person Specification
Job Tiltle : Customer Service Mananger
Criteria Essential Desirable
Skills Required  Person required excellent
communication skills.
 Strong organisational
skills
 Ability to use conflict
management strategies.
 Ability to be calm with
customers.
 Be attractive and
motivated toward the tsk.
 Experience in digital
marketing.
 Ability to use database,
packages and willingness to
learn.
Attainment  A good degree in
customer relationship
managment.
Knowledge  Excellent working
knowledge of handling
customer issues in
previosu organisation.
 Knowledge of finance, budget
and purchasing procedures.
Job Advert
Customer Service Manager- Excellent learning with great opportunity
Come work as a customer service manager at growing the company offers and great benefits
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with opportunities to advance and learn alongside.
About Company:
Aldi is the leading chain in supermarket with over 10,000 stores in 20 countries. It is a
German based company which was founded by brothers Karl and Theo Alnrecht in 1946.
 We offer excellent mentoring and programs for our customer service.
 We are the most leading supermarket chain with having number of product services.
The Position :
we are looking for a candidate who is well behaved and confiedent to handle customer
querries and maintained their satisfactioon level. We providing $67,000 per year salary
package with incentives.
 Very competitive benefits packages.
 Incentives
 Excellent working culture
Location :
Wht Should You Apply ?
 Attractive Salary
 Top benefits
 Bonus plus incentives monthly
 Remote working opportunities.
CV
Tanya May Martin
Personal Information
Working give me strength and lots of good and challenging experiences that helpful to get
new experinces. Highly creative and people oriented person.
Education-
 Master in Human Resource Development (Suffolk Unoversity)
 Bachelors of management (Suffolk Unoversity)
 High School Yennis High School.
Skills & Achievements
 Highly efficient in managing conflict managment issue.
 Excellent communication skills.
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 Certification in HR practices.
CONCLUSION
The above research study has significantly analysed different concepts, practices and
elements of HRM in Aldi. Since the firm is opening a new store in the Wembley Central,
there is a need of more resourceful human resource management practices that can increase
the productivity and profitability of the firm. It was further originated that a satisfied workers
is less likely to involve into conflicts and issues and engross more towards ways of reaching
the desired outcome. Thus, strategies should be crafted to make them satisfied and motivated.
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