Human Resource Management Report: Amazon's HRM Practices and Impact

This report provides a comprehensive analysis of Amazon's Human Resource Management (HRM) practices. It begins by defining HRM and its purpose, highlighting its role in workforce planning, resourcing, and internal customer management. The report then details the core functions of HRM, including recruitment and selection, training and development, and employee orientation and relations. It further evaluates the strengths and weaknesses of various recruitment and selection approaches, such as internal recruitment and job posting strategies, and discusses the importance of job descriptions and skills inventories. The report examines the functions of HRM in providing talent and skills to meet business objectives, evaluating different recruitment and selection approaches, and assessing the benefits of various HRM practices for both employers and employees, including retaining qualified employees, encouraging positive behavior, developing good relations, and building a flexible workplace. The report emphasizes how these practices contribute to Amazon's overall success and productivity.

HUMAN RESOURCE
MANAGEMENT

INTRODUCTION
Human resource management has been defined as an approach towards effective
management of people that are present in organisation as they help the business in order to gain
competitive advantage (Al Ariss, Cascio and Paauwe, 2014). Further, it has been designed to
maximise performance level of a particular individual that later helps in meeting strategic goals
and objectives of a particular company. Thus, in the following report, Amazon has been taken
into consideration. It is an American electronic commerce and cloud computing that is situated in
Seattle, Washington.
Thus, in this report the purpose and functions of HRM has been discussed in detail. And
along with these strengths and weakness of different approaches has been analysed. Furthermore,
the benefits of different HRM practices and its responsibility in raising profit of Amazon and
also increase in its productivity has been explained. In addition to this, this assignment also
highlights on various elements of employee legislation and its impact on HRM decision making
and applications of HRM practices has been illustrated in this whole report.
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P1. Purpose and functions of HRM, applicable to workforce planning and resourcing.
Human resource management is typically refereed to as allowance so that they apply the
strategies that aid in bringing out creation, productiveness and skillfulness of organisational
workforce (Human Resource Management (HRM): Definition & Functions, 2018). The human
resources' management assist in creating bridge between line management and workforce of
Amazon and also raising employee performance to their maximum level that is related to their
role in a particular administration. Thus, purposes and functions of HRM are discussed as per
below context-
PURPOSES
Internal Customer Management- This is the key purpose that has to be fulfilled by HRM.
Amazon's productivity trust on the quality of worker they have. They mainly design the process
and plan of action and then implement it that is necessary to attract, recruit, and retain a quality
workforce (Albrecht and et.al., 2015). They also have direct relationship with the financial
performance of the cited company. Further, the importance of customer service to the stated
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enterprise also starts with HRM. In addition to this, they also serve customers that are involved
internally and creates external relationships.
Metrics- successful HR manager works along the line management and also with active business
partner. They mainly use metrics method in order to analyse the cost of resources that helps in
creating more efficiency at all levels in Amazon. Thus, HR manager is concerned in measuring
the outcomes of performance and conditions that facilitates desired results.
Cultural sensitivity- To maintain cultural awareness is also the main purpose of human resource
management. Central Human resource manager responds to needs of one or multiple divisions,
they are called routinely to manage the cultural differences of Amazon. Thus, to hire candidates
from various parts of the entire world, human resource manager has to understand about visas,
contracts and red tape in detail. Thus, they plan alternate strategies to anticipate delays in
offering products and services.
Human resource planning- this process systematically forecast future demand and supply of
employs and also preparation of person with regard to strategic gaols of organisation. It also
plays significant role in serving link between human resource management and overall strategic
design of cited system. It also assists in determining ability that is required by organisation in
order to fulfil needs and goals of organisation and also acquires appropriate people.
FUNCTIONS
Recruitment and Selection- Recruitment is defined as selecting likely and competent
candidates based on objective criteria for a particular position. The main aim of this process is to
attract the applicants that are qualified and promote the unqualified candidates to bring out
themselves. It is the most challenging task for the HR manager as it requires lots of resources and
attention. Amazon uses various methods of recruitment and selection to hire most efficient
employees for their organisation such as Internal and external recruitments consisting interview,
promotion, transfer etc.
Training and Development- Training plays critical role in Amazon. This helps in making the
employees up to date in their respected position. This also helps employees to easily understand
the process and task and work accordingly by putting their full efforts that leads in achieving
high profit and long-term success of Amazon. It acts as an attempt to improve current and future
performance of employee by increasing their ability by way of educating them and increase their
skills and knowledge to a great extent. There are various methods of training used by the
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organisation in order to performance of their employees, these methods include coaching or
mentoring, Group discussions, Management games, On the job training etc.
Orientation- This is the fundamental functions of HRM in order to help new employee in
adjusting themselves with the existing environment of Amazon. This orientation programs help
the employees by knowing duties and responsibilities assigned to them as per the position they
acquire in Amazon.
Managing employee relations- Employees play the role of pillars in Amazon. It is a very broad
concept and maintaining it becomes very crucial for human resource management (Paillé, Chen,
Boiral and Jin, 2014). They must organise activities that may help in knowing the inner and outer
level of employees and their attitude towards work. Thus, well planned relation help in
promoting healthy and balanced relationship between the workers and managers. It plays a role
of key that leads Amazon towards success. The organisations focus on building healthy
employee relations through effective communication such as meetings, seminars, group
discussions etc that motivate employees.
P2. Strengths and weaknesses of various approaches to recruitment and selection for amazon.
Impressive recruitment and selection of nominee is a science as well as art. Institution
approach recruiting in reactive and also in proactive method, that response quickly to new job
vacancies of candidates that are qualified before new positions open up (Armstrong and Taylor,
2014). Thus, the strengths and weakness of different approaches to recruitment and selection has
been discussed as per below context-
 Internal recruitment – It is a most commonly used method of recruitment and selection in
an organisation, it helps in hiring employees within the organisation. It includes methods
such as promotion, transfers etc. The internal recruitment is very time and resource
consuming method therefore it is highly utilised by most of the organisations.
 Job descriptions- the hiring policy begins with the proper and accurate job descriptions
that includes all the information regarding job, salary, task, responsibilities and all
additional terms and conditions that are involved in Amazon. The main strengths of this
is that it helps candidates in order to measure their interest more accurately in various
positions. They can also provide sensibility into which person would be more satisfied
and fully utilised in special roles of a special line. The major weakness of this is that it is
very much challenging to create job description in start-up state. Worker of a start-up find
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themselves in taking on range of duty outside their average job report often. Amazon
must note all this in their first job description.
 Skills inventory- this is the approach to find perfect nominee. They have to first collect
the list that represents the set of skills that employees acquire in each job position. This
will help Amazon in finding the most likely candidate from the pool that will help in
succeeding the business (Sargeant, 2016). This approach mainly helps when there is
minimum requirement in a cited company. In this a company may list a bachelor's degree
as a demand for a particular job and may choose masters in order to engage for a
particular or stated position.
 Job posting Strategy- this is the part of tabular recruitment and selection procedure in
Amazon. Thus, job posting outlets helps in producing ideal candidate that the cited
company is seeking or looking for. These outlets help in determining nominee that are
needed for empty place in Amazon. It is also referred as job advertisement that includes
posting advertisements related to a specific job role to recruit employees.
 Multi step recruitment- it is a organized process that provides the shallow insight into the
candidates that are actually curious in job. And those who meet the skills that are required
in terms of a particular position or recruitment. This is the most difficult procedure for the
business that don't have human resource manager and direct directing manager to
cooperate. Thus, it is a very time-consuming activity.
M1. Functions of HRM providing talent and skills appropriate in fulfilling business objectives.
HRM functions role is to provide the needed support in issues that are being faced to line
employees (Australian Human Rights Commission, 2016). Or those who are involved directly in
producing goods and services in organisations. This department handles different functions in
Amazon as they are mainly responsible in order to hire and fire the employees, train workers,
maintain or build the relationship between employees that are involved in the stated company.
This all functions helps in providing skills and talents that are required by the company in order
to fulfil targeted goals of a particular enterprise.
M2. Evaluating strengths and weakness of different approaches to recruitment and selection.
Strengths-
The major strength of various type of formulation is that the members can standard their
interest and accordingly prefer position. This helps in motivating employees to perform their
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interest work accordingly that later leads in achieving long term prosperity and profitability in
Amazon. Further it also assists in finding appropriate candidate for the selected position with
help of list of skills they have.
Weakness-
As it is said that every positive aspects' comes along with some negative aspects with it.
Therefore, this approaches also has negative aspects that they are time consuming because they
don't have supervising manager with the cited company. Further, to create a job description, it
acts as a very challenging task for Amazon.
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P3. Benefits of different HRM practices for both employer and employee in Amazon.
HRM practices predicts the execution of a particular firm. It helps in enhancing
workforce ability, need and chance that leads in achieving high performance in organisation and
high gain (An Introduction to HRM Practices, 2017). Thus benefits of HRM practices has been
discussed in following-
 Retaining qualified employees- Amazon provides easy way and flexibility in the benefits
of their members. This will benefit them by staffs that are extremely qualified. Thus, with
help of these staffs they can carry off risks and burdens of the cited organisation easily
without any trouble (Soutphommasane, 2015). Therefore, HRM practices is very
important in order to retain qualified employees in a firm that helps in improving or
enhancing overall performance and productivity of the organisation.
 Encouraging positive behaviour- along with easy access and flexibility, Amazon also
provides positive working environment and favourable benefits for employees through
practices that are undertaken by HRM by motivating them so that they can be more
productive. But if there would a negative environment it can create dissatisfaction in
employees that would later affect the growth of the selected firm. Human resource
management also plays an important role in motivating employees by offering rewards to
their employees such as bonuses, promotions etc for their good performance.
 Developing good relations- HRM practices helps in developing and building good
relationship with employees of Amazon that later helps employers to track the progress
and access the performance, so that they can take necessary actions to control them by
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drafting business and marketing plan for the stated company. The various HRM activities
for example group discussions, group activities etc helps the employees to interact with
each other and develop healthy relationship promoting good employee relation in the
organisation.
 Building flexible workplace- this practices that are undertaken helps in maintaining
flexibility in organisation. As today's workers are more diverse so they have top maintain
flexibility by providing flexible workplace along with designs of work environment,
assignments or location. This helps employees to customise aspects of their job that suits
their lifestyle so that they can lead in achieving long term success.
 Motivating workers-Amazon provides HRM practices in order to help employees to
increase their thinking as being unique one in their position and help employees in
positive way. Thus, it will help employees who are working under positive manager to
feel more motivated and will result in high productivity that will be done automatically
after they start thinking as the most unique and innovative person on a particular position.
Thus, from the above points we can find that HRM practices are beneficial for both employees
and employer of Amazon.
P4. Evaluating effectiveness of different HRM practices in terms of raising organizational profit
and productivity.
The term HRM practices are defined as an approach that is planned to manage people to
perform well in an effective manner (Bratton and Gold, 2017). Thus, good practices are
instrumental that aid in achieving departmental goals and raising productivity. HRM practices
have been effective for both employers and employees in terms of raising organisational earnings
and ratio. Since the implementation has been taken place in Amazon it has benefited them with
huge profit and productive that has been discussed with help of following context-
 Innovative and high performing employees- HRM promotes the environment that is
innovative and even motivate the worker of Amazon with better facilities. Thus, this type
of initiative helps in increasing the productivity and profitability of a selected company.
This also leads in achieving high brand image.
 Effective direction setting and execution- Leaders and managers of Amazon has to set
and achieve individual as well as team goal by setting effective direction, purpose,
priorities, goals and roles of the workforce. This practices aid in fledgling the manager
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that are proper for the place or place that is chosen. This helps them in leading a Amazon
to the first-rate place with high net profit and ratio.
 Effective rewards drive performance- Amazon must reward the employees according
to the performance that will drive them to perform particular task that has been allocated
to them more seriously (Storey, 2014). This will help Amazon to achieve long term
success and profitability as they tied monetary rewards directly to the performance.
 Team and individual goals with effective communication- Amazon has to change the
process of communication in effective way so that it helps in setting and attaining and
achieving both individual as well as team goals. So, the HRM of the cited company must
provide effective mode of communication to employees so that it leads in making the
company to reach the boost.
 Sharing and collaboration- this plays an important role in making the cited company a
successful one. Thus, the productivity and profitability will improve directly when others
feel free to collaborate tools and share ideas that are best for the growth of Amazon. This
practice will help the company in developing formal methods in order to increase way of
collaboration and sharing process.
 Updating employees’ skills- the HRM of amazon company has to update the skills of
employees with proper and effective training so that they can cope up with global
competition that is faced by them. They have to identify the person with less optimal
skills and update it accordingly to the meeting needs and wants to face the competition.
Thus, from above context it can be clearly understood that the HRM practices plays critical role
in raising the profitability and productivity of Amazon over competitors.
Evaluation: HRM promotes the environment that is innovative and even motivate the
worker of Amazon with better facilities. While, Effective direction setting and execution
practices aid in fledgling the manager that are proper for the place or place that is chosen. This
helps them in leading a Amazon to the first-rate place with high net profit and ratio. On the other
side, Effective rewards drive performance help Amazon to achieve long term success and
profitability as they tied monetary rewards directly to the performance. Apart from this, it has
been also evaluated that Sharing and collaboration will help the company in developing formal
methods in order to increase way of collaboration and sharing process.
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M3. Exploring different methods used in HRM practices to support evaluation within Amazon.
The literature and practice of human resource management uses large number of methods
and various techniques that is mainly coming from mathematics, management, statistics
(Brewster and et.al., 2016). Thus, it also plays important role to use these methods for human
resource management redesign process. One of the methods that is included in performance
appraisal which is a systematic process and also helps in evaluating an individual’s performance
in terms of productivity with respect to set of objectives that are pre-determined.
LO 3
P5. Analysing importance of employee relations in respect to influencing HRM decision making.
Human resources are the most valuable and unique assets that are available in an
organisation. The successful HRM is an exciting, dynamic and challenging task specially when
economy of the world are in state of flow (Collings, Wood and Szamosi, 2018). Thus, every
person in Amazon shares particular relationship with their fellow workers, because there is a
need to talk and discuss with others to draw perspective of decision. Thus, importance of
employee relations in respect to influence HRM decision making are discussed as per below
context-
 Work becomes easy- there is an importance to maintain the relations among the workers
involved in Amazon that will later lead increasing chance of productivity. Thus, if works
or tasks that are allotted to a particular person if shared with all the members that are
involved will help the whole team in accomplishing the desired task within a particular
time that has been assigned to them. If the staffs have good relations with all the
members of team, they will gain an ability to assist those who need and make a particular
task easy.
 Discouraging conflict among workers- Good relations among the workers of Amazon
will help in reducing the maximum chance of conflict and fight that may occur among
them. This will also help them in trusting each other and assist in performance that may
lead in fulfilling goals and objectives. Thus, productivity of Amazon increases due to this
that later helps HRM in taking better decision for cited company.
 Loyalty of employee- If amazon has pleasant and interactive environment that will create
the loyal employees. They will be feeling motivated in order to perform particular task
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