Human Resource Management Report: A Burger King Case Study

This report provides a comprehensive analysis of Human Resource Management (HRM) practices within Burger King. It begins with an introduction to HRM, defining its purpose and functions, including workforce planning, benefits, performance appraisal, staffing needs, and law compliance. The report then delves into the benefits of various HRM practices, such as recruitment and selection, training and development, and compensation, for both employers and employees. Strengths and weaknesses of different recruitment and selection approaches, including internal and external recruitment, are examined. The effectiveness of HRM practices in raising organizational productivity and profit, particularly within the context of Burger King, is also discussed. The report further explores the importance of employee relations, the impact of employment legislation on HRM decision-making, and the application of HRM practices in a work-related context. Finally, it offers a critical evaluation of employee relations and HRM practices, concluding with a summary of key findings and recommendations.

Human Resource
Management

Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
1.Introduction of the report..........................................................................................................1
2. Definitions and explanation of HRM and workforce planning...............................................1
3. Explanation of function and Purpose of HRM........................................................................2
4.Benefits of several HRM practices within firm for both employee and employer...................2
5. Strengths and weaknesses of several approaches to selection and recruitment.......................4
6. Effectiveness of different HRM practices in terms of raising organizational productivity and
profit............................................................................................................................................5
8. Conclusion...............................................................................................................................7
4. PART 2.....................................................................................................................................7
1. Introduction of report...............................................................................................................7
2. Importance of employee relation in regards with influence decision making of HRM..........7
3. Employment legislation and impact it has upon HRM decision making................................8
4. Application of HRM practices within the work related context..............................................9
5. Critical evaluation of employee relation and the application of HRM practices...................11
6. Conclusion.............................................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Human resource management refers to the method as well as strategic approach used in
business place in order to cope up with several situations of work so that people can achieve their
desired goals and objectives. Main purpose of adopting human resource management by firm is
to increase entire working performance of employees so that they can make strategic goals and
achieve them successfully. On the other side, the term of HRM mainly used to identify formal
systems of management of people within the firm. This project is based on Burger King
Organization, it is the best American multinational chain of hamburger fast food restaurants
which is headquarter in Florida, US. This company offers large number of food items to
customers and satisfies them every time. Moreover, this report includes scope and purpose of
HRM along with talented skills to accomplish business goals, effectiveness of HRM, factors that
affect decision making system of HRM and lastly, human resource practices in a work related
context will explained (Wright, 2018).
PART 1
1.Introduction of the report
Human resource management is one of the best tool that always concerns about
motivating, employing along with keeping entire group of people at workplace within the firm.
Additionally, it helps firm to deal with several kind of situations so that they can easily
determine their problems and resolve them with the help of their employees (Noe, et.al. 2017).
Furthermore, there are different types of functions and purpose developed by HR manager of
Burger King. The report will consider information about purpose and function of HRM,
strengths and weaknesses of recruitment and selection process and different HRM practices.
2. Definitions and explanation of HRM and workforce planning
Human resource management helps firm to recruit, select and hire best talented employees
who works accordingly. In order to select best candidates for the firm human resource manager
required to conduct training and developing sessions to their employees along with should give
rewards and benefits to employees as per their working performance. Workforce planning is a
process of managing skilled and knowledgeable human resource of the company by framing
strategies and plans so that they make their contribution in running the business of firm in
effective manner.
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3. Explanation of function and Purpose of HRM
Benefits: It is one of the main functions which are mainly given to the every employee
by manager of an organization on the basis of their working performance. With the help of this
they can manage their working goals and achieve desired goals on time. Herein, HR manager of
Burger King always gives benefits to its workforce so that they can work accordingly or
motivated at high level. Thus, the main purpose of this function is to recruit best skilled and
knowledgeable employees for frim those are able to reach business at high level into potential
marketplace.
Performance appraisal: It is directly related to subordinates, superiors and individual
who have authority to measure entire working performance of their team members. With the help
of this function HR manager of Burger King conduct this function in order to increase
motivational level of workers that increase the productivity and profit for firm within the
competitive scenario.
Staffing need: HR manager always play crucial role through hiring and selecting best
suited employees for firm. Thus, it is the duty of human resource manager is mainly responsible
to play their every task at high level through considering several factors of firm. In regards with
Burger King, this function performed by human resource manager with the aim of conducting
training and development sessions and hiring best suitable people for firm (Herrera and de las
Heras-Rosas, 2020).
Law compliance: According to this function and purpose of HRM, firm is able to
formulate several kinds of rules, policies, and legislations and so many polices formed by
government t of particular country. Herein, Burger King has responsibility to introduce several
laws and policies to every employees of firm so that they can understand their entire working
concept and able to protect themselves from every issue. Thus, firm can give huge satisfaction to
their employees and able to operate functions of firm effectively.
4.Benefits of several HRM practices within firm for both employee and employer
There are different types of benefits from each approach used by HR manager of firm
those are mentioned in detail in regards with Burger King:
HRM practices Benefits to employer Benefits to employee
Recruitment and selection The main benefit of this
approach for employer is to
With the help of this
employees can get huge
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attain competitive
advantages. Along with it
also offer several ways to
employer by which they can
modify whole productivity
level of firm so that they earn
huge profits (Joshua, 2019).
experience at professional
manner that further helps
them make their career
successful.
Training and development It is one of the best
approaches that helps
employer to change entire
skills of employees that
improves the purpose of
modifying providing quality
of goods and services.
It increases the entire
professional and personal
development level of
employees. With the help of
this they can get opportunities
to achieve better knowledge
and able to improve their
professional skills in an
appropriate manner.
Compensation and benefits It is considered as very
helpful approach and practice
for employer by which they
can get involvement within so
many activities of firm.
Moreover, it helps employer
to motivate their employees
so that they can achieve
targeted business goals
(Abzug, 2017).
With the help of this practice
employees are able to
increase their efforts for firm
in order to make better
strategies to achieve desired
results. Therefore, it helps
employees to get promote for
high level as per their entire
performance.
Achieving work life balance This help employer to always
motivates their employees
work for betterment growth
of firm.
On the basis of this employee
able to maintain their
professional and personal
work life balance.
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5. Strengths and weaknesses of several approaches to selection and recruitment
Selection and recruitment refers to the procedure by which firms are able to define
needed of particular position, advertisement towards job as well as vacant position. On the same
side, selection is one of the most effective things used by firm to select specific person to
accomplish their desired goals and objectives. On the other hand, selection and recruitment
considered as a procedure of identifying right individual for right job (Yong and et. al., 2020).
Thus, there are large numbers of approaches used by Burger King in order to make their business
effective. Some of the strength and weakness of selection and recruitment approaches are going
too discussed below:
Recruitment approach
It refers to the fundamental approach of firm used by human resource management and
planning process in order to make better design of job, performance management and appraisal,
career planning and many more. This process is mainly used by Burger King Firm so that they
can develop best job role for the candidates always. This approach is segmented into two parts
such as:
Internal recruitment: This can be completed by transfers and promotions. In this, firm is
able to take decision towards allowing existing employees to switch from part time position to
permanent job position. It increases motivational level for employees. Herein, respective firm
use this method that helps them to retain best talented employees and overcome employee’s
turnover. Apart from this, internal recruitment method is cost effective but have limit for
potential candidates towards job role.
External recruitment: it mainly eliminates those issues which influence overall HRM
practices at workplace in a negative manner. But it can be more expensive along with time
consuming. Within the respective business of an organization, they are needed to train new
employees along with subscribe to board jobs so that people can get to know firm’s information
via online websites and local newspapers. With the help of this, they can create awareness
towards their brand within consumer’s mind and achieve targeted goals. Also it helps firm to
increase productivity in an appropriate manner (Armstrong and Taylor, 2020).
Selection approach
In order to select highly educated candidates firms is needed to define individual’s person
that will directly identify the abilities, skills, knowledge of people in regards with particular task
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or job role. In regards with Burger King, they are able to manage their assessment test of people
in relation with job vacant role that will help them to identify overall effectiveness of people in a
proper way. Thus, the main advantage of this respective approach is to access capabilities of
people and major disadvantage of this it takes long time to accomplish this process (Amrutha and
Geetha, 2020).
6. Effectiveness of different HRM practices in terms of raising organizational productivity and
profit
Within the HRM practices there are several kinds of practices includes that perform
several function into the organization premises only. Herein HR manager has responsibility to
make their functions better to achieve competitive advantages. It will help them to achieve ample
number of opportunities in order to achievement of targeted goals and objectives. With the help
of this, they play their role effectively through gathering accurate application of practices that
develops effective team and positive working environment at workplace. In addition to this,
organization is able to use such kind of practices to reach highest level of business that makes
better productivity, profitability and quality of goods and services offered by business.
Therefore, practices of human resource management have wide scope and size as used by every
firm in order to make their particular framework so that they can easily manage their entire
working process and achieve desired results (Wilton, 2016). In the context of Burger King, there
are ample numbers of HRM practices used by them those are explained below:
Recruitment and Selection: It is considered as most useful and important HRM
practices used by every firm which is associated with obtain appropriate employees for firms in
an effective manner. It increases the profit and sales of firm in an effective manner. It mainly
includes different types of elements like performing of employees, competitions at workplace
and so many other factors that influence firm’s operation in both positive and negative manner.
According to the current period of time, there are ample numbers of firms who always recruits
and select best talented employees to reach highest level within competitive scenario. Thus, all
these things can influence Burger King Strategies. For this, respective firm needed to develop
best tools and methods in order to recruit and select better candidates through conducting
character appraisals, peer evaluations, work tests and reference checks etc. Through conducting
all these activities they can select one of the best candidates for firm. Thus, it increases the firm’s
profitability and productivity at marketplace (Miyake, 2016).
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Maintain working life balance: It refers to the several activities in order to improve
work life balance of employees such as furnishing representatives, work from home, flexible
working hours and so on. All these assorted methods always make better working life balance of
employees in an appropriate manner. Thus, employees of Burger King able to maintain their
working life balance and achieve business targeted goals every time. Herein, employees show
their dedications towards work of firm and always work better that makes organization
productive and effective in front of others. With the help of this firm is able to increase their
profit and productivity through attaining numerous benefits from their workforce at marketplace.
Training and Development: it is one of the important HRM practice in terms of increase
productivity of firm in a proper way. It mainly includes representative directions, preparing
administration along with work aptitudes and many more things that comes under this practice. It
always conducted by HR manager in any kind of business and firm so that they can motivate
their whole workforce and make them energetic towards achievement of targeted goals. On the
basis of this, employees of a Burger King organizational always ready to take participate within
different types of activities that increase working progress of them and increase firm’s profit.
Along with it helps firm to make their goods and services best through guiding their employees
by conducting training and developing sessions most of the time when they needed. Therefore,
human resource management training and development activities always influence overall
working performance of employees by which they achieve their goals on time. It increases the
productivity of firm and makes their employees efficient (Runhaar, 2017).
Compensation and benefits: It is based on rewards and benefits to employees at
workplace given by firm as per their working performance. Herein, HR manager has
responsibility to frequently seen overall working performance of their employees by which they
can get advantages towards achievement of better goals. In relation with Burger King, there are
so many employees who works together in order to make firm attractive so that HR manager
needs to measure their workforce performance by which they can get benefits and compensate
without any issues. It increase employee’s confidence towards firm and raise organizational
productivity in an effective manner.
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8. Conclusion
This has been concluded that HRM is an activity of managing resources of the firm and
operating business of company in effective manner. Different HRM practices assist in growth of
employees as well as organisation in term of improving its profit and productivity.
4. PART 2
1.Introduction of report
Human resource management is an effective procedure with the assistance of which the
firm can hire skilled employers and manage or control them by offering training following
employment laws. This report will consider information about importance of employee’s
relations and employment laws and their impact over decision making of company.
2. Importance of employee relation in regards with influence decision making of HRM
Engagement of employees is based on several concepts of human resource that
determines the energy level along with employee’s dedication among the particular job role.
With the help of participating in so many organizational activities employees are able to boost
their working energy level through considering so many factors within the competitive scenario.
Therefore, it plays important role within the every business. Some of the important in relation
with employee’s relation that influence human resource decisions making process within the
Burger King, those are as follows:
Importance of employee engagement in Burger king:
Communication: It is one of the best roles played by every manager opf business in
order to develop best working culture within the firm. In regards with Burger King, HR manager
always make best communication process by which employees can understand their overall
working concept and able to work accordingly. Along with it helps employees to communicate
with their superiors in a proper way that increase the productivity of Burger King globally.
Therefore, best communication always influences decision making process of human resource in
a positive manner.
Customer Satisfaction: Within this factor employees engaged in order to make best
customer’s satisfaction at marketplace. In regards with Burger King, HR manger needs to check
every employee’s efforts so that they can make better decision towards giving huge satisfaction
to their customers. In order to bring more improvement employees of respective firm generally
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develops best strategic goals to produce best goods and services at marketplace for consumers
effectively. On the basis of this firm is able to get customer’s feedback so that they can bring
further improvement within their production process and it affects decision making of HR in a
positive way (Delery, 2016).
Retaining employees: It is essential for Burger King to select and recruit skilled
employees for firm so that they can develop their better image of frim in a proper way. Through
retaining numerous employees in a perfect way always influence firm’s decision in better way
along with increase productivity of firm.
Increase Productivity: Productivity of frim always depends upon employee’s efforts and
engagement within several activities as they contribute at workplace. In regards with Burger
King, there are several employees who always give their 100% among the working effort and
make organization valuable to achieve better growth.
3.Employment legislation and impact it has upon HRM decision making
Employee’s legislations, laws and different types of regulations act used by firm in order
to protect their employees from any kind of problem so that they can make better decision
making process and make firm’s operations easy. With the help of decision making HR
department of firm set few strategies that all are considered as employment legislations in an
effective manner. There are different types of laws and legislations used by Burger King; those
are going too discussed below:
Equal employment opportunity: This legislation mainly developed to protect
employees of United States, was founded in 1964 by civil rights to protection of US employees
from discrimination aspects. In regards with Burger king they always used this act in order to
give huge protection to their entire workforce so that employees can get protection from
discriminations like age, gender, income and so many other factors. It increase their motivational
level along with increase overall wages and promotion of them.
Worker’s compensation employment laws: Within the US., employers always carries
worker’s compensation insurance that covers several kind of medical cost along with employee’s
injuries. This type of insurance also provides partial wages in order to recover their injury in an
effective manner. In regards with Burger King this act is followed by HR manger of firm so that
they can protect of their workforce by giving compensation thus, employees can work easily and
not needed to face any kind of difficulties (Bos-Nehles, 2020).
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Employment laws about child labour: Within the economic times children’s were
being used as a labour in very difficult employment of any business in which they perform their
task. Within the present scenario, there are so many children who face such kind of issues at
workplace. Thus, government of US makes this act for that child who works as a labour. In
regards with Burger King they are not include child labour within its entire working operations
and protect their employees through giving them high wages.
Workplace safety and health employment laws: This act plays crucial role within
every business sector that protect employees from any issue in regards with health and safety act.
In regards with Burger King, HR manager use this act to provide better working environment
with full of safety to people along with always focuses on their health so that they can work
freely and not needed to face problems while working. Therefore, this act covers number of
unsafe working situations, machinery and so on (Maurya, 2018).
According to the above mentioned laws and legislations imposed by US government, it
has been summarised that respective firm should always use such kind of laws in order to make
their employees productive for firm so that they can maintain their work balance and achieve
common goals of firm. Further it helps frim to achieve targeted base goals via motivating
employees every time. Thus, all these laws influence HRM decision making process of firm in a
positive manner so that they can achieve targeted goals and objectives in a proper way.
4. Application of HRM practices within the work related context
Job Specification: It is also called employee specification, it is considered as best written
statement of specific qualities, educational qualifications, experience level, communication and
technical skills and so many other activities. The main aim of create job specification is to help
employees to identifying whether they are eligible for apply to a specific job (Sahoo and Sahoo,
2019).
Job Specification
Organisation: Burger King
Job Designation: HR manager
Job purpose: Burger King wants to have highly educated and skilled candidates in order to
formulate different types of strategies among the builds of better relations between industry and
employees.
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Roles and responsibilities:
 To make better plan and coordinate firm’s employees to best use of their talents.
 To oversee several benefits programmes for employees.
 Supervise overall work specialist and manage staff members.
 Able to deal with staff member’s issues and develop best procedure of work.
Essential skills and experiences:
 BBA
 MBA in Human resource management.
 Presentation and leadership skills.
 Minimum 1 year of experience.
Person Specification
Job Position: HR Manager
Service area: Marketing
Grade: A
Actions Significance Desirable
Crucial assistances Time management and proper
communication skills.
Planning and learning skills
Requirement MBA (HR) Research in human resource
Alertness  Effective knowledge
towards different
methods and tools.
 Develop better skills of
team management to
achieve business
objectives.
 Capable to develop
problem solving skills.
Should be able to coordinate
with workforce.
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Applicable experience Between 6 months to 1.5 year -
Other qualities Polite and positive behaviour. -
Job offer letter: It refers to the those documents that includes detailed information
towards timing, job profile along with pay roll and so on (Delery, 2016). It is mainly offered than
individual can get selection in firm. There are some of the human resource aspects; those are
going to be discussed below:
Offer Letter
Organisation Name Burger King
Job position Human Resource Manager
Location US
Reporting person HOD of firm
Roles & Responsibilities  Creator of trend market analysis, marketing
research and so on.
 Determine several needs and wants of people in
order to make decision accordingly.
 Always able to manage entire workforce of firm.
Working Duration 10.00 am to 6:30 pm
Accommodations given to
employees
Healthy working and positive working culture at
workplace so that employees can perform their every task
at high level.
5.Critical evaluation of employee relation and the application of HRM practices
If employee relation with a company like Burger King are good then it will be positively
affect the firm in term of growth and development, But if there is no open communication and
provide benefits of HRM practices to employees like training and development, performance
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appraisal and flexible working option, then it will negatively affect establishment and decision
making. It will affect the profit and productivity of the company and occur the situation of
employee turnover.
6.Conclusion
This has been summarised form the defined content that effective employee relation is
beneficial to the firm in term of its growth and development. It helps in motivating employees
and minimising the issues and conflicts with organisation. By considering effective employment
law, the management can create a healthy and friendly work place where people can perform
their work in better form.
CONCLUSION
According to the above mentioned report it has been reviewed that, human resource
management is considered as best practice of management team that helps firm to select and
recruit highly talented people that makes firm attractive as well as productive in an appropriate
manner. There are different types of functions and purpose developed by manager in order to
make better working strategies in a better way. Additionally, using several HRM practices
respective firm is able to give benefits to their employees like rewards and benefits as per their
working performance. On the behalf of using ample number of HR practices and sources firm is
able to increase its overall profit along with productivity in order to gain competitive advantages
across the globe.
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