This report investigates the critical role of Human Resource Management (HRM) in fostering organizational growth, using The Piccadilly London West End as a case study. The research explores the impact of HRM practices on employee retention and overall business performance. The study encompasses a literature review of secondary sources, a quantitative research methodology employing questionnaires for data collection, and frequency distribution analysis for data evaluation. The report aims to determine the impact of HRM on employee retention and organizational performance, explore effective HR practices, and provide recommendations for improvement. The findings highlight the significance of HRM in enhancing employee satisfaction, reducing turnover, and ultimately contributing to increased sales and long-term business growth. The report concludes with recommendations for optimizing HR strategies and practices to maximize their positive impact on the organization.