This report provides a comprehensive analysis of Human Resource Management (HRM) practices at Next Plc. The introduction outlines the purpose and function of HRM, emphasizing its role in managing and developing employees to enhance business productivity. Task 1 delves into the purpose of HRM, including fulfilling staffing needs and aligning HR with business objectives, and examines the key responsibilities of HRM functions such as training, workforce planning, recruitment, and selection. It explores both internal and external recruitment methods, along with their strengths and weaknesses. Task 2 focuses on various HRM activities at Next Plc, including training and development, performance appraisal, and flexible work practices, detailing their benefits for both employees and employers. It also discusses how these practices contribute to the profitability and efficiency of the company. The report further examines performance management and the impact of employment laws on HRM decision-making, providing a detailed overview of the strategies and practices employed by Next Plc to optimize its human resources and achieve its business objectives. The report highlights the importance of aligning HRM strategies with overall business goals, emphasizing the role of effective HRM in driving organizational success. This assignment is contributed by a student and is available on Desklib, a platform offering AI-based study tools and resources to students.