HRM Report: Employee Engagement, Legislation, and Motivation

This report provides a comprehensive overview of Human Resource Management (HRM). It begins by outlining the purpose and functions of HRM, specifically in the context of workforce planning and resourcing, including the crucial aspect of recruitment. The report then delves into the strengths and weaknesses of various recruitment and selection approaches, followed by suggested improvements a company can adopt. It includes a detailed job specification and analyzes the advantages and disadvantages of current job advertisement methods, along with an example job advertisement. The report also examines the benefits of HRM for both organizations and employees, including the advantages of offering flexible working conditions and examples of employee motivation strategies. Finally, it explores the importance of employee engagement, key engagement approaches, and the impact of employment legislation on HRM decision-making. The report concludes with a summary of the key findings and recommendations.

HUMAN RESOURCE
MANAGEMENT

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
a) The purpose and functions of HRM applicable to workforce planning and resourcing an
organization..................................................................................................................................3
b. Explain the strengths and weaknesses of different approaches of recruitment and selection. 5
c) Two improvements which company can adopt.......................................................................6
TASK 2............................................................................................................................................6
a) Job specification......................................................................................................................6
b) Current job advertisement methods advantages and disadvantages........................................9
c) Job advertisement..................................................................................................................10
TASK 3..........................................................................................................................................14
a) Benefits or HRM considering organizations and employees and relating it with recruitment.
....................................................................................................................................................14
b) Benefits of offering flexible conditions to employees...........................................................16
c) Motivation of employees by Microsoft.................................................................................18
TASK 4..........................................................................................................................................18
a) Employee engagement and its importance ...........................................................................18
b) Key approaches of engaging employees ..............................................................................19
c) The key elements of employment legislation and the impact it has upon HRM decision-
making........................................................................................................................................20
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................23

INTRODUCTION
Human resource management is the strategic approach to the effective management of people in
a company or organization such that they help their business gain a competitive advantage. It is
designed to maximize employee performance in service of an employer's strategic objectives.
Report will highlight the purpose and functions of HRM applicable to workforce planning. It will
also highlight strength and weakness of different selection approaches.
TASK 1
a) The purpose and functions of HRM applicable to workforce planning and resourcing an
organization.
Purpose of HRM- the purpose of HRM is to maximize the productivity of an organization by
optimizing the effectiveness of its employees. It has the main purpose of hiring and recruiting
effective talent so that firm can increase their productivity and profitability.
There are heterogeneous functions of Human Resource officer which is to perform, scrutinise the
critical issues faced by the Chocolate Presence organization and rectifying them in timely
manner without any delay.
Chocolate Presence is an organization known for its expertise in tailor made chocolate-based
greeting cards. As there is high unemployment in the area in which the company is located. It is a
great opportunity for this company to recruit the appropriate candidate and fulfil the deviation of
the “QUALITY ISSUE” which the Chocolate Presence organization is facing and also the poor
recruitment process in which the organization is failing to conduct professional interview and the
test and also giving priority to the references.
As a Human Resource officer, Sit is essential to MANAGE the Chocolate Presence
organization's employees and provide support to HRM by taking appropriate action towards the
deteriorating factors of Chocolate Presence organization.
In Chocolate Presence organization there is a need to improve the recruitment process by
recruiting the talent by conducting professional interview which is not just an informal round of
15 minutes rather a serious discussion must be there which scrutinise the people who can really
devote to the Chocolate Presence at there best. As a Human Resource Offers the purpose is to
follow the process of the recruitment to get the best possible result. Such process is mentioned
below:
RECRUITING PROCESS:

Planning:
Planning is much needed in the organization because it will decide the comprehensive job
specification. The relevant responsibilities, education, skill required, experience required and all
the terms and condition of the job. Here the appropriate candidate should be selected based on
the above mentioned requirement and the role and responsibilities of him or her should be clear.
Medium:
There are many media via which the Chocolate Presence can do recruitment like adverting on
newspaper, Facebook, Instagram and several other platforms. Here there is a plenty of
unemployment which can be fulfil via these medium. People will become more aware of it and
there will be more applications as well as more competition, and it will ultimately help the
Chocolate Presence in selecting the best out of the best.
Short listing:
Short listing the candidate or screening of the candidate after getting applications involves great
time and effort, here the Chocolate Presence is expanding at a rapid pace and is in need of the
new and innovative talent which give a further glow to the organization, and helps in expansion
of the organization as per the trend. For example, there are so many applications for the
university but it selects the best candidate so the name of university or reputation of the
university cannot be questioned. In Chocolate Presence organization they are also facing the
quality issues, so short listing the appropriate candidate for that role is very important.
Reward management:
Salary or wages is also an important factor which a HR officer of Chocolate Presence should
consider at the time of selection so that it avoids any chaos between the employee shortlisted and
the employer. The employer should decide to which department it is required to pay more or less
and also pay according to work experience. Here in the Chocolate Presence Organization
Chocolate production team should be paid more to hire the most excellent talent. Reward
management can be in cash or in kind. Rewarding the employee for the good work done by them
in form of gifts annually, giving holidays or giving discounts on tickets to travel, they are some
the example of rewards in kind.
Training and development:

As an HR Officer the purpose is to develop the employee and keeps them motivated towards the
work by conducting several activities like yoga and aerobics, meditation, playing sports etc. it
will keep them alive and will keep them motivated and enthusiastic towards the work. Also by
giving them training and making them learn the required skill from the experts in the Chocolate
Presence organization or may be at the desired area.
Performance management:
Performance management consists of over all performance of the employee, the purpose of being
an HR officer is also to manage the performance by evaluating the performance done by the
employee in timely manner and conducting meeting regarding strength and weaknesses of the
employees. If the employee is working not at the desired pace then telling them about the poor
performance and the ways to improve it, it is to be done not in the public and appreciating the
employee for the good work done openly to boosts the morale of the employee and this will also
encourage the employee to work more effectively.
b. Explain the strengths and weaknesses of different approaches of recruitment and selection.
Recruitment and selection
Company is making use of homemade assessment test (promotions) which is a time
saving process as chocolate company already know the work ethic and approach of the
employees already working with them. It is money saving process because less paper work and
they do not have to issue new keys passwords etc. It can allow introduction of new innovative
ideas to the chocolate company. The new hired candidates may have less political issues in the
firm chocolate presence organisation.
Company is also making use of informal chat as the method of recruitment and selection.
It provides higher number of choices for selection to the chocolate company (Bailey and et.al.,
2018). In this hiring new candidate can bring new excited innovative ideas to the company.
Informal chat can measure confidence level, communications skills, and presentation of the
applicant. Informal chats determine the detailed information in depth as well as personal
thoughts and opinions of the applicant. It can create discord in between the other employees and
can be harmful for the environment of the company. It provides limited choices for selection to
the chocolate company. It is a time consuming as well as money consuming process – hiring new
candidates. It can be time and money consuming process as they need to hire an talented HR who

are involve in informal chat. It’s difficult to determine the honesty and integrity of the applicant
during informal chat.
c) Two improvements which company can adopt
Chocolate presence can make use of methods like formal interview, so that they can hire
effective and efficient talent.
They can also use methods such as CV, job description so that more they can choose best
candidates from the pool of employees.
TASK 2
a) Job specification
Company Microsoft
Post Receptionist
Location England
Report to CEO of company
Qualification Graduation Degree.
Responsibilities  Analysing online the sales data.
 Generating sales report online in detail.
 Analysing trend in customer taste and
preferences.
 Evaluation of the volatility in the online
market.
 Playing a crucial role in the risk
management online.
 Analysing business and generating
report.
 MIS proficiency in excel and must have
profound knowledge in MS Office.
 Ability to meet the deadline.
 Sound in qualitative and quantitative
analysis of the data.
Title of the job E commerce Marketing Analyst

Date: 24, July 2019
Qualification required Essential Desirable Met
 Graduation in
business or
commerce.
 Masters in
business or MBA
in Marketing.
 Professional
certificate in
Digital
Marketing.
YES
YES
NO
YES
YES
YES
Need of Experience
 At least 2 years of
Marketing
experience.
 Experience in
digital marketing.
 SEO experience.
 Experience in
Social Media
Marketing.
YES
NO
YES
YES
NO
Personal characteristics
& conduct
 Understanding
customer's taste
and preferences,
 Good knowledge
in social media
marketing.
NO
YES
YES
YES

 Meeting the
deadlines and
targets of the
Microsoft.
 Good evaluation
of advertisement
and
understanding the
concept.
 Reporting on time
and proactive
indulgence in all
activities of
Microsoft.
YES
NO
YES
YES
YES
YES
Roles and
Responsibilities
 Doing qualitative
and then
quantitative
research and do
analysis based on
that.
 Meeting the
deadlines
 Generating MIS
reports.
 Advertisement
analysis and
competition
analysis.
 Analyzing the
Web content and
web platforms.
 Content writing
and SEO work
performing.
YES
YES
YES
YES
YES
YES

 Performing
marketing on
social media and
also on Emails. YES
b) Current job advertisement methods advantages and disadvantages.
Advantages internal
Retention of the employees
Internal jobs leads to higher retention of the employee which lead to not quick switvh
over of the job of the employees.
Cost effective
Hiring employees within the organization helps to save a lot of cost such as paper work,
job ID and password, etc.
Disadvantages internal
Partiality
Internal job can lead to partiality in which the boss may favour a person who is near to
the boss and this can lead to negative results.
Lack in Innovation
The employees hired from internal recruitment lacks in innovation level and have the
same old knowledge.
Advantages external
Hiring talent
External recruitment leads to hiring of the talented people in which the employees are
hired after a lot of competition.
Skilled employees
As the competition is high the skilled employees are hired due to this which helps the
organization to increase its profitability.
Disadvantages external
Time consuming
External recruitment is very time-consuming in which the employee have to pass through
sevel process. This cost the organization to suffer a lot.
Higer risk

There is always a risk of retention level of the employee in which the employee can
leave the organization anytime and this will lead to wastage of lot of cost of the organization.
c) Job advertisement
CV for one candidates
ABC
acc street down town 123, UK
Email:[e-mail]
Contact number:123123123
OBJECTIVE:
To perform with zeal and zest in the such a prestigious organization know as Microsoft with full
dedication and determination. Meeting daily deadlines and tasks assigned. Working with self
confidence and willing to have a steady growth step by step. Long term objective is to see my
self as a Marketing Head in Microsoft and short term objective is to perform the level best in
the position as a Marketing Manager role.
Education Qualification:
Education Year of completion Marks obtained University or college
Graduation in business
or Commerce
2014 70.00% University of
California.
MBA in Marketing 2016 60.00% University of
California.
Certificate in Digital
Marketing
2017 80.00% University of
California.
Work Experience:
Worked under the bank as a Marketing officer and have a experience of about 2 years in digital
and social media marketing. My role was to meet the target and meet the deadlines.
I have also worked under small company known as xyz and my role over there was of SEO and

content writing. I worked over there for 1 year.
Additional Achievements:
 Having certificate in dance and music competition.
 Having certificate in Soccer.
 Having certificate in MS Office.
 Having certificate in Social activities.
Hobbies and Interests:
 Playing Tennis.
 Playing soccer.
 Reading books.
 Making food.
 Dancing and singing.
CV for another candidate.
WER
act street down town 123, UK
Email:[e-mail]
Contact number:123345678
OBJECTIVE:
To perform with utmost good faith in the such a prestigious organization know as Microsoft
with full alacrity.
Education Qualification:
Education Year of completion Marks obtained University or college
Graduation in business
or Commerce
2013 60% University of Texas.
MBA in Marketing 2015 50.00% University of Texas.
Certificate in Digital
Marketing
-

Work Experience:
Worked under the FMCG as a Marketing Trainee and have a experience of about 1 year in
selling.
Additional Achievements:
 Having certificate in Data Science.
 Having certificate in Tennis.
 Having certificate in MS Office.
 Having certificate in Computer Operation.
Hobbies and Interests:
 Playing Tennis.
 Playing Basket Ball.
 Driving.
 Shopping.
Interview Questions
 Tell me about how you started in the career of yours?
 What do you mean by E commerce Marketing?
 What are your long and short term goals in your life?
 Tell me the difference between marketing and sells?
 What do you mean by affiliate marketing?
 What are the platforms for digital marketing and how to use these platform for digital
marketing?
 If Microsoft want to make the sale of its software product and the target is of $50000 a
day how using digital marketing the Microsoft will achieve?
 How you as a Marketing manager will distribute a large target among your subordinate?
Job Offer letter
Abcd street, 234