Human Resource Management and Strategic Planning Report for University

This report provides a comprehensive analysis of Human Resource Management (HRM) and Strategic Planning, focusing on the case of Bounce Fitness. The report begins by reviewing strategic plan documents and researching emerging practices and trends, such as the impact of technology and online training programs, and discusses their impact on the fitness center. It also examines recent changes in legislation affecting the fitness industry, including workplace safety regulations. The report then delves into communication strategies with center managers, methods for aligning philosophies and values, and the documentation of strategic objectives and targets. It explores options for achieving these objectives, including cost-benefit analysis and the development of risk management plans. Furthermore, the report addresses the implementation, monitoring, and adaptation of strategic plans, including ways to evaluate and review their effectiveness. The report incorporates relevant academic sources and concludes with a discussion on the importance of adapting to changes in circumstances, ensuring the plan's continued relevance and success. A role-play scenario is also included.

Running head: HUMAN RESOURCE MANAGEMENT AND STRATEGIC PLANNING
Human Resource Management and Strategic Planning
Name of Student
Name of University
Author Note

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Table of Contents
Learning instruction 1................................................................................................................2
2.1 Reviewing strategic plan documents of Bounce Fitness..................................................2
2.2 Researching emerging practises or trends........................................................................2
2.3 Discussing impact of the trends on Bounce Fitness.........................................................3
2.4 Discussing the impact of new technology on Bounce Fitness.........................................3
2.5 Discussing recent changes in legislation..........................................................................4
Learning instruction 2................................................................................................................4
2.1 Discussing ways to communicate with Center Managers................................................4
2.2 Discussing ways to gain agreement on philosophies and values.....................................5
2.3 Documenting strategic objectives and targets..................................................................5
2.4 Selecting options to achieve target and objectives...........................................................6
2.5 Including a cost benefit analysis......................................................................................6
2.6 Developing risk management plans.................................................................................7
Learning instruction 3................................................................................................................7
2.1 Discussing working with others to ensure implementation of plan.................................7
2.2 Discussing ways to monitor and review the plan.............................................................8
2.3 Discussing ways to adapt the plan in case of change of circumstances...........................8
2.4 Discussing evaluation and review of plans......................................................................9
Learning instruction 4..............................................................................................................10
Participate in 30-minute role play........................................................................................10

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Reference..................................................................................................................................11
Learning instruction 1
2.1 Reviewing strategic plan documents of Bounce Fitness
According to Hill, Jones & Schilling (2014), every manager need to implement
strategies that are well accounted with the objectives of the organisations. The strategies
include long term as well as short term goals that are needed to be achieved in order to gain a
competitive advantage in the market. In the case of Bounce Fitness, the objective of the
company is to ensure that every customer gets the best training in order to remain fit. The
company provides advanced technologies in order to ensure proper fitness level of the
customers. The goal is to become the leading fitness centre in Sydney and Australia. Based
on this, it can be said that the managers of the company implement strategies that comply
with the overall activities of the organisation. In order to provide the customers with the best
trainers and training equipments, the strategy of the company is to earn more profit for
strengthening the financial position (Bounce.precisiongroup.com, 2017).
2.2 Researching emerging practises or trends
With the advent of technology, people are hardly seen waiting in long lines in
shopping malls. Online shopping has been the source for minimising any shopping habit of
the people. The emerging trends and practises in the modern world have also affected the
fitness centres. A fitness centre like ounce Fitness is open to provide gym lessons by
recording the methods of training in DVDs and CDs. This prompts the people to purchase
these things from the company in order to avoid going to the gym. In order to provide virtual
training, it is necessary that the staffs of the organisation are well-trained and have proper
communication skills (Peppard & Ward, 2016). This is mainly because of the fact that the

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instructions are given on camera rather than personally meeting the individual. Hence, the
recent trend has a significant impact on the company as it leads to less number of people in
the gym.
2.3 Discussing impact of the trends on Bounce Fitness
In impact of the modern day trend of working out without visiting the gym, may have
mixed consequences for Bounce Fitness. This is because of the fact that people coming to the
gym will be less. Most of the people will be working out by taking instructions from the
DVDs and as a result, the gym equipments may be rusted in the company. However, the
positive impact is the fact that the financial capability of the company can increase. The
DVDs can be sold at a high price in order to make up for the registration fees. In order to
provide virtual training, the staffs need employed by Bounce Fitness, need to be well trained
in the handling of the equipments and providing proper instructions. For this reason, it is also
required that the employees perform active communication (Cenere et al., 2015). This impact
can be beneficial for the company in the long-run.
2.4 Discussing the impact of new technology on Bounce Fitness
The advent of technology in the modern world has had a huge impact in business
around the world. This is mainly because the employees have become dependent on the
technologies. The use of manual labour has reduced because of the use of technology. In the
case of Bounce Fitness, the impact of new technologies can help the centre to attract
customers at the gym. This is mainly because of the fact that most of the training instructions
given in the DVDs need to be done by the use of recent technologies. Hence, the job roles of
the staffs providing the instructions also need to change as per the development of the
technologies. The staffs need to be well-trained as per the use of the equipments and
instructing its use to the customers (Eden & Ackermann, 2013). The jobs need to be done
based on proper understanding of the technologies. In this regard, it can be said that

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technology implemented in Bounce Fitness can help in increasing the number of people
visiting the centre.
2.5 Discussing recent changes in legislation
Employment in industries is based on the safety and security policies based as per the
legislation of the region. In Australia, the Workplace Safety Act, 2008, provides for the safe
working environment for the employees. This includes remaining safe from dangerous
equipments in the workplace. In the case of fitness centres this act is applicable not only for
the employees, but also for the customers. This is because the customers use the equipments
more than the trainers. Hence, the safety of equipments needs to be ensured by the managers
as well as the trainers. In this regard, recent changes in legislation can be implemented in the
organisation. The changes brought about need to be such that it helps to understand the
legislation in an in-depth manner. Legislation regarding charging extra fees from customers
can be implemented for an organisation like Bounce Fitness that aims at profit-making. This
can be useful to prevent the unethical exploitation of customers by the organisation
(Bounce.precisiongroup.com, 2017).
Learning instruction 2
2.1 Discussing ways to communicate with Centre Managers
According to Wheelen & Hunger (2017), the new strategies that are formulated by the
regional managers need to be advocated with the CEO or the Centre Managers. The
employees can do this by communicating with the Centre Manager either by visiting them
personally or by sending emails. In the modern days, communication via emails is one of the
most modern ways by which people can reach one another. Not only the strategies, the
memos, meeting as well as notes that are formulated by the regional managers are
communicated with the Centre Managers. In the case of Bounce Fitness, the regional

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managers can communicate with the Centre Managers by using emails and telephonic
conversations. It is the duty of the employees to sent notes about meetings to the Centre
Managers in order to keep them updated about the changes that may take in the organisation.
Notes regarding meetings and memos can be attached with the emails in order to provide a
clear idea about the ways by which Bounce Fitness intends to function.
2.2 Discussing ways to gain agreement on philosophies and values
Suter (2016) stated that one of the most difficult duties of a manager is to come to an
agreement based on the philosophies, values and policies of an organisation. The agreement
need to be made between the employees as well as the managers. Sometimes the regional
manager as well as the Central Manager needs to come to terms between the agreement of
philosophies and values. In this regard it is required that the organisation maintain the
objectives and goals based on the philosophies, values and policies of an organisation. In the
case of Bounce Fitness, the aim and objective of the company is to satisfy the customers as
well as retention staff. The philosophy of the company states that every customer will be
treated equally and safety of the equipments will be maintained in order to achieve
organisational objective. This is important in order to maintain the objectives of the
organisation. Bounce Fitness needs to ensure that the company maintains the legislation that
highlights the proper manner in which the organisation can function (Schwing & Albers,
2013). For example, the Health and Safety Act of 1998 needs to be maintained for bothe
employees as well as customers. Thus, this can be considered as a way by which managers of
Bounce Fitness can make agreements of the philosophies and values of the organisation.
2.3 Documenting strategic objectives and targets
In order to maintain a proper competitive advantage in the market it is necessary that
every organisation set up objectives and targets that are necessary for an organisation (Li,
2014). This is important in order to have a clear idea of the prospects and aims of an

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organisation. In this regard, it can be said that the strategic objectives and target of Bounce
Fitness is based on the profit making activity of the organisation and the ways by which the
fitness centre attracts the customers. The target and objectives are based in a manner defines
the working of the organisation on an everyday basis. In this regard, it can be said that the
strategic objectives and targets of Bounce Fitness include:
 To attract customers with the application of new technologies in the centre
 To reduce the registration fees
 To provide health drinks along with providing proper training to the customers
2.4 Selecting options to achieve target and objectives
Westerman, Bonnet & McAfee (2014) stated that in order to implement strategies in
terms of achieving the target and objectives of an organisation it is required that the
organisation select options that are best suited for attaining the objectives. In the case of
Bounce Fitness, the manner in which the organisation consults with the external contractors is
admirable in the sense that helps Bounce Fitness to access the external suppliers of the
organisation. The cost analysis for the organisation can be estimated based on the budget of
the company at the end of the financial year. The other option that can be considered is the
non-human resource that is available in the organisation (Wheelen & Hunger, 2017). This
includes the training equipments and other sources such as the finances and infrastructure of
the centre.
2.5 Including a cost benefit analysis
Cost benefit analysis can be considered as the exercise for the evaluation of a planned
activity by determining the net value it would have for the organisation. Generally, the cost-
benefit analysis quantifies, adds and identifies all the factors those are positive. After that it
would identify, subtract and quantifies the negative factors, like costs. The basic difference

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between these two factors indicates whether the action plan is advisable or not. The key to do
an effective cost benefit analysis would ensure to incorporate all the costs and the benefits
and it appropriately quantifies those. This analysis is the basic assessment behind all
important business decisions as the management of the organisations would not want to
spend money unless they get some benefits from the investments. If the organisations want to
reduce the liabilities and increase the revenue, they should do a proper cost benefit analysis
before implementing any strategies.
2.6 Developing risk management plans
Contingency plan can be considered as a set of plans that helps to define how a
business organisation would continue to develop or would be able to recover the critical
functions regarding the event of the unplanned disruption towards the regular actions. In this
process it is seen how a businessman can assess all the operations to determine how it can
function when all the chief resources like personnel are scarcely available. After recognizing
all the risk factors of the organisation, the management of the organisations must prioritize
those risk factors and then chalk out a plan accordingly. Every strategy must include the roles
and responsibilities of the persons involved in these operations. The management must
consider this as a very important aspect and these plans must be kept up to date in order to
avoid any kinds of issues within the organisations.
Learning instruction 3
2.1 Discussing working with others to ensure implementation of plan
For a business organisation to develop further implementing the strategies for the
development of the organisation named Bounce Fitness and successfully doing it would
matter the most. The management of the organisation must ensure that the executives of the
organisation are totally committed and would love to start strategic planning for the

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betterment of the organisation. Initially they have to establish a transparent vision for the
strategic planning and then they have to anticipate the probable outcomes. Then the
management has to recruit a dedicated executive who would lead the actions and lead the
organisation to the path of glory. The management should focus on the bonding between the
workforces of Bounce Fitness organisation and also they should proactively participate to
communicate with the employees to get the most from them. The management of the Bounce
Fitness must establish a solid structure and ask the workforces to abide by that particular
structure of the organisation. Apart from this the managers must put in stress to the training
and development planning for the better implementation of the strategies (Flamholtz, 2012).
2.2 Discussing ways to monitor and review the plan
The circle of the process of planning gets completed when the activities are monitored
and the management reviews all the strategic plans that could be beneficiary for the
organisation. This way all the implementations of those strategic plans gets more successful
and allows the organisation to grow incessantly. To monitor the implementation of these
strategies, the management should gather the data from the lower rank managers and along
with that they should communicate frequently with the employees of the organisation.
Visiting the factory and the places where the major works are done could help a lot to
monitor the activities of the employees in order to attain the successful tag for the
organisation (Flamholtz, 2012). Proper monitoring can change the fate of an organisation and
with proper implementation of the strategies with regular monitoring the situation an
organisation can climb up the ladder of success in no time.
2.3 Discussing ways to adapt the plan in case of change of circumstances
It can be said that uncertainty is the part of any business organisation and the
management of those organisations must employ proper strategies to fight those oddities. In
some cases the agile organisations generate revenue almost 35% faster and almost 25 %

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higher with respect to the non-agile organisations. Thus, it is a matter of fact that the
management should consider adapting with the changing circumstances if they want their
organisation to sustain fighting the oddities. Predicting the changing circumstances is one of
the major qualities of a top class manager and the owner of the organisation must stress on
this factor while recruiting the executives for his or her company (Berman et al., 2012). If the
organisation is able to anticipate the changes in the market and proactively engage into
adapting the changed situation, it would help the organisation to thrive in challenges. Thus
continuously reshaping the structure of the organisation might become useful while facing the
challenges for a business corporation.
2.4 Discussing evaluation and review of plans
Evaluating the strategies and the planning of the organisation is a very useful tool and
the management should engage themselves in doing so. Monitoring plans should be made
before designing the program related to the operations of the business organisation. It is seen
that this monitoring and evaluating process of the management helps a lot in order to secure
the productivity and profitability of the organisation in the future. This monitoring plan
involves a series of activities like making a monitoring framework, a compact timeline along
with a budget with full explanation of the required resources like human resource, monetary
resources and at times the development of the capacity of the organisation for the completion
of their jobs (Bratton & Gold, 2012).
Learning instruction 4
Participate in 30-minute role play
While spending time with the students I was playing the role of a general manager of
the Human Resources and I had to interact with a learner who played the role of a centre
manager of an organisation. We talked regarding the roles and responsibilities of the holders

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of these two posts. Answering the question of the learner I stated that the general manager of
Human Resources should manage people in a way so that the organisation can expect the best
result from the workers they have recruited. The manager should have an excellent
intrapersonal skill to carry out such responsibilities. The general manager should promote the
culture of working as a team within the organisation and by this he can ensure a gradual
increase in the productivity and profitability of the organisation (Armstrong & Taylor, 2014).
Apart from this the manager should try to build a commitment among the employees of the
organisation, as it is known that workforce is the nucleus of an organisation but, a motivated
and committed workforce shall be an asset for the organisation. Another huge responsibility
of the general manager of an organisation is to try to build more capacity for the organisation
in order to generate more productivity. In the nest part of the role playing game, the role of
the centre manager was clear to the other students and those responsibilities are to plan and
imply the training and developmental programs for the newly recruited employees and to
ensure that there are no issues regarding the supply chain management of the organisation.
Apart from that, a centre manager must view the company policies and make sure those
regulations are not getting violated by any of the employees of the corporation in order to
maintain a professional ambience within the organisation (Brewster & Hegewisch, 2017). It
is seen that in some cases these centre managers engages in developmental programs for the
organisation and along with that the manager has to supervise the general workforce to
maintain a proper work culture within the organisation.

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Reference
Armstrong, M., & Taylor, S. (2014). Armstrong's handbook of human resource management
practice. Kogan Page Publishers.
Berman, E. M., Bowman, J. S., West, J. P., & Van Wart, M. R. (2012). Human resource
management in public service: Paradoxes, processes, and problems. Sage.
Bounce.precisiongroup.com. (2017). Bounce.precisiongroup.com.au. Retrieved 6 November
2017, from http://bounce.precisiongroup.com.au
Bratton, J., & Gold, J. (2012). Human resource management: theory and practice. Palgrave
Macmillan.
Brewster, C., & Hegewisch, A. (Eds.). (2017). Policy and Practice in European Human
Resource Management: The Price Waterhouse Cranfield Survey. Taylor & Francis.
Cenere, P., Gill, R., Lawson, C., & Lewis, M. (2015). Communication Skills for Business
Professionals 7. Cambridge University Press.
Eden, C., & Ackermann, F. (2013). Making strategy: The journey of strategic management.
Sage.
Flamholtz, E. G. (2012). Human resource accounting: Advances in concepts, methods and
applications. Springer Science & Business Media.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an
integrated approach. Cengage Learning.
Li, W. (2014). Risk assessment of power systems: models, methods, and applications. John
Wiley & Sons.