Human Resource Management Report: Dunelm Limited HRM Practices

This report provides a comprehensive analysis of Human Resource Management (HRM) practices within Dunelm Limited, a British home furnishing retailer. The report begins by explaining the purpose and functions of HRM, focusing on workforce planning and resourcing, including an overview of the organization. It then explores different approaches to recruitment and selection, outlining their strengths and weaknesses. The report further examines the benefits of various HRM practices for both employers and employees, evaluating their effectiveness in raising organizational profit and productivity, such as performance-based rewards and flexible working systems. The importance of employee relations in influencing HRM decision-making is also analyzed, along with key employment legislation relevant to the organization. Finally, the report illustrates the application of HRM practices in a work-related context, using specific examples to demonstrate the practical implementation and impact of these strategies within Dunelm Limited.

Human resource
management

Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Explain the purpose and the functions of HRM, applicable to workforce planning and
resourcing an organisation...........................................................................................................1
P2 Explain the strengths and weaknesses of different approaches to recruitment and selection 3
TASK 2............................................................................................................................................5
P3 Explain the benefits of different HRM practices within an organisation for both the
employer and employee...............................................................................................................5
P4 Evaluate the effectiveness of different HRM practices in terms of raising organisational
profit and productivity.................................................................................................................5
TASK 3............................................................................................................................................6
P5 Analyse the importance of employee relations in respect to influencing HRM decision-
making.........................................................................................................................................6
P6 Identify key employment legislation relevant to your organisation.......................................7
TASK 4............................................................................................................................................8
P7 Illustrate the application of HRM practices in a workrelated context, using specific
examples......................................................................................................................................8
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
HRM plays significant role into firm that consists whole practices and decisions of
enterprises which has effects upon staff and entity relationship. It is regarded as proper system
which set up for workforce management in company. In this regards, HR department
administrative performs in reliably manner in order to create working culture, management of
employees and many more (Aswathappa and Dash, 2020). The chosen company for this report is
Dunelm Limited, which is a growing British home furnishing retailers which has about 169
superstores, around 3 high street stores as well as above 100 in-store Pausa coffee stores. It
basically deals in furniture, beds, rugs, cushions, decor, bedding and other as well as having
headquarters is in Syston. The topic which are going to be discussed in this report are functions
and intent of HRM, approaches related to recruitment and selection method with their strengths
and weaknesses. Furthermore, HRM practices advantages, significance, effectualness of staff
relationship and main employment legislations. Instead of these, application of human resource
management activities in work-related context, along with some specific illustration are also
described in this report.
TASK 1
P1 Explain the purpose and the functions of HRM, applicable to workforce planning and
resourcing an organisation.
Overview of organisation:
Dunelm Limited, which is a growing British home furnishing retailers which has about 169
superstores, around 3 high street stores as well as above 100 in-store Pausa coffee stores. It
basically deals in furniture, beds, rugs, cushions, decor, bedding and other as well as having
headquarters is in Syston.
Meaning of HRM
HRM is stated as the system into entity which provides hiring as well as selection of
candidates in order to assured that the proficient candidates can be recruited within work
premises. Dunelm Limited HR department is accountable for many practices associated with
personnel like conducting orientation session, planning of workers compensations and benefits
and many more. The effectual HRM of firm, capable and proficient is the staff as with
efficacious planning of personnel, they may be facilitated needed trainings to develop
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competencies and capabilities (Bagdadli and Gianecchini, 2019). It have direct affects upon its
organisational performance as well as productivity.
HRM functions: Human resource management performs numerous functions within
Dunelm Limited that allows them to control and handle its workforce in efficient way. Some of
its HRM functions are stated below:
 Staff planning: The entity’s HR department of firm develop numerous plans and tactics that
it may assure improvement into staff which helps them to perform their roles effectively and
efficiently.
 Training and development: The many training and development sessions are conducted by
HR department based upon the workforce requirements so that it can able to enhance their
competencies in more efficient way for adapting challenges as well as modifications into
firm like technological changes.
HRM purpose:
The responsibility of human resource management is to improve the workforce in entity
so that its talent and skills may be developed through increasing their skilfulness, experiences
and capability. So, the HR department of HRM plays essential role in achieving firm’s goals as it
has some purpose:
 Workers satisfaction: The human resource management intent is to always make workers
satisfied with help of forming efficient relations among all as well as rending them
beneficial opportunities to develop. It permits them to gain its personnel for longer times and
always keep them encouraged.
 Personnel involvement: The human resource management perform several task and sessions
which aids them to improve efficient understanding wthin workers through assuring its
participation. It enable them to develop its personnel work in combine way so that it may
accomplish the targets of entity.
Workforce planning plays significant role in supervising the workers desires through
determining them as well as personnel management competently direct staff through deciding
actual number of workers required (Collings, Mellahi and Cascio, 2019). This permits Dunelm
Limited to ensure the performance management gaps, proficient gap into workforce and also
allows attain its goals easily as this formed its staff more capable and proficient so that they can
deals with various risks.
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P2 Explain the strengths and weaknesses of different approaches to recruitment and selection
In order to have skilful and competent personnel, this is crucial for company to recruit as
well as opt efficacious candidates that can be capable to perform in appropriate way. For this,
human resource management of Dunelm Limited have to apply recruitment and selection
methods according to personnel planning which s helpful in obtaining proficient candidates for
the availability of vacant roles. Therefore, respective organisation can utilise many approaches of
recruitment and selection from below:
Recruitment: This is regarded as gaining attention of skilful candidates and forming a pool
of talent within those talented candidates can be selected by Dunelm Limited. It may be
performed in both the way internal and external.
 Internal recruitment: While administration accomplishes the vacant position along with
internal shifting of existing workforce by transferring, promotion and so on thereafter it is
known as internal recruitment (Ghobaei-Arani, Souri and Rahmanian, 2019). Some
approaches of internal recruitment are discussed below:
o Promotion: Within this, the workforce is facilitated superior post which enable
them to move towards new job role based on its competencies and performance
with more accountabilities and power.
o Transfer: This is regarded as method where workforces is move towards other
low and high level jobs into entity based on its vacant post and performance.
Strengths Weaknesses
Internal recruitment renders Dunelm Limited
to inspire their workforce in order to perform
efficaciously that aids them to acquire high
level position as per their competencies and
proficiencies.
The weakness of internal recruitment in
Dunelm Limited is lack of new and competent
talent which can renders some kind of
innovative ideas for the growth of entity.
 External recruitment: While management hire workers from outside firm with an aim to
recruit capable candidates is considered to be external recruitment (Hong and Varghese,
2019). For instance, Dunelm Limited can utilise some methods such as:
o Placement agencies: The third party agents as well as smaller consultancies
render competent candidates to entity based upon the needs of entity.
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o Advertisement: It is the method in which advertisement for entity’s vacancy get
published with assistance of which it can able to grab attention of huge number of
individuals among that proficient candidates may be chosen.
Strengths Weaknesses
The external recruitment strength for Dunelm
Limited is, it helps them to hire skilful
employees who are having efficient
understanding regarding environment and
particular work.
Its key weakness is, it maximise cost as well as
requirements of training and development for
newly hired workers.
Selection method: This is explained as the method in which talented and skilful candidates
are selected by company within the pool of candidates that are chosen through them within
process of recruitment (Jabbour and et. al., 2019). The abilities as well as competencies of
candidates are ascertained as per various interview and tests. Therefore, there are some
approaches of selection methods that may be adopted through Dunelm Limited are discussed
underneath:
 Interview: This is regarded as the common method of selection under this numerous
questions and answer goes on among interviewee and interviewer along with its aim of
identifying competencies as well as skilfulness of individuals related to vacant positions.
Strengths Weaknesses
The main strength of selection method is, it
renders flexibility in order to ascertain
capability of candidates by make to order
questionnaires according to their competencies.
The weakness of this particular method is, by
this a form of biasness can occur if candidates
are well-known interviewer. Furthermore, it is
very much time consuming process in case
there is huge pool of talents.
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TASK 2
P3 Explain the benefits of different HRM practices within an organisation for both the employer
and employee
The human resource department of Dunelm Limited perform many functions and
undertakes various tasks for efficaciously managing and developing personnel. Therefore, the
HRM practices with their benefits to administrative and workers in relation to Dunelm Limited
are stated below:
Performance based rewards: The department of HR is responsible to supervising
personnel performance within Dunelm Limited. According to its performance, they determined
rewards as well as requirements of changes that have to be created for improving overall
working surroundings and productivity. Furthermore, with aids of this practices management of
respective entity perform in co-related ways as well as determine the tactics, ways to monitor as
well as review performance of individuals employees. These help them to evaluate its
performance and render rewards as per that.
Benefits of performance based rewards for
employee
Benefits of performance based rewards
for employer
The performance determination renders
workforce to analyse their strengths as well as
weaknesses that aids them to do changes in their
working ways. Furthermore, it also encourages
them to do their task in best possible manner for
gaining effective and attracting rewards.
With aids of it, the human resource
administrative of Dunelm Limited can
able to analyses skilfulness and talents of
their workforce based upon which various
roles and responsibilities are rendered to
them. It will helps entity to increase their
productivity as well as profitability.
P4 Evaluate the effectiveness of different HRM practices in terms of raising organisational profit
and productivity.
The practices of human resource management are that forms of aspects that assist in firm’s
development through improving efficacious as well as positive competitive surroundings of
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company. This aids in inspiring, retaining and growth of personnel. Furthermore, there are few
practices which has been explained below related to Dunelm Limited are:
Flexible working system: It is stated as very crucial practices of human resource
management as this is associated to a work pattern of entity. Respective practices develop the
work simplest at the time of its accomplishment (Jyoti, 2019). It will outcomes in creating it very
much smooth to be attained. Such kind if system is regarded to be the main component for the
organisational success. While in other way, flexitime is system in which staff assigns to perform
particular number of hours into a week but are free from restricted working hours at stipulated
limits. Flexible working is also called as flexitime that is considered to not non traditional work
arrangements which are to be undertaken account as well as control for satisfying particular
employees requirements that often drives towards working within unspecified situations.
Furthermore, these are also considered as arrangement of task that is performed by keeping into
minds whole requirements of staff it basically involves key facilities to be facilitated in
appropriate way. Dunelm Limited gets advantageous from this as this makes their staff to feel
comfortable while performing task in work premises. Moreover, it is also helpful in participating
into the process of decision making. As personnel have to share its requirements based upon
which plan is going to be made over working. This has optimistic impact upon firms such as
Dunelm Limited as they increase work style and develops staff with dedication as well as helpful
in raising profitability and productivity of entity.
TASK 3
P5 Analyse the importance of employee relations in respect to influencing HRM decision-
making
In company, several aspects are undertaken to improve relations as well as engagement of
workforce. In context of Dunelm Limited, HR administrative performs efficaciously to develop
various tactics that assists them to develop positive relations at work premises. Thus, the
significance of developing workers relation are discussed below:
 Maximise productivity: An efficacious relations among administrative as well as
employees assists to improve productivity of firm. The Dunelm Limited administration
formulates workforce relationships that help them to accomplish certain goals by rendering
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appropriate services to their particular clients. These forms of practices render opportunity to
attain desire development and sustainability of enterprises.
 Build team work: During working in a group, it is required to have positive workforce
relations into management, institutions and many more (Kamoche, 2019). The Dunelm
Limited human resource administrative should assure that their staff’s works collaboratively
with aids of efficacious working knowledge. Additionally, there are many kinds of activities
that is helpful in completing task at certain time duration. The practices of team work assist
them to resolve disputes within workers by inspiring them to working in a group.
P6 Identify key employment legislation relevant to your organisation
Employment legislation is stated as the workforce rights that govern their relationship with
staff. So, this is the responsibility of HR that they should comply regulations related to employee
within their company policies in order to safeguard the rights of their workers (Kanki, 2019).
Into Dunelm Limited, it HR administrative implements essential act within their employment
policies that provide assistance to them for developing comfortable and optimistic worker
relations at work areas. Few of them are described underneath:
 Equality act, 2010: Based on respective regulation, this is the employer’s responsibility to
render equal rights to each staff members (Opatha, 2019). Dunelm Limited human resource
administrative implement regulations in respect to equality under their structure of
employment that make illegal discrimination as per their culture, religions, age and so on.
This renders employ services to individuals based on their proficiencies as well as
knowledge by implementing equality.
 Data protection, 2018: It is considered as the regulations that is mainly formed to safeguard
personal data of personnel as well as clients that are applied through entity. Furthermore,
this is the accountability of human resource manager to defend whole information of its
workforce. Therefore, Dunelm Limited human resource administrative supervises overall
details of its employees as well as keeps them confidential. All this impacts the their
decisions.
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TASK 4
P7 Illustrate the application of HRM practices in a workrelated context, using specific examples
The practices of human resource management executes various documentations
management which assists in hiring, choosing, staffing of proficient candidates. Within Dunelm
Limited, human resource administrative executes many modes as well as methods by which it
analyse competencies of person before facilitate them post at entity. The information of these
documents are discussed below:
Job specification:
Job specification is considered as the written statement of educational qualification as
well as skills which an individual required for performing the responsibilities and consider
accountabilities of specific post or vacancy (Ringle and et. al., 2020). In order to described it in
effective way an example is shown below:
Job Specification
Company: Dunelm Limited
Job Role: Marketing Manager
Department: Marketing
Salary: Negotiable
Job type: Full Time
Location: Syston, United Kingdom
Job Role:
 Managing whole campaigns and practices of advertisements.
 Demonstrated competency to increase productivity of business, departmental
approaches and input from day to day practices.
 Accountable for execution of campaigns relate to marketing into entity.
Responsibilities:
 Market research for new product development, need analysis of clients and demand
of targeted goods or services.
 Market knowledge and understanding of market strategy for the effective execution
of plan and product services.
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Interested candidates can forward their CVs at hr@m&s.com or contact us on+00445698.
Thanks and Regards
MR. Robin Streep
Human Resource Manager
(Dunelm Limited)
Syston, United Kingdom
+00445698
Job advertisement
Job advertisement is considered as an online, print media of an open post or vacancy. It is
generally provided as per the requirements of job, size of firm and others. The HR department
write and post it further (Wilkinson and et. al., 2020). This is one of the key responsibility of
Dunelm Limited Human resource department as an effectual advertisement of jobs helps them to
obtain competent and proficient candidates application. One of the example is shown below:
Marketing Manager required
Marketing Department
There is requirement need of marketing manager.
Interested candidates must posses skills mentioned below-
 Individual should have score 60% and above in Master of business administration and
graduation.
 Having at least 3 years experience.
 Candidates should have effective knowledge about recruitment and selection method,
payroll and others.
 Individuals should have competent knowledge related to recruitment and selection
process.
Time-scales
Inviting of applications 20 to 25 September, 2020
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Scrutinising of applications 9 Sep, 2020
Date of interview of shortlisted candidates 15 Sep, 2020
Offer Letter
A job offer letter is considered as the formal document which is sent to chosen candidates
for employment. Moreover, it is an effective idea to have official written confirmation of offer so
that employer and workers both has clear ideas about job conditions. Furthermore, this is
provided through almost all entity such as Dunelm Limited as this enable candidates to itemised
the aspects regarding offer, get knowledge about accountabilities of job and shows reliable
information regarding firm. one of the efficient example are discussed below in respect of
Dunelm Limited marketing manager.
OFFER LETTER
Mr. David Smith,
We are happy to inform you that you have been selected for marketing manager. As you have
cleared all interview rounds effectively and are recruited for Dunelm Limited marketing
manager.
Roles and Responsibilities:
 Evaluation and management need of distribution channels.
 Motivate employees and other executive for better performance.
 Market research for new product development, need analysis of clients and demand of
targeted goods or services.
Joining date: 1st oct, 2020
working hours: 10:00 AM to 7:00 PM
HR department
Dunelm Limited.
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