Strategic Human Resource Management Report for Air Arabia Airlines

This report provides a comprehensive analysis of Strategic Human Resource Management (SHRM) within Air Arabia Airlines. It explores the importance of SHRM, examining how it impacts recruitment, retention, and employee training and development. The report delves into the business factors underpinning human resource planning, including recruitment strategies, employee retention techniques, and the implementation of effective training programs. It also addresses human resource management policies, major regulatory requirements, and the influence of organizational culture on HR practices. Furthermore, the report evaluates how SHRM contributes to Air Arabia's goals and objectives, offering insights into improving the effectiveness of human resource management within the airline. The report includes an introduction, assessment tasks, and a conclusion, supported by references.

STRATEGIC
HUMAN RESOURCE
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
ASSESSMENT TASK 1.................................................................................................................3
1 Importance of SHRM...............................................................................................................3
ASSESSMENT TASK 2.................................................................................................................4
1 The Business Factors That Underpin Human Resource Planning...........................................4
2 Human Resource Plan For Recruitment, Retention, Training And Development...................5
3 Human Resource Management Policies...................................................................................7
4 Major Regulatory Requirements..............................................................................................8
5 Organizational Culture Has A Major Impact On Management Of Human Resources............9
6 Improve The Effectiveness Of Human Resources Management...........................................10
ASSESSMENT TASK 3...............................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
There has to be a strategic human resource management in any company so that the
functions in the company can take place in an effective and efficient manner and the
management does not have to worry about the working of the internal factors much. The aim of
the strategic human resource management is to make sure that they are using the innovation,
flexible and competitive advantage. The human resource of the company makes sure that the
organization is following and working according to there day to day routine which is a very
important factor. Human resource is the bridge between the management and the employees and
this bridge is very important between the two so that the company can make a lot of profit so that
the company can work efficiently and effectively. Human resource makes sure that all the
employees are doing there work and if they are having any problems the human resource of the
company must makes sure that all of them are solved so that the internal environment of the
company can remain healthy.
Air Arabia airlines is having there head office in Sharjah Freight Center, at Sharjah
International Airport. The destinations the company covers is 170 and the slogan this company
has is “where next”. The company is new and has come into foundation 16 years ago which is
2003. As of December 2013 the company had 2,302 and the company is thinking of expanding in
the entire world but there is a strategy the company is following so that they can get to the target
in a better way and not make errors which will affect the company in positive manner. The
company is having a lot of benefits for the customers which is a very good sign for the company
because the customers of the company are getting satisfied and liked the services and products
which are being given to them.
ASSESSMENT TASK 1
1 Importance of SHRM
SHRM stands for strategic human resource management which is a very important factor
in the company because these help the internal issues of the company so that the company can
function better and more efficiently. It is very important for the company to work efficiently
because that will help the company to have a better understanding and the bond with all the
employees will be better which not make the company have troubles working with one another.
Strategic human resource management helps the employees of the company will help the

employees to increase their skills in the company which is very important so that they can gain
from it and that will make the company have a lot of profit (Brewster, 2017). When the internal
factors are strong then the products and the services which the guests will receive will also be
good and appreciable.
Air Arabia Airlines is having a strong strategic human resource management because the
company is not having a lot of experience in the market, and they can not make errors in the
company which will affect the company from working therefore it is very important for the
company to have a strong strategic human resource management which is experienced so that the
employees which are coming in the company can be trained properly so that the company can
not make mistakes in the future. The functions of the company should take place properly and
that is made sure by the human resource management that it is being followed so that the
company can achieve their objectives and goals.
When the company had just started and the employees were recruited in the company
they did not make a lot of profit because the company was not skilled and the human resource
management made sure that the entire company is working together and as a team so that they
could help each other so that the target could be met in the company (Wilton, 2016). Air Arabian
airlines is in the market for a long run therefore they should make sure that there are no errors or
complications in the internal and external factors of the company so that the company can get a
lot of profit. And in 2014 the company made a profit of 566 millions in the market because of the
working of the company and the satisfaction the customers felt by traveling in these airlines. The
company has 50 aircraft by the end of 2017 which is great progress for the company since they
have recently started than the other airlines. The passengers which have traveled in this airlines
in 2017 are 8.5 million people.
2 States Explicitly
A. Objectives of working procedure of the Air Arabic related to the HR management.
Air Arabia was established on the 3 rd February 2003 and this companies first low cost
carrier was in the middle east. This company was listed on the Dubai's financial market and
traded under the ticker symbol and this companies asset worth more than 10 billion AED. Air
Arabia is familiar with the GCC resign (Bailey and et.al., 2018). They take flight to this all the
destination which companies under the GCC. Air Arabia recently announced that expansion of
the Kuwait services from their Sharjah hub to there silly flight, it means they will send 3 flight to

the Kuwait. This shows that they are familiar with the other GCC resign, and they are sending
their flight to the other Arabic country.
Goals and objectives of the Air Arabia
Goals and objective of the Air Arabia is to provide quality services to the passengers, so
they can satisfy with the services give by the Air Arabia, and they can grow their business in all
over the world. HR management of the company is focusing to recruit employees for the
company who have necessary skills and talented according to the companies demand. HR
manger of the company will provide them training section in the beginners so employees can
understand what they have to do and what responsibility they have I the Air Arabia. Hr manger
of the Air Arabia teach employees how to welcome to the staff when they enter the flight and
after the entrance they have to provide shifty guidance to them and staff have top provide all the
services to the passenger according to their demand and if someone is facing problem then they
have to solve their problem and make them conferrable (Brewster., 2017). It is impotent for the
company to provide training for this all.
B. SHRM activities Pertaining to recruitment, retention and management of impotent
human capital sources and purpose of SHRM.
SHRM is the association for the Human resource management. It is also known as
Society for Human Resource membership association. Here they provide professional practices
and learning for the prole who want to become a professional HR manager of the company. They
provide the education about how to recruit prole in the organization and what is the process to
recruit right people for organization. Recruitment the process which is impotent for the HR
manger to understand this process, so they can recruit proper and skillful candidates. SHRM can
help increase ability and skills of the HR manger of Air Arabia. They can find better team and
staff for the company and this will help HR manger to become a professional because their they
will work with the profession, and they will teach them a proper way to mange all the activities
in the Air Arabia company (Delery and Roumpi., 2017), so they can provide better services and
better experience to the customers.
Purpose of SHRM activities
SHRM designed for the companies, so they can better meet their workers needs while
they are promoting the companies goals and objectives of the company. Their focus is to ensure
that the style, culture and structure of the company and quality, motivation and commitment of

their employees are contributed properly to the achievement of the business or not. They
provide3 proper learning and training to the staff members, so they can increase their moral and
motivate them to achieve all the objectives and goals of the company (Knies and et.al., 2015).
This help to the organization take high growth in the market, and they can achieve the high
reputation in the market or among the customer.
C. Evaluate the Contribution of the SHRM to achieve goals and objectives of Air Arabia
SHRM have different role in the Air Arabia which help them to achieve the goals and
objectives of the company. SHRM mange all the management in the workplace, and they are
responsible for the recruitment, selection, etc
Recruitment
SHRM of the Air Arabia recruit the right person and skillful employee for the company.
HR manager of the company take the interview of the candidates and ask them qualification
related to vacancies and job they apply (Noe And et.al., 2017). By the interview process of the
candidates HR manager see their confidence and their skills to communicate with them. They
select the employees who have necessary skills to work for the company.
Training
After the selection of the candidates HR manger of the Air Arabia provide them a proper
training, so they can understand their responsibility according to their job in the company.
Training also help them to gain some necessary skills and also increasing employees potential
and keep them motivated for their task. This help company to get better and effective workforce
which can help Air Arabia to achieve their objectives and goals of their business.
Management
SHRM also responsible for the management of the companies employees. They have to
post the vacancies if company need new employees. They have to record performance of the
employees if some of them are not doing well in their job then they have to proper them training
if it is necessary then they have to replace the employees with the new candidates. They are also
responsible to understand employees problem if they are facing any problem during the task then
HR mange of the Air Arabia company have to listen their provide ad solve employees problem
and give them proper solution, so they can work properly in the organization.

ASSESSMENT TASK 2
1 The Business Factors That Underpin Human Resource Planning
Recruitment
There has to be a growth in the company which can only happen when there are good
employees in the company because the employees are the backbone of the company and the
employees must be well-trained and qualified so that the company can make a good change in
the company. New employees always get new ideas and innovation in the company and since
this airline is new they need more ideas so that the business can grow. While recruiting the
employees in Air Arabia the human resource management must make sure that employees they
are taking in the company are having the knowledge of technology and if they are having a little
experience and knowledge about this industry so that it is easier for the human resource
management to train the employees properly then so that they can meet the standards of the
company.
Retention
It is very important for the human resource management to have the skills in them that
they can retain the employees in the company and that is a very important factor for the company
and this can happen when there is a strategic planning which is made by the human resource
management (Noe and et.al., 2017). The employees can be given the right set of profits from the
company's side so that the employees do not want to leave the company and that will make the
company have a good name for themselves in the market, and they will have loyal and skilled
employees in the company.
Training and Development
There are a lot of employees who are coming in the company because they are not
trained, and they are not experienced which is making the company not have a good name for
themselves but air Arabia is making sure that the training they are providing to the employees is
making a standard for the company (Bailey and et.al., 2018). The company has been able to set a
standard for themselves and the human resource of the company is making sure that all the
employees are matching up to that standard of the company so that the company can profit from
it. Talent management is also very important in the company so that there is a satisfaction in the
employment in the work they are doing in the company and that is a very important factor.
Employees must be given the right job in which they are interested so that they can put in the

best in the company and that will help the company have a good name for themselves and the
company will be able to make a lot of profit.
2 Human Resource Plan For Recruitment, Retention, Training And Development
Needs
It is very important that the human resource management knows there needs, and they
work according to those. The needs of the human resource of Air Arabia Airlines is training and
development, improving employee satisfaction, cost saving, conflict resolution, human capital
value, etc. The human resource of Air Arabia is very well aware of these factors, and they work
with all these factors in their head so that they can make changes accordingly.
Process
It is very important for the company to have a process in mind so that they can plan and
work accordingly in one direction and that is a very important factor for the company (Cascio,
2015). Gaps in the team need to be fulfilled and the forecasting vision of the department has to
be done properly so that they are not having a trouble in their own department which is a very
important factor which the company has to work upon.
Training and Development
There are a lot of employees who are coming in the company and the human resource
management must make sure that all the policies of the company are followed and the employees
are meeting up to the standards. Over the 16 years the company has set few standards for
themselves and those are very important factors which the new employees need to know so that
they can match up to those when they are working in the company. Training and development is
an activity which the employees must be given so that they get more knowledge and more aware
of the factors that matter in the company. The aim and objectives of the company can be
achieved faster and that will make the company have a better functioning.
Performance Measure
The human resource can measure the performance of all the employees in the company
so that they can come to know who is working according to the standards of the company which
is a very important factor for the company (Shields and et.al., 2015). All the employees have a
different way of working, but they all have to complete there objectives or targets which are
given to them so that they can achieve those and maintain a standard for themselves.
Appraisal

It is very important for human resource management to give appraisals to the employees
so that they can live up to the standards of the company, and they maintain their hard work for
the company so that the company can gain a lot of profit in the market which is a very important
factor. Employees need to have motivation to work for the company otherwise the company will
not be able to achieve there objectives and goals on time and the company will not be able to
prosper.
3 Human Resource Management Policies
Recruitment Policy
The human resource management of Air Arabia is using this policy because this is
making them have a transparency in the hiring of the employees so that there is a better
understanding of the employees who are going to be hired in the company and the other
employees can then make changes in themselves, and they can try again later (Noe and et.al.,
2015). The right people have to be hired by the people of the company because the company can
only function better when there are right people working in the company.
Selection Policy
This is when the human resource management is selecting the right employees for the
company is very important. There is not just supposed to be transparency in the company while
hiring the employees but also have a standard for the company which will make the company
unique in its own ways. New selection of employees must have knowledge about the company
they are coming into and knowledge about the hiring process.
Retention Policy
Data is supposed to be collected by the human resource management team about all the
employees so that the company knows what all the employees are doing in the company so that
they can expand and make changes in the company accordingly. It is very important for the
company to have the right set of skills and knowledge and this data can be collected in
technologies or paper work (Budhwar and Mellahi, 2018).
Training and Development Policy
There are workshops and activities which are conducted by the human resource
department to make sure that all the employees are matching up to the standards of the company
and that is a very important factor for the company (Albrecht and et.al., 2015). This will make

the new employees have the right skills and knowledge about the industry they have stepped into
and the human resource will be able to make a lot of changes for the betterment of the company.
Leave Policy
The employees must know about the leave policies beforehand and the human resource
must make sure that all there inquiries about the leaves is clear with the employees, and they
willingly want to take this company up for there career. Leaves is the basic needs of the
employees and the company must give the sufficient leaves to the employees so that they have a
personal life to live as well (Nankervis and et.al., 2016).
4 Major Regulatory Requirements
Anti Discrimination
It is very important for the human resource management to make sure that there is no
discrimination which is taking place in the company because that is against the law and the
company can be sued for this action (Bratton and Gold, 2017). Human resource of Air Arabia
makes sure that the right employees are selected for the job regardless of race, color, gender,
culture, religion, etc. There are equal opportunities given to both the genders in the company,
and they all are treated equally in this industry which is a very important factor in the field.
Employees must feel comfortable in the working environment of the company so that the
employees are willing to work, and they can do there best for the company to function.
Wage and Hour
The wages to the employees must be paid the right amount because they deserve to be
paid for the hard work they have done for the company. Human resource is the one who decides
the wages for the employees of the company and that is a very important factor because if the
employees are not given the right wages then they can get demotivated and if the employees get
demotivated then they will not want to work and that is a very negative approach to the company
(Stewart and Brown, 2019). Wages are like the motivation which the employees have in them so
that they can make themselves work harder for the company. The employees who are getting
paid for the work they are doing then they will leave and look for better options but the company
can not lose them because they will have experience and will know there work well and the
company can not afford to lose the employees because there are limited employees as of now in
the company therefore making them satisfied with the work and wages is very important. Air

Arabia makes sure that they are paying the right amount to the employees on the right time
without any delay so that they can keep the employees motivated.
Safety Laws
Human resource management must make sure that all the employees of the company are
getting the right to safety while working in this company because that is the basic right of the
employees (Delery and Roumpi, 2017). These are provided to all the employees of Air Arabia
airlines employees because this is making the employees comfortable in the company, and they
are having a healthy environment to work in. There is addition to these laws all the time so the
human resource should be careful about the changes and make sure the employees are getting
there rights. There are five stages of employees needs and safety, food, water, etc are the most
basic needs and the company makes sure that the employees are receiving that for the betterment
of the company and the company can maintain a standard of employees coming in the company.
5 Organizational Culture Has A Major Impact On Management Of Human Resources
Technology
The technology plays a great importance in the organizations culture because all the
employees are not technological friendly and the human resource has to make everyone gets used
to this factor so that the company can function better. Technology is playing a major role in Air
Arabia airlines as well because technology has made the customers get a lot comfortable going
online and the cheaper the prices of airlines the higher passengers there will be willing to travel.
Due to technology the work is getting done faster and better in the airlines and that is a great
advantage for the company therefore getting technological friendly in the company is very
important.
Employee Engagement
It is very important to have transparency in the company so that the company can
function better and the company will be able to work as a team to achieve the objectives and
aims of the company. It is very important for the company to achieve that aims and goals and
that can only be possible when the entire team works together (Taylor, Doherty and McGraw,
2015). The employees must have a clear guidance in the company so that they can work in one
direction and the employees must be completely engaged in the work they are doing in the
company so that they can grow.
Industry Trends

The customers need and wants keep changing with time and that is very important for the
company to understand so that the changes in the company can come accordingly so that the
company can make a profit for themselves. There is a lot of pressure on the employees because
the management keeps getting the change in the company so that there is a growth of the
company according to the customers because they will be able to satisfy them more which is a
very important factor for the company (Brewster and Söderström, 2017). The society is changing
with time and that is getting very tough for the company to have maintained that change in the
company because the services and the products which the customers want are very high so the
human resource have a meeting with the management of the company so that they can get
changes in the company accordingly. Employees have to work therefore the human resource
represent the employees in the meeting so that the management can make proper decisions in the
company which will be positive for the company and the company will be able to gain a profit in
the market.
6 Improve The Effectiveness Of Human Resources Management
This company does not have too much of experience in the market and the human
resource is doing there personal best in the company but there are a lot of factors which the
department must have worked upon so that there could have been changes for the betterment of
the company. The pressure on the human resource management is a lot, but they must keep there
minds calm so that they can make better decisions for the employees so that the environment of
the company does not get disturbed on a large scale (Collings, Wood and Szamosi, 2018). There
were a lot of employees who leaving the company because the management of human resource
did not make them feel comfortable and satisfied with the work they were selected for and the
employees got better options outside the company therefore they preferred to shift rather than
staying in the company. This made the company lose on loyal employees in the company which
made the standards of the company a little lower because there were new employees coming in
the company which made a lot of errors since they were not trained.
The communication in the company is not so strong therefore the company is not being
able to run as one and there is no direction in the company of the internal environment of the
company (Brewster, Mayrhofer and Farndale, 2018). The technological factor is also not so
strong of the company because they are not too friendly with the changes which keep coming in
the technological section. Quality of service and products also need to be improved which is the