Strategic Human Resource Management Report - ALDI - HRM Strategies

This report provides a comprehensive analysis of Strategic Human Resource Management (SHRM), using ALDI as a case study. It begins by examining current trends impacting HR strategies, such as manpower diversity, globalization, technological advancements, competition for talent, and changing skill requirements, along with their influence on ALDI's HR practices. The report then delves into external and internal factors affecting SHRM, including market trends, legal regulations, economic conditions, availability of funds, and employee relations. It explores relevant HR theories, including performance management, and concepts essential for organizational growth. The report further investigates change management models and their justification in supporting HR strategy, culminating in an evaluation of how HR outcomes can be measured and monitored to support sustainable performance, suggesting development techniques and evaluating their contribution to company growth. The report concludes with recommendations for ALDI to enhance its SHRM practices.

Strategic Human
Resource Management

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................5
P1 Current trends & development that impact on organisation's Human Resource strategy......5
P2 External & Internal factor influence Human Resource strategy and practice........................6
M1 Analysis effect of external & contextual development on Human Resource strategy of an
organisation.................................................................................................................................7
D1 Evaluation of impact of external & contextual development applying theories as well as
concepts.......................................................................................................................................7
TASK 2............................................................................................................................................7
P3 Theories & concepts for growth and development of strategic Human Resource
Management................................................................................................................................7
M2 Analysis of how HR theory relates to an organisation.........................................................9
D2 Evaluation of how HR theory relates to organisation context..............................................9
TASK 3............................................................................................................................................9
P4 Change Management models ................................................................................................9
M3 Justifications of change model and how it supports Human Resource strategy.................11
D3 Critically Evaluate change management model and strategies ..........................................11
TASK 4..........................................................................................................................................11
P5 How Human Resource outcomes can be measured and monitored with an example..........11
P6 Evaluation of effective HR management and development which can support sustainable
performance...............................................................................................................................12
M4 Suggestion for Human Resource development techniques................................................12
D4 Evaluation of how monitoring & evaluating techniques contribute towards growth and
sustainable performance of company........................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Strategic Human Resource management is deciphered as a process of attracting,
rewarding & retaining staff members for the goodness of both employees as well as organisation.
In another words, it is a procedure of interrelate functions of HRM with organisational objectives
and goals. In this practice, strategies and actions is developed in order to optimally utilize human
resource of an organisation. This assist company to enhance their performance level and raise
their level of profits (Armstrong and Taylor, 2020). Human resource department of an
organisation maintain effect relationship with employees that assist company to retain their staff
members for longer time period. The other functions that is performed by Human Resource
involves recruitment, selection, Training & development, performance management and many
more. In the present report, ALDI is chosen as a base company. The company was established in
the year 1913 by Karl & Theo Albrecht. The existence of the company is in more than 11,000
locations globally which is the reason behind its large market share. ALDI deals in products such
as Household essentials and variety off groceries. The report covers current trends that effect on
the human resource strategy of an organisation along with its impact on external and internal
factors. Moreover, Theories and models associated with strategic human resource management is
discuss in this project.
TASK 1
P1 Current trends & development that impact on organisation's Human Resource strategy
In this dynamic world, it is important for an organisation to be flexible & keeps n
changing their policies and strategies that assist companies to maximise their effectiveness level.
In context to ALDI, it is determined that company care and value their employees and focuses on
providing them positive culture in the premises (Brewster, 2017). In order to retain employees
and to deal with changing trends, ALDI require to give interesting future opportunities to all the
staff members. Some of the current trends that influence on Human Resource strategy of an
organisation is defined below:
Manpower Diversity: It is defined as people who belong from different places, culture,
is working at one place. It is important for companies to have diverse manpower which assist in
improving the efficiency and help in gaining competitive edge at marketplace. With reference to
ALDI, its higher authorities express human resource manager to recruit candidates of different

culture, religion, age and ethnicity. This will assist company to be more innovative &
competitive in market that directly leads to growth and development of ALDI.
Influence of Globalisation: Globalisation assist company to expand their business
activities and increase the level of profitability. In relation to ALDI, the company has existence
in more than 11 countries but in order to enhance their operations globally they require to bring
some innovative and creative idea in market so that they can sustain in market of other countries
in an effective manner.
Advanced Technologies: Nowadays, technology is changing rapidly that effect on the
overall strategies of an organisation. In context to ALDI, its human resource manager requires to
use new methods of recruitment and selection which help company to hire effective and talent
candidate for the organisation (Chadwick, Super and Kwon, 2015). Nowadays, many technical
software is developed in order to select candidates which directly effect on the overall
organisation HR strategy.
Competition for Talent: Due to increase in competition, companies are focusing on
hiring talented and effective employee who can perform activities in a proper and effective
manner. In relation to ALDI, the company provides many benefits to employees and emphasise
on satisfying their needs so that they can attract fresh talent for the company which effect on the
overall efficiency of ALDI in positive manner. It is essential for human resource manager of
ALDI to change their strategies and policies in order to hire talent candidate for the organisation.
Changing skills: With the passage of time, the requirement as well as needs of
employees is changed so it is essential for ALDI to make innovation in its Human resource
strategy that will help in gaining desired goals in a desired manner.
Continuous emphasise on improving customer experience: In this competitive world,
it is important for an entity to provide to provide high customer experience as it sales as well
profit is totally depend on them. In order to achieve this, ALDI need to enhance productivity of
staff members who provide effective and on time service to customers.
P2 External & Internal factor influence Human Resource strategy and practice.
External factors involve elements which influence on the overall operations and
functions of an organisation. The external factors are technological changes, economic
conditions, change in legislation & policies, social factors and many more. This element
indirectly or directly effects on operations of an organisation which in turn impact on the overall

objectives of the company. The external factors that influence on practices and strategies of HR
is mentioned below:
Market Trends: Change in market trends effect on the overall activities and operations
of a company. The market trends are changing due to change in technology, perception as well as
buying behaviour of customers (Delery and Gupta, 2016). In order to deal cope with the
changing market trends, it is important for companies to change their level of production
processes and services. In relation to ALDI, it is important for Human Resource manager to give
appreciation and rewards to employees so that they can bring innovative idea for company that
strengthen position of ALDI globally. It will also assist company to gain competitive edge at
marketplace and fight with their rivals in a proper manner.
Laws: There are many legislations and policies that effect on the functioning of a
company. In relation to ALDI, the company head office is in United Kingdom and according to
their laws it is essential for all the organisation to maintain personal data of employees. Change
in laws and policies impact on overall practices & strategies of Human Resource as they need to
alter their policies which assist company to function in a smooth and effective manner.
Environmental change: Nowadays, people are more conscious towards their health and
protect the environment. With reference to ALDI, it is plan to offer herbal products in market in
order to contribute towards protection of environment and builds positive brand image in market.
Technical change: The technology is changing continuously that affect on the buying
behaviour of customer as they prefer to consume innovative and new things. In context to ALDI,
it is important for higher authorities to use advanced techniques in its process as it decline the
overall cost and increases profits of company.
Internal Factors involves employees, stakeholders, funding, investment opportunities
and so on (Delery and Roumpi, 2017). All these factors effect on operations and functions of a
company which in turn effect on the strategies and practices developed by the Human Resource
manager of an organisation. The internal factors that effect on activities of ALDI are as follows:
Availability of Funds: In order to smoothly function out business activities, it is
important for an organisation to have enough and enough funds available in the company as it
assists in formulation of policies and strategies in a proper manner. With relation to ALDI, its
higher authorities ensure that funds are available to all the departments of a company. If it is
talked about human resource department, lack of funds impact on the practices and strategies that

is developed by them as they are not able to perform activities in a proper manner. This will
directly affect on the overall organisational objectives and goals in a negative manner.
Relation with Employees: Human Resource manager of an organisation build strategies
in order to maintain effective relationship with employees that help company to retain their
employees for longer time frame. In context to ALDI, its HR manager emphasise on developing
good relationship with staff members which motivate them to work with full potential and
enhance productivity and profitability of company.
HR generic strategies: The human resource generic strategies include three factors that is
differentiation, focus, and cost leadership. This are given below with relation to company.
Cost Leadership: In this strategy, the main focus is on providing high quality goods and
service in market at lower rates. It help ALDI to gain competitive advantage at marketplace and
reaches to leading position.
Differentiation: Herein, the main focus is on providing unique and different service in
order to attract maximum number of people prevailing at marketplace. This strategy will assist
ALDI to develop strong brand position that leads to increase in sales and profit of company.
Focus: it involves two strategies that is cost focus and differentiation focus that is
providing unique and different goods in market at lower rates.
From the above discussion, it has been analysed that ALDI should adopt differentiation
strategy as it help company to attain competitive edge at marketplace.
M1 Analysis effect of external & contextual development on Human Resource strategy of an
organisation.
External factors such as political, legal, social , economic and many more impact on the
strategies develop Human Resource manager (Liu, 2017). Along with this, Advancement in
technologies, increase in market competition, workforce diversity also effects on the plans and
Human Resource strategy. In order to cope up with the changing environment, it is important for
HR department to be flexible and dynamic that help company to hire talented candidate which in
turn raise the productivity as well as profitability level of an organisation.
D1 Evaluation of impact of external & contextual development applying theories as well as
concepts
It is important for an organisation to make development in their strategies so that
monitoring & controlling of staff members can be done effectively. ALDI can use strategic

model like performance management which affect positively on the productivity of employees.
This will also help company to gain competitive advantage at marketplace and attain their
desired goals within the specified time period.
TASK 2
P3 Theories & concepts for growth and development of strategic Human Resource Management
There are different theories as well as concepts which assist companies to build &
enhance their processes of strategic human resource management (Marchington, 2015). ALDI
offers its products globally in order to raise its market share and to gain leading position in the
industry. The present situation that is occurred in the company is inequality in pay structure as
employees feel that salaries given to them is not equal to the wages that is received by other
employees. In order to solve this, the higher authorities of ALDI uses some theories and concept
that is mentioned below which assist an organisation to attain their objectives in an effective
manner:
Performance Management: It is a process of evaluating the performance of all the staff
members prevailing in the organisation with an aim to attain desired objectives and goals.
Moreover, it is a procedure of building, guiding & improving efficiency of employees so that
they can contribute their best towards the attainment of objectives within stipulated time frame.
In context to ALDI, acquisition of this concept at workplace assist managers to improve
efficiency and attain desired goals of company. For Instance, ALDI serves its product in all over
the world. In order to analyse performance level of staff members, human resource manager can
use this concept of performance management as it will help them to evaluate efficiency and
contribution of employees towards attainment of objectives (McClean and Collins, 2019). It will
also help them to improve productivity of staff members which directly increases profit of ALDI.
Example 1: In Aldi, the management of the company can implement the concept of performance
management. With the utilisation of this theory the company can determine the execution of the
employees that they are effectively perform their roles and responsibilities or not. If they are not
perform well the management of the company will provide training and development sessions so
that they can do their work in effective manner. It will help in developing and improving the
profit and productivity of the company. It will also help in retaining the employees of the firm till
long term duration.

Universalistic Theory: This theory is associated with internal resources of an
organisation and its relations to the performance of business activities. This theory aid companies
to formulate effective strategies as well as plans. In context to ALDI, acquisition of this theory
helps HR manager to frame recruitment and section process in an effective manner. Along with
this, it helps ALDI to bring new and creative idea in the company that leads to raise in efficiency
and productivity of company.
Example 2: If the administration of Aldi implement and use this concept in business
organisation. Then with the help of it, the HR function of firm can organise and conduct
recruitment and hiring process. It will also crucial to hire skilled and knowledgable persons by
using different recruitment methods. If the organisation have skilled and qualified employees
then innovative and creative ideas are bring which help in development of the firm in term of
raising profit and enhancing productivity.
Contingency Theory: This theory signifies the uncertainties that is occurred in an
organisation at any time so it is suggested that no theory is applied in organisation as it is depend
on the situations arises at workplace. In relation to ALDI, if Contingency theory is adopted by
higher authorities it will assist them in dealing with uncertainties or situations occurred in future
that directly leads to achievement of organisational goals within time frame.
Example 3: By implementing this concept in business organisation, the management of the firm
can deal with complex situation that can be occurred with the firm in current era or in upcoming
time. By using this concept, the management of the firm can instantly work towards attainment
of the aims and objectives of the company in set time duration. It will beneficial to make
increment in the revenue, market share, net profit and productiveness.
Flexible working arrangements: It is described as giving facility of flexible hours of
working to the staff members as it raises the productivity level of employees which in turn affect
positively on the profits of an organisation (Ostroff and Bowen, 2016). With reference to ALDI,
company can adopt this concept as it will motivate employees as they get to work according to
their time. This will maintain work-life of employees that affect positively on their efficiency
level which in turn leads to raise in profits of ALDI.
Example 4: By adopting this concept the firm can make development in the business. Because
with the help of it, the administration of company make flexibility in working process so that
employees can do their work as per them. Like if an individual is not able to come to office then

the person can do work with the help of work from home as a flexible working option. It will
help in retention of the employees as well as enhancing productivity of the firm.
All these theories and concept can be acquire by ALDI as it helps them to manage human
resource in a proper and effective manner which leads to enhancement of productivity as well as
efficiency of staff members of the company.
M2 Analysis of how HR theory relates to an organisation
All these theories acquired by ALDI assist in motivating employees due to which their
efficiency and productivity level increases. This will help ALDI to achieve organisational
objectives within given time period that leads to increases in profits of company. Along with
this, by applying theories company can make optimum use of human resources which affect
positively on the efficiency of ALDI.
D2 Evaluation of how HR theory relates to organisation context
HR theories help managers of an organisation to motivate their staff members which
affect positively on the productivity and performance of a company. Contingency theory suggest
that no particular strategies is effective for an organisation as it is changed according the
circumstances arises at workplace. Universalistic Theory assist an organisation to bring
innovative and unique idea that further help company to gain competitive advantage at
marketplace. In order to solve issue of payroll structure, the company uses performance
management concept which assist in evaluating performance of staff members in a effective
manner. It also show results that is contribution of employees towards organisation objectives
and goals of company.
TASK 3
P4 Change Management models
Change is a continuous procedure and in order to cope up with this, it is important for an
organisation to be flexible and dynamic. This will help company to easily deal with the situations
and achieve their objectives on time period (Reiche, 2016). There are some models of change
management which will be acquire by ALDI in order to formulate as well as develop Human
resources strategies. This model is also help managers of ALDI to manage all staff members of
an organisation. The models are defined below in relation to company:

Kotter’s 8 Step change Model: The model was proposed by John Kotter, a professor of
Harvard Business school. The steps of model are mentioned below with relation to company:
Establish Urgency: It is refer as creating the need of change by establishing a sense of
urgency in the mind of employees. Moreover, it is settling the significance of a project in the
mindset of staff members so that they can finish the task given to them on urgent basis. By
developing the environment of urgency, employees’ competencies and skills is enhanced that
effect on the overall results in a positive manner. Along with this, it also assists ALDI to evaluate
the performance of employees and give them appreciation accordingly.
Build a Powerful Team: It is difficult to managers to bring changes in an organisation at
their own, so it is essential for higher authorities to build a team which direct others and cope up
with changes effectively. In relation to ALDI, the company would develop a team that help in
implementation of activities in a proper manner. This will also help managers of ALDI to bring
out positive results and develop brand image of company in market.
Create Vision: In order to make understand change to employees, companies can
develop a vision which is associated with the objectives o0f an organisation. This will build a
clear statement in mind of staff members of ALDI that will lead to attainment of goals within
time frame.
Communicate Vision: After creating the vision, the other role that is needed to be
perform by higher authorities of an organisation is to Communicate the set vision to all the staff
members so that they can motivate and contribute their best towards the attainment of goals
(Shields, 2015). It will also help team members to clarify task require to be perform by
employees in order to adopt change in a proper manner. With reference to ALDI, it has different
channels of communication
which assist them to update employees about change taken to be place in the company.
Remove Hurdles: All the above four steps are important for an organisation in order to
initiate change, but it is also essential to identify the barriers that reduce the chances of adoption
of change. In relation to ALDI, it is important for managers to analyse the obstacles within short
span of time so that changes are adopted by employees that directly effect on objectives of
company in positive manner.
Develop short term wins: Change processes take time that creates mindset of employees
that their efforts are wasted. In order to deal with this, it is important for an organisation to

develop short term targets which motivate employees to work with full zeal and contribute their
efforts towards attainment of objectives (Taylor, Doherty and McGraw, 2015). This will also
build confidence level among staff members due to which their productivity raises and affect
positively on the organisation profits.
Build on the change: It has been analysed that change process get failed due to which
projects are not completed properly. It is essential for managers to stick with the change till the
objectives is not achieved. In addition to this, the managers should focus on improvements
instead of getting failed as it will help ALDI to enhance their productivity and profits.
Example 1: This change management theory is implemented by the firm to develop the ability of
change and maximise its chances of growth. In Aldi, if the administration of the company adopt
this model then by following al the step of this plan,m company can avoid failure and become
adept at implementing change. Kotter's approach offers a wide robust checklist of most of the
things the management need to think about at time of change process. If the company will make
technological change in the company of the effective running of the firm then it should hire
skilled and qualified employees which help in running the business of the firm.
Nudge Theory: This theory is associated with behavioural science that develops positive
behaviour and attitude of employees towards the change taken place in the organisation. This
theory assist company to attain aim of change management in an effective manner. In relation to
ALDI, its higher authorities can adopt this model at workplace which helps in development of
positive behaviour of staff members towards change that directly leas to achievement of
organisational objectives on time period (Stewart and Brown, 2019).
Example 2: Nudge theory is a flexible and modern concept for understanding the thinking,
decision making and behaviour of people. If the administration of Aldi implement this concept
then it help in improving employees thinking and decision making ability, managing change of
all sorts etc. In context of making change, this theory will be beneficial to the firm in term of a
way of offering small clues that support decision making. It will not penalising employees and
organisation financially. In form of implementing this concept, the organisation can make
development in the functioning of the business.
Lewin's Theory: Lewin's theory is a 3 step procedure that involves unfreeze, change,
freeze. This theory help companies to make high level of improvements that ledas to incraese in
productivity of an organisation in an effective manner. In the unfreeze stage, the changes that is

required is clear to employees. In the change stage, employees adopt the changes that is needed
to improve conditions of company. In the last stage, changes take place in an organisation that
leads to attainment of organisational objectives within time frame.
Example 3:This model of change management can be use by administration of Aldi in term of
managing change that is made by the firm for the growth and development of it. Lewin's change
management theory assists account for both the uncertainty and resistance to change that can be
experienced at all staff extents in the company. If the management of Aldi make change
regarding implementation of new technology then it can firstly determine old techniques and
stop the use of them. Then implement new or providing training to employees about the
utilisation of them and then start the use of them in business operations and activities. This
change theory is favoured by others for its uncanny ability to uncover and patterns or unseen
issues and its fresh approach to new thinking.
M3 Justifications of change model and how it supports Human Resource strategy
The change model that can be adopted by company is Kotter's 8 step model. This model
states how changes can be handle and how to motivate employees to adopt changes. Along with
this, it states that managers of ALDI can focuses on improvements rather than getting failed on
bringing change in company. Moreover, this model supports Human Resource strategy in a
positive manner as it helps an organisation to stick with the changes and raise their level of
efficiency as well as productivity.
D3 Critically Evaluate change management model and strategies
Change management models & strategies assist company to deal with the changes and
decline the level of problems arises in future. Along with this, the benefit of using change model
is it increases the efficiency of employees due to which the overall productivity of company
increases. The disadvantage of change model is it consumes a lot of time of managers which
distract them due to which sometimes projects is not completed on time.
TASK 4
P5 How Human Resource outcomes can be measured and monitored with an example
Sustainable growth: It is refer as raise in sales percentage which is consistent.
Organisations achieve this by developing effective strategies and plans that helps companies to
sustain in market for longer time period. It has two basic mean in context of business and

economy. It has meant the realistically accessible development that a firm or economy could
maintain without operating in to issues. Sustainable economic growth is finical development that
attempts to fulfil the needs of individuals but in manner that sustain natural resources and the
environment for future generations.
HRM support sustainable business performance and growth: Human resource
manager of an organisation focuses on maintaining good relationship with employees which help
company to retain staff members for longer time period. In addition to this, HR manger motivate
employees that raise performance and productivity of employees which directly leads to increase
in profits of company. The explanation of performance measurement tools are as under:
 Bench marking: It is a type of business process that is helpful fort companies in
comparing performance with other similar organizations. This tool is very helpful n
determination of actual performance so that it can measured with set standards. Aldi
is comparing its performance with other big competitors that are helping in
understanding of deviation in their performance level (Zikic, 2015).
 KPI: Key Performance Indicators help various business in making a detailed
evaluation of their performance with comparison to external market. It will be very
helpful in making improvements on certain areas that determine key aspects of
performance for a organization. Some of key performance indicators can be market
share, customer satisfaction level etc.
 10-C: It is that model which h is used in HRM practices where firm can measure the
output of human resources in organtional and maintain the environment. This
method includes ten points which are connect, carrier, clarity, convey, congratulate,
control, contribute, and collaborate, creditability and confidence. These all are the
basic points which can help ALDI in maintains of its employee’s output in specific
manager this will also leads in securing the collection. Here firm have to first
connect with its employees than it have to make sure there carrier advancement by
clearing their roles and convey them with good facilities. Than it have to coagulated
them for their good performance.
 Best fit: this is the method which is developed by Harvard, Michigan and York
that’s why this model is also called “matching models” in HRM. Here, in this
method HRM polices are been focused more for development of human resources

output. This can be impalement be ALDI on the management by improving their
polices and process which help firm in getting more and more output from
The HR outcome is measured by analysing performance of staff members, their
productivity and efficiency level and to identify their ability of complete project on time. Along
with this, it can be monitored if company attain objectives within the budget and on time period.
It assists company to save their cost and generate higher profits within short span of time. The
positive outcome of Human Resources assist company to build effective strategies and brings
improvement in the efficiency and productivity of company. In relation to ALDI, outcome of HR
can be measure by identifying employee performance, employee relation, profit level, revenue
generation and many more (Yong and Mohd-Yusoff, 2016). Along with this, it can be measure
by checking the performance of employees with the expected performance. Moreover,
Monitoring of Human Resource strategies assist company to identify their weaknesses and then
make improvements that help company to implement business activities in an effective manner.
Moreover, the higher authorities of ALDI can measure HR outcomes by analysing the profit of
past years with the current years or by identifying the efficiency level of staff members with their
past performances. For example, if conflicts arise in ALDI among the employees and how it is
handle by the HR of company is Assist Company to measure their outcomes.
P6 Evaluation of effective HR management and development which can support sustainable
performance
HR management & development is helpful in organizations for recruiting skilled and
talented employees that can work according to organization's overall requirements. Human
resource department in every organization has the responsibility to increase level of
performance so that overall competitive position can be maintained and ta same time there is
higher level of performance. For example, if the management of the company set an
objective of optimum utilization of resources. In context of it, the management of Aldi can
use bench marketing tool to determine the execution of employees that employees are able
to accomplish the set target or not. If the employees are not performing well then company
provide training and development program to them so that they can effectively complete
their work by using more required resources so that they can fulfill the task in effective
manner or attain set objective of the work in granted time duration.

Suitable development can be achieved in ADLI by following the concept which are
maintained above this will help in identifying the needs of employee and act according to
them for instance. Best fit method can be used by ADLI in its operation where it can
develop polices which will maintain employees and help them to perform better this will
increase the chances of sustainable development of human resources in firm. It can also use
benchmarking which will help it in measuring the performance of employees which will
lead to development of their skills and ultimately tends toward the sustainable development.
M4 Suggestion for Human Resource development techniques
It is suggested that company can make use of performance appraisal technique which
help in evaluating the efficiency of employees in an effective manner. This will also help
company to make improvements that further assist company to sustain in market for longer time
period and to achieve higher growth.
D4 Evaluation of how monitoring & evaluating techniques contribute towards growth and
sustainable performance of company
Performance appraisal technique help company to enhance the productivity level of
employees. Along with this, it also helps company to encourage staff members so that they can
put efforts to achieve organisational objectives (Delery and Roumpi, 2017). Moreover,
achievement of goals on time frame will help an organisation to remain in market for longer time
frame and gain higher growth effectively.
CONCLUSION
From the report above it is concluded that strategic management of resource sin a
organization especially human resources is very helpful in improvement of overall performance
of organization. With the analysis of present market trends there are various human resource
strategies that organization formulate for purpose of achievement of set goals. Different theories
have been formulated and developed that assist human resource managers in effective
management of human resources in an organization. This is most critical function in effective
and smooth functioning of all functional departments in each organization. Further, human
resource strategies are also very useful in achievement of goals in the specified time frame.

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