Human Resource Management Report: H&M and HRM Practices Analysis

This report provides a comprehensive analysis of Human Resource Management (HRM) practices, focusing on key areas such as recruitment, selection, and employee relations within the context of H&M. The report begins by outlining the purpose and functions of HRM, followed by an examination of t...Read More

Human Resource
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Purpose and the function of human resource management...................................................1
P2 & M2 Strength and weaknesses of various approaches of selection and recruitment...........2
M1 How functions of HRM can provide talent and skills to fulfil business objectives.............3
D1 Critically evaluate the strengths and weakness of different approaches to recruitment and
selection.......................................................................................................................................3
TASK 2............................................................................................................................................3
P3 Benefits of various human resource practice for employees and employer..........................3
P4 Effectiveness of various HRM practices in terms of raising profits of organization.............5
M3 Different methods used in HRM practices...........................................................................6
D2 HRM practices and application within an organisational context, using a range of specific
examples......................................................................................................................................6
TASK 3............................................................................................................................................6
P5 Importance of employee relations in respect of impacting HRM decision making..............6
P6. Key terms of employment legislations and impacts on HRM decision making...................7
M4 Key features of employee relations management and employment legislation that affect
HRM decision-making ...............................................................................................................9
D3 Critically measure employee relations and the application of HRM practices that inform
and influence decision-making in an organisational context......................................................9
TASK 4............................................................................................................................................9
P7 HRM practices in a operations elated context, using specific example................................9
M5 Provide a rationale for the application of specific HRM practices in a work related
context.......................................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
In the modern era, human resource management is an important concept for every
organisation because helps to manage all over human resource of the organisation so that every
staff members will significantly performed their tasks and attain their decided goals. Apart from
this, HR department of the company conduct several motivational programmes within the
organisation for all over staff members so that they can enhance their confidence and motivation
level towards their works. This report based on H&M, is a Swedish multinational retail firm of
clothing company which provide clothes for men, women and kids. In the context of H&M will
be define appropriate purposes and functions of the HRM as well as various strengths and
weaknesses of recruitment and selection methods.(Kraaijenbrink, Spender and Groen, 2010) In
this addition, actual benefits of HRM for the employees and employers also various kind of
HRM practices will be demonstrate. In order to this, will be define benefits of employee relations
and key employment legislations of the UK. At the last, will be prepared an particular job
specification for an specific job position of the employee. (Avey and et. al., 2011)
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TASK 1
P1 Purpose and the function of human resource management
HRM is one of the important activity for every organization in which manager easily
manage their activities in systematic manner which directly contribute in coverall success of the
company at market place. In H&M's context, they focus on improving employees performance
by providing quality services as per their requirements. With the helps of this they easily
motivate their workforce and achieve its target in appropriate manner. The main function of
HRM application is to resolve all the problems which faced by the employees at the workplace.
For this HR department communicate with their workforce to reduce the chances of arising
conflict situation in effective manner which leads in building positive relation among all the
employees. Along with this, it helps in promoting positive and healthy work environment in
which workers get motivated and put their best efforts for completing their job without any
interruption. In this context, some time HRM act as adviser in which they provide better
guidance and suggestion to its employees in order to improve their performance level in most
effective manner. Along with this assigning job is also important purpose of HRM in which
manager of the H&M's assign right person at right place so that they easily understand their
responsibilities about the work and get better outcomes. With the help of this they easily promote
effective work environment to improve overall performance and maintain better relation among
all the employees.
Furthermore, HRM function is also important for H&M's company to enhance their
productivity level in market place because it provide better support to include8ing all the capable
and eligible candidates within the company to performed particular job. Remitment and selection
is important function in which company find out the capable candidates for their organizational
activities so that company easily achieve better success. Experiences workforce helps in
achieving positive outcomes which leads in improving image in market. Along with this,
orientation is also effective which execute by the company after hiring new employees at the
workplace. So that it is more important for the business to orient all the employees in order to
increase their awareness towards the company and its background. For this HR department
organize an effective orientation program in which top management interact with their new
workforce and provide them better knowledge about their organization activities which is more

beneficial for the company. Managing and controlling is also an effective and important function
of human resource management in which manager of H&M's company to manage and control all
the organizational activities in order to enhance overall profitability in effective manner. In this
process it is also significant that implement effective management system to achieve
organizational goals and objectives. (Bakker and Bal, 2010)
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P2 & M2 Strength and weaknesses of various approaches of selection and recruitment
Recruitment and selection is important process of every organization which helps in
inviting large numbers of capable candidates to particular job position. It helps in achieving
organizational success in systematic way. In this context various approaches used by H&M's
manager to select eligible candidates within the organization.(López-Nicolás and Meroño-
Cerdán, 2011)
Illustration 1: Recruitment and Selection
(Source- Shm, 2013)
Internal approaches of recruitment is effective which provide better opportunities to their
existing employees for higher position. In this manager asses the capabilities of the employees
and then select those workers who pass the criteria and provide them best promotion. As per this
it define some strength and weakness of using this approach. Along with this, main advantage of
this approach is to save the advertisement cost because manager provide better opportunities to
their old employees and also motivate them to perform their best. With the help of this manager
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easily maintain positive and healthy work environment for their employees in order to increase
overall productivity of the company and employees as well. (Shm, 2013)
Furthermore, drawback as well as weakness of using internal approach is to block new
joiners and talent within the organization. Sometime it become difficult for the manager to select
right employees because if workers fails in promotion than the get demotivated and also decrease
their morale. (Galli and et. al., 2012)
External approach of recruitment is one of the important methods which is used by the
H&M's company to hire candidates for filling their vacant seats. For this manager use
advertisement activities in order to provide information about the vacancy which leads in
inviting more and more candidates for applying in organization. In this context some strength
and weakness also include in this method. One of the best advantage of using this approach is to
fill new and innovation talent so that they easily improve profitability level of the company in
effective manner. It also helps in providing best opportunities to the manger to select best
candidates so that they easily achieve all the target of the company in systematic manner. On the
other side the drawback of using this methods is, it is very costly because in this manager invest
more fund in advertising for inviting candidates.
M1 How functions of HRM can provide talent and skills to fulfil business objectives
HRM is one of the effective concept for organization in which company easily include
skilled and capable employees within the company so that they perform their task in most
effective manner and achieve its target. In this context, manager of the company provide better
rewards and incentives as per employees performance in order to encourage their morale towards
the work. Along with this, manager also provide better training and development programs to
their workers which leads in enhancing their skills and knowledge which helps them in achieving
organizational goals and objectives in most effective manner.
D1 Critically evaluate the strengths and weakness of different approaches to recruitment and
selection
According to Gutiérrez (2011) internal and external approach of recruitment is important
for the company to selecting as well as hiring the right people for right job. But some time it
define negative and positive view of the methods. Like internal approach fails in hiring best
candidates and also demoralise them which reduce their performance level. But the main
advantage of internal approach is to save more money of the company in effective way. On the
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other side, external approach helps in selecting new and capable candidates which perform their
task in effective manner and get better results. But the negative point is, it is more expensive
because manager invest their fund in advertising process for inviting more and more candidates.
(Lewis, Packard and Lewis, 2011)
TASK 2
P3 Benefits of various human resource practice for employees and employer
Employee and employer are the important part of business organization to improve
overall performance of the company. In H&M's context both are significant assets which
contribute overall success at market place. In this HRM practice also helps in maintaining their
performance level at workplace. It provide effective benefits to employees and employer in order
to maintain positive work environment in appropriate manner. All are as follows:
Benefits to employer: Create positive work environment: HRM practice is play important role in context of
employer in which they provide effective benefits to improve their morale. With the help
of this, employer follow all the policies of company to maintain positive work
environment. It directly impact on their performance level because it helps in
encouraging workers morale and motivation towards the work so that they put their
strong efforts to get positive outcomes in most effective manner.(Zott and Amit, 2010) Helps in taking future decision as well as action: Along with this it also help to the
manager in decision making process because it include all the future action which aid in
improving overall performance of the H&M's at market place. HRM practice helps in
evaluating workers performance at workplace which leads in taking future action to
achieve positive outcomes from them. Provide support to define policies of company: It also provide effective opportunities to
the manager in which they easily set best policies to improve efficiency of the employees
at the workplace so that they perform their best. It also aid in implementing all the
necessary changes in their policies in order to define positive work environment for their
workforce.
 Helps in team building: Best HRM practice also aid in building a better team in which
all the workers are lead by manager in order to achieve all the target in most effective
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manner. With the help of this manager provide better services to their team members so
that they easily understand customers demand and provide them accordingly in order top
get their higher satisfaction level.(Carter and Liane Easton, 2011)
On the other hand effective HRM practice also define significant benefits to the
employees which leads in improving overall performance of the H&M's. Employees are the
important part of the business in which they execute all the work to reach end results in effective
way.
Benefits for employees: Improve employees performance: It helps in providing positive as well as healthy work
environment for workers so that they get motivated and improve their performance level
which highly affect the organization productivity in positive manner. Understand various needs of employees: One of the main benefits of HRM practice for
employees is to easily evaluate as well as determine workers needs and demand within
the organization. In which manager provide them better services and also provide better
training and development programs so that they enhance their knowledge and also accept
all the challenges in order to boost up their productivity level in effective manner.
 Create healthy working environment: HRM practice is one of the effective concept
which define risk free environment in which employees easily perform their task without
any interruption. In this company also provide fair and equal compensation which leads
in improving their productivity as well as performance. With the help of this all the
employees build positive relation with each other and get positive results.(McWilliams
and Siegel, 2011)
P4 Effectiveness of various HRM practices in terms of raising profits of organization
HRM practice is one of the important aspect for H&M's company to enhance their
performance level at market place. It include various activities such as training engagement,
reward system, involvement of employees and so on all these helps in improving workers
motivation level which leads in achieving positive outcomes. Along with this, HR department
play important role in recruiting skilled and capable employees to perform their particular job. It
directly affect on overall growth of the company in effective manner. In this context there are
some effective point which contribute in improving performance level and also achieving
organization profitability. All are as follows:
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 Recruitment: Recruit capable and skilled candidates is important function of HRM which
helps in achieving positive results. H&M's improve their performance level by hiring
talented employees to fill their vacant place in order to achieve success in systematic
manner. (McWilliams and Siegel, 2011) Job analysis: Select right person for correct job profile is one of the important function
of HRM so that manager easily achieve all the goals and objectives in effective manner. Training and development: It is also important for the organization in which manager
provide better training and development programs to their employees to enhance their
overall performance level so that they easily accept all the challenges. Involvement of employees: Better HRM practice helps in involving the employees in
decision making process which leads in maximizing the profitability level. With the he of
this employees get motivated and put their strong efforts to done their task.
 Compensation and reward: In this process HRM practice helps in defining fair
compensation which provide to the employees. Along with this it also give better rewards
to workers in order to enhance their performance level in most effective manner.
M3 Different methods used in HRM practices
It is important for the company to use effective method in HRM practice such as
recruitment, selection and managing and controlling. All these helps in improving the
performance level of the company because with the helps of this manager easily hire bes and
capable candidates for their vacant place. It helps in performing all the organizational activities
in most effective manner. It directly affect on the overall performance of company at market
place. With the help of HRM practice manager easily enhance productivity and well as
profitability level in systematic manner.
D2 HRM practices and application within an organisational context, using a range of specific
examples.
There are different type of HRM practices which helps to maintain all over business
activities and operations of the company due to this staff members of the firm will significantly
performed their tasks and get success in the competitive market place. HR department of H&M
plays several roles at the work place such as recruitment and selection, training and development,
reward system, compensation, work in balance and so more. All these aspects are aids to
improve working performance of the company as well as their staff members. With the help of
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them organisation can effectively compete with their major competitors also can give proper
satisfaction to their clients towards their demand and expectations which they expect from
company.(Pfeffer, 2010)
TASK 3
P5 Importance of employee relations in respect of impacting HRM decision making
Employee relation is helpful in development of an organisation. In the H & M business
firm managers motivate their staff members to maintain the good relation with the each other. If
the relationship between employees and managers will be good then it will develop the positive
impact on the business objectives and decision making of an organisation. The good employee
relation is helpful in making the business successful.(Romney and Steinbart, 2012) For
increasing the growth and development, strong employee relation is necessary. It deals in
resolving all the problems as well as complexities or also deals with avoiding any kind of
conflicts at the workplace. In order to main the strong relationship, it is necessary to maintain
strong communication, good behaviour, attitude etc.(Meaning and concept of recruitment,
2013)Employers of the company concentrate on to develop healthy working environment within
the organisation as well as create healthy employee relationships due to this staff members can
easy to communicate with each others. It helps to increase their working performance and style
of employees as well as enhance income an profit level of enterprise. Apart from this, it is
necessary to be use and adopt smart methods and techniques within the organisation so that HR
manager will easy to handle any kind of situations of company with the help of appropriate and
suitable solutions. (Surroca, Tribó and Waddock, 2010) There are some importance of employee
relations are given below as above:
Increase motivation- If relationship between the staff members will be good and strong
then from this their motivation level or morale will be increased. With the help of this they will
focus on achieving the goals and aims of company in a given period of time.
Moral obligations- If the relationship among employer and employees will be strong
then employer will provide the better working conditions to employees, include them in the
decision making process and protect them from any kind of abuse.
Increase productivity- The strong employment relationship helps in enhancing the
growth of company. From this the employees will be satisfied from their services and they will
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work without any tensions. If the productivity will be employees increased from from this the
productivity of an organisation will also be enhanced. (Renz, 2016)
P6. Key terms of employment legislations and impacts on HRM decision making
Government and legal authorities of the UK had enacted some legal rules and regulations
within the country which all are have to be followed by every company of UK in an systematic
style. While organisation follows rules and regulations within the organisation then respectively
develop healthy employee relationship due to this employers and employees can easy to interact
and share their information with each others. Hence, it is needed to be followed every legal rules
and acts by every kind of companies because it aids to reduce complexity and conflicts from the
work place.(Glendon, Clarke and McKenna, 2016) In this addition, also remove the
discrimination activities because sometimes with in the enterprise has been done some
discrimination things with employees as per their qualification, education, culture and so more.
Due to this, they can demotivate towards their work and targets. Thus, they will not performed
well and not get success in the competitive market place. While within the organisation has
develop healthy working surrounding then respectively increased confidence and motivation of
staff members due to this they can easy to complete works and targets within better and effective
outcomes. (Mitchell, 2013) Further, with the help of better working performance respectively
enhance the profit and sales of organisation due to this they can easy to compete with their major
competitors. Apart from this, government of the UK has been regulated some appropriate rules
and regulations which all are stated under below such as:
 Anti discrimination: According to this act, have not to be discriminate among
employees as per their body colour, culture, religion, qualification and so more because
due to their respectively decrease their moral and confidence level towards their works
targets.(Training and development, 2017) Therefore, they cannot easy to reach their
objectives and take competitive advantages from the external market place. However,
employers of the company are responsible to equally treat every staff members and
should understand problems and issues of them. So that they can easy to share as well as
motivate towards their objectives which they wants to be achieve in future. (Iles, Chuai
and Preece, 2010)
 Employment security Act, 1978: According to this Act, should be provide proper safety
and security services to their employees so that they can feel safe while working within
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the organisation such as heath insurgence, safety, pension and so more. Due to all these
security services staff members feel safe and secure so that they can give proper
involvement in their work. (Eisenberger and et. al., 2010)
 Equality Act, 2010: As per this Act, employers of the firm are liable to be equally treat
every staff members as well as should be listen and understand their issues and problems
in an systematic way. While management of the company equally treat employees then
significantly increased their confidence and motivation level. Equality act helps to reduce
unhealthy activities and remove conflicts from the work place of company due to this, all
over staff members will effectively get success and attain their pre decided goals and
objectives. At the last, it is necessary for every organisations must be follows legislations
and rules at the work place. If they will not follows then might be government will take
some legal actions against particular company. (Sirmon and et. al., 2011)
M4 Key features of employee relations management and employment legislation that affect
HRM decision-making
It is necessary to be carry off all activities of companies in an systemic way additionally
have to be follows legal rules and legislations of employment which enacted by government of
the country. Every HR manager focus on the develop health employee relations within the
organisation so that employees will easy to communicate and share their views with each others.
Whereas, employment legislations aids to reduce conflicts and ineffective activities from the
work place. Employee relationships and employments legal rules directly impact on HRM
decision making process. (Hobfoll, 2011)
D3 Critically measure employee relations and the application of HRM practices that inform and
influence decision-making in an organisational context.
Healthy employee relationships directly impacts on working performance of staff
members either positive or negative manner due to this it is required to be analyse working
condition and internal environment of company. Effective employee relations are helps ion
decision making process due to this HR manger will significantly take better decisions in the
critical situations of the company.(Song and et. al., 2010) Whereas, applications of HRM also
aids in decision making procedure because with the help of them respectively increase working
performance of staff members due to this they can reach their decided targets and take some
competitive advantages from the external market place.
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TASK 4
P7 HRM practices in a operations elated context, using specific example
Basically, HR manager of H&M is liable to be hire some capable and skilled candidates
within the organisation for an specific job profile. Due to this, staff members will easy to
perform their work and attain their targets. (Kerlinger and et. al., 2013)
For example: There are producing job specification for the HR manger of H&M as well
as proper CV of the applied candidate. In which systematically mentioned all required
qualifications, roles and responsibilities within have be performed by them.
JOB SPECIFICATION
HR Manager
Company name H&M (Hennes & Mauritz)
Reporting to HR Manager
Requirements  Impressive communication skills
 Attractive personality
 Interpersonal abilities
 Hard working
 Punctual
 Leadership attributes
 Team management abilities
 Time management
Qualifications MBA (Specialisation in Human resource)
Experience 2-3 years
Responsibilities or Duties  Significantly measure and analyse
actual working performance and style
of all over staff members.
 Develop healthy working envelopment
 Solve issues and problems of
employees through appropriate
11

solutions.
 Provide proper training to employees
towards their works and tasks.
JOB SPECIFICATION
Qualification  Candidate should be postgraduate
Experience  There is necessity of at least 2 to 3 years of
experience.
Area of Expertise  Amended communication acquisitions
 Proper knowledge about HR subject
 Training and development
 Problem and issues settlement
 Performance management and improvement
Other Qualities  Time management
 Interpersonal abilities
 Communication abilities
VACANCY
H&M is hiring for the post of HR manager.
Post – Human resource manager
Qualification - Master in relevant field, Phd.
Experience – minimum 2 to 3 years of experience in clothing retaile sector
The selected candidates will be called out for interview.
The individuals will have to apply for job via post or email.
Last Date to apply- 20 December 2017
Address: 185 Buchanan St, Glasgow G1 2FF, UK
Email: hr@H&M.com
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Contact: [phone]
Candidate CV received for the job:
Curriculum Vitae
Name:
Address:
Telephone number:
Email:
Career Objective: To continually enhance and build up my aptitudes while working in an
reputed association which trust in double development and advancement.
Academic Qualification:
 Graduate
 Postgraduate in Human resource
Experience:
 HR Executive in M&S from last 2 years.
Personal skills:
 Great communication skills
 Better administration capabilities
 Time management
 Interpersonal abilities
 Leadership quality
Declaration:
I seriously proclaim that everything expressed in this CV is correct and unadulterated.
Thank you
Date : 13th December 2017
Interview questions and preparatory notes:
Interview Question
Q.1. Tell me about your self ?
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Q.2. What do you know about Human resource management concept?
Q.3. What Characteristics and abilities have required in HR manager?
Q.4. In what abilities will you formulation staff members?
Q.5. Which type of human resource methods you will be used for managing activities?
M5 Provide a rationale for the application of specific HRM practices in a work related context.
As per above define different type of HRM practices which can be used by H&M for
managing and controlling business activities. In this addition, HR department can easy to hire
capable and skilled candidates within the market place so that they will help in get success in the
competitive market place. In the context of HRM practices such as recruitment and selection,
training and development, compensation, reward methods and so more. Apart from this, All
these practices are aids to increase working style and motivate towards their tasks. Due to this,
they will complete their better quality and results. (Luthans and et. al., 2010)
CONCLUSION
From the above mentioned report it has been concluded that, Human resource
management used by every companies for managing and handling employees of the
organisation. Due to this, they has been significantly performed their targets and achieve their
goals. This report has been defined, several functions and purposes of HRM and different
methods of recruitment and selection in the context of H&M. Additionally, it has been elaborated
about several importance of employee relations and various employment legislations which had
been enacted by government of the country. At the last, appropriate job specification and CV has
been prepared for the HR manager of H&M.
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