HRM Report: Analysis of UK Drone Delivery's Human Resource Management

This report delves into the Human Resource Management (HRM) practices of UK Drone Delivery, examining the purpose, benefits, and functions of HRM within the company. It analyzes the strengths and weaknesses of different staffing approaches, exploring how HRM attracts and retains skilled individuals. The report assesses the effectiveness of HRM practices in enhancing organizational performance, including intrinsic and extrinsic rewards, motivational theories, and flexible working arrangements. Additionally, it investigates the significance of employee relations and the impact of employment legislation on HR decision-making. The report concludes with an application of HRM practices in a work-related context, providing a comprehensive overview of HRM's role in the success of UK Drone Delivery. The report is a case study analysis of the company's approach to human resource management.

HUMAN RESOURCE
MANAGEMENT UK
DRONE DELIVERY
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Purpose, benefits and function of human resource manager in company...................................3
Strength and weakness of different approach related to staffing.................................................5
The way function of HRM leads in attracting talented and skilled individuals in the firm........7
Effectiveness of HRM practices in enhancing organisational performance................................7
Analysing the significance of employee relations towards influencing decisions of HRM........8
Elements of employment legislations and its impact on HR decision making..........................10
Application of HRM practices in work related context.............................................................11
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15
2

INTRODUCTION
Human resource manager plays an significant role in planning, organising, recruiting and
retaining highly talented individuals within organisation so that several task can be completed in
effective manner. The manager through planning training and development of employees,
providing safe and secure working environment and resolve their key issue is able to motivate
them to work for benefits and growth of organisation. This report is about UK Drone Delivery
that is planning to restructure the UK drone delivery manpower requirements in order to cope up
with changing external environment. Furthermore it has contained detail; related to purpose,
benefits and important function of Human resource management in the company. The different
strength and weakness of approach related to staffing and the way HRM lead in hiring and
retaining talented and skilled individuals in achievements of end objectives. At last it has
covered key information related to employment legislation and their impact on HR decision
making.
Purpose, benefits and function of human resource manager in company
Human resource manager main purpose is to recruit right individual at right place within
organisation so that numerous task can be completed in limited time frame. It handle all issue
that are face by employees and find alternative method that could be used to motivate them to
work hard for benefits of company. So the main purpose of HR in Drone Delivery to hire, retain
and make employees happy and satisfied so that organisation can earn high amount of revenue
and market share (Ahammad, Glaister and Gomes, 2020). There are various benefits that could
be enjoyed by UK Drone Delivery because of human resource manager such as:
 Retained talented employees in the firm: The Company will able to effective recruit
and retaining talented individuals in the organisation through making use of different
strategies such as higher pay, better working place and growth and development
opportunities. Moreover it also hires new and talented individuals that are capable to
perform particular task or activities so that company can retain competitive advantages.
 Enhancing employee’s performance and productivity: Another benefit that company
is able to yield because of Human resource manager is improvement in individual’s
performance and productivity within firm. HR manager of Drone Delivery through
continuously monitor and controlling performance of each individuals is able to take
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corrective steps to improve the performance so that company can enjoy high sales and
profit margin (Kianto, Sáenz and Aramburu, 2017).
 Contribute in building brand image: Another function that has been performed by the
HR manager of Drone Delivery is building and retaining strong brand image in the
market. Manager through satisfying needs and wants of each individual is able to
delivered better services to customers thereby develop strong brand image of company in
external environment.
Functions performed by HR in Drone Delivery
There are range of function that are being performed by the human resource manager of
Drone Delivery to handle, motivate employees to work hard for growth and success of
organisation. Likewise it plan, recruit, select and ensure health and safety of employees so
that they can be influence to work effectively for benefits of organisation. Therefore different
functions that are being completed by the Hr manager can be explained as follows:
 Human resource Planning: The first and foremost step that has been undertaken by
Human resource manager is planning of total number of human or employees that
will be required to complete particular task or activities (Tang and et.al., 2018).
Along with it, HR manager also plan for growth and development, type of
environment and salaries and other benefits need to provide to individuals so that they
can be keep happy and satisfied to maximum extend.
 Recruitment and selection: The second most important function performed by HR
manager of Drone Delivery is recruiting or attracting pool of candidate from different
sources for benefits of organisation. It also selects the right candidate at right place
through conducting interview, preliminary screening and many more activities. Thus
it helped company in having sufficient talented, qualified and knowledgeable
employees within the firm.
 Performance management: HR is also responsible for managing each and every
individual’s performance so that company is able to delivered qualitative services to
range of customers. Drone Delivery manager takes devote time and efforts to
monitor, analysis and evaluates actual performance of employees (Shah,
2019).Thereby find alternative method that could be used to manage performance so
that company can have huge market share and earn high profit margin.
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Strength and weakness of different approach related to staffing
Recruitment is a positive process that involves attracting of pool of candidate within
organisation so that particular individuals can be selected for specific positioning in the
company. HR manager make use of different method or sources in order to recruit people in the
firm such as internal and external sources. On the other hand selection is negative process that
includes elimination or eradication of individuals that does not possess specific skills,
capabilities and knowledge to complete particular task or activities (Noe and et.al., 2017).
Therefore, the different method or approach that are being used by Hr manager of Drone
Delivery to get right individuals in the firm can be explained in detailed with their relative
strength and weakness. Such as:
Internal method of recruitment: Drone Delivery Hr manager through making use of internal
sources can recruit talented, highly experience and qualified individuals in the firm. Likewise it
by promoting, transferring people from one position to another is able to able to fill in the
vacancy and make them happy and satisfied. Thereby it can be stated that internal recruitment
involves generating active and voluntary participation of individuals to be part of organisation
(Lee and Ahn, 2020). Personal records, informal and job posting can be used by company to
recruit individuals within firm.
PROS CONS
 The benefit of internal method of
recruitment is that company is able to
make existing employees happy and
satisfied through promoting them to
higher level.
 It helps in saving overall cost, time and
efforts of Hr manager in hiring right
individuals at right place (Santhanam,
and et.al., 2017).
 On the other hand it lead barrier in
brining talented and more qualified
individuals in the firm.
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External source of recruitment: Another approach that is used by most of the human resource
manager is making use of external sources to hire, select and retained talented employees in the
firm. The company when does not have sufficient skilled, talented and qualified employees then
it make use of external sources to fill on the vacancy and get appropriate individuals. Media
advertisement, professional association and campus recruitment are different method of external
recruitment that may be used by Drone Delivery to fill in the vacant position in the firm for its
smooth operation (Moktadir and et.al., 2019).
PROS CONS
 The benefit of external recruitment
approach is that it will contribute in
getting more talented, qualified
individuals in the firm.
 There may be varieties of options to
select particular individuals from pool
of candidate that could be used by
organisation to complete various task.
 Thus it helps in bringing new blood or
innovation within company.
 On the contrary, it can be stated that
more time and efforts or cost need to be
incurred in order to recruit individuals
through external sources.
 It may lead in dissatisfaction among
existing employees that are working in
Drone Delivery and are expecting their
promotion in near future.
In order to select appropriate candidate there are different approach that are used by
company such as preliminary attracting of application, scrutinising them on the basis of
qualification and skills required and taking interview and test. To finalised that they will be
selected for particular position within the firm. Such as Hr manager of Drone Delivery firstly
attract maximum number of applicant to apply in the organisation, then it eliminate all those
people that does not have sufficient skills and capabilities to complete task (Knezović, Bušatlić
and Riđić, 2020). Finally it take interview and test to know about background, personal
characteristics and other detailed related to the person in order to take right decision.
PROS CONS
 It helps in selecting best candidate out
of various individuals that have applied
in the organisation. Thereby enhancing
 Lot of expense, time is involved in
selection process which may lead
dissatisfaction among the candidates.
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overall sales and market share of firm.
The way function of HRM leads in attracting talented and skilled individuals in the firm
From the above analysis it can be stated that all function related to recruitment and
selection contribute in attracting skilled, qualified and knowledge individuals in the Drone
Delivery. Likewise external recruitment has lead in attracting application while selection process
has helped in selecting particular candidate suitable for specific position.
Effectiveness of HRM practices in enhancing organisational performance
Human resource management practices are the tasks performed by the HR department of the
organisation in for managing the staff of the company, so that the performance of the whole
organisation can be improved in terms of more productivity and profitability (Di Pietro,
Monaghan and O'Hagan‐Luff, 2021). There are certain common practices carried out by human
resource manager in a concern. In this section of the report the evaluation of various HRM
practices will be done to highlight the effectiveness of such practices in enhancing the
organisational performance of UK Drone delivery.
Extrinsic and intrinsic rewards: Intrinsic rewards are intangible awards given by the HR
manager to the concerned employees in terms of recognition, conscious satisfaction and sense of
achievement. It is given for the experience, intelligence and problem solving skills possessed by
an individual and due to such intrinsic value he/she is considered to be self – motivated towards
the increment in their level of productivity which accordingly helps in professional development.
While the extrinsic rewards are tangible and given to the employees for their performances and
not arise from within the person (Gituma and Beyene, 2018). It is given by HR manager in terms
of monetary rewards and rewards in kind to the employee to motivate them to perform to the
higher level of productivity in order to enhance organisational profitability and performance. The
major distinction between the two rewards is that an intrinsic rewards originate from the person
itself and extrinsic rewards originate from some external efforts that is beyond the individual
employees. Both these two rewards offered by the employees and to the employees are meant for
enhancing the productivity and profitability of the UK drone delivery, which is what one of the
practice of human resource manager of the organisation to give rise to such rewards.
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Applying motivational theory and aligning rewards with it: Certain theories of motivation helps
HR manager in understanding what motivates an individual employee. By applying theory such
as Maslow’s need hierarchy theory, managers tend to understand the series of needs that arises
one after another in an individual and the one which is active in motivating an individual is an
appropriate means for the manager in terms of satisfying those needs (Hamid and et.al., 2017).
So that a manager can by satisfying needs of an employee ensures that they will perform at the
best possible level. In this way, need satisfaction of employees undertaken by the management is
very helpful in enhancing overall organisational performance.
Flexible working and organisational practices: By having a flexible work structure in the
organisation, UK drone delivery can have organisation based on better employer – employee
relationships. It means the operations of the business would be conducted in a manner in which
the employees prefer to interact (Heilmann, Forsten-Astikainen and Kultalahti, 2020). This helps
in performing the tasks and accordingly achieving the overall organisational goals in an easier
and efficient manner. Flexible working practices adopted by the human resource manager for the
employees always proved to be performance oriented and leads to more productivity and
profitability.
Performance and reward: The task performed and the quality of work done by the employees
must be well assessed by the management in order to decide upon the level at which the
employees must be rewarded. HR manager undertakes to monitor the performance of the
employees and based on the goals accomplished by an individual employees, the rewards are
decided and offered to the employees. This acts as a motivating factor for the employees to
perform well in order to get awarded and recognised (Hong, Zhao and Stanley Snell, 2019).
Therefore, an alignment between the performance and rewards established by HR manager is
considered to be one of the best practice of HRM and thus assists in ensuring higher level of
productivity and profitability in the organisation.
In this way various practices adopted by human resource management of UK drone delivery is
proved to be effective in terms of enhancing productivity and profitability.
Analysing the significance of employee relations towards influencing decisions of HRM
Employee relations allows for improvement in the organisational performance by enhancing
productivity. Working in a group along with unity results in independent working with higher
efficiencies and effectiveness (Sahoo and Sahoo, 2019). When there is cooperation among
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employees, then definitely the quality of work will be improved. There are certain importance of
employee relations that can influence human resource decision making in UK drone delivery.
Employee engagement: It states that the work accomplished in a group is of more worth than
what is performed singly. So, through employee relations group can be formed of employees to
get better outcomes. Group performance always proved to be higher than the sum of individual
performance, thus human resource manager always tries to maintain better employee relations
within organisation, so that team work can be established among employees.
Affiliation with trade union: It allows for employee relations by maintaining unity among
employees at workplace. Such employee relations is helpful in obtaining more productivity and
this leads to welfare of employees at workplace (Abdullah, 2017). Human resource manager by
ensuring maintainance of employee relations through the formation of trade unions can establish
unity among employees at workplace in a restricted way, so that productivity can be enhanced.
Employee involvement: when employee are involved in decision making process while
managing employee relations through soft HRM model, it enhances value of the employees and
allows for treating them as an assets of the company. This leads to motivation among employees
and accordingly they become loyal towards the work and organisation. Decisions made in
isolation is not appropriate, but if the same is carried out by forming employees as a part of
decision making process, then better ideas, opinions and suggestions can be emerged as a result
of group decision making (Jennings, McCarthy and Undy, 2017). Accordingly, better decisions
can be made compared to decisions made in isolation.
Employee representation: HRM practices allows for benefits such as employee representation
through trade unions in the events of disputes and conflicts. It aids employees in fighting against
unethical regulations and discriminations at workplace. Such kind of employee relations greatly
affects the human resource decision making in an organisation as it forces them in maintaining
ethical conduct with the employees within organisation along with following rules and
regulations which should not in anyways harm the interest of the employees.
Employee welfare: Under employee relations act, it is responsibility of the human resource
manager to allows for sufficient welfare to the employees and the same can be ensured through
providing performance linked benefits and other related benefits to the employees within
organisation (Ugoani, 2019). So, in terms of employee welfare, human resource decision making
gets highly influenced while deciding upon the compensation to be made and other related perks
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to be offered to the employee. It has dual benefits in to the organisation in terms of fulfilling
regulations related to employee relations and ensuring motivated staff within the organisation.
Both of these situations are helpful in better attainment of the organisational goals.
Human resource manager in a concern must satisfy the condition that there is healthy
human relationship existing among employees in an organisation (Elendu, 2018). It is always
noticed that individual employee working alone often makes mistakes, there is a sense of
demotivation and also overall performance gets lowered when all employees work in isolation.
By ensuring employee relations and developing teams or groups of people, UK drone delivery
can ensure better organisational performance through appropriate decision making related to
employees.
Elements of employment legislations and its impact on HR decision making
There are many laws and legislations pertaining to employment which are meant for protecting
individual employee’s rights within UK drone delivery such as provision of safe and fair
working environment (Bakhtina, 2018). The main reason for such laws is to develop a friendly
and healthy workplace, where work can be done without any kind of harassment or biasness. The
following are such employment legislations that can affect human resource decision making.
Equality act of 2010: The act provide for protection to employees of UK drone delivery against
any kind of discrimination. It ensures that all individuals working in an organisation must be
treated equally in terms of compensating and providing services and benefits. This act can have
much impact over human resource decision making in terms of deciding over who is to be
selected for the particular position, how much compensation should be offered, composition of
male and female employees in employee base of the company (Ahmad, 2020). They must ensure
that all services and benefits must be provided on the basis of individual performance and should
not be based on race, gender or religion.
National minimum wages act 1998: The main aim of this act is to provide minimum wages to
the employees. The act protects employees from receiving compensation below the minimum
level of pay. The act ensures that the employees will receive minimum wages and should not be
deceived on the ground of pay by offering them with a low pay than they deserved to receive. It
can have an impact over human resource decision making in the way that HR managers are
bound to fix minimum pay for the employees and should consciously decides upon the same
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while making decision related to compensation of employees in order to avoid any kind of legal
actions against UK drone delivery.
Health and safety laws: There are many laws framed to ensure that there must be a provision of
better working environment that the employee’s health and safety should not get affected in any
sense (Amine and Predelus, 2018). Employees must be well trained while using equipment and
machines by keeping in mind the requirements of health and safety regulations and laws. This
can have major impact over human resource decision making in the way that they must make
appropriate decisions with regards to working environment and trainings to the employees in
order to ensure their safety.
In this way various other laws like DBS, data protection act 1998 and dismissal laws
applies in the same way to the organisation and the HR manager of UK drone delivery must
consider all these laws and regulations while making decisions related to their workforce.
Application of HRM practices in work related context
HRM has planned to hire marketing manager in the company so that it can easily
promote its brand image and products as well as services to range of customers (Hamadamin and
Atan, 2019). So the different steps that have been undertaken by HR in order to recruit talented
individuals starting from job description to job offer letter can be explained below as:
JOB DESCRIPTION
Job title – Marketing manager
Job summary- Marketing manager will be responsible for generating awareness of company in
mind and hearts of customers so that they are motivated to be part of organisation. Overall the
manager has to manage subordinate, take all decision related to marketing and plan strategies
that could attract people.
Reporting to: Superior manager
Working condition: Healthy, supportive and friendly environment will be provided to
effectively complete particular task.
Roles and responsibilities
 Planning marketing budget and strategies
 Conduct market research to understand customers preferences
 Delegating task and responsibilities to subordinate
 Handling problem and grievance of customers.
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Machine to be used: Computer will be mainly used for completing task.
Hazard: No hazard
JOB SPECIFICATION
Education: MBA in marketing
Experience: More than 2 years experience in marketing
Training: Training will be provided related to the way task need to be completed for maximum
benefits to organisation.
Skills
 Decision making
 Communication
 Digital skills
 Marketing skills
 Interpersonal skills
 Problem solving
Responsibilities
 Handling customers queries
 Building relationship
 Market analysis
 Planning marketing strategies
Emotional characteristics
 Control over emotions
 Patience
 Highly dedicated and able to work in stressful situation.
Hobbies
 Working with people
 Learning new things
Interview process
The Human resource manager of Drone Delivery has effective complete each and every
process related to recruitment and selection of potential candidate in the organisation. First of all
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it attract maximum application, then eliminate that does not poses appropriate qualification,
skills and knowledge required to fill vacant position. Then finally take interview to know about
the candidate and take right decision to recruit for benefits of firm.
Interview questions
 How do you promote products and services of company to customers?
 Tell about your previous experience related to resolve customer’s problem?
 What is the best channel to connect with customers in order to influence them within
organisation?
 What has motivated you to be part of our organisation?
Rationale
All the above process are important to conduct such as job description helps in making
people aware about vacancy of particular post in specific organisation so that they can apply.
Specification helps in identifying whether the candidate have sufficient skills or met the selection
criteria or not. Finally the interview contributes in gathering sufficient information about the
candidate and recruiting the same within the firm for completion of several task as well as
activities.
Offer letter
Dear Joseff
We are happy to inform you that our company has selected you as Marketing manager that will
be responsible for planning of marketing strategies, method that will be used to connect and
influence customers. You can official join are company from 12 July 2021 and the timing will be
9:00 AM to 6:00 PM. In addition to this please come along with all the document related to
education, experience so that various formalities can be completed. For any query or issue you
are free to contact us.
Thank you
CONCLUSION
From the report it has been concluded that human resource management plays a very
crucial role in the success of every organisation and UK drone delivery must consider the same
in their organisational system. Human aspect of the organisation can’t be ignored while leading
on the ladder of success as no one can accomplish the goals and objectives by disregarding this
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aspect of the organisation. Employees are assets for the organisation and they must be well
managed and utilised along with ensuring that the employees are satisfied with the environment
and work pattern within organisation. Accordingly, the success of any business like UK drone
delivery can be ensured.
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