Evaluation of Recruitment Advertisement: Maple Leaves HRM Assignment

This report analyzes the recruitment advertisement of Maple Leaves Shoes, maker of brands like Fluffy Puppy and Cariboo, for a Human Resource Manager. The analysis evaluates the initial advertisement, highlighting its shortcomings such as the lack of salary and incentive details, and the absence of a clear application procedure. The report then provides a revised advertisement, offering a more detailed structure that includes information on salary, incentives, application deadlines, and application procedures, ensuring equal opportunities for all candidates, including women and minorities. The new advertisement specifies the required skills, experience, and application methods (online and offline), providing a comprehensive and improved approach to recruitment. The report references relevant academic sources to support the analysis.

Running Head: HUMAN RESOURCE MANAGEMENT
Human Resource Management
Name of the student:
Name of the University:
Author Note:

1HUMAN RESOURCE MANAGEMENT
Q.2 Evaluate the recruitment advertisement of Maple leaves.
The given advertisement of the Maple leaves Shoes Company which is the maker
of the Fluffy Puppy, Cariboo, and the other brands like the Madonna has published an
advertisement schedule where the company has demanded that it requires a human resource
manager on an urgent basis in it head office which is situated in Washington. The company
stated in its advertisement schedule that the company is a fast growing company that has varied
plans to expand its operations to the other provinces and the other nations for the future years. At
present, the company has claimed to export its goods to the other nations like the United States
and a number of other European nations (Posthumus, Santora and Bozer 2017).
Second, the company highlights the skills that they are finding in the human resource
manager. The company has highlighted that the human resource manager who will be recruited
will be responsible for supervising the different functions of human resource for the larger
context of the organization which has recorded an overall and expansive growth rate for the
organization purpose. The human resource manager who will be recruited will be reporting
directly to the President and will also be a crucial part of the top management authorities.
Third, the company also stated that they are looking for a person as the human resource
manager who has a more aggressive nature in order to record the deliberate amount of progress
and an individual who can meet the functions and the demand of the large organization which is
continuously expanding. The company is looking for such a person as Human Resource Manager
who will be oriented by the performance and the results that will orient their performance level.
The result oriented strategy and the performance of the human resource manager will determine
the overall growth of the company and will and will facilitate the overall growth plans in this 21st
century . The Human Resource Manager will hold a senior position in the company who will

2HUMAN RESOURCE MANAGEMENT
have a minimum experience of at least 15 years in order to experience the capacity of the senior
management (Lee 2018).
Lastly, the company has also highlighted that the Maple shoes company is the company
that provides equal opportunity to all the employers and will be able to welcome the applications
from the women also who are highly qualified and also the application should be extended to the
candidates who are the falling under the Minority category. The company has also attached the
address details at the end of the advertisement.
One criticism that can be highlighted regarding the advertisement details is that nowhere
in the advertisement the company mentioned about the salary or the fee structure for the
employees. The company also did not mention about the incentive structure, the leave policies
for the preferred post. The previous advertisement also did not share the proper details of the
application procedure whether offline or online.
New Advertisement for the post
The company of the Maple Shoes Limited is open for the recruitment of people in the
post of the human resource manager who will be skilled for the mentioned position. The
company being a fast growing company is rapidly expanding so it is looking for competent
candidates who are aggressive and at the same time are oriented by the dual forces of skill and
their level of performance. The company assures to provide all its candidates with equal
opportunities and the post is even open for the female and the minority candidates. The company
has also a well-drawn structure of the incentives if the candidate is able to shoot their daily given
targets.

3HUMAN RESOURCE MANAGEMENT
The application has to be addressed to the President of the company through both the
online and offline modes of application. The online applications should be submitted till 1st of
March, 2020 by 5:00p.m and the online applications have to be submitted through the website
www.mapleshoes.applications.in till the midnight of 1st March 2020. The candidates have to
attach their resume along with the application form. The other details are:
Application in confidence of the Office of the President
Address: Maple Leaf Shoes Limited
Crown Lane , Maple Leaf Town
Wilmington, Ontario
Salary structure:
Proficient in the following languages:
Other skills:
Details of Previous work:
We help you to put your best foot forward always!
We hope that the rightful candidates will turn up for this post with the best of their
capabilities.

4HUMAN RESOURCE MANAGEMENT
References
Posthumus, J., Santora, J.C. and Bozer, G., 2017. How can HR practitioners complement search
algorithms in recruitment of high potentials?. Strategic HR Review.
Lee, C., 2018. Difficulties recruiting? Hire an HR recruitment firm. Electro Optics, (289), pp.9-
10.