HRPD701 Case Study: Recruitment and HR Management at Maple Leaf Shoes

This assignment presents a comprehensive case study analysis of Maple Leaf Shoes Ltd., focusing on its human resource management (HRM) practices, particularly recruitment strategies. The analysis begins by evaluating the company's overall recruitment strategy, identifying weaknesses such as the lack of experienced HR professionals, inconsistent HR practices, and insufficient emphasis on HR functions. The assignment then critiques a recruitment advertisement, pointing out its ineffective writing style and lack of crucial information. Following this, the assignment provides a redesigned recruitment advertisement for a Human Resource Manager position, including detailed job responsibilities, educational qualifications, and special competencies. Finally, the assignment concludes with a sample job application form designed for the same position. The assignment draws on relevant academic sources to support its analysis and recommendations, providing a practical understanding of HRM principles in a real-world context.

Running head: HUMAN RESOURCE MANAGEMENT
Human Resource Management
Name of the Student
Name of the University
Author note

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Table of Contents
Answer to Question 1......................................................................................................................2
Evaluation of Recruitment Strategy of Maple Leaf Shoes..........................................................2
Answer to Question 2......................................................................................................................3
Evaluation of Recruitment Advertisement..................................................................................3
Analysis of Undesirable Parts of the Copy..................................................................................3
Items Missing...............................................................................................................................3
Answer to Question 3......................................................................................................................4
Designing of Recruitment Advertisement for Position of Human Resource Manager...............4
Answer to Question 4......................................................................................................................6
Designing of Application form for Hiring Human Resource Manager in Company..................6
Bibliography....................................................................................................................................8

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Case Study – Maple Leaf Shoes Ltds.
Answer to Question 1
Evaluation of Recruitment Strategy of Maple Leaf Shoes
From the overall analysis of the case study of Maple Leaf Shoes, it can be evaluated that
the recruitment strategy of the company was poor due to the following four aspects:
Firstly, the current practices of the company shows that activities related to HR are not
dealt with experienced or skilled people. In such scenario, the HR manager needs to plan various
strategies for dealing with short and long term challenges such as competition, managerial
training and development of employees as well as increase in cost (HarvardBusinessReview,
2020). For instance- It has been seen that the company and HR department followed the “work
slow” approach which was impacting the performance of the company. Moreover, there were
different union members who were taking care of the different recruitment activities which
impacted the performance.
Additionally, it has been noticed that the managers of Maple Leaf Shoes did not consider
HR as the important aspect and the HR has no significant impact on the company. They analyzed
that HR has been kept for record-keeping and payroll purposes. In the company, Maple Leaf
Shoes have gone through different HR managers who have provided different ideas, however,
everyone came and gone. The ideas were not consistent which impacted the entire performance
of the company negatively. For instance- Pat Lim, General Manager was being given with the
overall in charge of the HR department which was not correct as he was the marketing in-charge.
From such scenario, it can be seen that the HR functions were not considered effectively at
maple Leaf Shoes Ltd.

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Furthermore, there was lack of consistency in the ideas along with lack of standardization
in the job description and process of recruitment which can be impacting performance of the
company negatively. There is no such formal structure present in the company which impacted
the growth of the company (HarvardBusinessReview, 2020). For instance- It was being seen
that while posting the job requirement for HR position, Clark did not mention the educational
qualifications and the company felt HR is normal reception related job and it did not carry much
value for the company.
Lastly, the main drawback is that the leaders of the company are not putting high
emphasis on the functions of the HR in the company which created low employee morale and
high level of turnover. For instance- At Maple leaves Shoes Ltd, there were no such appraisals
or incentives provided to the different employees and due to the same, the turnover was high and
it impacted their performance.
Answer to Question 2
Evaluation of Recruitment Advertisement
From the recruitment advertisement which has been posted, the most ineffective element
is the writing style as it will not be able to attract the desirable candidates for the post. It has been
written as a letter and there are no clarifications provided on the job description and
qualifications required for the post.
Analysis of Undesirable Parts of the Copy
The most undesirable parts of the advertisement is the writing style and lack of
importance provided to the qualifications which is the key element while inviting someone for a

4HUMAN RESOURCE MANAGEMENT
respective post. The information has been provided in a blunt manner which will not be treated
as the effective advertisement.
Items Missing
 Qualification
 Job description
 Responsibilities
Answer to Question 3
Designing of Recruitment Advertisement for Position of Human Resource Manager
Job Advertisement
Human Resource Manager- Maple Leaf Shoes Ltds
Maple Leaf Shoes is seeking a Human Resource Manager who will be having the capability in
developing effective relationship with the different line managers as well as provide professional
HR service to the business.
In seeking so, Maple Leaf Shoes will be capable of strengthening the capacity in delivering
through operationalizing the services and structures along with recruiting appropriate HR.
Details of Post
Title of the Post Human Resource Manager
Organization Maple Leaf Shoes Ltds.
Location Canada, Ontario
Immediate Supervisor Deputy Clerk

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Key Duties and Responsibilities
Performance Management- It will be beneficial in delivering the performance related programs
which will be capable of providing high culture of performance
Recruitment and Selection- The manager will be capable of managing recruitment and selection
process and train managers in interviewing as well as assessment procedures
Leadership- Mentoring direct reports as well as providing coaching for helping them in reaching
potential
Educational Qualifications Required
A bachelor’s degree in HRM, Labor Relations or courses which is equivalent to it, there should
be minimum of eight years experience
Master’s Degree in Human Resource Personnel or any course similar to it and minimum of five
years experience in respective field
Special Competencies
 Good negotiation and communication skills
 HR related administration
 Payroll specification parameter
 Relationship building and client service orientation
Applications are required to be received not later than 10th April 2020 and it should be
addressed to:

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Office of the President
Maple Leaf Shoes Limited
1, Crown Royal Lane, Maple Leaf Town
Wilmington, Ontario.
Our company helps you to put your best foot forward.
Answer to Question 4
Designing of Application form for Hiring Human Resource Manager in Company
Job Application Form
Full Name- …………………..
Current Address- …………………
City- …………………….
Postal/Zip Code- …………………..
Email Address- ………………………
Phone Number- ……………………
Applying for the Position of - …………………..
Educational Qualifications
School/College Board Percentage

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Class X
Class XII
Graduation
Post Graduation
Previous Job Experience in HR- ………………………..
Recommended by – HR or Not
Upload Resume- Choose File (No File Chosen)
Submit

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Bibliography
Cascio, W. F., & Boudreau, J. W. (2016). The search for global competence: From international
HR to talent management. Journal of World Business, 51(1), 103-114.
HarvardBusinessReview (2020) Maple Leaf Shoes Ltd. (Online) Retrieved from https://hbr.com
[Accessed on 29th March 2020]
Kayl, I. I., Zudina, E. V., Epinina, V. S., Bakhracheva, Y. S., & Velikanov, V. V. (2017).
Effective HR Management as the Most Important Condition of Successful Business
Administration. In Integration and Clustering for Sustainable Economic Growth (pp. 23-
30). Springer, Cham.
Kaznacheeva, S. N., Lazutina, A. L., Perova, T. V., Smirnova, J. V., & Chelnokova, E. A. (2017,
July). Research trends of HR management in tourism. In International conference on
Humans as an Object of Study by Modern Science (pp. 448-455). Springer, Cham.
Mishra, S. N., Lama, D. R., & Pal, Y. (2016). Human Resource Predictive Analytics (HRPA) for
HR management in organizations. International Journal of Scientific & Technology
Research, 5(5), 33-35.
Sarode, A. P., & Deore, S. S. (2017). Role of third party employee verification and background
checks in HR management: An overview. Journal of Commerce and Management
Thought, 8(1), 86-96.
Wolf, M., Sims, J., & Yang, H. (2019). Social media use in HR management; rule making, rule
breaking and workarounds: a sociomaterial view.