Human Resource Management Report: Morrison's HRM Analysis

This report offers a comprehensive analysis of Human Resource Management (HRM) practices within Morrison's, a major supermarket chain. The report begins by examining internal and external factors crucial for HRM planning, including organizational needs, skill requirements, labor costs, and product demands. It then delves into motivation theories, specifically focusing on Maslow's hierarchy of needs and how Morrison's can implement them to improve employee satisfaction and performance. Furthermore, the report explores the skills employees require to perform their jobs effectively and how Morrison's can facilitate skill development through training. A comparison between Morrison's and Tesco's motivation theories is also made. Finally, the report discusses how organizations obtain employee cooperation and how employee performance is measured and managed. The report aims to provide valuable insights into HRM strategies and their impact on organizational success.

Human Resource
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Internal and external factors to consider when planning the human resource requirements
of an organisation........................................................................................................................1
TASK 2............................................................................................................................................2
M1 ..............................................................................................................................................2
TASK 3............................................................................................................................................2
3.1 Motivation theory..................................................................................................................2
TASK 4 ...........................................................................................................................................4
D1................................................................................................................................................4
Morrison's should improve its motivation techniques because the employees are not happy with
the performance and bonus basis rewards. This technique can be improve like others for an
instance, Tesco Plc encourages its employees by organising some events for them. Tesco shares
the credit of their success with the employees and this reduces the employee turnover. It becomes
essential to make employees happy so that they feel proud to work with the firm. .......................4
TASK 5............................................................................................................................................4
2.1 Skills that employees require to carry out jobs.....................................................................4
PROJECT 2......................................................................................................................................5
TASK 1............................................................................................................................................5
4.1 Explain how organisations obtain the cooperation of their employees.................................5
TASK 2............................................................................................................................................6
M2 Compare the use of motivation theories in an organisation.................................................6
TASK 3............................................................................................................................................7
D2................................................................................................................................................7
PROJECT 3......................................................................................................................................7
TASK 1............................................................................................................................................7
5.1 Explain how employee performance is measured and managed..........................................7
Managing performance...............................................................................................................7
TASK 2............................................................................................................................................8

M3 ..............................................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES ...............................................................................................................................9
REFERENCES .............................................................................................................................10

INTRODUCTION
Human resource management plays a vital role in every organization through managing
the activities. This is a process of employing people through recruitment and selection, training,
compensation and developing policies for the benefit of staff. Morrison’s is the fourth largest
chain of supermarkets in the United Kingdom that was founded by William Morrison in the
1899. Thus, the report covers all the information about the human resource management of
Morrison that comprises of HRM planning, employee skills, motivation theory, cooperation
between organization and employees. Moreover it also includes employee performance
measurement criteria (Anderson, 2013).
PROJECT 1
TASK 1
P1 Internal and external factors to consider when planning the human resource requirements of
an organisation.
There are various factors that should consider while planning for human resource
management for Morrison. These aspects can be define as internal and external elements that
shapes am organisation.
(a). Internal planning factors – It refers to the interior things which remain inside the Morrison
and can impact on the organization process. Internal factors can be elaborate as following-
Organisational needs – Morrison's should identify organizational goals and match them
with the employees abilities that is required to achieve the goals. It can include the need of
policies, strategies and workforce that can enhance the companies performance.
Skills requirements – Human resource management needs to analyse the skills of its
staff that can increase the efficiency to work. Morrison's can embrace the skill requirement for
their employees that assist to increase the customer satisfaction.
Workforce profiles – It can be attain with a framework that manages to develop the
talented workforce according to there qualification. Morrison's can recruit the employees by
summarizing qualification and skills that are required to boost the performance in the industry
(Aswathappa, 2013).
(b). External planning factors
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Labour cost – Although this is an external factor but it made a huge impact upon the
Morrison's business. For an example, if low cost labour is available then it can attain the
advantage of this but in in the contrast, if there are high labour cost then there the organization
needs to pay the increased amount. This can generate a problem to sustain in the market.
Demands for products and services – People needs influences the planning of HRM
because if customer has requirement for certain products such as food then the HR does not need
to appoint a marketing team. But if there is less demand of luxury goods then they need to hire
marketing team for the promotional activities. So demand of products and services has huge
impact on the HR planning (Brewster and Hegewisch, 2017).
(C) . Morrison's is a popular brand of food and clothings products and it can improve its services
by providing training to its staff. The employees should be able to assist the customer in effective
way. The firm can organize training and development that can improve their skills to enhance the
customer satisfaction.
TASK 2
M1
An effective HR planning supports to manage the work in smooth way that can reach out
towards the success of Morrison's. They works for the organization growth with a proper
planning and strategies. They identifies the current and future requirements for the growth and
performance of employees and organization as well. If there is requirement of knowledge and
skills to enhance the performance of an employee then they can recruit an expert that can
enhance their individual performance and organization as well. A that can improve the
employees personality that reflect in the Morrison's performance through the working efficiency
of its workers.
TASK 3
3.1 Motivation theory.
Morrison's can motivate their employees through Abraham Maslow motivation theory
that was based on human needs (Cascio and Boudreau, 2010). As the human satisfies their basic
needs before moving further states. This can be described as :
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(Source : Maslow Motivation Theory, 2018 )
In the above picture it can be understand as the motivation theory is based on these five
steps in which first step is to satisfying the physical needs that is hunger and thirst. A person
initial works to satisfy these needs then it moves to second level which is a feeling of being safe
an secure that is succeeded by the next level of social needs such as friends and relatives
(Chelladurai and Kerwin, 2017). The fourth step is to feel the proud and the last state is self
actualization that is realizing the potential.
The employees first requirement is to get a job and when they get a job they need to put
their efforts in order to reach on the second level. After putting efforts they can move towards the
second state that is safety which states that if employees work hard then they can get the
promotion and may also acquire a state where the Morrison's provides them security. They does
not need to worry about their future they can stay within the organisation for a long time. This
important to get contentment with the lower stages in order to proceed towards social needs as
now they can give time to friends and relatives as they are progressing towards the next level.
On the next level of their career they can feel pride when they look at their progress from the
bottom level to top level. At the top level they will realize their potential as what they have done
to reach on this position (CHUANG and Liao, 2010).
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Illustration 1: Maslow Motivation Theory

Morrison's can also give rewards to the employees for their efforts. The company can
give them reward on their performance basis and bonus. This motivates them to enhance the
performance attain the career opportunities that are provided by the firm. As employees always
seeks that their hard work should be recognise and when the company shares the credit with
them the entire staff can motivation (Daley, 2012).
TASK 4
D1
Morrison's should improve its motivation techniques because the employees
are not happy with the performance and bonus basis rewards. This technique
can be improve like others for an instance, Tesco Plc encourages its employees
by organising some events for them. Tesco shares the credit of their success
with the employees and this reduces the employee turnover. It becomes
essential to make employees happy so that they feel proud to work with the
firm.
TASK 5
2.1 Skills that employees require to carry out jobs
Morrison's can identify employee skills by analyse their requirements where they are lacking
. If the firm finds some skills which needed to be improved then they can provide training that
will be helpful to increase their efficiency to work effectively. As it can be seen in the past 8 or
10 years there are lot changes has been made. For an example, the organizations hires the
employees according to their qualification and then steadily things changed and the employers
seeks for the skills that can enhance the productivity of the firm (Fulton And et. al., 2011).
The firm needs to improve the skills of their employees such as the communication skills of
the manager of a restaurant. As the customers are looking for a restaurant where the staff is
being polite and assist them to fulfil their requirement. If there is a need of training amend
communication skills then that can be gain through the seminar and webinars as the orators
inspires the audience and they can learn so many things from these events. It can be seen that a
chef may requires the training for cooking and garnishing to present a food then Morrison's can
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organize such training for them that can enhance their personality and restaurant reputation as
well. In order to gain the skills within a specific time the employees should determine a
particular duration in which they can attain the target (Glendon, Clarke and McKenna, 2016).
It can be seen that technology made a drastic impact on the organisation operations and
functions. For an example, technology changes the working process such as there were book
keeping system but now there are software which used to manage the accounts. Technology
made a huge impact on the working process from account books to cloud storage everything has
changed. In preset time there are so many things which are improving and making the work
smooth.
PROJECT 2
TASK 1
4.1 Explain how organisations obtain the cooperation of their employees
Employee cooperation is crucial for human resource management which put efforts to
enhance the employee engagement at workplace. Morrison's can attain this by satisfying both
parties needs that is employer and employee. There are some facts that enhances the cooperation
of employees and that can be states as below :
Contractual entitlements This informs the organisation and employees
about the expectations from each other. It
includes wages, holiday pays, sick pay, hours
of work, disciplinary rules and pension
schemes (Guest, 2011).
Employer and employee rights The express and implied terms are included in
it such as the 28 holidays per annum. Implied
terms are does not consists in this as they are
already known. An employee will workl in
safe place and without any discrimination like
wages, nationality, etc.
Types of employment contract There are different kind of employment
contracts. Morrison's can hire the meployees
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on permanent, temporary, full time, part time,
basis.
Disciplinary procedures These are a set of guidelines and rules that
provided to the employees in Morrison's so that
they can be aware about the rules of the
organisation.
Grievance procedures A grievance procedure is a process that support
employees to bring out something that is
captures the attention towards the employees.
TASK 2
M2 Compare the use of motivation theories in an organisation.
There are two organizations that follows different motivations theories but they have
some differences in their working process (Knowles, Holton and Swanson, 2014). The
comparison between Morrison's and Tesco motivation theory can be define as -
Morrison's Tesco
Morrison's has Maslow theory that inspires the
employees to put efforts in order to gain the
success. It focused on the satisfying the initial
needs that can and then move further.
It works for an individual person and improves
their ability. The major advantage of this is that
they are gains the self esteem as they work
hard.
In this the only thing is that a person
concentrated on themselves only (Marchington
and et. al. 2016.
The drawback is that they work alone and their
career growth is slow.
Morrison's employee is slow than Tesco as
On the other hand, Tesco follows the Elton
Mayo theory that states the employees can get
the success with team work.
A team work establishes better communication
among the employees and they are being to
solve their problems.
The employees can enhance their capabilities
through interaction with others that is also
beneficial for their career.
They learn to work in cooperation and
manageable work modules aid to meet the
goals and objectives of the firm.
Mayo is the leading motivational theories
because it involves the employees in the
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Maslow is focused on the individual person. organisation operations and functions.
TASK 3
D2
Managing employee performance is essential because it gives a proper outlook of the
employee's ability. As it is essential to identify the hard working employees and the weak
employees so that the worker who are putting their best they can get the appreciation and those
who are weak they can be provide some training to improve their capabilities. It becomes
essential for Morrison's to measure and manage the working performance of employees to
encourage them and attain the fruitful outcomes.
PROJECT 3
TASK 1
5.1 Explain how employee performance is measured and managed.
Managing performance
For HR of Morrisons it is required to managing performance of their employees by using
several tools and techniques (Purce, Scullion and Collings, 2011). Through this, they can
motivate them easily toward business objectives as -
 Appraisal – These are the performance enhancement tools that assist to gaining
employees confidence level to work effectively for future betterment (Meredith, 2011).
 Supporting – For HR manager of Morrisons, it is required to analyse management
effectiveness in order to support employees to attain target objectives easily.
Measuring performance
In order to analyse effectiveness of employees performance, HR manager requires to set
SMART objectives that assist to managing workload by enhancing employees performance.
These objectives can be -
 Improve productivity of firm within 1-2 Months.
 Maximise level of Profit on around 10% more.
 Enhancing communication skill of employees within 1 month.
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TASK 2
M3
There are various job roles like a teacher, chef and salesman. All these profession has
different requirements of educational qualification. For an example, a teacher teaches to the
student but there are some subjects which needs to put efforts to explain a topic in an effective
way. To attain this the need to study and research about the topic so that when a student has a
query then they can give the answers so that the student may not have any confusion.
The chef should be perfect in cooking but there are some recipes that needed
improvement. So the chef is having only one to amend is that they can measure the spices in a
accurate amount and try to cook better.
On the other hand, a salesman should have an effective communication skills to appeal to
the customer to purchase a product. If they have communication skills then they can enhances
the sales.
All of these job roles requires a performance management to explore their skills to
encourage their efficiency and effectiveness in their field.
CONCLUSION
The above report is based on human resource management with an effective planning. It
also covers the motivation theories, performance management, employees cooperation and skills
which are required to enhance the productivity of a firm.
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REFERENCES
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Online
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