Analyzing HRM Issues and Practices at Morrison's: A Detailed Report

This report provides a comprehensive analysis of Human Resource Management (HRM) issues and practices within Morrison's, a major UK retail chain. It begins with an introduction to HRM and then delves into specific challenges, such as high employee turnover, inappropriate compensation, and the impact of inexperienced managers. The report critically evaluates HRM practices against emerging trends, including the use of technology like AI and automation, digitalization, and the importance of Corporate Social Responsibility (CSR). It also includes the design and development of a job description and person specification for a supervisory position. Furthermore, the report demonstrates an understanding of performance management and people development approaches, as well as the effective use of information and communication in HRM practices. The report highlights the importance of adapting to changing market demands and customer needs, while also addressing internal challenges to ensure effective HRM within the organization.

Issues in Human
Resource Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1............................................................................................................................................3
Demonstrate systematic understanding about issues & challenges in Human Resource
Management ...............................................................................................................................3
TASK 2............................................................................................................................................5
Critically evaluate Human Resource Management practices against emerging trends. ............5
TASK 3............................................................................................................................................6
Design and develop a job description and a person specification of a supervisory position
from your selected organization..................................................................................................6
TASK 4 ...........................................................................................................................................8
Demonstrate contemporary knowledge & understanding about approaches to performance
management & people development in line with recognized best practice ...............................8
TASK 5..........................................................................................................................................11
Explain different types of information & communication effectively used in a wide range of
situations, within Human resources practices ..........................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Human resource management is defined as a tool which is used for promoting effective
development of various plans and strategies in an organisation. Managers and leaders of various
business enterprises introduces various plans and strategies in order to promote effective growth
of an organisation keeping in mind various valuable resources of the business firm. This
research paper is being conducted for analysing various issues faced by human resource
department of concerned business firm for dealing with its various operational activities in an
organisational structure. In this report Morrison’s is being taken into consideration. It is the
fourth largest supply market chain in UK origin which is also being headquartered in Bradford,
England. Full credit for achievement of success in its various business activities goes to its
effective human resource management. With light to the fact that in recent year 2019, company
gave employment opportunities to for about 110,000 employees and is serving around 11
million customers across the world.
MAIN BODY
TASK 1
Demonstrate systematic understanding about issues & challenges in Human Resource
Management
Human resource management refers to various approaches adopted by management
department of the business firm for dealing with company’s dynamic business environment.
With light to the fact that various business enterpriser has to deal with its uncertain business
environment, while operating its quality business activities. A sound management of a business
firm is defined by its quality of management in various operational activities being performed by
various individuals working in an organisation. In regards to selected business firm i.e. Morrison,
managers as well as leaders of the firm, develops effective plans and strategies, also monitors
respective performance being produced by various staffs working in the firm (Aboramadan, et.
al., 2020). It helps in better functioning of various operational activities of an organisation and
also carries firm towards effective growth and provides better future opportunities to respective
business firm. Higher authorities of the firm, takes in innovative approaches and current market
trend in dedicated marketplace of the company, while performing respective tasks in an
organisation. By formulation of innovative plans and strategies helps management of a business

firm to operate effectively in given marketplace and be their customer’s favourite firm for a
longer period of time. However, there are various emerging trends and issues in the given
marketplace of the company which is to be considered by, managing department of company to
deliver its best to loyal customers of company. This includes completion of various social
responsibilities of firm towards its society, which helps in establishment of better goodwill of the
business firm in respective area of operations (Altman, Larsen and Buchanan, 2018). Various
department of concerned business firm have shifted their main aim towards dedicating
company’s efforts for developing various products and services of the company ion respect to
trending demands and needs of the customers.
According to Boella and Goss-Turner, (2019), revealed that evolvement in UK retail
industry, the main issues in the industry is high rate of turnover. There are numerous reasons that
can create these issues in the retail industry. For example, the main issue that leading the high
rate of turnover is incorporated with inappropriate compensation and poor incentives. It is
analysed that, businesses in retail industry facing many adverse circumstances that can affect the
personal and professional development of the business. Some considerations also observed that
opinion of employees in the organisation also matter because lack of employee engagement also
create many problems in the integrity of the organisation. Another reason also incorporated that
and analysed that there are also many issues occur related to the inequality of the industry that
may be de-motivate all the employees so that their work efficiency and motivational level
affected and their productivity decrease.
There is also analysed another issues related to the human resource management in retail
industry is considered that inexperienced & unskilled managers. According to the Madeira,
(2017), recently, retail industry also experience some issues related to the managers because
some of the managers are unskilled and they do not have appropriate knowledge about the retail
industry so that management department of the company faced lots of issues. Poor quality
managers can affect the growth of company and also professional and personal development of
the employees also affected negatively. To prevent from this situation, company need to follow
some HRM strategies that can help to retrain high level of talented employees inside the
company.

TASK 2
Critically evaluate Human Resource Management practices against emerging trends.
Apart from the various issues that are mentioned above, it is also analysed that there are
many emerging trends in the retail industry that is very prominent to prepare working planes for
the future so that retail industry can easily use human resources practices effectively.
According to Buhalis and et. al., (2019), define some key emerging trends which can give
direct influence on the retail industry. On the basis of this report, technologies are the main
sources that can give positive impact to improve the working of all the operations of the business
and also help to maintain the good market position. According to the researcher, there are
various technologies that can provide good impact on the business activities like IOT (Internet of
Things), automation, digitalisation and artificial intelligence etc. all the emerging trends also
contain some modifications and improvisations that can help in training & development
programs so that all the employees can learn new skills to deal with the issues. With the help of
technologies, Morrison’s company can provide effective customer services so that all the
customers can satisfied with the company product and services (Arunachalam, Kumar and
Kawalek, 2018). For example, through artificial intelligence & automation, companies are
utilising mainly simulations for the training to build mock & various situations that can give
positive impact on the working of the employees of the company. Managers of the organisation
can easily maintain their capabilities and applicability so with the help of technologies. Internet
of things & Digitalisation, communication channels are occurring with the effective trends so
that employees of the organisation can easily manage all the appropriate activities like
communication, handling grievance, manage coordination with other employees etc. other
effective trends that can affect all the human resources practices like CSR activities in the
company. On the basis of Xiao, Yoonjoung Heo and Lee, (2017), Corporate social responsibility
plays an important part in the retail industry and also identified some dimensions that are
prominent to evolve the positive point of view of the customers. Through proper public
awareness and digitalisation, most of the customers mainly inclined toward purchasing the
products and services of company. Actions of the stakeholders also considered in this so that all
the operations of the company can work systematically. For example, there are many businesses
in the retail industry like Morrison’s also comes under the big company that mainly cover the
whole market place and also maintain the requirements of the customers. Company also follow

CSR activity and work on another practices of CSR in an effective manner so that company can
easily promote the evolve its benefits so that all the stakeholders can give their proper
contribution. This trends mainly based on the various aspects of the company and also use some
elements like waste management system, handling the grievance of the customers, sustainable
operations, laws & ethics related to the human resource management. All these types of
considerations mainly support the trends to enhance in the market of the company and it can also
affect each and every operations of the company in the retail industry. Moreover, it can be said
that there are many issues in the retail industry that could become the reason of barrier for the
company to thrive. Therefore, it is also analysed that highly imperative for the company can
increase the level of strategies that can allow the company to use safeguard the company from
the problems. It is also mandatory for the companies like Morrison’s, Tesco, so that they can
maintain all the considerations of all the emerging trends of the industry and also follow the
trends as per the effective functioning so that company can take more competitive advantage as
compare to the other company.
TASK 3
Design and develop a job description and a person specification of a supervisory position from
your selected organization.
Massive number of employees are also required to perform the regular task for the company
mainly supervision of the operations and talented employees of the company are also required by
the company. With the help of description & person specification, manager of the can prepares
all these documents so that company can attract the high talented candidate to fill the vacant job
profile of business advisory.
Job Description
It is considered as the written documents that mainly summarize the prominent
information related to the responsibilities, qualifications, knowledge and skills of the individual.
Job description also include specific details about the company like mission, vision, objectives,
organisational culture and benefits for the employee’s that provide by the company. In job
description, company add position report and also range of salary for employee. There are
various sections that Morrison’s use in the job description like job identification, job summary,

responsibilities & duties, standards of performance, job specification and authority of incumbent
and working condition of the company (Boon, et. al.,2018).
Importance of Job Description
The importance of job description as per the Morrison’s are discussed below-
 Help to clarifies the expectations of the employer for employees.
 It gives the clear description about the role to candidate
 It can help to give to measure the job performance of the candidate.
 It can provide the specific structure that need to follow each and every employee with
proper discipline so that employees can perform their job and activities effectively.
HR department of the company is responsible to prepare the job description for
employees and also short list all the applications of the interested candidate so that manager can
easily recognise the closely match candidate for the job role (Cleaver, 2017). Following job
description prepared by the Morrison’s so that company can hire a suitable and capable candidate
for the job position of the manager. With the help of job description, company can provide the
relevant information related to the job role and responsibilities of the employee that mainly
associated with the supervisory position.
Job description
Title of position - Manager
Organisation - Morrison’s
Reporting To - General Manager
Summary of the job role
As a Manager of Morrison’s you are need to plan & promote day to day schedule of employees
and also coordinate and communicate with the other department managers & top management
of the company so that company can easily accomplish the regular activities & operations on a
specific time period.
Skills Requirement
 Candidate must be strong communication & leadership quality skills
 Candidate should know about scheduling & planning skills
 Time management skills
 Operational & interpersonal skills
 Critical Problem Solving Skills

Duties & Responsibilities
 Achieve & meet departments work and objective and effectively manage staff &
effective planning.
 Provide timely training & development for the personal growth and development
opportunities to inspire employees.
 Set strategic aims & objectives for employees and provide proper guidance & direction
to achieve business targets.
 Establish effective coordination among staff & other departments so that they can meet
quality standards of company.
Person Specification
It is like a written document that mainly specify the persona skills, education, abilities,
experience that HR manager looking during the recruitment & selection time. Persona
specification mainly facilitates the effective description & information of the candidate personal
and professional experience in an effective manner. This document mainly ensures the selection
of right candidate for the right job position (Deyo, 2019). The example of personal specification
document is created by Morrison’s to fill the vacant job position of manager are given below-
Person Specification
Job position - Manager
Division - Supervisory Division
Characteristics Essential Desirable
Skills  Communication skill
 Leadership Quality
Skills
 Scheduling &
planning skills
 Time management
skills
Interpersonal & analytical
skills

Knowledge & Qualification  MBA from certified
University
 Specialized marketing
and managing all
employees
 Knowledge in ICT
Experience  At least 1.5 year
experience in
business
administration and
operations
 At least 1-year
experience in
leadership &
management
experience.
TASK 4
Demonstrate contemporary knowledge & understanding about approaches to performance
management & people development in line with recognized best practice
Performance management consider the proper planning, organizing, developing,
controlling and also enhancing the performance criteria of the employees so that they can easily
maintain their performance level and also set some specific criteria to improve their
performance. Performance management consider as the prominent part of the human resource
practices that is mainly used by the manager and senior manager of the company so that they can
effectively manage the performance of their staff members (Estrada and Bhamidimarri, 2016).
With the help of performance management practice, manager of Morrison’s can easily develop
the skills and abilities of employees. Performance management is also necessary for the personal
development of the employees that can help to improve the productivity of the company. There
are various tools discussed below that ensure the professional and personal development of the
employees.
Performance Appraisals
Performance appraisal is a technique that can help to review the overall performance of the
employees so that they can easily improve their performance as per their past performances.
This method can set the range of criteria that can help the employees to focus on their
performance level so that they can give their best to contribute in the development of the

company performance. Performance management is play a prominent role in the overall
development of the employees of Morrison’s. For example, manager of the Morrison’s can give
effective and systematic review to their staff members so that they can easily enhance their
performance and also correct their mistakes (Lambert and Enz, 2017). This review system can
help to improve the job satisfaction of employees and also help in retain the employees longer
period of time in the company. With the help of performance appraisal, employees can evaluate
their performance so that they can easily promote their job position and also take another
benefits of the job. However, company is recently facing some issues related to the performance
of the employees. For instance, it can provide the company a narrow range to analyse and
evaluate employee’s performance so that they can reduce the scope of good & detailed
evaluation. Another issue that company experience is that it is tough to analyse the intensity of
severity and leniency that can set up specific criteria for performance management & people
development of employees.
360 Degree Feedback
This is also containing as the specific method of the performance management that
method provide the feedback to the employees so that they can easily improve the standard of
their performance. This method is very prominent to follow, manager of the Morrison’s can use
this method to measuring the performance and its standard of their employees. This method
helps to measure and evaluate the personal and professional development of the employees. This
method provides more detail so that all the employees can review their performance and efforts
and consistently improve the performance (Madera, et.al., 2017). This method is helpful to save
the time of the manager also help to provide the opportunity for the long term of personal and
people development. The intervention of this method is very effective that aid to improve the
operation of the company. With the help of constant feedback, company can easily improve the
productivity level of their employees. If any employee gets negative feedback this method is not
mainly focus on employee positive attribute because of its divided perspective.
Key Performance Indicator (KPI)
KPI is a method also considered the main tool to measure the performance management
and also people development that can help to analyse the customer service, efficiency,
productivity, efficiency, speed and other things that can effectively indicate and also

performance standard of the company and also their employees (Mao, et. al., 2016). This
method also used by Morrison’s and manager of the company mainly focus on this method
because it can help to measure the performance and also help to manage all standards.
Morrison’s can choose the KPIs method very carefully so that manager of the company can
ensure the full monitor the performance and also create some contact with the other employees
and to take benefits (IHG: Key Performance Indicators (KPIs,. 2020). The main benefit that
Morrison’s recently experiencing related to the performance management & people
development. This method helps to allow the effective quantifiable outcome and also help in
analyse the performance as per the numeric terms with the help of indicators that can help to
evaluate & recommend specific actions as per the performance of each and every employee.
Another advantage of KPI that Morrison’s is consider that it can allow the company to track the
record of performance of the company and also each and every employees of the company and
also helpful to measure the performance of large and multinational employees. KPIs method is
required some specific changes periodically on the basis of change at the marketplace and
changes in business environment. This method is costly & also taken more time because
Morrison’s company consider wide range of employees (Marler and Parry, 2016). The main
disadvantage of this method is that it can it is more result oriented and specifically disregards
efforts that put down by the staff members towards improving their performance level effectively
that might lead the de-motivation.
Performance Management & People Development Tool
It is analysed from the above discussion that these methods are very effective and useful
to manage the performance level of employees and also aid in the development within
organisation (Reed, et. al., 2016).It is also essential for the company to develop the specific tools
that mainly allow to overcome all the weaknesses so that employees can adopt better
understanding about their performance and manage their performance by their own. Moreover,
as per the Morrisons, some performance management and people development tools are given
below-
 Specific Specifications - The main specification related to the performance management
and also people development take a massive place in context of Morrisons. With the help
of useful specification, individuals can access both type of skills like soft & hard skills. It
is also totally depend upon the efforts of each and every individuals so that they can

easily accomplish all the tasks. The performance of the individuals can be measured and
reviewed by the customers and colleagues. With the help of personal interview, manager
can judge that how much candidate interested toward their job.
 Effective Strategies - Employees will be analysed and reviewed as per their long term
applicability and prosperity related to their career that allow each and every employees to
work continuously toward their goals so that they can adopt effective strategies and also
work to obtain their goals effectively (Schaltegger and Burritt, 2017).
 Advantages - A main advantage that Morrisons company would experience through this
useful method is that it can allow the company to provide more detail about the
employees so that manager of the organisation can easily measure the performance of
their employees and also help to provide them appropriate feedback so that all the
employees can easily evaluate their performance and also help to maintain the their
performance on the basis of their previous performance (Shamim, Cang, Yu and Li,
2016).Morrison’s can create the effective employee engagement strategies that can aid to
create the positive relation among employees so that all the employees can do their work
with full corporation of employees and consistency.
TASK 5
Explain different types of information & communication effectively used in a wide range of
situations, within Human resources practices
There are various types of information and communication can play a prominent role and
also help to create a positive impact on the working of the company. There are many human
resources practices that can affect positively and also follow all the relevant information and
communication that basically used for the development of the company (St Pierre, Hofinger and
Simon, 2016). Morrisons can follow many human resources practices that can help to maintain
all the situation and also follow appropriate information so that all the employees can do
effective communication so that they will be less chances of miscommunication and confusion.
Situations within Human Resources Practices
There are various situation in which human resources practices playing prominent role
and also help to identify the different types of information and communication effectively. The