This report provides an in-depth analysis of Human Resource Management (HRM) practices at Nike Corporation. It explains the purpose and scope of HRM in resourcing talent and skills to fulfill business objectives, evaluating the effectiveness of key elements like reward management and motivational theories such as Maslow's Hierarchy of Needs. The report also examines internal and external factors, including employment legislation, that influence HRM decision-making at Nike. Furthermore, it discusses the strengths and weaknesses of different recruitment approaches, both internal and external, used by Nike, and applies HRM practices in a work-related context, concluding with an assessment of how these practices contribute to organizational profit and productivity. The analysis emphasizes Nike's adherence to the soft model of HRM, valuing employees as assets and fostering a healthy working environment.