Human Resource Management Report: HRM in Burberry Group Plc.

This report provides a comprehensive overview of Human Resource Management (HRM) within the context of Burberry Group Plc. It begins by defining HRM's purpose and functions, particularly its role in workforce planning, and explores recruitment and selection approaches, analyzing their strengths and weaknesses. The report then delves into the benefits of various HRM practices for both employers and employees, including topics such as employee engagement, training and development, and effective communication. The report also examines the effectiveness of HRM practices and the importance of worker relations in influencing HRM decision-making, as well as the impact of employee legislation. The report concludes with an application of HRM practices in the context of Burberry, highlighting the importance of these practices in achieving organizational goals. The report emphasizes the importance of HRM in managing a large workforce, fostering a positive work environment, and ensuring employee satisfaction and productivity.

HUMAN RESOURCE
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Purpose and functions of HRM and its role in workforce planning......................................1
P2 Strengths and weaknesses of various approaches for recruitment and selection...................2
TASK 2............................................................................................................................................5
P3 Benefits of different HRM practices for the employer as well as employees........................5
P4 Effectiveness of HRM Practices............................................................................................6
TASK 3............................................................................................................................................7
P5 Importance of workers relations to influence HRM decision-making...................................7
P6 Key element of employee's legislation and its impact on decision making process of HRM
.....................................................................................................................................................8
TASK 4............................................................................................................................................9
P7 Application of HRM practices...............................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Human resource management is the most important function of an enterprise which
concerns mainly on hiring, planning and designing workplace. HR managers in an industry used
to provide proper direction and guidelines to workers so that they can work as per requirement of
business. In addition to this, major task of them in an industry is to manage workplace and
provide all type of benefits to employees through which retention of them can be gained for
longer period of time (Knowles, Holton and Swanson, 2014). In this process, a report has been
prepared which focuses on importance of HRM and its policies in an enterprise. It has made
various discussion on purpose and functions of HR managers in workforce planning, importance
of employee engagement, effectiveness of practices and more.
TASK 1
P1 Purpose and functions of HRM and its role in workforce planning
Workforce planning defines a procedure of designing, organising, acquiring and
sustaining people in an enterprise. This process is done by human resource management of a
company in which managers play an effective role in recruiting and selecting employees. In
addition to this, for getting high commitment and contribution of these persons in achievement of
business success, managers provide them essential training, compensation, rewards and more.
Planning workforce also states a continuous procedure for aligning priorities and necessities of
association. This would help in meeting regulatory needs, targeted goals and objectives of
company in a proper manner (Marchington and et. al., 2016).
In context with Burberry Group Plc., it is a British Company of UK which deals in luxury
fashion house. It mainly focuses on serving trench coats or development of outdoor attire like
ready-to-wear outerwear, fragrances, cosmetics and more. This firm is established in 1856 by
Thomas Burberry and currently it has near about 500 branches in many countries where
approximately 10,000 workers are working. Therefore, to manage such a large workplace is
really a complex procedure for HR managers. Some major purpose and functions of them can be
explained as-
Functions of HRM Recruitment and selections: Without proper staff members at workplace, a firm cannot
achieve its desired success. In this manner, managers used various procedures of
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recruitment and selection to hire best employees in workplace (Nabrzyski, Schopf and
Weglarz, 2012). Training and development: Workers in a company like Burberry are most valuable
assets, therefore, HR managers provide them all effective training and development so
that they can work in systematic manner and contributes their effort in meeting targeting
goals.
Purpose of HRM Designing and managing workplace: It is the main purpose of managers in all types of
enterprises in which they play major role in making effective organisational culture at
workplace. People of different background aid Burberry in getting innovative ideas so
that production can be done in higher manner.
 Law: Since UK government has made several legislation and legal structures for private
and public enterprises both, therefore, HR managers of Burberry considered each and
every law at the time of recruitment and selection procedures. They provide
discrimination free environment as well as healthy and safe working atmosphere to
employees. This would help workers in giving proper support to employers for
achievement of business goals and objectives.
P2 Strengths and weaknesses of various approaches for recruitment and selection
Recruitment can be defined as a procedure of hiring candidates from internal and external
source as per requirement of business. While choosing best one out of various applicants is
termed as selection procedure (Nyberg and et. al., 2014). In this process, various documentation
are needed to be done by HR managers in a company. Some major approaches for recruitment
and selection are:- Job analysis: It is the first approach in which managers are used to collect information
about different vacancies at workplace. After then, they formulate a proper plan related to
further activities of recruitment and selection. Job Description: It includes entire details of vacant position like job roles and
responsibilities.
 Person specifications: Under this section, an association has provided a sample of CV so
that interested candidates can match their profiles and apply. It includes academic skills,
qualities, qualification and knowledge required for a specific position.
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Sources of recruitment
Internal recruitment: This method help managers in recruiting employee from within
workplace through the process of transfer, promotion, demotion and more.
External recruitment: In this section, a company can hire candidate from outside
environment through various approaches like online, job portal, campus placements, recruitment
agency and more (Pierce and Aguinis, 2013).
HR managers of Burberry use both type of sources for fulfilment of vacant position in
organisation. These methods have own strengths and weaknesses which can be explained as
below:
Recruitment
Method
Strengths Weaknesses
Internal
recruitment
method
 The major benefit of this kind of
method is that it helps in boosting
morale of employees and
encourage them to give more
efforts in accomplishment of
business success.
 It saves time and money both as
well as there is not much
requirement of induction training
as workers are already familiar
with terms and conditions of
workplace (Ployhart and et. al.,
2014).
 Internal source of recruitment
has given limited choice of
candidates which seems to be
ineffective in increasing
productivity and performance
level of workplace.
 When managers give
promotion to an employee
than it generates feeling of
demotivation in other and
they feel unequal. In addition
to this, sometimes conflicts
are also arise at workplace.
External
recruitment
method
 This kind of source provides many
choice for managers to recruit the
best one who has gained much
experienced, skills and abilities.
 To get best applicant requires
much cost and money. In
addition to this, various type
of documentation and
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 It helps in getting fresh face who is
able to lead company on a good
position at marketplace.
verification procedure is
needed to done by HR
managers also.
 It is also required by
association to provide
induction or orientation
program to new candidates
which help in making them
familiar with new working
environment.
After getting a list of several candidates for specific positions, HR managers of Burberry
use following method for further selection procedures.
Selection
method
Strengths Weaknesses
Interview  It is the best method for choosing
a right candidate in which
superiors of an industry use to
conduct interview (Hwang and
Ng, 2013). This would help in
judging skills and abilities of
applicants.
 This procedure also reduce time
and efforts both.
 When large number of
candidates apply for a single
position then it will create much
complexity as well as consumes
time also for getting a perfect
one.
 Managers are required to make a
proper format for testing
knowledge of job applicants.
TASK 2
P3 Benefits of different HRM practices for the employer as well as employees
HR practices are beneficial for enterprise in designing proper workplace, maintaining
work of employees, increasing productivity and more. All these things help in obtaining better
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outcomes and enhancing growth of business. As related with Burberry, this firm always seeks to
create modification in production and existing technology so that innovative products can be
served at marketplace (Hendry, 2012). It will help in attaining minds of large number of
customers as well. Therefore, to achieve this target HR managers of this firm use various
practices which are useful both for employees and employers in following manner:
Benefits to Employers
Interact culture- It is necessary for this organisation to introduce diverse culture at
workplace which should be fair, transparent and honest. This would help managers and leaders
to deal with such employees in a systematic way. Therefore, in this regard managers of Burberry
use various practices in order to develop good relations among employees and management so
that all assigned task can be completed on time.
Assigned roles and responsibilities- By the use of HR practices, managers can select best
employees for completing a major task as well as assign them duties as per their skills and
abilities in a proper manner. It helps in accomplishing a complex task on time as well as
motivating workers also (Renwick, Redman and Maguire, 2013).
Decision making- In order to develop flexibility at workplace and brings positivity in
working environment, managers of Burberry used to include workers in decision-making
process. They take feedback and opinion of employees in every change of organisational system
so that contribution of them can easily get.
Benefits to Employees
Information resources- By HR practices, employees get each and every information of
company on time (Gill and Meyer, 2011). In this process, managers used to make effective
communication with workers and convey them messages which helps in completing all tasks
related to business in given period of time.
Training and development- This is the most effective practice of HR in which employees
get timely training and development program while working in a company. This would help
them in reducing weaknesses and enhancing abilities which will aid in making their carer bright.
P4 Effectiveness of HRM Practices
The major concept of HRM practices in a company is to formulate unique strategies,
rules and regulations which are must be followed by all people who are associated with business
In Burberry, managers build policies by concerning much about benefits of employees which
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would help in getting their retention for longer period of time (Gelens and et. al., 2013). Thus, in
this process some importance HR practices held in present firm are explaining as below: Recruitment and Selections: It is most important practice of HRM in which managers
are used various procedures for recruiting the best candidates a workplace. As without
perfect employees a firm cannot achieve its success. In context with Burberry, this firm
wants workers who have gained much experience and technical skills so that better
outcomes can be gained. Setting of proper directions and implementation: It is the major responsibility of
managers of a company to provide proper direction and guidelines to staff members. In
addition to this, they should set achievable targeted goals and services also. Human resource planning: In this section, managers used to make a proper strategic
plan which includes necessary training program. For this process, they keep an eye on
performance of workers so that strengths and weaknesses of them can be evaluated.
Further, for boosting their morale, superiors of Burberry provide them rewards and
compensation too. Training and Development: Since in fashion industry, it is needed to change techniques
on regular interval of time. Therefore, Burberry used to adopt latest technology so that
innovative and trendy products can be manufactured which would help in gaining
attention of customers for longer period of time (Farndale and Kelliher, 2013). Thus, for
this process, managers used to provide training and development program to workers in
order to make them able to work as per requirement. This will enhance skills and abilities
of staff members also.
 Individual and team goals by effective communication: HRM practices beneficial in
developing good relations with employees by sharing with them important information
and get their suggestion on the same. For this process, employers used to talk in effective
way of communication.
TASK 3
P5 Importance of workers relations to influence HRM decision-making
In order to gain success and enhance growth of business a company requires to manage
relationship among employees in a proper manner. Workers having strong relations with
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management, employers and others are able to accomplish targeted goals and objectives in given
period of interval. Therefore, it is necessary for manager in a firm to assign work to employees in
group task. This would help in making good interaction among team members through which
they can share ideas and thoughts easily. If workers work in group then it will help in increasing
productivity and profitability of business also. Some major importance of effective relation
among employees in a company like Burberry can be described as:-
Sharing work: When workers engage in group task then it becomes more easy for them
to share work with each other. It will help in reducing stress level and accomplish assigned task
to them.
Resolve conflicts: This is the most beneficial importance of employee engagement in
which when people work in group and generate effective relations with others (DeNisi, Wilson
and Biteman, 2014). This thing aid them in reducing chances of conflicts as well as resolve
major issues in a systematic manner.
Employees loyalty: Providing work in group task also aid employers in gaining their
loyalty and high commitment in achievement of targeted goals and objectives in a profitable
manner. But for this process, managers are needed to provide healthy and safe working
environment as well as benefits to workers.
Maintaining Equality by communication: Including each worker in group task also aid
in generating feeling of equality in them. Therefore, for this process managers are required to
build strong team by effective way of communication so that chance of resistance can be
reduced.
Profit maximization: Poor relationship among workers and management sometimes
impact negatively on performance of them which decreases their productivity also. While
engaging in team, helps in developing positivity and healthy working environment at workplace.
This would further aid in improving performance level of business also.
P6 Key element of employee's legislation and its impact on decision making process of HRM
Due to demand of diverse culture at workplaces, organisations are used to recruit people
of different background. It would help them in making innovative products or services as per
new tend of marketplace (Daley, 2012). But it may arise several kinds of unwanted activities like
people of different culture have to face various problems like discrimination on the basis of sex,
colour, race, religion, nationality, gender and more. Therefore, to protect them from such type of
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discrimination and harassment, Government of UK have come up with revolutionary idea of
industrial democracy which facilitates worker some laws in workplace. These are made for
increasing their standard of living, protect them for exploitation and provide them rights to
sustain in workplace. HR undertake all those legislation while determining company polices.
Here are basic acts of company that HR consider while finalising terms:
Health and Security Right- According to this act every employee have rights of job
security after a period of time in the same job (Brewster and Hegewisch, 2017). Manager or
employer can not terminate any employee without giving a valid reason or termination notice.
Minimum Payment act- To avoid labour exploitation, this act was introduced by
government of UK. They have set minimum wage amount which a worker should be paid
minimum for fulfil their needs fir survival.
Equal Wage act - This act enable all worker the opportunity to have equal wage for the
same working profile. Organisation can not differ workers on basis of gender, caste etc.
Delivering time of work- In this act, there are determined working hours which have
been set by government that is 48 hours. In case, if company want worker to work more than
this, they have to pay for that according to circumstances.
Worker Equality Act-In an organisation, every worker should be allotted equal chance
to develop or appraisal (Bacon and Voss, 2012). Discrimination on the bases of gender, colour,
race, region would not be supported.
Disability discrimination act- According to this act, company can not discriminate an
employee who is disable and hurt their emotion or values on basis of inability. Such case will be
undertake as a crime by the court.
Therefore, HR managers of Burberry consider these employment legislation and laws
while recruiting employees at workplace. They also provide safe working environment to
workers and ensure them if any unusual activities occur then employers will take action against
exploiters.
TASK 4
P7 Application of HRM practices
Burberry Group Plc is a manufacturing firm which concern more on development of
outdoor attire and provide best fashionable products to customers of national and international
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clients (Alfes and et. al, 2013). Currently this firm requires to recruit some more manufacturing
engineers in some branches of UK location. In this regard, department of HRM has made an
appropriate job specification for fulfilment of such specific positions in the following manner:-
Job Specification
Job Details
Post: Manufacturing Engineer
Department:
Job Purpose
 Develop manufacturing processes for supporting new product development
 Continuous make improvement in existing and new projects in order reduce cost of
manufacturing
 Qualification testing of processes
Roles & Responsibilities
 Assists in design and implementation technology as well as procedures to develop a plant
in productive and efficient manner
 Should be able to conduct capabilities studies, business case development and make
improvement in plants
 Work under supervision of senior engineers
CV:
Curriculum Vitae
Name: Samayra Ward
Address: 45h Avenue, Queen's Road, London
e-mail id: [e-mail]
Contact No.: 6474002037
Objectives: Analytical as well as forward thinking clothing designer with experience in men,
women and children's wear. Highly self motivated and take a keen interest in current trends
related with fashion industry. Want to part of success of a large organisation by contributing
high motivation, responsibility and driving result before deadline.
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