Human Resource Management Analysis at Titan Travel UK

This report provides a comprehensive analysis of human resource management (HRM) practices at Titan Travel UK. It begins with an introduction to the importance of HRM, its role, and purpose within the company, followed by an assessment of the current state of employment relations within the UK travel and tourism sector. The report then identifies and discusses the impact of various employment laws on HRM at Titan Travel. Furthermore, it delves into the recruitment and selection processes, including job descriptions and comparisons with other service businesses. The report also examines the training and development activities within the company and assesses their contribution to effective operations. The report highlights the importance of HRM in Titan Travel UK and provides insights into various aspects of HRM practices, making it a valuable resource for students and professionals alike.

Human resource management in Titan travel UK
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Table of Contents
Introduction....................................................................................................................................3
Task 1 – understanding human resource management at titan travel..........................................4
1.1 Explain the importance of human resource management, its role and purpose in Titan
travel 4
1.2 Develop and justify a human resource plan based on the analysis of supply and
demand for Titan travel within UK..............................................................................................5
Task 2 – Assessing the impact of employee relations and employment laws on Titan travel.......6
2.1 Investigate and assess the current state of employment relations within UK Travel and
Tourism......................................................................................................................................6
2.2 Identify and discuss how various employment laws affect the management of human
resources in Titan travel.............................................................................................................7
Task 3 – Understanding the recruitment and selection process....................................................7
3.1 Discuss job description and person specification of digital designer for Titan travel in UK. 7
3.2 Compare recruitment and selection process in Titan travel with another service business.9
Task 4 – understanding training and development activities at Titan travel..................................9
4.1 Examine the training and development function in Titan travel and assess the contribution
of training and development activities to the effective operations of the business....................9
Conclusion...................................................................................................................................10
References..................................................................................................................................11
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Introduction
Human resource management is regarded as one of the most important functions of the
organization that plays a key role in employee management as well as maintenance of
a positive culture and environment in the office (Chile, Fraccaroli and Sverke, 2017).
The importance of HR is usually overlooked by the firms which makes it less successful.
Hence if this activity is carried out effectively then an immense contribution can be
made towards overall direction of the company followed by attainment of goals and
objectives (The Importance of Human Resource Management, 2017). The present
report has thus been prepared as a newly appointed HR trainee of Titan travel UK in
order to understand the process of HRM and current state of employee relations as well
as employment law within service sector of UK. Focus has also been given on
recruitment and selection process that is practiced within the organization followed by
its training and development.
Titan travel UK
Titan travel in UK is one of the leading escorted tour operators that offer services to
Europe and all around the world that is present over 70 nations. The company offers
more than 300 itineraries to the consumers through train, air, ocean or river cruise. The
company further gives a huge emphasis on quality and pays attention to individual
needs and preferences. It further ensures that the employees accompanying the tourists
are knowledgeable about the destinations so that the clients get a chance to visit the
hidden gems and also pass through scenic routes. Its major services are in form of VIP
home departure service, professional and friendly tour managers, high quality hotels
and modern coaches (Titan travel, UK). The company further makes sure that
excursions, entrance fee, food and entertainment facility is included in the tour price
only. Titan travel recently received 10 gold and 5 silver awards at British travel award
which is the largest consumer choice poll for leisure travel. This has made Titan as the
most successful tour operator in the year 2017 (Awards, 2017). This is all possible as
the management has made sure that fantastic holidays are provided to the people
through its well trained employees in order to make them happy. It further trains the
employees in such a manner that they come out as real travel experts for the travel
thereby making the experience a memorable one.
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Task 1 – understanding human resource management at titan travel
1.1 Explain the importance of human resource management, its role and purpose in
Titan travel
Human resource management is very important for Titan travel UK as it lays
emphasis on the greatest resource of the firm being its employees. It helps in overall
selection, recruitment as well as development of employees without whom even the
best plans and ideas will fail. HRM helps to ensure that there is an effective usage of
employees so that better returns can be provided to the organization in terms of ROI
(Mitchell, 2017). If HRM is not developed in a proper manner then Titan travel is most
likely to lose in the area of utilizing the human resources thereby not attaining success.
HRM in this regard plays different roles in Titan Travel Company which are as follows;
 Recruiting and selecting candidates - It assists in recruiting as well as selecting
the right candidate for a job within Titan travel. The knowledge and skill set of Hr.
team is utilized to weed off the candidates that are not suitable for the given
position such as sales personnel, marketing agents, front desk or tour guides.
 Training and development activities - The HRM team ensures that the employees
are well trained in the area of building new skill set and sharpening the old ones
such as communication with consumers, time management etc. as well as
carrying out effective employee development programs (Chile, Fraccaroli and
Sverke, 2017).
 Motivating the employees - Motivating the employees is one of the main roles
played by HRM team in Titan travel which is done by improving the overall
working conditions, increasing job satisfaction, recognition the work done by tour
guides among others.
 Appraising the performance - Next is the performance appraisal function which is
done by usage of techniques like 360 degree analysis, paired comparison,
management by objective among others (Tripathi and Ghosh, 2017). These
techniques aids in documenting the performance as well as petition of employees
so as to ensure that they are rewarded and steps are also taken to improve there
working.
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 Making employee contracts – Contract is a very essential document that is
formed between employee and the employer which is framed by HRM team of
the company. It is essential that the HR employees maintain non ambiguity in the
same so as to avoid further issues.
 Maintaining relationships – Hr. team at Titan travel UK further ensures that
proper relationship is maintained between staff members and the managers so
that conflicting situations are avoided and there grievances are solved in best
possible manner (Cook, Hsu and Marqua, 2014).
1.2 Develop and justify a human resource plan based on the analysis of supply and
demand for Titan travel within UK
Developing of a human resource plan is very important for titan travel UK so as to cope
with as well as estimate the future human resource needs within the organization. It will
assist in linking there overall business strategy with the operational objectives of the
organization (Mitchell, 2017). Human resource planning for Titan travel is essential so
as to analyze the present as well as future requirements of HRM in the firm. This can be
done by undertaking various steps that are as follows;
 Scenario planning – HRM team of Titan travel should be able to assess the
changes that are happening in external travel and tourism environment within UK
so as to encounter the worst scenario which can be in form of lacked of
knowledgeable candidates, overflow of fresher’s wishing to enter travel business
among others. As per the scenario planning it has been found that there will be
increase in the use of digital technology in the coming era hence the need is to
appoint digital designers in the company who are experienced and
knowledgeable about the work so that they can train future employees as well if
supply of trained personnel is not there in the coming future.
 Demand and supply forecast – the need is further to make an exact forecast
about existing demand and supply of human resource in titan travel so as to
avoid surplus as well as scarcity of employees. It has been found out that the
company is need of more digital designers to carry out marketing campaign for
the company (Wood and Peters, 2014).
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 Resourcing – The next step will now involve for resourcing through activities such
as attracting, selecting as well as setting of human resources. Hence the digital
designer to join the company can be invited by posting ads in newspaper and
website. There selection can be done through telephonic followed by face to face
interview from top few resumes that are good for the post.
 Training and development - This is a very essential step of human resource plan
as the digital designers through the training sessions can be made aware about
the overall marketing objective of the company (Brewster and et.al., 2016). As
experienced digital designers will be selected hence the need is to train hem with
respect to requirement of company only.
 Appraisal of Manpower Planning – Last but not the least step is to assess the
overall effectiveness of human resource planning process by comparing the plan
with its actual implementation so as to identify any loopholes in it. This can be
done by assessing the performance of digital designers in order to find out
whether the number of selected personnel is as per the requirement or not
(Mitchell, 2017).
Task 2 – Assessing the impact of employee relations and employment laws on
Titan travel
2.1 Investigate and assess the current state of employment relations within UK Travel
and Tourism
Employment relations are all about the preence of overall understanding and
cooperation among the staff members that aids them to work in a coordinated manner
by avoiding conflicts and confusions (Tripathi and Ghosh, 2017). The current state of
employment relations within UK Travel and Tourism has been discussed below;
There is a presence of World Federation of Trade Union in UK that aims at prorecting
the intesrest as well as safety within different toyrsim firms incuidng Titan travel (World
Federation of Trade Union, 2017). The firm itself places high degree of importance on
the employee relations whereby the management tries to maintian good communication
with the staff members so that they do not face any issues. Employment contract of the
company has also been diesgned in such a manner so as to make the staff members
get aware about staff work timings, discipline at workplace, overtime and termination
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(Shuck and et.al., 2014). Work related flexibility is also provided to the employees
followed by ensuring towards an absence of office politics that may not support in
healthy development of employee relations. There is also a presence of collective
bargaining as well as negotiation among employees on areas such as wage rate,
promotional opportunity other benefits.
Dispute handling system of the company is also strong which makes it easier to handle
employee grievances and complaints. This has been followed as the company believes
in providing quality services to the consumers which can only be made possible if the
employee relations are maintained in best possible manner (Mitchell, 2017). Proper
employee relations have thus rendered a competitive advantage to the company
followed by devising of strategies so that organizational goals and objectives are met in
the best possible manner. Other than this, the need is further towards maintaining of an
increasing staff participation so as to provide the employees with a chance to voice their
opinions. This will make them feel engaged also improve the overall decision making
within the firm (Kew and Stredwick, 2016).
2.2 Identify and discuss how various employment laws affect the management of
human resources in Titan travel
There is a presence of various employment laws that has put an impact on the overall
management of human resources within Titan Travel Company. Government has put
norms related to flexible work patterns which make it mandatory for Titan travel to
enable employees by which they can alter the pattern of working and also take time off
to go on a short break with friends and family (Brewster and et.al., 2016).
There is further a presence of equal pay act which enables the employers at titan travel
to provide same pay for equal jobs done by men and women within UK. Working time
regulations has also fixed maximum working hours for which employees are allowed to
work. Hence the management at Titan travel cannot force the employees to work
beyond the stipulated hours.
Equality Act 2010 further prohibits Discrimination of employees on the basis of caste,
creed, color, sex, race etc (Robinson and et.al., 2014). Hence titan travel is required to
ensure that no discrimination takes place within the organization. The company is
further required to adhere with laws with respect to employee dismissal which cannot be
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done unless a proper motive has been issued to the employees. if the dismissed person
thinks that he has faced an issue of unfair dismissal then he has the right to approach
the employment tribunal which may impact the firm in negative manner on account of
loss of prestige and brand image (Dismissing staff, 2017).
The employer of titan travel is further required to take proper steps in case any issue of
bullying or harassment within the organization has been reported. If not done then the
harassed employee has a right to approach the employment tribunal. It is thus required
that the contract formed between the employee and titan travel company should be
adhered with on a strict basis whose noncompliance may result in legal proceedings
against the employer (Brewster and et.al., 2016). It is thus essential that Titan travel
adheres with all the employment laws so as to avoid facing any issues. The supervisor
must also be trained and made aware about the laws so that they are in a position to
handle the staff members in a better manner.
Task 3 – Understanding the recruitment and selection process
3.1 Discuss job description and person specification of digital designer for Titan travel in
UK
There is a presence of good opportunity for Digital designers in Titan travel who can join
the email marketing and creative team. The firm is thus providing good source of variety
as well as training and development so that employees can keep themselves forefront
at digital design and coding. Hence given below section is about the job description for
the post of digital designer and person specification needed to accomplish the work in a
best possible manner.
Job description of a digital designer
Position summary
Digital Designer has a responsibility to produce effective and aesthetic content for
website, email promotions, social media graphics and banner ads. He/she will be
working closely with Director of Digital Marketing and project manager.
Job duties
 To design and produce websites, web logos, social media graphics, banners and
email campaigns.
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 To integrate brand and style guidelines into designs.
 To build emails that render across all email clients and browsers.
 To use digital design packages such as Photoshop, Dreamweaver etc. in a
proficient manner.
 To work with director of digital marketing for translating and creating marketing
requirement into appropriate campaigns and designs.
Qualifications
 Bachelor’s degree in digital or graphic design, graphic communication and
related field.
 5 years of experience in professional designing.
 2 to 3 years of experience in programming with respect to HTML5, CSS3 and
Java script.
Person specifications
 Strong analytical and design making skills.
 Organizational and time management skills.
 Ability to work independently and as a team member.
 Good influencing skills
 Tech savvy and knowledge about HTML, Photoshop, FTP, web design and
development principles
3.2 Compare recruitment and selection process in Titan travel with another service
business.
The process of recruitment as well as selection plays a key role in attracting as
well as retaining the candidates of high caliber. It thus helps the firms in giving a good
performance followed by gaining a competitive advantage over the rival firms.
Recruitment and selection process at Titan travel UK involves for placing job details on
its website and other sites such as monster, Facebook among others. CVs are
requested to be sent at the given mail ids which are then screened by Hr. team from
where the eligible candidates are contacted for job interview purpose (Brewster and
et.al., 2016). First contact is made by a Hr. executive on a phone call so as to undertake
telephonic interview. This is followed by carrying out personal face to face interview
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sessions. Straightforward and deliberate questions are asked by the interviewer to
judge the overall knowledge, expertise and professionalism of the candidate and
whether it matches with company value or not.
Exodus travel also has a recruitment and selection process for employees where
applicants are invited to fill online forms on the website whose screening is then done
by recruitment team. The shortlisted candidates are then invited (Kew and Stredwick,
2016). Aptitude test in the area of job is taken among whom the selected candidates are
made to appear for interview. At the end a psychometric test of employee is further
taken so as to assess the overall personality traits of the candidates before deciding
over the final selection.
Overall the recruitment and selection process at both Titan travel and xsoys
travel focuses on getting access to quality candidates. But titan travel focus on judging
the person through CVs and interview session while Exodus travel also gives emphasis
on aptitude and psychometric test before making the selection a final one.
Task 4 – understanding training and development activities at Titan travel
4.1 Examine the training and development function in Titan travel and assess the
contribution of training and development activities to the effective operations of the
business
A huge emphasis is laid by management at Titan travel towards the training and
development session meant for the employees. The firm believes that if the employees
are trained better than the firm will perform in a better manner. Hence it ensures that the
staff members who are there with the consumers on tour gain a firsthand experience of
the destinations so as to deliver best possible services to client (Chile, Fraccaroli and
Sverke, 2017). Hence a comprehensive educational program is offered by sending the
staff to destinations where titan travel serves the client. It further provides in house
training opportunities and programs followed by e learning to the staff members.
Support is also rendered to those employers who wish to get additional qualifications
that are relevant to their role. This can even mean provision of internal secondments
across the firm. The above mentioned set of activities has assisted in the overall
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operations of the business in many ways. It has aided in improving the overall
productivity of employees and also provided them with better career growth options.
There is now a presence of team culture that works on the norms of diversity, growth
and value followed by the presence of an increased team spirit. Presence of training
and development opportunities further provides competitive advantage towards the
organization (Kew and Stredwick, 2016).
Conclusion
From the above report it can be concluded that human resource management is one of
the mot important functional areas of titan travel that plays the role of recruiting, training,
motivating as well as appraising the staff members. It further focus on maintaining
employee relations within the organization and Employment laws are also adhered by
the firm in best possible manner in order to save itself from the negative consequences
that may occur if the norms are not followed. It has further been concluded from the
report that recruitment and selection process is equally essential for the firm and is also
in tune with the requirements of business. Training and development activities are also
an essential part of the organization which entails for usage of different approaches
such as in house training program giving chance for gaining additional qualification.
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References
Awards. 2017. [Online]. Available through:
<https://www.titantravel.co.uk/about-us/awards> [Accessed on 13th November
2017].
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resource management. Kogan Page Publishers.
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Organizational Psychology: An International Perspective. John Wiley & Sons.
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travel. USA: Pearson.
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[Accessed on 13th November 2017].
Kew, J. and Stredwick, J., 2016. Human resource management in a business context.
Kogan Page Publishers.
Mitchell, D., 2017. 50 Top Tools for Employee Engagement: A Complete Toolkit for
Improving Motivation and Productivity. Kogan Page Publishers.
Robinson, P., Fallon, P., Cameron, H. and Crotts, J.C. eds., 2016. Operations
management in the travel industry. CABI.
Shuck, B., Twyford, D., Reio, T.G. and Shuck, A., 2014. Human resource development
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The Importance of Human Resource Management. 2017. [Online]. Available
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[Accessed on 13th November 2017].
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Titan travel. 2017. [Online]. Available through: <https://www.titantravel.co.uk/more-
information/careers> [Accessed on 13th November 2017].
Tripathi, N. and Ghosh, V., 2017. Work Motivation: History, Theory, Research, and
Practice. Springer.
Wood, E.D. and St. Peters, H.Y., 2014. Short-term cross-cultural study tours: impact on
cultural intelligence. The International Journal of Human Resource Management.
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