Analysis of Little Dessert Shop: Business Plan and Strategy

This report provides a comprehensive business analysis, examining two case studies: Little Dessert Shop and Humpty Dumpty Candy Shop. Part 1 focuses on Little Dessert Shop, evaluating its partnership structure, applying Porter's Five Forces to assess its competitive environment, and discussing the impact of macro-environmental factors. The analysis covers competitive rivalry, supplier and buyer power, threats of substitution and new entry, and suggests strategies for managing competitive advantage. Part 2 presents a business plan for Humpty Dumpty Candy Shop, detailing the business idea, required capital, location, human resource needs, product offerings, target market, and competitive analysis. The report also outlines the business's strengths, weaknesses, and unique selling points, providing a detailed overview of business operations and strategic planning for both hypothetical businesses. This student assignment is published on Desklib, a platform offering AI-driven study tools.