PEST Analysis of Hungary Jack's Business Environment in Australia

This report presents a PEST (Political, Economic, Social, and Technological) analysis of Hungary Jack, a major fast-food company in Australia. The analysis examines the external factors influencing Hungary Jack's operations, including Australia's stable political environment, government policies, and international relations, which support the company's expansion and access to raw materials. Economically, the report considers Australia's stable economic conditions, infrastructure investments, and financial stability, while also addressing challenges such as inflation. Socially, the report explores changing consumer habits, the preference for fast food among younger demographics, and the need for diverse menu options. Finally, the technological aspect discusses the use of POS and information management systems and the overall technological base in Australia. The report concludes by highlighting how these factors impact Hungary Jack's strategic planning and operational decisions.

BUSINESS
ENVIRONMENT

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Contents
PEST Analysis of Hungary Jack............................................................................................................2
REFERENCES......................................................................................................................................4

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PEST Analysis of Hungary Jack
Hungary jack is one of the biggest fast food companies in Australia. They are the second
largest franchise of Burger King Corporation and a subsidiary of Competitive Foods
Australia (Hungary Jack, 2018). This company is known for its high quality burgers served in
their stores all around Australia.
It is essential for the company to understand its external environment for making their growth
much smoother (O'Kane, 2012). This can be done through PEST analysis.
Political: Political environment of Australia is highly stable and hence it provides support to
the operations of the firms like Hungary Jack (Hungary Jack, 2018). In the Queensland region
of Australia the government policies have been highly in favour of the company. Hungary
Jack need to make sure that they are doing greener business especially in terms of their waste
management as the government of Australia is becoming very stiff in terms of their
environmental policies. New government has also promoted the companies that are well
established in many regions of the nation. The national policy for development of food
industry is helping the cited firm in their expansion. Australia has also good political ties with
other countries of the world. This will help Hungary Jack in importing of the raw materials
from other parts of the world at lower prices.
Economic: Australia is a developed nation and the economic condition of the country is also
stable as compared to other regions of the world. In the Queensland region of the country the
government has pumped a lot on the infrastructure which has helped companies in making
their business operations smoother. Hungary Jack also has a large amount of cash balance
which can help them in making investments. Due to its parent company it has a large amount
of investors present with them who can help them in the time of financial crisis. In various

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parts of the world economic instabilities have been noticed. These instabilities have effect on
the economic performance of the Australia which is having direct impact on the business of
Hungary Jack. Company needs to have a proper financial plan for managing their operations
under the economic barriers they have. The increasing inflation has been a greater challenge
for the company as it is restricting people from making extra expenses.
Social: Society has changed and it is further changing at very fast speed. This change has also
affected the eating habits of the people. People have shifted towards eating more outside the
home than at home. This is due to various types of reason. One of the primary reasons for it is
the time limitation and the variety they offer at the same place. There is larger number of
youngster that is coming up in the society who prefers to eat in fast food restaurants (Hungary
Jack, 2018). This provides an excellent opportunity for the company in their future
operations. Hungary Jack needs to provide a special range of food items for all the sections of
their target consumers. Since these restaurants provides a range of food items that are
affordable and slightly on the cheaper side hence people are also loving to eat outside. In the
Queensland region also the dynamics of society is similar to that of the other parts of
Australia.
Technology: The technology in the fast food restaurant chains have changed at very faster
rate. Since this company is in many parts of the Australia, hence the POS system has helped
the company in managing its financial operations. Hungary Jack has also taken the use of the
information management system that helps them in storing their data related to their
operations. This data can be easily retrieved and can be used in their decision making
process. Australia is having a good technological base which will help them in their future
operations.

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REFERENCES
Hungary Jack. (2018) Menu. [Online]. Retrieved from:
https://www.hungryjacks.com.au/menu [Accessed on: 17th March 2018].
Hungary Jack. (2018) About Us. [Online]. Retrieved from:
https://www.hungryjacks.com.au/about-us [Accessed on: 17th March 2018].
Hungary Jack. (2018) Corporate Social Responsibility. [Online]. Retrieved from:
http://thehungryjacksway.com.au/environment/ [Accessed on: 17th March 2018].
O'Kane, G. (2012). What is the real cost of our food? Implications for the environment,
society and public health nutrition. Public health nutrition, 15(2), 268-276.

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