MN4001QA: Hunger Vibe Business Idea and 4Ps Marketing in Sydney

This project presents the business idea for "Hunger Vibe," a restaurant in Sydney, Australia, focusing on a unique menu that blends local dishes with international flavors. The project outlines the aims and objectives of the business, emphasizing quality food and service, consumer demand, and healthy living. It details the 4Ps of marketing (Product, Place, Promotion, and Price), highlighting the use of quality raw materials and a diverse menu featuring items like Barramundi, Fantales, and Grilled Kangaroo. The unique selling point (USP) is the innovative fusion of local and international cuisines. The project also touches on operations management, focusing on sourcing raw materials from trusted suppliers. This assignment provides a comprehensive overview of the business idea and its strategic marketing approach. Desklib offers a variety of similar solved assignments and past papers for students.

Business Idea
Business Idea
Hunger Vibe will be the name of business which will be operating in
Sydney, Australia as a restaurant serving quality of foods and other
related services in the given area. The idea is to develop an exceptional
menu ranging food products from mixing local dishes with international
tastes.
Aims and objectives
The aim of the business is to provide quality of food along with services
offered in order to facilitate better standards of living for individual
residing in the provided area or region.
Objectives
• To offer quality of food products along with variety of services.
• To derive maximum demand of consumers through maintaining
effective consumer relations in the provided region.
• To ensure healthy living of individuals by providing food products
with services at a reasonable rates or prices.
4 P of marketing
Product:
Place:
Promotion:
Price:
Operations management
The raw materials which will be
required for preparation of food will be
acquired/ gathered from trusted suppliers.
USP
The USP of given business will be
regarding its speciality in dishes offered which
in constitute of local dishes with international
flavour or touch to regional people of
Australia.
STP
Segmentation
Targeting
Positioning

Explanation of poster
Business idea refers to a path, which guides the strategic operational activities being produced in the workforce. The given poster describes business idea about
functioning of Hunger Vibe in Sydney, Australia. The presented idea mainly includes innovative presentation of menu by respective firm, which will form basis for
development of the firm in future markets. The idea was to offer dishes with international flavour which was deemed to attract public demand by delivering them
food and services which appeared totally new to them.
Marketing Mix
Product: The Company chosen i.e. Hunger Vibe being a restaurant will offer variety of foods and beverages with spice of homemade taste ensuring good
quality of raw materials used in the process of cooking of food. The food offered by given restaurant lists the following items on the menu;
•Barramundi
•Fantales
•Grilled Kangaroo
•Hamburger with Beetroot
•Shortcut Palak Paneer
•Chicken Shawarma