Marketing Strategies for Hungry Box Chicken: A Comprehensive Analysis
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MARKETING ESSENTIAL
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Table of Contents
INTRODUCTION..............................................................................................................2
TASK 1.............................................................................................................................3
TASK 2.............................................................................................................................6
TASK 3...........................................................................................................................10
CONCLUSION............................................................................................................... 15
REFERENCES...............................................................................................................16
1
INTRODUCTION..............................................................................................................2
TASK 1.............................................................................................................................3
TASK 2.............................................................................................................................6
TASK 3...........................................................................................................................10
CONCLUSION............................................................................................................... 15
REFERENCES...............................................................................................................16
1

INTRODUCTION
The main objective of the study that has been conducted below is to facilitate the
learner about the techniques and plans that are required for the improvement in the
business. This will involve the fundamental principles and plans that are helpful in
enhancing the business of the organization. The firms have to imply the strategies for
the improvement of their position in the market along with the accomplishment of their
organizational objectives. In this study the market essential will represent the small and
big businesses that utilize the marketing techniques for the accomplishment of the
objectives. The firm utilizes various kinds of strategies and approaches for the
development of the businesses and earns more profit with the support of the marketing
essential in the organization. With this, the main aim of the organization is to understand
the needs of the business and fulfil them in a strategic manner. The complete study of
the marketing essential will facilitate the understanding and ability for the expansion of
the organization in a strategic manner so that a higher amount of the profits can be
generated.
2
The main objective of the study that has been conducted below is to facilitate the
learner about the techniques and plans that are required for the improvement in the
business. This will involve the fundamental principles and plans that are helpful in
enhancing the business of the organization. The firms have to imply the strategies for
the improvement of their position in the market along with the accomplishment of their
organizational objectives. In this study the market essential will represent the small and
big businesses that utilize the marketing techniques for the accomplishment of the
objectives. The firm utilizes various kinds of strategies and approaches for the
development of the businesses and earns more profit with the support of the marketing
essential in the organization. With this, the main aim of the organization is to understand
the needs of the business and fulfil them in a strategic manner. The complete study of
the marketing essential will facilitate the understanding and ability for the expansion of
the organization in a strategic manner so that a higher amount of the profits can be
generated.
2
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TASK 1
It is essential for the business to have effective marketing plans for the improvement of
the business and generation of the maximum amount of the profit, the development of
the plan for the products and implication of the strategies so as to gain revenues has
been performed (Schaefer, 2018). The businesses are required to sustain the quality
and quantity of the goods along with monitoring the requirements of the consumers so
that their demands can be met effectively. For this purpose, the businesses need to be
willing to meet the requirements of the consumers with the support of the strong
marketing plans so that targets of the organization can also be accomplished.
In the United Kingdom, the Hungry box chicken serves its consumers with fresh
chicken. It has been found that consumers of the restaurant are not satisfied with the
kind of the product and services that are given to them. As per their feedback consumer
find their food unhealthy and not fresh leading to the unhealthy environment. The
solution of this problem is not enough for attaining the maximum amount of profit, they
must develop the strong business plans and strategies through which the maximum
amount of profit can be generated (Mac and Evangelista, 2018). In the first step the
business has to assess these elements and as per them, they need to make the
appropriate plans with the implication of the strong strategy in the business.
Duties of the business in marketing
The businesses have to consider the following key features for the development of the
organization:
Promotion of the product positioning
The businesses are required to launch the product with the tag line or any kind of logo
that will make it more attractive towards the consumers. The main aim of this to attain
the faith of the consumers and making the consumer willing to utilize the goods. this will
3
It is essential for the business to have effective marketing plans for the improvement of
the business and generation of the maximum amount of the profit, the development of
the plan for the products and implication of the strategies so as to gain revenues has
been performed (Schaefer, 2018). The businesses are required to sustain the quality
and quantity of the goods along with monitoring the requirements of the consumers so
that their demands can be met effectively. For this purpose, the businesses need to be
willing to meet the requirements of the consumers with the support of the strong
marketing plans so that targets of the organization can also be accomplished.
In the United Kingdom, the Hungry box chicken serves its consumers with fresh
chicken. It has been found that consumers of the restaurant are not satisfied with the
kind of the product and services that are given to them. As per their feedback consumer
find their food unhealthy and not fresh leading to the unhealthy environment. The
solution of this problem is not enough for attaining the maximum amount of profit, they
must develop the strong business plans and strategies through which the maximum
amount of profit can be generated (Mac and Evangelista, 2018). In the first step the
business has to assess these elements and as per them, they need to make the
appropriate plans with the implication of the strong strategy in the business.
Duties of the business in marketing
The businesses have to consider the following key features for the development of the
organization:
Promotion of the product positioning
The businesses are required to launch the product with the tag line or any kind of logo
that will make it more attractive towards the consumers. The main aim of this to attain
the faith of the consumers and making the consumer willing to utilize the goods. this will
3
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lead to the enhancement of the business with the more consumption of the goods that
are provided by the company.
Quality and quantity of product/ targeting
The quality and quantity of the goods and services play a major role in the development
of an organization such as the Hungry Box Chicken. In this, the organization has to
sustain the quality of the chicken with monitoring the freshness and taste of the chicken
for maintaining the position in the market. If the taste of chicken is good the consumer
will prefer to buy the products from them rather than any other organization (Macarthy,
2018). The chicken has been served on the global level with the maintenance of the
quality and quantity of the dish as there are no major changes in the different nations as
there is no difference in the taste and quality of the products while offered worldwide.
Willing of consumer/segmentation
This is the major feature that is to be monitored and assessed by the organizations. If
the companies don't know about the requirement of the consumers it might lead to the
downfall for the organization. The business will work but the expansion of the
organization can be hindered. For the expansion of the business the feedback of the
consumers is the essential element that will help in maintaining the standards of the
products. In the case of the hungry box chicken, the reviews of the consumers played a
significant role in developing the understanding of the standards of the quality of the
chicken. Now the organization has to improve the quality of the chicken that has been
providing to the consumers (Pant and Rastogi, 2018). The company can take the
reviews of the consumers are consuming the products. Through this, they can make the
necessary changes while making the products that will attract more amount of
consumers.
Price
The costing of the products should be based on the quality and quantity of the goods
that are provided along with other competitors in the market. for the purpose of
4
are provided by the company.
Quality and quantity of product/ targeting
The quality and quantity of the goods and services play a major role in the development
of an organization such as the Hungry Box Chicken. In this, the organization has to
sustain the quality of the chicken with monitoring the freshness and taste of the chicken
for maintaining the position in the market. If the taste of chicken is good the consumer
will prefer to buy the products from them rather than any other organization (Macarthy,
2018). The chicken has been served on the global level with the maintenance of the
quality and quantity of the dish as there are no major changes in the different nations as
there is no difference in the taste and quality of the products while offered worldwide.
Willing of consumer/segmentation
This is the major feature that is to be monitored and assessed by the organizations. If
the companies don't know about the requirement of the consumers it might lead to the
downfall for the organization. The business will work but the expansion of the
organization can be hindered. For the expansion of the business the feedback of the
consumers is the essential element that will help in maintaining the standards of the
products. In the case of the hungry box chicken, the reviews of the consumers played a
significant role in developing the understanding of the standards of the quality of the
chicken. Now the organization has to improve the quality of the chicken that has been
providing to the consumers (Pant and Rastogi, 2018). The company can take the
reviews of the consumers are consuming the products. Through this, they can make the
necessary changes while making the products that will attract more amount of
consumers.
Price
The costing of the products should be based on the quality and quantity of the goods
that are provided along with other competitors in the market. for the purpose of
4

attracting more number of consumers, the company has to set the price that is same or
less than other brands in the market. through this, the consumers can avail the quality
of the products at the affordable prices (Bailey and Ingram, 2017). In the case study of
Hungry Chicken Box, the price has to be the same or less the other brands that are
present in the market. This will make it more affordable for the consumers if the prices
are less and the standards of the products are profitable to the customers along with the
firms.
Risk beneficial for the organization
The factor of risk has also been the point that is to be considered by the organization.
While taking the risks can both beneficial and disadvantageous depending on the
strategy of the organization that are used to taking the risks. In the case when the
planning of the risk has been done in a well-known manner that means that the
businesses have assessed the pros and cons fo the risk after the implication to
accomplish the target. This is advantageous because of the results that are known to
the business (Goworek et al., 2015). On the other side, if there are no plans or if the
business executes the plan without considering the outcomes of the action may lead to
the losses in the business.
5
less than other brands in the market. through this, the consumers can avail the quality
of the products at the affordable prices (Bailey and Ingram, 2017). In the case study of
Hungry Chicken Box, the price has to be the same or less the other brands that are
present in the market. This will make it more affordable for the consumers if the prices
are less and the standards of the products are profitable to the customers along with the
firms.
Risk beneficial for the organization
The factor of risk has also been the point that is to be considered by the organization.
While taking the risks can both beneficial and disadvantageous depending on the
strategy of the organization that are used to taking the risks. In the case when the
planning of the risk has been done in a well-known manner that means that the
businesses have assessed the pros and cons fo the risk after the implication to
accomplish the target. This is advantageous because of the results that are known to
the business (Goworek et al., 2015). On the other side, if there are no plans or if the
business executes the plan without considering the outcomes of the action may lead to
the losses in the business.
5
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TASK 2
To accomplish the market aims the businesses has to imply the various strategies in the
organization. The market objective can be identified as the combination of the strategies
that an organization implements and with the support of this strategy the organization
gets the right path to accomplish their objectives. In the market objectives, the
framework of the intentions has been prepared and implied with the support of the team.
Firstly the goals are to be established with the concentration on the details of the
objective (Baker, 2016). The first stage is the creation of the market objectives is to
monitor the options that are available in the market for the training. The marketing mix
has been implied for the accomplishment of the business objectives as given below:
Product
The product of the company is the element that has been sold by the organization that
involves the key components of the product that is advantageous for consumers that
are buying the products. A company needs to think about the requirements of the
consumers that are related the products, services and quantity that has been offered to
the customers. For instance, McDonald knows the requirements of the consumers and
what they want for the specific kind of the occasion.
Price
The pricing strategy of the product includes the cost of the product that has to be paid
for the specific product. The business should be aware of the consumer's ability to pay
the amount for the products that are offered by the company. Along with this, the
company has to maintain the profit margins, payment methods and other costs of the
goods (Daoud, 2016). For the attainment of the higher amount of the profit for the
organization, it is required to launch the discounts or the seasonal pricing. In the case of
McDonald, they will facilitate various offers and discounts for the festive season for their
consumer along with the pricing of the goods in the range of the consumers. It is also
6
To accomplish the market aims the businesses has to imply the various strategies in the
organization. The market objective can be identified as the combination of the strategies
that an organization implements and with the support of this strategy the organization
gets the right path to accomplish their objectives. In the market objectives, the
framework of the intentions has been prepared and implied with the support of the team.
Firstly the goals are to be established with the concentration on the details of the
objective (Baker, 2016). The first stage is the creation of the market objectives is to
monitor the options that are available in the market for the training. The marketing mix
has been implied for the accomplishment of the business objectives as given below:
Product
The product of the company is the element that has been sold by the organization that
involves the key components of the product that is advantageous for consumers that
are buying the products. A company needs to think about the requirements of the
consumers that are related the products, services and quantity that has been offered to
the customers. For instance, McDonald knows the requirements of the consumers and
what they want for the specific kind of the occasion.
Price
The pricing strategy of the product includes the cost of the product that has to be paid
for the specific product. The business should be aware of the consumer's ability to pay
the amount for the products that are offered by the company. Along with this, the
company has to maintain the profit margins, payment methods and other costs of the
goods (Daoud, 2016). For the attainment of the higher amount of the profit for the
organization, it is required to launch the discounts or the seasonal pricing. In the case of
McDonald, they will facilitate various offers and discounts for the festive season for their
consumer along with the pricing of the goods in the range of the consumers. It is also
6
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required that the Hungry Box Chicken also required to facilitate with some of the
discounts and offers to the consumers along with putting the prices such that they are in
the range of the consumers while attracting the consumers of the brand.
Promotion
Promotion of the product comprises of the educating the consumers of the organization
about the products with the help of the advertisements, sales techniques and direct
marketing. The communication among the consumers of the Hungry box Chicken
should be there with the help of the advertisements and sales through opening more
number of the restaurants in the various places globally (Cant and Wild, 2016). For
instance, McDonald has the great communication with the consumers with the help of
the advertisements and restaurants that will result in the formation of one of the biggest
fast food restaurant chains in the business all across the world.
Place
The place is the location where the product has been prepared, seen and sold out. For
instance, McDonald has opened the barbeque restaurant in the fourteen in the year
1940 in the E street in San Bernardino, California. The growth of the restaurants has led
to the rise of the franchising campaign and concept. McDonald expanded its business in
the international market. In the recent year, the restaurant has been present at 35000
different locations in the more than the 100 countries (Pant and Rastogi, 2018). Thus it
is necessary for the organization to select the right location for the company.
People
They are the individual that is directly or indirectly connected to the businesses
including the employees and salesperson. The company should recruit the individual
those who have the ability to work for the business. They also have an understanding of
the field as if the business that provides improved services to the consumers will create
a positive experience for the consumers that will increase the popularity of the brand.
7
discounts and offers to the consumers along with putting the prices such that they are in
the range of the consumers while attracting the consumers of the brand.
Promotion
Promotion of the product comprises of the educating the consumers of the organization
about the products with the help of the advertisements, sales techniques and direct
marketing. The communication among the consumers of the Hungry box Chicken
should be there with the help of the advertisements and sales through opening more
number of the restaurants in the various places globally (Cant and Wild, 2016). For
instance, McDonald has the great communication with the consumers with the help of
the advertisements and restaurants that will result in the formation of one of the biggest
fast food restaurant chains in the business all across the world.
Place
The place is the location where the product has been prepared, seen and sold out. For
instance, McDonald has opened the barbeque restaurant in the fourteen in the year
1940 in the E street in San Bernardino, California. The growth of the restaurants has led
to the rise of the franchising campaign and concept. McDonald expanded its business in
the international market. In the recent year, the restaurant has been present at 35000
different locations in the more than the 100 countries (Pant and Rastogi, 2018). Thus it
is necessary for the organization to select the right location for the company.
People
They are the individual that is directly or indirectly connected to the businesses
including the employees and salesperson. The company should recruit the individual
those who have the ability to work for the business. They also have an understanding of
the field as if the business that provides improved services to the consumers will create
a positive experience for the consumers that will increase the popularity of the brand.
7

McDonald has selected the right person that is Ray Kroc as their agent that has played
the important role in the establishment of the organization has a huge brand.
Process
The process can be defined as the strategy of the business that has been implemented
for serving the consumers. if the facilities of any business are good then it might lead to
the popularity of the business along with the ease to do the organization. The main thing
is that the company has to value the opinions of the consumers along with the money
and time (Kompella, 2019). In the case when the consumer is paying a lot of the money
but if their needs are not fulfilled can lead to the decrement in the sales of the
organization. McDonald has been facilitating with the home deliveries of food, online
ordering of the food that will save the time of the consumer. Along with this, the
consumer can save money with the discounted price that has been offered to them.
Physical evidence
The physical evidence is referred to the things that appear in front of the consumer. This
may involve the packing of the product, branding of the goods, the appearance of the
goods, the location where the goods are served, the employees who serve the product
that is dressed up as the staff and services. The physical evidence is one of the key
points of that is to be considered for direct communication with the consumers.
McDonald's firstly focused on the architect design for the establishment of the unique
Mansard roof design in the year 1969 (Ryan, 2016). In recent year, the McDonald roof
has been designed to look unique. In the case of the Hungry Box Chicken should also
plan for the appearance of things such as the brand, restaurants and packing of the
food. This also involves packing the food along with the manner in which the services
are provided to the consumers.
Market Penetration
8
the important role in the establishment of the organization has a huge brand.
Process
The process can be defined as the strategy of the business that has been implemented
for serving the consumers. if the facilities of any business are good then it might lead to
the popularity of the business along with the ease to do the organization. The main thing
is that the company has to value the opinions of the consumers along with the money
and time (Kompella, 2019). In the case when the consumer is paying a lot of the money
but if their needs are not fulfilled can lead to the decrement in the sales of the
organization. McDonald has been facilitating with the home deliveries of food, online
ordering of the food that will save the time of the consumer. Along with this, the
consumer can save money with the discounted price that has been offered to them.
Physical evidence
The physical evidence is referred to the things that appear in front of the consumer. This
may involve the packing of the product, branding of the goods, the appearance of the
goods, the location where the goods are served, the employees who serve the product
that is dressed up as the staff and services. The physical evidence is one of the key
points of that is to be considered for direct communication with the consumers.
McDonald's firstly focused on the architect design for the establishment of the unique
Mansard roof design in the year 1969 (Ryan, 2016). In recent year, the McDonald roof
has been designed to look unique. In the case of the Hungry Box Chicken should also
plan for the appearance of things such as the brand, restaurants and packing of the
food. This also involves packing the food along with the manner in which the services
are provided to the consumers.
Market Penetration
8
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It is the strategy in which the company emphasis on selling the present product in the
recent market scenario. This strategy has been utilized for the accomplishment of the
following objectives:
To sustain or raise the market share that can be accomplished with the
promotion of the goods, advertisement and by pricing strategy that is based on
the competitors.
With the increment in the number of present consumers, this can be
accomplished with the launch of the new schemes of loyalty and offers (Lenjiso
et al., 2015).
Establishment of the strong market with the help of eliminating the competitors
and can be accomplished with the help of the promotional campaigns.
Product Development
Product development is the approach in which the organization emphasis on the
introduction of the new good in the present in the market. this includes the research,
growth and expansion of the goods. this approach is implied in the businesses that have
a good understanding of the current market with the ability to meet the requirements of
the present market.
Market Development
This approach has been utilized for entering the new market with the present product of
the organization. This can be executed with the help of entering into the new domestic
market and catering to different consumers (Sajid, 2016).
Diversification
Diversification concentrates on entering the new market with the new products. This can
be risky for both of the market and products as both of them are new. In this, the
businesses have clarity about the ideas such as what they are excepting from the
strategy and results that can be obtained.
9
recent market scenario. This strategy has been utilized for the accomplishment of the
following objectives:
To sustain or raise the market share that can be accomplished with the
promotion of the goods, advertisement and by pricing strategy that is based on
the competitors.
With the increment in the number of present consumers, this can be
accomplished with the launch of the new schemes of loyalty and offers (Lenjiso
et al., 2015).
Establishment of the strong market with the help of eliminating the competitors
and can be accomplished with the help of the promotional campaigns.
Product Development
Product development is the approach in which the organization emphasis on the
introduction of the new good in the present in the market. this includes the research,
growth and expansion of the goods. this approach is implied in the businesses that have
a good understanding of the current market with the ability to meet the requirements of
the present market.
Market Development
This approach has been utilized for entering the new market with the present product of
the organization. This can be executed with the help of entering into the new domestic
market and catering to different consumers (Sajid, 2016).
Diversification
Diversification concentrates on entering the new market with the new products. This can
be risky for both of the market and products as both of them are new. In this, the
businesses have clarity about the ideas such as what they are excepting from the
strategy and results that can be obtained.
9
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10

TASK 3
The market plan has been developed for assuring the strategies are effective enough
leading the organizational growth. This ensures that the businesses are utilising their
resources and time efficiently and also providing the guidelines and appropriate plan for
the purpose of the marketing. A market plan is the blueprint is that consist of the ideas,
strategies, approaches and resources that are utilised by the business for the
establishing the organization (McDonald and Wilson, 2016). There are some of the key
features that the firms have to consider for the planning of the organization.
Executive Summary: The marketing plan will be developed for the Hungry Box Chicken
that is based on the requirement of the consumers along with the purpose of attracting
more number of consumers from all across the globe. There are different sections of the
plan such as the in-depth knowledge of the product, development of the product,
management, market analysis and operational goals.
Company Overview:
Hungry Box Chicken is the organization that has been providing the delicious fried
chicken in the 10 different countries in the United Kingdom. Due to the campaign that
has been conducted by PETA on the animal rights, the HBC has been facing the
challenges due to this as the food offered by the organization is unhealthy (Vergun,
2015). It has been proved responsible for the unhealthy lifestyles in the various cities of
operation.
Company History:
Management Team: The management teams of HBC consist of the manager,
employees and staff of the restaurants that contribute highly to the growth of the
organization.
11
The market plan has been developed for assuring the strategies are effective enough
leading the organizational growth. This ensures that the businesses are utilising their
resources and time efficiently and also providing the guidelines and appropriate plan for
the purpose of the marketing. A market plan is the blueprint is that consist of the ideas,
strategies, approaches and resources that are utilised by the business for the
establishing the organization (McDonald and Wilson, 2016). There are some of the key
features that the firms have to consider for the planning of the organization.
Executive Summary: The marketing plan will be developed for the Hungry Box Chicken
that is based on the requirement of the consumers along with the purpose of attracting
more number of consumers from all across the globe. There are different sections of the
plan such as the in-depth knowledge of the product, development of the product,
management, market analysis and operational goals.
Company Overview:
Hungry Box Chicken is the organization that has been providing the delicious fried
chicken in the 10 different countries in the United Kingdom. Due to the campaign that
has been conducted by PETA on the animal rights, the HBC has been facing the
challenges due to this as the food offered by the organization is unhealthy (Vergun,
2015). It has been proved responsible for the unhealthy lifestyles in the various cities of
operation.
Company History:
Management Team: The management teams of HBC consist of the manager,
employees and staff of the restaurants that contribute highly to the growth of the
organization.
11
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