Hungry Box Chicken Marketing Plan: A Comprehensive Analysis

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MARKETING ESSENTIALS
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Contents
INTRODUCTION............................................................................................................................. 3
TASK 1............................................................................................................................................ 4
TASK 2.......................................................................................................................................... 10
TASK 3.......................................................................................................................................... 15
CONCLUSION............................................................................................................................... 19
REFERENCING.............................................................................................................................. 20
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INTRODUCTION
As the marketing consultant of the Hungry Box Chicken Company, I have to explain the roles
and responsibilities of the marketing team so as to have a better understanding. The
assignment will be focusing on how the marketing function's roles and responsibilities are
interrelated with the wider context of the Hungry Box Chicken. The explanation of the
importance of the marketing functions with that of the other functional units will be essential
for the company.
In the next section, the marketing consultant of the Hungry Box Chicken will be critically
analyzing the main elements of the marketing functions and the interrelation between those
functions with the other functional units of the organization. The Hungry Box Chicken will be
comparing its competitor company that is McDonald's with the marketing mix strategies so as
to have a better understanding and the Hungry Box Chicken could be able to attain the aims
and objectives of the organization.
In the last section of the assignment, the marketing consultant will be focusing on preparing the
marketing plan for the organization and presenting that to Mr Green Thomas the marketing
executive of the company so that the company could improve its performance and achieve the
aims and objectives of the organization. The marketing plan will be explained in detail and it will
include the marketing mix strategy that is the 7P's of marketing.
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TASK 1
The marketing function consists of the many roles and responsibilities that the marketing team
has to achieve in order to gain the competitive advantage and to attain the goals and objectives
of the organization (Pike, 2015).
This section will be focusing on the marketing roles and responsibilities of the hungry box
chicken marketing team, as the marketing product consultant I have to guide the team
members about their marketing responsibilities so that they improve their performance.
MAIN ROLES AND RESPONSIBILITIES OF THE MARKETING FUNCTION AT HUNGRY BOX
CHICKEN ARE MENTIONED UNDER:
 For the productivity maximization at the Hungry Box Chicken, the marketing team
members have to focus on the regular operations and I have to motivate them for
effective performance (Pike, 2015)
 The marketing members also ensure that the planning and organizing of the daily
marketing activities must be completed and the members must pay extra efforts for
brand promotional activities
 The role of the marketing at Hungry Box Chicken is also to ensure that the store
materials of the company are kept safely so that to protect them from any theft
 The marketing team has to focus on the emerging problem of the lower brand image in
the customer’s eye’s and should plan strategies to promote the Hungry Box Chicken as
the healthy food for the society (Pike, 2015)
 The responsibility of the marketing head is to ensure the quality and standard of the
product for the customer satisfaction and to have a strong brand image in the market
 Another important role of the marketing at Hungry Box Chicken is to pay attention to
the seasonal advertising of the product by organizing the campaigns and stalls at various
public places (Johnson et al., 2017)
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 The marketing team at Hungry Box Chicken must promote the company through
personal messages, e-mails, hoardings, advertisement on television and also by making
use of the social media network
Thus the roles and responsibilities of the marketing function discussed above will help the
Hungry Box Chicken to promote their delicious chicken to the customers and remove the bad
image, that the food is unhealthy for the customers and society. This marketing roles and
responsibilities will also benefit the company by promoting the good brand image of the
organization (Johnson et al., 2017).
THE MAIN ROLES AND RESPONSIBILITIES RELATION OF MARKETING WITH THE WIDER
CONTEXT OF THE HUNGRY BOX CHICKEN:
The various organization have different functions for their management and the marketing
function is almost the main function of every company (Schaltegger et al., 2015). The different
function at the organization includes the finance, human resource, the sales operations, the
production management etc. This different function at the organization shares the relation with
the roles and responsibilities of the marketing function and so they are being discussed here
with relation to the marketing function at Hungry Box Chicken.
The marketing function of the Hungry Box Chicken Share the relationship with the other
functions at Hungry Box Chicken:
The relation of the Hungry Box Chicken’s marketing function with the production function:
The marketing team of the Hungry Box Chicken must provide offers and discounts on the
products so as to attract more customers (Schaltegger et al., 2015). For offering the discount
and other offers the marketing team has to consult with the production and the finance team.
The production team will ensure the quality and standard of the product to the marketing
function and the finance team will ensure the budget available to the marketing executive of
the Hungry Box Chicken. Thus in this manner, the production and finance have a relationship
with the marketing at the organization (Schaltegger et al., 2015).
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The relation of the Hungry Box Chicken's marketing function with finance management:
The marketing function of the Hungry Box Chicken plans many promotional and other
advertisement activities for the betterment of the organization and for that the company has to
take concern with the finance department. Without taking the permission of the finance
department the marketing manager cannot decide or plan their strategies. Thus in this manner,
the marketing is related to the finance function (Bailey et al., 2016).
The relation of the Hungry Box Chicken’s marketing function with the research and
development team:
The problem that arose in the Hungry Box Chicken is analyzed by the research and
development department. The research and development depart of the Hungry Box Chicken
conduct regular research and analysis so that they can provide the information to the
marketing department (Lee et al., 2015). The marketing team develops the strategies for the
promotion and advertisement with the help of the R&D team. Thus there is a deep relation
between the marketing and R&D department functions.
The relation of the Hungry Box Chicken’s marketing function with the development of human
resource:
For every activity and the promotional campaigns at Hungry Box Chicken, the human resource
is required and the marketing team explains the human resource department that what skills
they need as the human resource (Clark et al., 2017). The human resource department is
responsible for the recruitment of the persons and thus there is a relation between the
marketing and the Human resource development department (Clark et al., 2017).
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THE IMPORTANCE OF THE INTERRELATIONSHIP OF THE OTHER FUNCTIONAL UNITS OF THE
HUNGRY BOX CHICKEN WITH THAT OF THE MARKETING FUNCTION:
From end to end the interrelationship of marketing function at Hungry Box Chicken with the
finance sector, the requirements of advertising and the distribution actions can successfully be
provided as well as this will benefit to deliberate on the sales capacity so as to protect the costs
and create cash flows (Alon et al., 2016). Additional importance of the interrelationship of the
marketing purpose by the human resource department is that it will support in recognizing the
service and the training needs at Hungry Box Chicken successfully and thus accomplish the
responsibilities towards marketing meritoriously.
Over and done with the relation between the marketing as well as operation department
welfares can be safeguarded in relations of the competitive advantage where the products will
be established rendering to the marketing requirements, besides will be prepared in accord to
the superiority of the standard and quality of the product stipulations (Liu et al., 2015).
Thus the Hungry Box Chicken’s marketing functional unit shares the relation with the other
functional unit at a higher level and they all affect the functioning of the marketing unit. The
marketing at Hungry Box chicken is a very essential factor as in now. The major issue faced by
the Hungry Box Chicken that the bad brand image of delivering junk food to the customers
must be resolved (Alon et al., 2016).
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CRITICALLY ANALYZING THE MAIN ROLES AND RESPONSIBILITIES OR MAIN ELEMENTS OF THE
MARKETING FUNCTION AND THEIR INTERRELATIONSHIP WITH THE OTHER FUNCTIONAL
UNITS OF THE HUNGRY BOX CHICKEN:
The marketing process of the company involves the various other functions that are bounded
with the marketing and those main elements of the marketing are critically analyzed here in the
context with the marketing functional unit of the Hungry Box Chicken:
Examination of the market at Hungry Box Chicken:
The market examination or research at Hungry Box Chicken plays an important role as the
research help the organization in gathering the information of the market scenario and thus the
Hungry Box Chicken can formulate strategies according to the research of the market (Harzing
et al., 2016). The market research also helps the company to analyse the customer's response
to the company and thus help in maintaining the customer's satisfaction by positively
responding to the market.
Formulation of the strategies at Hungry Box Chicken:
After the market research, the Hungry Box Chicken will be able to know the opportunities and
threats available for the company and the gathered information will help in formulating the
strategies. The problem being faced by the company is that they are losing the customers and
this can be resolved here by planning the strategies, which help the company to render the
standardized and healthy food to the customers (Harzing et al., 2016).
Planning process at Hungry Box Chicken:
The different factors of the marketing strategy will be discussed in the planning process of the
Hungry Box Chicken (Harzing et al., 2016). The planning will include the estimation of the
finances involved and the other functions requirement for the promotional and advertisement
activities.
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Procedures adopted by the Hungry Box Chicken:
To fight with the competitors of the Hungry Box Chicken the different procedures will be used
by the organization that will help them to attract more customers (Harzing et al., 2016). The
company will be providing the different offers and schemes on the food of the Hungry Box
Chicken. The various promotional activities will include the motive of delivering healthy food to
customers with delicious taste (Harzing et al., 2016).
Thus the different elements of the marketing plan involve the other functional units at Hungry
Box Chicken and they play a crucial role in maintaining the competitive advantage at the
company. The analyses of the interrelationship between the various functions will be beneficial
for the Hungry Box Chicken in order to tackle the current problem.
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TASK 2
INTRODUCTION:
After the meetings with the marketing staff of the Hungry Box Chicken, the marketing executive
have analyzed that there is need to make more improvements to gain the competitive
advantage in the market (Kotler and Armstrong, 2015). The marketing mix strategies used by
the Hungry Box Chicken will be compared with the competitor brand McDonald’s.
The comparison of the marketing mix strategies used by the McDonald’ and the Hungry Box
Chicken in the marketing development procedure to attain the aims and objectives of the
company:
The completive brand of the Hungry Box Chicken is McDonald’s, which is the worldwide famous
brand. The McDonald's offers a variety of range of products to the customers and that includes
the milkshakes, chicken, different wraps, salads etc. The brand was founded by Richard and
Maurice McDonald and the aim of the company is to deliver the best quality food to the
customers.
PRODUCT
The Hungry Box Chicken is one of the famous companies of UK and it serves to almost the
10cities in the UK. The company's product is famous for its delicious food. The products offered
by the company to the customers are Chicken, chicken burger, fries etc.
On the other hand, McDonald's is famous for delivering the world's famous fast food. The
various products of the McDonald's include the burger, salads, chicken, soft drinks, milkshakes
etc (Kotler and Armstrong, 2015).
PRICE
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The Hungry Box Chicken aim is to reduce the price of the product so as to gain a competitive
advantage in the market. The seller wants to intensify the professed value of the profits of its
merchandises and services to the purchaser or consumer. The Hungry Box Chicken focuses on
the demand of the customers and accordingly, they set different prices for its products.
The other competitive company McDonald's uses the competitive pricing strategy. They believe
in offering a competitive price to the customers so that their customers will be satisfied
(McDonald and Wilson, 2016).
PLACE
The Hungry Box Chicken uses different methods for the distribution of the products in the
various 10 cities in the UK. The company successfully maintains the timely delivery of the food
at the retail store's outlets and thus leaves a good impression on the customer's perception of
the company.
The McDonald’s also uses the different distribution channel for the delivery of the products to
the customers. In most of the countries the company offers the home delivery services and also
in some countries the outlets remain open 24hours a day (McDonald and Wilson, 2016).
PROMOTION
The company has better online communications that help the company to have advanced
promotional activities for the Hungry Box Chicken. The Other promotional activities except the
online promotions are the hoardings, television advertisements, the various offers, for example,
buy 2 get 1 free etc.
McDonald's uses different channels for promoting its products worldwide. The advertisements
of the company are very attractive that the customers are easily able to understand (McDonald
and Wilson, 2016). The discount offers for the products are also offered by the company that
helps the organization to increase its sales and to attract more customers.
PEOPLE
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The people at the Hungry Box Chicken include its customers, employees, other persons
involved in the production etc. The people are the most important part of the marketing mix
elements as they only cater the quality services to the customers and if the customers are not
satisfied then the company will not be able to grow and achieve its objectives.
McDonald's main objective is to provide the training to the employees of the company so that
the employees do not feel frustrated and work efficiently for the company (McDonald and
Wilson, 2016). Thus the company must formulate the strong strategies for the customers as
well as for the employees so that they can attract more customers. The company also does not
want to lose its people and for that, they work together and try to achieve the aims and
objectives.
PHYSICAL EVIDENCE
The physical evidence of the Hungry Box Chicken is its environment and the way they serve
food to the customers. Many times the most attracting component of the company is the
quality of presentation of their products and the Hungry Box Chicken is known for its best
serving packaging standards.
McDonald's physical evidence is the interior of the outlets in each country. The company tries
to maintain the hygiene and the people around the outlets leaves an impression on the
customers and thus they try to maintain the good environment so that they can satisfy the
customers (McDonald and Wilson, 2016). The McDonald's outlets are recognized as maintaining
the outlets at their retail places.
PROCESS
The hungry box chicken uses the methods or procedure that can satisfy the customer’s needs.
The company offers the customers to have the option of the customization of the eatables used
in their food. This process provides the customers to have confidence and trust in the company.
The company also uses the process of packaging the food with standardized steps, and that is
very attractive and helps the Hungry Box Chicken to have a competitive advantage in the
market.
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