Marketing Plan for Hungry Jack's: Analysis of Strategies and Tactics

This report provides a comprehensive analysis of Hungry Jack's marketing strategy, focusing on its objectives, target market, and competitive landscape. It delves into the company's situation analysis, utilizing the 5Cs framework to understand the market, customers, company, collaborators, and competitors. The report also examines Hungry Jack's tactical plans, including product strategies, pricing, and promotional activities. Furthermore, it incorporates Porter's Five Forces to assess the competitive environment. The study highlights the company's mission, values, and the issues it faces. The report concludes with an overview of the marketing plan's objectives and strategies, providing insights into how Hungry Jack's aims to maintain its market position and achieve its goals. The report also includes an executive summary, table of contents, and references.

Running Head: MARKETING STRATEGY OF HUNGRY JACK’S
Marketing Strategy of Hungry Jack’s
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1MARKETING STRATEGY OF HUNGRY JACK’S
Executive Summary
The major objective of the study is to create a brief understanding about the marketing plans and
strategies that are adopted by Hungry Jacks, the brand which is also known as the Burger King in
the market. A clear study about the brand is made by creating a framework of their situation
analysis by understanding the 5C’s categorization of the brand along with identifying the
Tactical plans that are associated with the respective brand in the market. A combination of
Porters forces are also involved to make the study more effective and systematic. There are also
certain issues and initiatives that are made to improve the quality of brand in the upcoming
future.

2MARKETING STRATEGY OF HUNGRY JACK’S
Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................4
Marketing Plan Objective of Hungry Jacks.....................................................................................5
Rational Marketing Plan Strategies.............................................................................................5
Product Categories of Hungry Jacks................................................................................................6
Main Competitors of Hungry Jacks.............................................................................................6
Goal of Hungry Jacks......................................................................................................................7
Mission and Values of the Brand in the Market..........................................................................7
Issues that can be faced by the Organization...............................................................................8
Objectives of the Brand...................................................................................................................9
Target Market of Hungry Jacks.......................................................................................................9
Situation Analysis..........................................................................................................................10
5 C’S of Burger King are mentioned as follows........................................................................10
Market Analysis and Strategies of Burger King............................................................................20
Tactical Plans of Burger King.......................................................................................................22
Conclusion.....................................................................................................................................23
References......................................................................................................................................24

3MARKETING STRATEGY OF HUNGRY JACK’S

4MARKETING STRATEGY OF HUNGRY JACK’S
Introduction
The study is based upon the organization named Hungry Jacks, where the major objective
is to understand the marketing plan initiatives that are taken by the company to enhance the
factor of better stability and profitability for the future processes. The aim of the organization is
to introduce a product that gives a unique identity to the brand as compared to their competitors
in the market. They are planning create changes to quality of hamburgers by introducing
innovative modifications to the respective product. The name of the product that is currently
planning to introduce to the market is Modified hamburgers. The differentiated factor that is
associated with the respective product is that, it does not contain any kind of artificial ingredients
and is more concerned about the health consciousness of the customers in the market.
The aim of the company with related to this marketing plan is to maintain better customer
satisfaction and enhance better stability to the brand. As compared to the marketing plan
strategies the study also gives more emphasis on identifying the factors that are related to the
situational analysis which contains the 5Cs classification of the brand along with understanding
the Tactical plans of the product in the company and the market. The study also gives a major
focus on Porters Five Force Model to make the marketing plan more effective and systematic.

5MARKETING STRATEGY OF HUNGRY JACK’S
Discussion
Marketing Plan
A marketing plan is considered as an effective business referential framework that helps
the organization to improve the quality of products and services that are rendered by them in the
market(Quesenberry2015). An effective and systematic market plan adopted by the company
helps them to maintain a better competition in the market as compared to other competitors and
create a better image for their brand in the mind of customers which helps them to reach the
target market on all aspects.
Major Components of Marketing with related to Hungry Jacks
Positioning Objective Strategy
Tactics Execution

6MARKETING STRATEGY OF HUNGRY JACK’S
Marketing Plan Objective of Hungry Jacks
Rational Marketing Plan Strategies
The major objective of a performing the market plan is to enhance innovations and
advancements to the current operation of the company. As compared to the present market
conditions of being into a restaurant business the respective organization have to face several
competitions in the market with strong competitors who are into to the production of same
category. This at some instance can lower the performance of the product and create a negative
impact on the profit margin if there is no unique innovation introduced that gives a differentiated
identification as compared to other market competitors and in the customer minds. Thus, for the
purpose having a better persistence in the market, a s1sytematic marketing plan may generally
play `a major role on all aspects.
As compared to Hungry Jacks the newly introduced modified hamburgers can help them
to compete with other competitors like McDonald and pizza Hut, as the particular product is
designed with several varieties with respective to the ingredients, taste, packaging methods and
the system of pricing strategies that are included to the modified hamburgers. Thus an effective
and systematic marketing can help in increasing the production and brand image of the
respective product in the current operations and can create a positive impact in the upcoming
future.
Main Competitors of Hungry Jacks
Hungry Jacks are considered as one of the fastest and well known food chain in Australia.
The major competitors of the brand are some of the other international food chain industry that

7MARKETING STRATEGY OF HUNGRY JACK’S
has their business existence in Australia such as Pizza Hut, McDonalds who are considered to be
one of the rigid and powerful competitors of Hungry Jacks in the market. As compared to the
current market strategy they have come up with new idea by introducing new and adaptive
casual dining system which had made the to achieve enormous growth in the market on all
aspects.
Goal of Hungry Jacks
 The major goal of Hungry Jacks with respective to the Modified hamburgers is to deliver
better customer service in the market by creating a separate status for the respective
product in the customer minds.
 To create better and effective pricing strategy for modified hamburgers in the market,
understanding the market conditions and designing the price value in the reasonable and
affordable range.
 As the modified hamburgers are the newly introduced food category by Hungry Jacks,
creating awareness about the same in customer mind is the most important part. Thus
launching campaigns and adopting innovative advertising strategy can help in creating
brand awareness and enhancing brand value to the respective product.
 The most important goal is to increase the profit margin and revenue rate to enhance a
better market stand as compared to their competitors.
Mission and Values of the Brand in the Market
Mission
 The first and foremost mission of the organization is to ensure better quality and
systematic service to the product that has been launched with new innovations.

8MARKETING STRATEGY OF HUNGRY JACK’S
 The other major factor is to understand the needs of the customers regarding taste
and preference and oversee the factor regarding what the customers expect from
the respective product.
 To give more emphasis on hygiene factor that is related to the customers.
Values
 To offer effective customer service by creating an environment that the customers can
easily respond to their needs and wants as per their requirement
 To remain proactive and take necessary actions on risk management to ensure proper
safety and standard in the organization.
 To maintain the system of proper integrity in the organization, such that an effective trust
factor can be made among the customers regarding the service offered and the quality of
product which has been served by them.
 To move according to the goals that is made such that a system of reliability and
consistency can be formed in the organization.
Issues that can be faced by the Organization
The major objective is to improve the quality of Hamburgers. Some of the issues that can
be faced are mentioned as follows
 As the customers are more habituated with the same taste of the product. They must
try to ensure bringing varieties such that they can remain more reliable in the market.

9MARKETING STRATEGY OF HUNGRY JACK’S
 In the present times people are more concerned about their hygiene. The burgers must
be made in such a way that this may not affect the health of the customers.
 Artificial ingredients must be ignored in burgers this may increase the content of
higher calories and sodium to the product, which may be harmful for consumption.
 Healthy quality of oil must be considered as the part of cooking, which may never
create a negative impact for the product in the future.
 The system of packaging must be made more effective and systematic in the market.
Objectives of the Brand
 To generate better revenue and profit margin in the market through the systematic service
rendered by them to the customers.
 To ensure instant delivery service for the respective product in the market, this helps in
increasing the demand and market reliability of the particular product.
 To serve healthy and best quality products and service as compared to their competitors.
 To adopt effective advertising strategies to increase brand image and brand value in the
market.
Situation Analysis
Situation analysis of the organization is based upon the function of identifying the
internal and external factors that are associated with the respective company along with the
products that are associated with the organization.(Pavie2014). This helps the managers of the
respective organization in understanding current growth of the respective company and the target

10MARKETING STRATEGY OF HUNGRY JACK’S
product and measure the estimated growth in the future. Situation analysis of the organization
can be measured under understanding the 5C’S that are associated with the brand.
5 C’S of Burger King are mentioned as follows
Figure 1. 5Cs Model
(Source: Created by author)
Understanding the 5 C’S that are associated with the organization helps to understand the
macro and micro environmental factors that are associated with the respective organization and
the product
Company
The first part that can be associated with the respective organization Burger King can be
to improve the function of research and development activities that are pertaining in the
organization. The company must take necessary initiatives in improving the quality of the new
Company
Climate
CollaboratorCompetitor
Costomer

11MARKETING STRATEGY OF HUNGRY JACK’S
product by huge investment and leadership style. This can help the respective company in
enhancing a systematic process management system within the organization. As a part of product
development activities they must try to involve the employees of the organization under this
function such that necessary actions that are required and have to be taken while introducing a
particular product in the market can easily be made without any discrepancies. This can help in
achieving the organizations vision, mission, goals and objectives.
Strength of Burger King
 Modified hamburgers have that unique quality which makes them different from any
products that are related to the competitors. This can help the company in maintaining a
better brand image in the market.
 This helps in increasing customer base of the organization as compared to the
competitors in the market.
 The other major factor can be that, when the demand of the modified hamburgers
increase in the market. This will take the organization towards better profitability and
growth.
 They are considered as the only organization that delivers huge investment under the
area of research and development activities that helps them in creating better
promotional strategies of the respective product in the market.
Opportunities of Burger king
 For the purpose of having better business expansion in the market, this gives them the
chance to collaborate with local markets in the business.