Critical Analysis and Change Management Strategies for Hungry Jacks

This report provides a critical analysis of Hungry Jacks, a fast-food chain operating in Australia. It begins with an introduction to organizational change and its importance for business success, followed by an overview of Hungry Jacks' current situation, highlighting operational challenges such as inefficiencies in food production during peak times. The report then proposes the integration of smart appliances with voice recognition technology to improve employee performance and operational efficiency. It justifies this change by emphasizing the need for technological advancements to remain competitive and meet customer demands. The report also includes a discussion on change implementation planning, outlining steps to ensure successful integration of new technologies and addresses potential challenges such as employee adaptation and miscommunication. Finally, it concludes by summarizing the key findings and recommendations for Hungry Jacks to enhance its operational effectiveness and maintain its market position.

Critical Analysis

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................4
Brief account of the current situation and critical assessment of the company’s current status.4
Determination of a proposed change from your position in the area over which you have
influence or authority...................................................................................................................5
Motivation as well as justification of regulating change.............................................................6
Critical discussion regarding the change implementation planning and process........................7
Identification and anticipation of the challenges and issues that may emerge in transition of
change in the firm and the measures to overcome the same........................................................8
CONCLUSION..............................................................................................................................10
Books and Journals....................................................................................................................11

INTRODUCTION
Organisational change can be defined as the introduction and implementation of an
effective change within the business setting in order to enhance operations as well as day to day
business activities of the same. Organisational change can be implemented in any aspect of the
concerned business organisation. For example, policies and procedures, technology, strategies,
corporate governance, organisational culture, structure etc. Change can be characterised as one
of the most prominent features and attributes that leads to success of a business entity in as long
run. Change is the sign of growth and sustainable operations. The organisational change allows
the business firms to moderately and gradually facilitate alterations in their operations and
functioning in a productive way. One of the potential reason for the implementation of change
within a business setting can be termed as the inability of the firm to cope up with the
requirement of the current market with the utilisation of old management techniques or
procedures.
In order to implement and exercise change within the organisational, it is very necessary
for the firm to promote the change and gain acceptance from the current workforce regarding the
same. Prominent measures needs to be capitalised by the firm in order lead change and help the
employees to adapt and get comfortable with the change in the environment. Participation and
involvement of the members of the organisation is an extremely important and necessary
requirement for the facilitation of the proposed change in the organisational environment.
Hungry Jacks is a 45 year old organisation established in Australia. The company
facilitates fast food operations within the Australian markets. Hungry Jack is considered to be a
franchisee of Burger King in Australia. It has the ownership as well as subsidiary licenses for the
same as well. The company deals in variety of fast food products such as burgers and meals, rolls
and beverages etc. The most popular product delivered by the Hungry Jacks can be termed as the
Grilled Aussie Beef Burger, Ham burgers, chicken burgers, vegan burgers etc. The respective
fast food firm enjoys a huge retention of customers and the reason for the same can be
characterised as its ability to provide delicious snacks and burgers to the same.

MAIN BODY
Brief account of the current situation and critical assessment of the company’s current status
Hungry Jacks is leading huge scale of operations in the food industry of Australia. The
quality of the food services provided by the firm is appreciated within the target market as well.
Although, Hungry Jacks is leading satisfactory business operations, it needs to focus upon the
enhancing the operational efficiency of its food productions in order to lead more competent
food management operations within the firm. There are certain times, when Hungry Jacks
receives excessive ordering, in those times, Hungry Jack employees need to be very fast in
meeting up to the demand as well as need to ensure that the quality is not compromised in the
course of efficient food processing to the customers. The employees catering their services in the
business firm becomes much pressurised due to the same and possibility of errors is also
increased under such circumstances as well (Buhusayen, Seet and Coetzer,2021). The minor
glitches impact the business performance of the firm. The inability of Hungry Jacks to meet up to
the needs of the customers in terms of efficient food delivery leads to reduction in the customer
retention as well. The former can be stated as the biggest obstacle faced by the firm and it also
leads to severe implication on the management as well as the performance of the employees
within the business setting of Hungry Jacks. The satisfaction of customers is the primary goals of
the business enterprises. The business firms dealing in the food industry are required to be very
assertive towards the requirement of the customers in the market and align their service
operations in accordance with the same. Hungry Jacks also need to align to measures within its
management structure in order to accelerate the operational efficiency of the employees through
the incorporation of effective tools or techniques. The company needs to think about potential
strategies through which the existing gap in the operational efficiency can be bridges in an
advance manner. The respective situation can drive the company to complete with its rivals in
the respective industry in more effective manner. Thus, it can be assessed that company is doing
quite good in its market but the alleviation of operational efficiency can lead to major
contribution in the enhancement of service quality within the firm. The employee performance
can also be alleviated by emphasizing upon implementation of advance measures that can boost
up the process of food processing within the concerned business firm.

Determination of a proposed change from your position in the area over which you have
influence or authority
In order to cope up with the prevailing inefficiency of the employees, advanced and smart
appliances can be taken into consideration in order to process the food in a faster paced manner.
The idea is to incorporate smart and productive automated voice recognition and control
appliances within the food production process through which the time consumed to process the
same can be reduced to minimum. When an individual manually operates a machinery or
application, the time duration taken to complete the task is more in comparison to when the
machinery are automatically operated through voice recognition process (Jain, Sharma and
Shrivastava, 2021). As a manager, it is appropriate to propose an idea of change that can
increment the efficiency within the operations. The proposed idea can help the firm to
accomplish more orders in a day through the capitalisation upon voice recognition technology.
The company can invest in advance voice feature technology and facilitate the incorporation of
the same in the business processes. The respective technological advancement in the current
machinery and systems of Hunger Jacks will provide to be a great change in the conventional
procedures adopted by the same.
There are various perks associated with the voice recognition feature in the technology.
The first and foremost perk can be stated as it understands the speech recognition which makes
its easy for the individuals operating the same to instruct the machinery to perform the functions
from a distance. The voice recognition technology also aims at enriching he customer experience
by providing efficient and quality services to the same. For instance, if a customer orders cheese
burger at Hunger Jack, the staff member can take the order and further process that order through
speech to the equipped machinery. Thus, optimising the machinery to take instructions in an
accurate manner and start processing the order without any manual requirement or interference.
In this way, the order will be delivered on time to the customer and the satisfaction levels of the
customers will also be enhanced due to the same.
The respective alteration i.e. addition of voice commands in the Hungry Jack
technological system will also lead to smooth coordination among the employees as well. While
executing manual functions, there are possibilities for human errors. But when the work is
operated through automated machinery, the occurrence of human errors is likely to be reduced.
For example, the miscommunication within two staff members can impact upon the customer

service. But when orders are processed through machines and voice recognitions, the chances of
miscommunication is reduced and the accuracy in operations can be exercised by the concerned
business firm.
The smart voice technology can also assist the firm in obtaining a competitive edge in its
respective industry. Hungry Jacks can gain an added advantage through which their efficiency
quotient in the operations which be increased and they will able to deliver more competent
operations as compared to its rivals . Hungry jacks can leverage upon the same and attract more
customers towards its offering in the business environment (Anand, Centobelli, and Cerchione,
2020 ).
It can be stated that the proposed idea can provide effective results to the Hungry Jacks in
context to leading more efficient business operations and helping the employees to collaborate
with each other in more systematised as well as organised manner. The optimisation of Hungry
Jacks on smart appliances with voice commands can prove to be an asset to the firm. It will also
lead to alleviation in the technological standards of the business organisation and establish more
innovative and flexible way of handling the management operations.
Motivation as well as justification of regulating change
The major reason to facilitate the above proposed change can be termed as the necessity to
improve the performance of the employee working in the business firm. Efficiency in the
performance play a very vital role in meeting the organisational target and objective in a
competent and effective manner. Hungry Jacks is very well known business enterprise in
Australia. In order to ensure that firm is able to meet the delivery standards , it is necessary for
the same to exercise the proposed change in the operational technology as soon as possible.
The technology is the most essential component that can help the business organisation to
capitalise and facilitate the acquisition of added advantages in the target market environment.
Technology has the potential to change the business game of business institution on a larger
prospectus. Its about time that Hungry Jacks should focus upon leading technological change and
intervention within the firm that can provide the same with additional benefits in the operational
process.
The introduction of smart machinery with voice commands will allow the Hungry Jacks
to regulate more efficiency among the workforce as it is need of the hour. The company may also
face major competition from the new start ups as well as leading and established fast food chains

such as Mc Donald. In order to dominate the market and acquire larger market share, it is very
important for the company to invest its efforts and time in technological advancement process.
The emergence of new food outlets within the Australian markets can impose severe threats to
the business functions of Hungry Jacks. The new entrepreneurial food outlets are based upon
innovation and creativity (Arshad, Jabbal and Yan, 2020). They rely upon technology in order to
bring innovation in the products and services offered by them to the target customers. Thus, it
can be stated that it is very essential for Hungry Jacks to implement a much needed change in its
existing line of technology so as to ensure that the performance level of the concerned company
is able to meet up to the standard popular food outlets in Australia.
Hence, it can be justified that smart technology with voice commands will aid the firm in
leading its operational management with enhanced productivity and appropriateness.
Critical discussion regarding the change implementation planning and process
The change plan that will be put into immediate action can be stated as the introduction of
new smart technology that can directed through voice commands. The plan is to integrate the
proposed technological advancement in such a manner that the operational efficiency can be
achieved by Hungry Jacks. In order to implement the technological change within the operational
process, the concerned food enterprise will have to follow a systemic process.
The first step in the change implementation process is to ensure that the business entity is
ready to accept the alteration in the technology. The managers and the leaders of Hungry Jacks
will have to brief the workforce about the change in the operational process in order to provide
them an overview and idea about the same. This will help to facilitate a more active environment
wherein each and every member of the organisation will be ready for accepting and aligning the
technological change with best of their capabilities.
In order to lead the technological change, a team will be implemented which will be
actively working upon ensuring that every stage of change management process is facilitated in
an appropriate manner. A leader also needs to appointed in order to lead the team towards the
right set of direction i.e. regulation of change in an effective and efficient manner.
It also necessary state the vision of the change in order to make the workforce ware about
what company is trying to achieve in near future through the implementation of the proposed
change in technology in the concerned business organisation. Vision of the change also helps to
attract the attention and interest of the staff members towards the same as well.

Once the vision of the change is introduced and communicated to the respective
workforce of Hungry Jacks, it is important to identify the obstacles that can impact or have
negative implication on the regulation of the change in the business environment. The change
team needs to ensure that every obstacle is combated in a successful way in order to eliminate
the same to promote smooth function of change process within the organisational setting.
The management of the company needs to implement the change in gradual manner so as
to ensure that individuals are comfortable with the same, the employees need to be provided with
proficient training and development in order to utilise the voice recognition smart appliances in a
prominent way and capitalise upon the same.
Once, the change is implemented, the Hungry Jacks management need to take the help of
appropriate procedure to measure the effectiveness of the change in the respective firm
(Ifenthaler, 2020). This will help to evaluated whether the change delivered the positive results
or outcome or not. Thus, Hungry Jacks need to facilitate evaluation process for change and
determine the value of the same in the food enterprise.
Integration of the change in the organisation culture is prominent way to ensure that the
change can prevail within the firm for a longer period of time. Thus, Hungry Jack will have to
acquire the support of the employees as well as stakeholders of the same to lead the integration
of the change within the business entity.
It can be stated that implementation of technological changes in the firm is not an easy
task at all. It is very necessary for the firms to ensure that their existing line of workforce is
equipped with the right skill set and expertise to utilise the technology that will be added to the
current line of operations in the respective business organisation. Hungry Jacks will have to
ensure that every employee is well trained in order to handle the technological advancement in
an optimum manner in order to contribute in the alleviation of operational efficiency within the
business organisation.
Identification and anticipation of the challenges and issues that may emerge in transition of
change in the firm and the measures to overcome the same
The anticipation and assessment of the potential obstacles that may come under the way of
implementing change is very important for the enterprise. In application of the changes
pertaining to technology within the organisation, there is a high degree of emergence of risk and
challenges within the same. In context to Hungry Jacks, implementation of the smart voice

technology can also be very challenging firm. The primary challenge can that can be faced by the
firm can be stated as the resistance of the employees to incorporate and align to the change
(Rezaie and Montazer, 2020). If the staff member of Hungry Jacks does not provide the required
cooperation in the leading technical changes in the operational process, it can be come really
difficult for the firm to exercise the same.
Strategy also plays a significant role in the implementation of the changes within the
organisation structure of the business institution. Lack of competent strategy can lead to failure
in the change management in the business firm. In relation with Hungry Jacks, it can be said that
if the operations department is not able to formulate an effective change strategy and implement
the same an accurate manner, the chances of failure in change is extremely high. Leadership is
also an important aspect of change management. The inability of the leaders working in Hungry
Jacks to facilitate the much needed guidance to the employees in terms of optimisation on the
technology can emerge as one of the biggest challenges to change management within the
concerned food enterprise.
Commitment and dedication of all the members of the firm is necessary for the regulation
of a very complex change within the business structure of the organisation. If the member of the
Hungry Jacks does not comply with the proposed technological change in the operations
management, it can become one of the challenging factors that can restrict the implementation of
the change within the organisational environment. Thus, it can be stated that the above
mentioned challenges can lead to hindrance in the facilitation of technological change which in
turn can also impact upon the business performance as well.
In order to deal with the anticipated challenges, the respective business enterprise is
required to formulate contingency plans that can help to overcome the risks and challenges with
productiveness (Ghadge, Wurtmann and Seuring, 2020). It is very necessary for Hungry Jacks to
acquire the support of the employees working under the business firm in order to reduce the
challenging factors that can impose implications on the growth of change within the
organisation. With the adequate support and coordination of the employees, it will become very
flexible for Hungry Jack to introduce new operational technology within the same. The selection
and implementation of advance leadership styles and theories will also provide assistance in
managing the employee response to the change in a more positive way. Their ability to grasp the

change as well as realignment of their operational ability will also be improved through the
utilisation of leadership and management models in a prominent manner.
The company can also exercise better communication modes and channels within Hungry
Jacks in order o ensure that the vision behind the change implementation can be communicated
to all the individuals working in the business firm in deliberate and consist meaner. The
respective practice will influence the employees to increase their adaptability as well as
flexibility in meeting the change in an efficient manner (Tidd and Bessant,2020). More
awareness and assertiveness in the minds of the employees needs to be facilitated on a consistent
basis in order to ensure that they are motivate enough to give their best potential in the regulation
of the change. The risks pertaining to the change management can also be overcome by
removing the root cause of issue that is affecting the smooth regulation of change within the
concerned institution.
CONCLUSION
From the above critical assessment of change introduction and management in Hungry
Jacks, it can be evaluated that the proposed change is completely accurate in terms of enhancing
the operations of the business firm. Smart appliances with voice command and recognition
features can tend to improve the business performance and employees competence in Hungry
Jacks. The respective change will open the door for new opportunities of growth and
development for the business firm. It can be said that change will also enable the Hungry Jacks
to emerge as a more relevant business enterprise within its respective sector. Hungry Jacks
capitalisation upon the latest voice command technology will also assist the workforce to carry
out the food operations in an easy and more coordinated manner wherein they will not have to
worry about unnecessary communicational deviations.
Overall, it can be stated that in order lead suitable business operations and ensure Hungry
Jacks survives for longer period of time, the business enterprise is required to implement regular
changes in its business structure according to the emerging trends and technology in the market
environment. This will aid the firm in setting a very prominent example of innovation and
change management within its concerned business industry and allow the same to gain more
success and profitability in the future run.

REFERENCES
Books and Journals
Ifenthaler, D., 2020. Change management for learning analytics. In Artificial intelligence
supported educational technologies (pp. 261-272). Springer, Cham.
Arshad, A., Jabbal, M. and Yan, Y., 2020. Preparation and characteristics evaluation of mono
and hybrid nano-enhanced phase change materials (NePCMs) for thermal management of
microelectronics. Energy Conversion and Management, 205, p.112444.
Anand, A., Centobelli, P. and Cerchione, R., 2020. Why should I share knowledge with others?
A review-based framework on events leading to knowledge hiding. Journal of Organizational
Change Management.
Buhusayen, B., Seet, P.S. and Coetzer, A., 2021. Front-Line Management during Radical
Organisational Change: Social Exchange and Paradox Interpretations. Sustainability, 13(2),
p.893.
Jain, G., Sharma, N. and Shrivastava, A., 2021. Enhancing training effectiveness for
organizations through blockchain-enabled training effectiveness measurement (BETEM). Journal
of Organizational Change Management.
Rezaie, A.B. and Montazer, M., 2020. Shape-stable thermo-responsive nano Fe3O4/fatty
acids/PET composite phase-change material for thermal energy management and saving
applications. Applied Energy, 262, p.114501.
Ghadge, A., Wurtmann, H. and Seuring, S., 2020. Managing climate change risks in global
supply chains: a review and research agenda. International Journal of Production
Research, 58(1), pp.44-64.
Tidd, J. and Bessant, J.R., 2020. Managing innovation: integrating technological, market and
organizational change. John Wiley & Sons.