Hunter Valley Visitor Center: Analyzing Tourism Development Issues

This report analyzes the challenges faced by the Hunter Valley Visitor Center, a destination development agency managed by the Cessnock City Council in New South Wales, Australia. The report focuses on issues highlighted by tourists, governmental bodies, and private authorities, with a particular emphasis on the impact of climate change on tourism. The analysis reveals concerns about declining tourist footfall due to unfavorable weather conditions, impacting the economic growth of the region. Recommendations include incorporating indoor activities to attract tourists during low-season months. The report concludes that implementing strategies involving indoor activities can help sustain tourism in the Hunter Valley, addressing the challenges posed by climate change. Desklib provides a platform for students to access similar solved assignments and study resources.

Running head: HUNTER VALLEY VISITOR CENTER – AN ANALYSIS
HUNTER VALLEY VISITOR CENTER – AN ANALYSIS
Name of the Student
Name of the University
Author Note

1HUNTER VALLEY VISITOR CENTER – AN ANALYSIS
EXECUTIVE SUMMARY
The Hunter Valley Visitor Center is one of the various travel agencies that is active in the
concerned region, the Hunter Valley, New South Wales, Australia. The agency is operated and
managed by the Cessnock City Council. The following report deals with various challenges that
the destination development agency.

2HUNTER VALLEY VISITOR CENTER – AN ANALYSIS
Table of Contents
Introduction..........................................................................................................................3
Research Questions..........................................................................................................3
Methodology....................................................................................................................3
Current challenges...........................................................................................................4
Recommendations................................................................................................................4
Conclusion...........................................................................................................................4

3HUNTER VALLEY VISITOR CENTER – AN ANALYSIS
Introduction
The following report deals with the various challenges that the destination development
agency, Hunter Valley Visitor Center, faces in terms of the changes in the climate and other such
factors that are related to the matters that might affect the tourism industry that has been active in
the country.
Research Questions
The Hunter Valley Visitor Center is one of the various travel agencies that is active in the
concerned region, the Hunter Valley, New South Wales, Australia. The agency is operated and
managed by the Cessnock City Council. The questions that were used for the conduction of the
research are as follows.
1. What are the major issues that are highlighted by the various national and international
tourists in the area?
2. What are the major issues that are highlighted by the governmental bodies that are
functional in the area?
3. What are the major issues that are highlighted by the private authoritative bodies present
in the area?
Methodology
In order to conduct the research, the managers of the destination development agency
were interviewed with the research questions that are mentioned in the previous section of this
report. The managers were interviewed with the open-ended questions and the answers that they
had provided prima facie are considered as the major source of the data in this case.

4HUNTER VALLEY VISITOR CENTER – AN ANALYSIS
Current challenges
According to the managers of the destination development agency, the Hunter Valley
Visitor Center has currently been facing various issues that pertain to the change in the climate of
the area. The change in the climate of the concerned area might lead to the change in the number
of the visitors who have been visiting the area. The climate changes have resulted in the
conditions wherein the annual footfall of the tourists might face a decline. The footfall of the
tourists who have been visiting the country during the months of June, July and August had
already been low due to the weather conditions that the area faces during the time. However, the
number of tourists who have been visiting the area during the spring and the autumn seasons
have faced a huge increase due to the favorable weather conditions. The various destination
development agencies that have been active in the country have faced a huge number of issues
due to the change in the climate in the area. The low footfall in the region have impacted the
various matters that pertain to the economic growth of the concerned destination development
agencies as well as the various governmental bodies that are active within the region.
Recommendations
The various tourism agencies that have been active in the country might be advised to
implement certain measures that might ensure the fact that the tourists do visit the area during the
time of the year that faces a low footfall due to the climatic changes during that time. The
concerned agencies might be advised to incorporate the various indoor activities that might help
to attract a greater number of tourists who have been visiting the country.
Conclusion
The above discussion puts forth the various problems that are faced by the destination
development agencies that are present and have been functional in the Hunter Valley, New South

5HUNTER VALLEY VISITOR CENTER – AN ANALYSIS
Wales, Australia. Thus, from the above discussion it might be concluded that the concerned
destination development agencies that have been present in the country should implement the
incorporation of the strategies that involve the indoor activities which might interest the
concerned national as well as international tourists who have been visiting the country.