Market Analysis Report: HUSBANDS Clothing Expansion into Bangladesh

Desklib provides solved assignments and past papers to help students succeed.

RAMAN - ACTIVITY 2

Executive summary
The report is based on HUSBANDS which is a small scale clothing firm and it is situated in
Paris, Europe. They are dealing in a variety of clothing, footwear, accessories and many more
which attract a large number of customers. The project will discuss the whole market of
Bangladesh where HUSBANDS Company is going to expand its business operations and its
functions. Also analyzing the economic condition of the country where they are planning to go
for gaining higher income and profitability.

Table of Contents
Executive summary.....................................................................................................................................2
Introduction.................................................................................................................................................4
Methodology...............................................................................................................................................4
The rationale of the research........................................................................................................................4
Risks which are associated with not undertaking this work.........................................................................5
Research plan..............................................................................................................................................5
Analysis.......................................................................................................................................................6
References...................................................................................................................................................8

Introduction
In the current time, most of the companies are expanding their business operations and functions
in another country where they can easily gain the attention of customers by providing their
demanding products and services. For this, they are mainly focused on current strategies and also
analyze the whole market where they want to establish their business. HUSBANDS is the small
scale men’s clothing organization which is want to expand their business in Bangladesh country.
The main purpose of this assignment is to analyze the whole market place and examine its
suitability for further business operations.
Methodology
The research methodology is the specific process and method which can be used to analyzing,
identifying, processing and selecting the data and information about the research topic
(Blanchard, 2013).
The primary method is the process which can be used for collecting appropriate data and
information by the researcher for a specific purpose. On the other hand, secondary data is a
method that can be collected and gathered by someone else for another purpose and it is helpful
in completing specific research (Cuaresma, 2014).
In this report, both primary and secondary method is used because this will help in collecting
accurate and authentic data related to the research topic.
The rationale of the research
The importance of this research is to analyze the best suitable location an organization can easily
establish and expand their business operation. This will help them in enhancing the income and
profitability ratio by serving a variety of goods and services to the customers. The husband's
company is the small scale men’s clothing store which mainly deals with shirts, accessories, and
footwear. This research is significant for the respective firm and they are trying to expand their
business in Bangladesh country where they are establishing their new for gaining profitability
(Popescu, 2014).

Risks which are associated with not undertaking this work
There is some risk which needs to be assessment and some risk are associated with not
undertaking in this work. Resources are the major factors that are identified as a major risk for
the company but such are related to this work because they are mainly taking help to their
employees while expending business in another country.
Research plan
Activity Start date End date
Analyzing the data 7th sept 2019 10th sept 2019
Exploring the topic points 11 sept 2019 13 sept 2019
Gathering all relevant content 14 sept 2019 17 sept 2019
Implemented in the project 18 sept 2019 21 sept 2019
Final submission 22 sept 2019 26 sept 2019

Analysis
Situation of European market
In the current time period, Europe has become a hotspot for the global expansion and especially
for such companies which are trying to expand their business operations and functions. It is an
exciting region with some expansion opportunities, Europe provides a unique culture of the
people, affluent population and economies which are helpful in reaching with higher growth
level. Europe is that country which is taking prime position in all over the world. EU is
considered the largest player in the international trading scene and remaining it is a good region
to perform such business (Okyay, 2014). But there are some risks that occur while managing the
functions of the company in this country. HUSBANDS Company operates its business in Europe
nation but they are facing some challenges such as inflation rate, government intervention, high
rent of store and reduction in customer base.
Bangladesh economic market situation
The market based economy of Bangladesh is one of the biggest growing nations all over the
world. HUSBANDS is the local clothing store which is identifying the suitable international
manufacturing textile to produce a range of men’s fashion shirts and accessories (Hanushek,
2013). Besides this, company has strong goodwill in the clothing quality and they offer
fashionable shirts to their customers. The respective company is wanted to expand its business in
Bangladesh where they can easily gain higher growth and development. It can be analyzed that
Bangladesh economic freedom score is around 55.6 and the service sector is contribution higher
share to the country economic rate which is approximately 52.18% and the contribution of
industrial sector is 33.71%. Along with this, clothing organizations are taking a unique position
in the Bangladesh economy and there are around two million employees who are performing
work to reach with desired goals. The country has a low inflation rate so HUSBANDS Company
can easily establish their business in such country where they do not invest much money. In this
nation, an organisation can gain the attention of customers towards their fashionable clothing for
men because in such country people do not usually wear attractive clothes.
Conclusion

On the basis of above mentioned report, it can be concluded that analyzing and examining the
whole market is important for company which is trying to spread their business to develop a
good image in the country. This is significant for an organisation is to analyze the customers who
are willing to purchase their required goods and services. The company gain a reputation for
making high-quality products and also provides attractive clothing shirts to their customers.

References
 Blanchard, O.J. and Leigh, D., 2013. Growth forecast errors and fiscal multipliers. American Economic
Review, 103(3), pp.117-20.
 Cuaresma, J.C., Lábaj, M. and Pružinský, P., 2014. Prospective ageing and economic growth in
Europe. The Journal of the Economics of Ageing, 3, pp.50-57.
 Popescu, G., 2014. FDI and economic growth in Central and Eastern Europe. Sustainability, 6(11),
pp.8149-8163.
 Okyay, U.C.A.N., Aricioglu, E. and Yucel, F., 2014. Energy consumption and economic growth nexus:
Evidence from developed countries in Europe. International Journal of Energy Economics and
Policy, 4(3), pp.411-419.
 Hanushek, E.A., 2013. Economic growth in developing countries: The role of human capital. Economics of
Education Review, 37, pp.204-212.