This report provides a detailed analysis of Hyatt Hotels' marketing strategies. It begins with an introduction to Hyatt and its market position, followed by an examination of its customer segmentation, including demographic, psychographic, behavioral, and geographic approaches. The report then delves into the various marketing strategies employed by Hyatt, such as branding, relationship marketing, paid advertising, diversified marketing, and social media marketing. Furthermore, the report explores Hyatt's positioning strategy, outlining the principles of positioning marketing and its importance for organizational success. The analysis concludes with a summary of the key findings, highlighting how Hyatt effectively utilizes marketing strategies and positioning to achieve its business goals and create brand awareness. The report references several academic sources to support its claims.