Research Project: Hyatt Hotel's Operation in Business and Tourism

This Foundation Year Research Project provides an overview of Hyatt Hotel, including its past operations, current operational issues, long-term and short-term goals, and vision. The project highlights the impact of COVID-19 on the hotel industry and Hyatt's focus on sustainability practices to mitigate negative impacts. It emphasizes Hyatt's commitment to providing authentic hospitality and improving its products and services by leveraging tangible and intangible resources. The project also notes the implementation of safety and health guidelines within Hyatt hotels to ensure the well-being of employees and customers. Desklib offers a variety of similar solved assignments and past papers for students.

Company overview
The chosen organisation for this poster is Hyatt
Hotel, the brand was founded in 1957 by Hyatt
Robert von Dehn and Jack Dyer Crouch. The
products in which Hyatt deals are hotels and resorts
whereas the services offered by brand is resort
management, brand management, our operator,
travel agency and destination management.
Foundation Year Research Project
Past operation
Hyatt hotel is considered as the
oldest type of hotel that majorly
focuses on developing sustainability
practices in the operations of their
business so that they can improve
their performance and productivity
(Law, Sun and Chan, 2019). The
main objective of this hotel is to
achieve competitive advantage and
for this they focus on putting more
efforts to maintain their legacy in the
tourism industry.
Market development and Product
development
Hyatt hotel is giving emphasis on developing their
product and services in such a way that they can use
both tangible as well as intangible elements in their
operation. With the use of manmade resources,
cultural resources and natural resources they are
developing themselves in sound manner.
Goals
Long term:
The goal of Hyatt hotel is to make difference in the
lives of people around them by offering them better
hospitality services.
Short term:
Hyatt hotel is committed to implement sustainable
practices in order to educe the negative impact on
environment
References
Chung, K.C., 2020. Green marketing orientation:
Achieving sustainable development in green hotel
management. Journal of Hospitality Marketing &
Management. 29(6). pp.722-738.
Gardiner, S. and Scott, N., 2018. Destination
Innovation Matrix: A framework for new tourism
experience and market development. Journal of
Destination Marketing & Management. 10. pp.122-
131.
Vision
The vision of Hyatt hotel is to
provide authentic hospitality by
making difference in the lives of
people they touch every day.
Current operational issues
COVID 19 has created a great impact
on the performance and growth of
business. Hyatt also faces various
operational issues in the tough time of
pandemic due to which they face huge
loss.
For handling the crisis situation, Hyatt
hotel also focused on safety and
health guidelines so that their
employees and customer feel safe
within hotel. A proper sanitisation
machine is installed in the hotel that
prevent people from spread of disease.